RIYADH: The Saudi Pro League and Saudi Arabian Football Federation have agreed a new five-year production-partnership deal with global sports, events and representation company IMG.
Beginning next season IMG will take the role of broadcast producer for the Roshn Saudi League, King Cup and Saudi Super Cup, with the aim of providing best-in-class production quality, innovation and consistency across the events.
The organizations said on Wednesday said that broadcasts in coming seasons will feature more dynamic storytelling and captivating content highlighting the excitement of the matches and celebrating the culture and passion that drive the sport.
This will enable partners to provide deeper insights and elevate the levels of engagement and entertainment, they added, to enhance the viewing experience for fans around the world and foster a deeper connection with the league.
SPL CEO Omar Mugharbel said the agreement represents a significant step forward for the league as its transformation and growth continues on and off the pitch.
“Our collaboration with IMG reflects our commitment to bringing world-class production standards to Saudi football, with the league the central host producer,” he added.
“By leveraging the expertise of IMG and maintaining strong partnerships with local and regional distributors, the SPL is poised to deliver an unparalleled football-viewing experience to fans around the world through technology, innovation and talent.”
Barney Francis, IMG’s executive vice president of studios, said: “The Saudi Pro League is one of the most exciting and fastest-growing leagues in global football, with fans around the world now tuning in to watch thrilling action between some of the game’s biggest stars.
“In today’s battle for attention, it’s critical for rights holders to take control of their narrative and innovate. We are excited to help SPL take its content offering and storytelling to the next level for viewers and broadcasters, and to provide opportunities for local broadcast and production talent to be part of the journey.”
The organizations said IMG will help the SPL and SAFF implement advanced remote-production technologies so that producers can oversee matches taking place in several cities on the same day and ensure the highest production standards are maintained regardless of location.
IMG produces content for some of the world’s biggest football leagues and other sporting events, including the English Premier League, Major League Soccer for Apple TV, CBS coverage of the UEFA Champions League and Europa League, Ultimate Fighting Championship, and golf events including The Open, Ryder Cup and the DP World Tour.
IMG signs 5-year deal to become broadcast producer of Saudi football events
https://arab.news/28phf
IMG signs 5-year deal to become broadcast producer of Saudi football events

- The partnership with the Saudi Pro League and Saudi Arabian Football Federation will start next season and cover Roshn Saudi League, Saudi Super Cup and King Cup matches
- ‘The SPL is poised to deliver an unparalleled football-viewing experience to fans around the world through technology, innovation and talent,’ says SPL CEO Omar Mugharbel
Man City climb to third as De Bruyne sinks Wolves

MANCHESTER: Manchester City moved closer to qualifying for the Champions League as Kevin De Bruyne sealed a vital 1-0 win against Wolves on Friday.
Pep Guardiola’s side are embroiled in a tense battle for a top five finish in the Premier League and De Bruyne lifted them to third place with his first half strike at the Etihad Stadium.
For just the second time in a turbulent campaign, City have reeled off five successive wins in all competitions.
It was a major boost to City’s hopes of securing a place in Europe’s elite club competition.
“We are better than we were weeks ago. If we play like we did today, it is really good but we cannot relax. Winning in that way is good because it will make us realize that we still need to work,” Guardiola said.
After 10 years with City, it was De Bruyne’s penultimate appearance at the Etihad after the midfielder was told he will not get a new contract when his present deal expires at the end of the season.
It was only the sixth goal this season for the 33-year-old Belgian, underlining why Guardiola has decided to release him after an injury-plagued decline over the last two years.
But De Bruyne’s contribution could be crucial for City, who have three matches left and hold a four-point advantage over sixth-placed Nottingham Forest, who play their game in hand against Crystal Palace on Monday.
Fourth-placed Newcastle and fifth-placed Chelsea also have a game in hand over City heading into the weekend’s fixtures.
Hinting he could stay in the Premier League after leaving City, De Bruyne said. “A lot of teammates have said that it’s sad I have to go, but that’s just how it goes sometimes in life.
“I don’t know what the future will be, but I know that I can still play here. I try to play as much good football as I can. I’m still enjoying it.”
Guardiola saluted De Bruyne, saying: “Just thank you. His contribution in the game against Crystal Palace when we were 2-0 down and he delivers, and today the goal again.
“I want the best for Kevin. It cannot be possible to have done these many years without him.
“He has been an incredible player but the situation is what it is. It’s almost impossible to replace this kind of player.”
Even qualifying for the Champions League and winning the FA Cup final against Crystal Palace will not salvage the season in Guardiola’s eyes after their four-year reign as English champions came to a limp end.
Surrendering the title to Liverpool was bad enough, but missing out on a place in the Champions League for the first time since 2010-11 would be a complete catastrophe and this result kept them on course to avoid that fate.
Guardiola sprang a surprise by naming Erling Haaland as an unused substitute as the Norway striker returned ahead of schedule from the ankle injury he suffered at Bournemouth in March.
Wolves arrived buoyed by six successive top-flight victories for the first time since 1970-71 and their confidence was clear after such a successful streak.
Not for the first time this season, City were creaking at the back.
They rode their luck to escape as Rayan Ait-Nouri fired against the post from close-range before his effort from the rebound was cleared off the line by Josko Gvardiol.
Guardiola’s men recovered their composure and the breakthrough came in the 35th minute with the kind of flowing move that has been City’s trademark in De Bruyne’s decade in Manchester.
Ilkay Gundogan made a break from midfield and slipped his pass to Jeremy Doku, who deftly eluded his marker before pulled the ball back to the unmarked De Bruyne.
Having cleverly found space just inside the Wolves area, De Bruyne held his nerve to slot past Jose Sa, a finish that showed City what they will miss next season.
Wolves still carried a threat and Matheus Cunha rattled the post with a stinging strike from the edge of the area in the second half.
Guardiola clarifies comments about taking a break from managing football

- The 54-year-old clarified the comments ahead of City’s Premier League match against Wolverhampton
- “Nooo! No, no, no I didn’t say I’m leaving now or at the end of the season. Well, if they sack me, yes,” Guardiola told Sky Sports
MANCHESTER: Pep Guardiola has vowed to take a break from football when his time at Manchester City is over, but stifled speculation that he is leaving the club any time soon in a pre-game interview on Friday.
Guardiola, who signed a two-year contract extension with City in November, raised eyebrows when he told ESPN Brasil: “I want people to remember me however they want. After my contract with City, I’m going to stop. I’m sure. I don’t know if I’m going to retire, but I’m going to take a break.”
The 54-year-old clarified the comments ahead of City’s Premier League match against Wolverhampton Wanderers on Friday.
“Nooo! No, no, no I didn’t say I’m leaving now or at the end of the season. Well, if they sack me, yes,” Guardiola told Sky Sports.
“But I’m saying when I finish my time here, I don’t know in one year, two years, three years, four years, five years, six years — I don’t know — I will take a break. I won’t retire but I will take a break, for sure.”
City had kicked off the season hoping to win a record-fifth successive Premier League title, but the team has had a rough season and were fourth in the table before Friday night’s game, 21 points behind Liverpool who clinched the title last weekend.
“Do you know what it means in football to have a two-year contract for managers? It’s an eternity!” Guardiola told Sky at Etihad Stadium.
“What I’m saying is when I finish here, I will take a break. I need to make a stop, that’s all. But still we are here to beat Wolves.”
Kovac sets sights on Champions League spot as Dortmund welcome Wolfsburg

- Dortmund, who were 11th earlier this year, have turned their season around after Kovac took charge in February and now sit sixth
- “We’re within striking distance again,” Kovac said
BERLIN: Resurgent Borussia Dortmund will seek the help of their crowd as the 12th man when they host mid-table Wolfsburg in the Bundesliga with a Champions League spot within reach after a difficult campaign, manager Niko Kovac said on Friday.
Dortmund, who were 11th earlier this year, have turned their season around after Kovac took charge in February and now sit sixth, three points behind Freiburg who occupy the fourth and final Champions League qualifying spot.
“We’re within striking distance again,” Kovac said ahead of Saturday’s match at the 81,365-capacity Westfalenstadion.
“The game is very important. We’re focusing on our opponents, because we’re dependent on the other teams and we have to do our homework ... It’s about showing the same energy as in the last few games.
“If we play our game like we have in recent weeks, I’m convinced that we can unleash a force with the crowd that Wolfsburg will find difficult to counter.”
Dortmund have taken 13 points from their last five games to climb the table and have three games left to salvage their campaign.
If not the Champions League, they can still qualify for the Europa League, with RB Leipzig in fifth — a point above Dortmund.
Kovac also managed Wolfsburg between 2022 and 2024 and the Croatian is wary of the Lower Saxony side, even though Dortmund have a superb record against them at home.
Dortmund have not lost in their last 11 Bundesliga home games against Wolfsburg, winning nine. Wolfsburg have scored just one goal at Westfalenstadion since the 2016-17 season.
“They’re dangerous from set pieces and in transition. We have to be careful there,” Kovac said.
“I’m looking forward to seeing everyone (at Wolfsburg) again but we also know the importance of the game. Friendships will be put aside for 90 minutes.”
PSG’s injured Dembele to miss Strasbourg trip, eyeing return for Arsenal

- Dembele is PSG’s top scorer this season with 33 goals in all competitions
- “Tomorrow he won’t play, that’s for sure,” Luis Enrique told reporters
PARIS: Paris St. Germain forward Ousmane Dembele will miss their Ligue 1 trip to Strasbourg with a hamstring strain, manager Luis Enrique said on Friday as the French side look to have him back for next week’s Champions League semifinal second leg against Arsenal.
Dembele is PSG’s top scorer this season with 33 goals in all competitions and also netted the winner in their 1-0 first leg victory at Arsenal, but the 27-year-old came off in the 70th minute, going straight down the tunnel with an apparent injury.
PSG confirmed he had a hamstring strain and that his “condition is progressing well,” with further assessments to be conducted in the coming days.
“Tomorrow he won’t play, that’s for sure,” Luis Enrique told reporters, while also declining to confirm if he will rotate his squad with the Ligue 1 title already in the bag.
“We’re going to do what we’ve been doing up to now, with the same idea. Nothing has changed.
“The most important thing is that every minute spent wearing the PSG jersey is useful for matches in other competitions.”
PSG lost their chance to go an entire league season unbeaten when they suffered a 3-1 defeat by Nice last weekend.
Luis Enrique’s side can still finish the season unbeaten on the road but the Spaniard has no interest in that record as they prepare to face Arsenal on Wednesday and Reims in the French Cup final later this month.
“It’s a match we’re preparing for in the Champions League, in the Coupe de France, not for the unbeaten record,” he said.
“It would be great to win the match in Strasbourg, but the motivation is to prepare for the Champions League match, not to break an unbeaten record.”
PSG have fallen in the Champions League knockout stages in recent years and have the opportunity to return to the final for only the second time as they chase a treble.
“We want to achieve this objective of playing this final, but there is still the semifinal second leg,” said Luis Enrique, who previously won the treble coaching Barcelona.
“There is not much time to rest, you have to manage all of this. We, the coaches, go for the best. I’ve been a top-level coach for several years and it’s part of the job.”
Mahrez calls on Al-Ahli to embrace opportunity in Asian Champions League final

- “When you play in this type of competition you are ready to win, especially when you play at home,” said Mahrez
- “We have a good opportunity to bring the first Champions League to Al-Ahli”
JEDDAH: Al-Ahli winger Riyad Mahrez has called on his teammates to avoid complacency as the Saudi Pro League side look to win the Asian Champions League Elite title for the first time on Saturday with victory over Japan’s Kawasaki Frontale.
The Jeddah-based club, who have the advantage of playing the final in front of their own fans at the King Abdullah Sports City Stadium, will be making a third attempt to lift the trophy after final defeats in 1986 and 2012.
But while a squad boasting high-profile signings such as Mahrez, Roberto Firmino, Ivan Toney and Franck Kessie will go into the decider as favorites, the Algeria winger emphasized the need to embrace the opportunity provided by the occasion.
“When you play in this type of competition you are ready to win, especially when you play at home,” said Mahrez.
“We have a good opportunity to bring the first Champions League to Al-Ahli and we will give everything.
“Of course the opponent is not an opponent that we play every week, it’s from Japan and it’s a different team. We have seen them play and we know what approach we can have.
“The most important is to give everything and to enjoy it because maybe some people think finals are every season, but some people might only play one final in their career. So we have to give everything to win the trophy for Al-Ahli.”
Mahrez, 34, is no stranger to success, having been part of the Manchester City side that won the treble of UEFA Champions League, Premier League and FA Cup in 2023 as well as four other English league titles, including with Leicester City in 2016.
He was also a key part of Algeria’s Africa Cup of Nations success in 2019 but is looking to claim his first silverware since switching to Al-Ahli from City last year.
“This is a trophy in another continent, in Asia,” said Mahrez, who has scored nine times in the competition so far.
“I’ve been lucky enough to play in teams that have won a lot of trophies with big players. When you play, any trophy, any cup you play for is always exciting.
“I’m really looking forward to it. I really want to win a trophy with this team, this club and I’ll give everything tomorrow.”