RIYADH: Badael, a Public Investment Fund company, has announced the launch of its “Let’s Clear the Air” anti-smoking campaign on the occasion of the company’s one-year anniversary, which coincides with World No Tobacco Day on May 31.
Badael was established to help reduce the number of smokers in the Kingdom by providing safer alternatives in line with the Quality of Life Program, one of the initiatives included in Saudi Vision 2030. It aims to help 1 million individuals quit smoking by 2028 through the use of DZRT nicotine pouches, the first Saudi-made product designed to help people stop smoking, and, the company claims, the first of its kind in the Middle East.
Badael announced that, in its first year of operations, it has expanded its production capacity and invested heavily in research and development. It also “diversified distribution channels in major cities, fulfilling more than 1 million orders” through its website, demonstrating the company’s “commitment to its vision and focus on innovation and future expansion.”
As part of the “Let’s Clear the Air” campaign, Badael has called on individuals, companies and government bodies to join in and commit to achieving the initiative’s targets.
Badael launches anti-smoking initiative
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Badael launches anti-smoking initiative

- Badael was established to help reduce the number of smokers in the Kingdom
- It aims to help 1 million individuals quit smoking by 2028
Saudi heritage on display at Hail festival

RIYADH: A heritage festival in Hail is captivating visitors with a rich array of handicrafts that blend artistry and historical authenticity, the Saudi Press Agency reported on Saturday.
The 30-day festival offers a glimpse into the past, showcasing the dedication behind creating everyday necessities and celebrating the success of local craftswomen.
More than 40 activities are on display, allowing visitors to explore traditional skills such as wickerwork, sadu weaving, crochet, hand-woven textiles, and distinctive Najdi and Hail door making.
Other highlights include traditional clothing, Thamudic embroidery, wood and leather beading, fiber arts, resin art, and soap making, the SPA added.
Visitors can also savor a variety of traditional folk foods. At the heart of the festival, an artistic theater hosts performances, including the Hail Samri and Saudi Ardah.
The festival supports local craftspeople by providing a platform to showcase their work directly to the public. It also celebrates the Kingdom’s national identity and cultural heritage, in line with the Year of Handicrafts 2025.
Saudi Arabia expands aid project for flood-affected families in Pakistan

- The project “reflects the directives of the Saudi leadership and its continued support for the people of Pakistan.”
Riyadh: Saudi aid agency KSrelief has launched the third phase of its food security support project in Pakistan, the Saudi Press Agency reported.
The launch ceremony was held at the Saudi Embassy in Islamabad, attended by Saudi Ambassador Nawaf bin Said Al-Malki, Pakistan’s Federal Minister for National Food Security and Research Rana Tanveer Hussain, and other officials.
Al-Malki said the project “reflects the directives of the Saudi leadership and its continued support for the people of Pakistan.”
He added that it is part of a series of KSrelief initiatives intended to help vulnerable families, particularly those affected by floods across the country.
The project will distribute more than 30,000 food baskets in various regions of Pakistan. Each basket contains essential food items sufficient for a family for one month, the SPA reported.
The project will assist a total of 210,000 people, Al-Malki added.
Hussain expressed the gratitude of the Pakistani government and people for Saudi Arabia’s ongoing humanitarian assistance.
Meanwhile, KSrelief concluded the Saudi Noor program to combat blindness and its causes in Settat, Morocco, on Saturday.
During the week-long campaign, medical volunteers examined 2,525 patients, performed 276 surgeries, and distributed 957 pairs of glasses.
In Yemen, a KSrelief team visited vocational training centers in Seiyun district, Hadramout governorate, to assess the Vocational Pathways project aimed at empowering young men and women.
The team reviewed training programs in motorcycle electrical maintenance and sewing and tailoring, which are benefiting 40 participants from both the host community and displaced populations.
The project is part of the Kingdom’s humanitarian efforts to benefit Yemeni youth through vocational training and tools, contributing to sustainable development for the country.
In Sudan, KSrelief distributed 500 food baskets to displaced families in several towns in Blue Nile State, benefiting 3,266 people. The agency also distributed 1,550 food baskets in El-Gadarif State, benefiting 10,230 individuals.
-ENDS-
Kingdom arrests 17,863 illegals in one week

- A total of 10,746 people were arrested for violations of residency laws, while 4,362 were held over illegal border crossing attempts
RIYADH: Saudi authorities arrested 17,863 people in one week for breaching residency, work and border security regulations, the Saudi Press Agency reported on Saturday.
A total of 10,746 people were arrested for violations of residency laws, while 4,362 were held over illegal border crossing attempts, and a further 2,755 for labor-related issues.
The report showed that among the 1,507 people arrested for trying to enter the Kingdom illegally, 65 percent were Ethiopian, 33 percent Yemeni, and 2 percent were of other nationalities.
A further 99 people were caught trying to cross into neighboring countries, and 26 were held for involvement in transporting and harboring violators, the SPA reported.
The Ministry of Interior said that anyone found to be facilitating illegal entry to the Kingdom, including providing transportation and shelter, could face imprisonment for a maximum of 15 years, a fine of up to SR1 million ($267,000), as well as confiscation of vehicles and property.
Suspected violations can be reported on the toll-free number 911 in the Makkah and Riyadh regions, and 999 or 996 in other regions of the Kingdom.
Japan, GCC conclude second round of FTA negotiations

- Proposals were reviewed by both sides, with a focus on strengthening trade relations, finding areas to cooperate and fostering partnerships
TOKYO: The second round of negotiations for a Free Trade Agreement between the GCC countries and Japan ended in Tokyo on Friday.
Taking part in the discussions — which covered topics including goods, technical barriers, terms of services, financial and telecommunications services, and intellectual property — was a government delegation led by the General Authority for Foreign Trade.
Proposals were reviewed by both sides, with a focus on strengthening trade relations, finding areas to cooperate and fostering partnerships.
Farid bin Saeed Al-Asali, deputy governor of the General Authority for International Organizations and Agreements and head of the Saudi Negotiating Team, said he was looking forward to completing the remaining negotiation rounds and reaching an ambitious final agreement which would be beneficial to the volume of trade between both sides.
He added the negotiation rounds highlighted economic ties between the GCC and Japan and supported Saudi Arabia’s Vision 2030.
During a meeting with the Saudi ambassador to Japan, Dr. Ghazi bin Faisal Binzagr, Al-Asali stressed the importance of free trade negotiations with Japan as they emphasized the commitment of both Saudi Arabia and the GCC countries to enhancing relations with Japan and achieving the goals of the Saudi-Japanese Vision 2030.
The Kingdom’s delegation included representatives from the Ministry of Energy, Ministry of Interior, Ministry of Industry and Mineral Resources, Ministry of Environment, Water and Agriculture, Ministry of Investment, Ministry of Economy and Planning, Saudi Food and Drug Authority, Saudi Authority for Intellectual Property, Saudi Standards, Metrology and Quality Organization, Saudi Export Development Authority, Communications, Space and Technology Commission, Zakat, Tax and Customs Authority, and the Saudi Central Bank.
How Saudi Arabia is using innovation, research, and regulation to turn waste into a circular economy success

- Engineering, AI and cross-sector partnerships are driving sustainable solutions to manage 110 million tons of waste annually
- New laws, financial incentives and rising investor interest are reshaping the Kingdom’s waste management and recycling landscape
RIYADH: As Saudi Arabia accelerates toward a circular economy under Vision 2030, experts say universities, research institutions, and business leaders are playing a crucial role in developing innovative waste management solutions that align with national sustainability goals.
In early 2024, Saudi Arabia’s Ministry of Environment, Water and Agriculture announced a waste management plan aiming to recycle up to 95 percent of waste and add SR120 billion ($31.99 billion) to the Kingdom’s gross domestic product.
Saudi Arabia generates more than 110 million tons of waste each year, much of it originating from cities like Riyadh, Jeddah, and Dammam. Its waste management market is projected to grow from $5.97 billion in 2025 to $8.72 billion by 2030, according to Mordor Intelligence.
To meet this challenge, academic partnerships, regulatory reforms and emerging technologies are coming together to reshape the sector, Sultan Al-Muaythir, chairman of the civil engineering department at Prince Sattam bin Abdulaziz University, told Arab News.
Forming knowledge-sharing agreements with leading countries in waste management, he said, is a strategic step toward building a sustainable, locally adapted system that draws on global best practices and aligns with Saudi Arabia’s circular economy ambitions.
To drive innovation in the sector, Al-Muaythir emphasized the importance of interdisciplinary support. Fields like civil engineering, landfill and waste management, geotechnical engineering, and soil sciences all contribute to the design and development of critical infrastructure.

Mechanical engineering plays a key role in advancing collection and treatment equipment, while chemical, agricultural and biotechnology engineering disciplines help analyze waste composition and develop transformation processes.
Electrical engineering, he added, is essential for operating smart systems and managing energy generated through treatment.
Al-Muaythir also pointed to the Kingdom’s updated regulatory landscape, particularly the introduction of the Waste Management Law and its executive regulations, as a strong foundation for encouraging innovation and investment in sustainable practices.
He explained that the next phase calls for faster plan implementation, broader international research collaboration and direct incentives for advanced processing technologies — steps that would speed up the Kingdom’s progress toward its environmental and development goals.
While government action is essential, Al-Muaythir said innovation in waste management is not a luxury, but a necessity for building a clean environment and a functioning circular economy.
He added that individual responsibility plays an equally important role. “Adopting conscious behaviors towards waste and committing to sorting and reuse/recycling constitute the first building blocks in creating a more sustainable future,” he said.
Expanding on this vision, Abdullah Alakel, chairman of the Saudi Scientific Research and Innovation Association, said waste management innovation is a cornerstone of Vision 2030’s broader goal to build a circular and sustainable economy.

He told Arab News that scientific research is a key driver in tackling environmental challenges — from recycling and waste-to-energy technologies to the use of artificial intelligence to improve sorting and collection processes — ultimately boosting operational efficiency and reducing environmental harm.
To support this ecosystem, the association provides business incubators and innovation accelerators, offering technical and financial assistance. It also facilitates connections between researchers, donors and investors to help turn ideas into market-ready solutions.
Alakel noted that several joint initiatives with academic and industrial partners are already underway, including efforts to convert organic waste into economic products such as fertilizers and biofuels.
DID YOU KNOW?
• Saudi Arabia aims to recycle up to 95 percent of its waste by 2040. Waste management sector is projected to contribute $32bn to GDP by 2040.
• Half of the Kingdom’s waste comes from Riyadh (21 percent), Jeddah (14 percent) and Dammam (8 percent).
(Sources: Ministry of Environment, Water and Agriculture and the National Center for Waste Management)
Other projects aim to develop scalable recycling technologies and improve overall waste management efficiency.
Beyond research, the association works to foster a culture of sustainability across society. Alakel said it organizes public awareness campaigns, educational workshops in schools and universities, and national competitions that encourage creative, environmentally responsible solutions.
He added that the association plays a critical role in bridging academia and implementation by hosting scientific conferences, building strategic partnerships and supporting national innovation deployment in alignment with Vision 2030’s environmental goals.
Farah Al-Gharib, CEO of Precision & Choice Environmental Solutions, echoed those views, underscoring the opportunity to enhance coordination between stakeholders as Saudi Arabia moves toward a circular economy.

She told Arab News that aligning regulations, expanding infrastructure for sorting and collection, and stimulating private investment remain key challenges. Raising public awareness and promoting innovation are also essential to achieving sector-wide transformation.
To accelerate progress, Al-Gharib called for a more integrated and flexible system that encourages public-private partnerships. Activating source-level sorting and offering financial incentives to investors, she said, would help drive growth in the sector.
Clear metrics, such as waste reduction, cost savings and job creation, should be used to measure success.

Looking ahead, she expects more companies to invest in smart technologies and expand their collection and treatment networks. Seamless integration across the entire waste value chain — from source to processing and redistribution — is essential, she said, to avoid bottlenecks and uphold the core principles of the circular economy.
“Based on our experience in the sector, we believe that unifying and updating regulations under a single, clear, and transparent regulatory framework would directly contribute to attracting investors, reducing the complexity of procedures and the classification of recyclable products, thereby accelerating regulatory processes and stimulating production,” said Al-Gharib.
She concluded that clear legislation and coordinated responsibilities across authorities are key to scaling up circular economy initiatives effectively and sustainably.