DUBAI: British beauty brand Charlotte Tilbury this week responded to claims surrounding the termination of its contract with Bella Hadid, saying that the decision was not based on the US Dutch Palestinian model’s “personal views,” but because she is launching her own beauty brand.
A statement from the company, published in The Independent, said: “Bella Hadid and Charlotte Tilbury Beauty’s professional relationship has come to its end as Bella prepares to launch her own beauty brand.
“It is absolutely not the case that any personal views held by Bella impacted our contract or relationship with her.
“As a female-led business, Charlotte Tilbury Beauty continues to support Bella and looks forward to the exciting launch of Orebella later this year,” the statement added.
Last month, Hadid announced on Instagram that she is launching a brand called Orebella on May 2.
While details about the brand and its offerings remain under wraps, WWD Magazine reported that Hadid’s trademark filing, dating back to 2022, hints at Orebella’s focus on scent-related products. These may include fragrances, incense, body lotions, oils, shampoo, conditioner and candles.
The model shared a 10-second teaser on Instagram showing a close-up of her face and culminating with the brand’s logo.
Hadid was named the face of Charlotte Tilbury in March 2023.
Her debut campaign in June promoted the new Airbrush Flawless Lip Blur, a hydrating matte liquid lipstick formulated with hyaluronic acid to boost hydration. She joined a glittering roster that included actress Lily James, and models Jourdan Dunn and Kate Moss.
