How preventive healthcare is quietly driving sustainability in Saudi Arabia

Lifestyle habits like daily walks and wellness tracking may promote preventive care, easing healthcare’s environmental impact. (SPA/Supplied)
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Updated 14 April 2025
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How preventive healthcare is quietly driving sustainability in Saudi Arabia

  • “Saudi Arabia is taking bold steps to integrate health, wellness, and sustainability through a series of forward-looking initiatives aligned with Vision 2030,” said Zaher

RIYADH: As global conversations about sustainability expand, one sector is emerging as an unlikely player in the environmental movement: healthcare.

Experts say a growing shift toward prevention — rather than reaction — is not only improving personal health outcomes but reducing long-term resource strain on hospitals, supply chains, and the planet.

“Preventive care and longevity-focused medicine play a critical role in promoting environmental sustainability by reducing the overall burden on healthcare systems,” said Dr. Walid Zaher, a Saudi scientist and founder of Rewind.




Dr. Walid Zaher, Rewind founder

“When individuals stay healthier for longer through early detection, lifestyle interventions, and personalized medicine, there is less need for resource-intensive treatments, hospitalizations, and pharmaceutical use — each of which carries a significant environmental footprint.”

According to Zaher, every reduction in high-intensity care translates to real-world savings in emissions, energy, and medical waste.

“Fewer medical interventions mean reduced energy consumption, lower emissions from healthcare facilities, and less medical waste,” he said. “By shifting focus from reactive to proactive care, we create a more efficient, sustainable healthcare model that benefits both people and the planet.”

Saudi Arabia is taking bold steps to integrate health, wellness, and sustainability through a series of forward-looking initiatives aligned with Vision 2030.

Dr. Walid Zaher, Rewind founder

Dr. Ksenia Butova, founder of Detki Family Clinic and Molodost Clinic, agrees. She believes early diagnostics and family-centered wellness are not only medically superior — they are environmentally responsible.

“The costliest treatments — both financially and environmentally — come when disease is already in full swing,” she said. “Hospital admissions, emergency interventions, aggressive medications. But most of it can be prevented.”

She emphasized that check-ups today are no longer just routine, but predictive. “Conducting in-depth check-ups designed to detect diseases at their earliest, pre-symptomatic stages — or rule them out entirely — helps alleviate the pressure on the healthcare system,” Butova said.

Among the pillars of preventive medicine are targeted vaccination programs and ongoing wellness tracking — both of which lower overall consumption of antibiotics, emergency care, and overprescribed supplements.

“Nutrition science, mental health support, sleep optimization, hormone and micronutrient balancing — these are not ‘luxuries,’” Butova said. “They’re the new foundation of long-term health.”

The Kingdom is also investing in long-term well-being through national policy. “Saudi Arabia is taking bold steps to integrate health, wellness, and sustainability through a series of forward-looking initiatives aligned with Vision 2030,” said Zaher. “From national events like Saudi National Sports Day to wellness-centered urban planning, the aim is to embed health and wellness into the fabric of daily life.”

On the technology front, digitization of care is helping clinics become more efficient and less wasteful.

“Clinics that operate paper-free are sustainable,” explained Butova. “Everything from scheduling and medical records to treatment plans and follow-ups becomes digital. Patients have easy access to their data, and doctors spend less time on bureaucracy and more time on meaningful care.”

She also noted that online consultations reduce traffic, emissions, and time lost to travel. “One Zoom consultation means one less commute through city traffic, one less plastic coffee cup, one less parking hassle,” she said. “It saves time, energy, and reduces our environmental footprint.”

Both experts also pointed to a growing trend: longevity tourism — the merging of high-end medical care with eco-conscious lifestyle services.

“Longevity tourism is increasingly becoming a natural extension of the broader eco-wellness movement — one that merges sustainable living with proactive health optimization,” said Zaher. “In regions like the Gulf, there’s a unique opportunity to position longevity tourism at the intersection of luxury wellness and sustainability.”

Butova confirmed the trend is already gaining traction. “People are flying to us from Russia and Kazakhstan for access to rare vaccines … From Europe, the UK, and the US, we welcome patients seeking comprehensive check-ups, personalized recovery programs, and cutting-edge aesthetic treatments,” she said.

Still, awareness remains a challenge. Both Zaher and Butova stressed the importance of education in shifting habits and norms.

“When we educate the public about the benefits of preventive health measures, sustainable diets, and active lifestyles, we can shift societal norms toward more eco-conscious behaviours,” Zaher said.

Butova added: “Public awareness is everything. Without awareness, even the most advanced medical system won’t work.”

Her clinics run webinars, host “health school” events for families, and engage with communities through live Q&As. “One of the most important missions of healthcare professionals is raising awareness about obesity and metabolic health … That shift alone changes lives and reduces wasteful, unconscious consumption,” she said.

At a time when sustainability often means sacrifice, these experts argue that in medicine, it is quite the opposite: the more proactive the system, the less wasteful it becomes.

 


Saudi medical team begins to separate Egyptian conjoined twins

Updated 07 May 2025
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Saudi medical team begins to separate Egyptian conjoined twins

  • Most delicate case ever undertaken by his team, says surgeon Dr. Abdullah Al-Rabeeah

DUBAI: A medical team of the Saudi Conjoined Twins Program began on Wednesday to separate Egyptian twins at King Abdullah Specialist Children’s Hospital in Riyadh.

Dr. Abdullah Al-Rabeeah, advisor at the royal court and supervisor general of the Kingdom’s aid agency KSrelief, who heads the team, said the twins are joined at the back, lower chest, abdomen and pelvis, the Saudi Press Agency reported.

One of the twins lacks essential organs, including a heart and head, and suffers from severe congenital defects, making survival impossible.

The complex operation is expected to last approximately 11 hours and will proceed in six stages.

It involves a multidisciplinary team of 26 consultants, specialists, and support staff in fields including anesthesia, neurosurgery, pediatric surgery, and plastic surgery.

Al-Rabeeah described the case as one of the most delicate the team has undertaken, noting the shared spinal canal as a major surgical challenge.

Advanced imaging and surgical microscopes will be used to ensure precision, he said.

This marks the 63rd separation procedure under the Saudi Conjoined Twins Program, which has reviewed 149 cases from 27 countries since its inception in 1990.


What’s the matcha with everyone? The beloved green tea powder hits mainstream in Saudi Arabia

Updated 07 May 2025
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What’s the matcha with everyone? The beloved green tea powder hits mainstream in Saudi Arabia

  • The Japanese tea’s rise in the Kingdom is a cultural shift, one green cup at a time

RIYADH: Once a niche ceremonial tea in Japan, matcha is now gaining mainstream popularity in Saudi Arabia, thanks to a growing interest in wellness trends, evolving taste preferences, and the rise of mindful living.

The data backs the trend. According to a recent report by IMARC Group, Saudi Arabia’s green tea market, which includes matcha, was valued at $140.14 million and is projected to grow to $229.24 million by 2033.

Imports of packaged green tea nearly doubled in value between 2020 and 2023, suggesting a growing appetite for premium, health-focused drinks.

That growing demand is reflected on cafe menus and social media feeds across the Kingdom. Matcha lattes, once limited to specialty coffee shops, are now a fixture at trendy cafes and home kitchens alike.

Whether it’s served iced in sleek glass cups or whisked at home with oat milk, matcha is more than a drink. It’s a mood, a personal statement, and for many, a healthier way to start the day.

In Dammam, 19-year-old Sara Anas remembers her first taste of matcha back in 2019. “My dad likes trying new things,” she said. “It didn’t taste that great at first, but when matcha became popular in 2021, I got excited to try it again from local cafes.”

Now, she drinks it almost daily. “It might sound strange, but I don’t feel like it’s heavy on my body like coffee. It makes me feel more relaxed and gives me energy in a better way.”

Anas is part of a growing demographic. In Riyadh, 26-year-old Amal Al-Mutairi starts every morning with matcha. “I prefer it iced with vanilla milk to make the flavor smoother and lighter,” she said.

For her, the appeal began with reading about its benefits. “It gives me calm energy without the jitters or crash I usually feel after drinking coffee. It also helps me focus for longer periods.”

That calm, focused energy — often described as a “cleaner” caffeine experience — has made matcha especially popular among students and professionals.

For Anas, it’s a campus essential. “It’s a must before classes! It gives me the energy to continue my day at uni,” she said.

But matcha is more than functional. It’s become a lifestyle, embraced for both its wellness claims and its visual charm.

Globally, matcha’s rise is part of a broader wellness boom. Japan’s matcha production rose 185 percent from 2010 to 2023, and demand is now so high that suppliers are warning of shortages. Japan’s top growers have begun limiting exports to meet domestic needs.

Matcha’s health appeal is not just hype. Rich in antioxidants — especially a compound called EGCG — studies suggest it may reduce inflammation, support cardiovascular health, and aid cognitive function.

A recent Saudi study also found that over half of the participants believed matcha could help with weight management and blood sugar balance.

Still, experts note that moderation matters. Excessive matcha consumption may interfere with iron absorption and isn’t recommended for everyone.

The ritual of preparing matcha, especially for those who make it themselves, has become part of a broader shift toward slow, intentional living — something many young Saudis are leaning into.

That ritual is deeply personal for 27-year-old Leen Al-Zamil, who turned matcha from curiosity into a daily indulgence. “I was curious at first and honestly, I hated it so much, but I think (that’s) because it was hot,” she said. “I liked it cold with vanilla syrup and oat milk. I definitely can’t drink it alone.”

Now, she can’t go a day without it. “Sometimes twice or more,” she said. “I like its color … I enjoy every step of making it, and it just tastes so good. It brightens my mood.”

Al-Zamil is not the only one who sees matcha as more than just a drink.

For 28-year-old Mona Abdullah, matcha represents healing. “As someone who suffers from IBS, coffee tends to affect me for a while, whereas matcha provides steady energy without causing any discomfort,” she said. “I’ve stopped drinking coffee for the past three months. I now believe that matcha is a better source of caffeine compared to black coffee.”

Irritable bowel syndrome is a common digestive condition. Many people with IBS find that coffee, with its acidity and high caffeine content, can trigger discomfort, making gentler alternatives like matcha a preferred choice. 

Abdullah drinks it twice a day, iced, and without any added flavors. “Health,” she says, is what made her switch.

Still, matcha’s appeal goes beyond health — it’s also about aesthetics and culture. “I think it’s a mix of everything,” said Al-Mutairi. “The health benefits, the taste, and yes, the aesthetic.”

Anas echoed that idea, noting that people’s motivations vary. “For me, it’s for its health benefits and for the taste. You don’t usually get a healthy drink with a good taste,” she said. “But I think there are a lot of people who drink it just for the aesthetic. You see them adding hundreds of syrups just to say they drink matcha.”

That blend of wellness and image — serious health meets playful branding — has fueled matcha’s surge on social media. With its bright green hue, minimalist packaging, and frequent cameos in cafe selfies, matcha has become the drink of the “soft life” movement, one that prioritizes peace, balance, and pleasure.

“It’s definitely the vibe and the taste,” said Al-Zamil.

In a country where coffee culture runs deep, matcha is not replacing tradition; it’s offering something new: a blend of taste, lifestyle, and personal meaning, one bright green cup at a time.


GCC chief receives newly appointed Omani ambassador to Saudi Arabia

Updated 06 May 2025
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GCC chief receives newly appointed Omani ambassador to Saudi Arabia

Secretary-General of the Gulf Cooperation Council Jasem Mohamed Albudaiwi received Sayyid Najib bin Hilal Al-Busaidi, Oman’s newly appointed ambassador to Saudi Arabia, in Riyadh on Tuesday.

Albudaiwi congratulated Al-Busaidi on his appointment and wished him success in his duties.

The parties discussed various topics and explored ways to enhance bilateral efforts toward “greater integration, solidarity, and interconnectedness.”

They also looked at the latest developments in regional and international arenas.


Riyadh hospital advances breast tumor diagnosis

Updated 06 May 2025
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Riyadh hospital advances breast tumor diagnosis

  • The new CEM-guided approach allows immediate, accurate tissue sampling during the same session, eliminating the need for additional appointments

RIYADH: The King Faisal Specialist Hospital and Research Center in Riyadh has implemented an advanced interventional technique to diagnose breast tumors that conventional imaging cannot detect.

It enables physicians to obtain precise biopsy samples during the same visit, accelerating diagnosis and allowing earlier treatment, the Saudi Press Agency reported.

The shift addresses recent cases where certain breast abnormalities were only visible through contrast-enhanced imaging, leading the hospital to adopt contrast-enhanced mammography as a precise clinical tool.

Previously, the standard protocol required a separate MRI-guided biopsy after initial imaging, often resulting in redundant procedures, greater patient burden, higher costs and treatment delays.

In contrast, the new CEM-guided approach allows immediate, accurate tissue sampling during the same session, eliminating the need for additional appointments.


Saudi crown prince receives phone call from Iraqi PM

Saudi Arabia’s Crown Prince Mohammed bin Salman and Iraqi Prime Minister Mohammed Shia Al-Sudani. (File/SPA/AFP)
Updated 06 May 2025
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Saudi crown prince receives phone call from Iraqi PM

RIYADH: Saudi Arabia’s Crown Prince Mohammed bin Salman received a phone call from Iraqi Prime Minister Mohammed Shia Al-Sudani on Tuesday.

During the call, they reviewed relations between their countries and ways to strengthen them in various fields, Saudi Press Agency reported.