Majority Saudis use AI tools to make travel decisions: Survey

Majority Saudis use AI tools to make travel decisions: Survey
The survey found that 19 percent of Saudi travelers prefer Turkiye as their favorite destination to visit. Shutterstock
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Updated 13 July 2025
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Majority Saudis use AI tools to make travel decisions: Survey

Majority Saudis use AI tools to make travel decisions: Survey
  • 46% of Saudi travelers are using AI assistants to discover activities
  • 46% prioritize safety and security when selecting destination

RIYADH: Saudi travelers are increasingly relying on smart technologies, with 87 percent using generative artificial intelligence tools like ChatGPT and Gemini to plan and manage their vacations, according to a survey. 

In its latest report, global consumer insights provider Toluna revealed that 46 percent of Saudi travelers are using AI assistants to discover activities, while 43 percent use them for translation purposes. 

These findings align with the broader trend observed in the Kingdom, where the number of people using AI tools is increasingly rising. 

In June, a report prepared by Google with UK-based research agency Public First showed that 80 percent of Saudi adults use AI tools, with one in three utilizing them regularly. 

This is nearly double the share of adults in the US who report using large language model-based chatbots, which stood at 52 percent according to a study by Elon University in North Carolina.

“AI is becoming a trusted travel companion, and not just among younger generations. From finding hidden gems and translating on the go, to getting activity suggestions, young Saudi travelers are making the most of AI to enhance every part of their journey,” said Georges Akkaoui, enterprise account director Middle East, Turkiye, and Africa at Toluna.

The survey said 43 percent of Saudi travelers use AI to find the best deals, while 31 percent rely on these technologies to optimize their itineraries, and 38 percent use them for restaurant suggestions. 

“What is interesting is that this (use of AI) is not limited to the tech-savvy; we are seeing notable adoption even among older travelers, with over 40 percent of 45–60-year-olds also using AI for deals, activities, and translation,” said Akkaoui. 

He added: “In fact, less than 15 percent of respondents are not using AI for their travels. This shows that generative AI is no longer niche, it is becoming mainstream, cross-generational, and it is already reshaping how people prepare for and experience their trips.” 

These findings also underscore the progress of AI adoption in Saudi Arabia, with the technology emerging as a key component of the Kingdom’s post-oil economic development strategy. 

According to the Global AI Competitiveness Index released in January, the Kingdom ranked 15th globally in research output in the sector, having produced 29,639 AI-related publications.

This ranking places it among the top contributors to global research and highlights its emerging role as a regional technology leader.

Saudi Arabia’s Public Investment Fund, in partnership with Google, launched Project Transcendence in 2024, a $100 billion undertaking, as part of its efforts to advance the growth of AI.

The initiative is set to bolster the growth of local tech startups, generate employment opportunities, and foster collaborations with global technology firms, positioning the Kingdom at the forefront of regional innovation.

Traditional sources remain strong

Despite the significant adoption of AI tools in the travel sector, traditional information sources, along with influencers and online recommendations, continue to play an important role in shaping travel decisions among Saudi travelers.

The Toluna survey said 41 percent of the Kingdom’s travelers still rely on recommendations from family members and friends. 

Some 46 percent of Saudi travelers prioritize safety and security when selecting destinations, while 48 percent consider scenery as the decision-making factor. 

“Despite having access to more information than they can possibly digest, and probably because of that overload, many still turn to those they trust for inspiration, with family and friends remaining an important source of travel recommendations,” said Akkaoui. 




The survey said 47 percent of the respondents plan to travel internationally this summer, while 37 percent are opting for leisure trips within the Kingdom. Shutterstock

“At the same time, it is not surprising that, as with other aspects of their lives, younger travelers also rely on influencers and online recommendations for ideas and inspiration, showing how digital and personal guidance now shape the travel journey side by side,” he added.

Meanwhile, 47 percent of the respondents plan to travel internationally this summer, while 37 percent are opting for leisure trips within the Kingdom. 

Only 4 percent of respondents reported having no travel plans, highlighting a strong overall appetite for summer travel.

Underscoring the growth of domestic tourism in May, Saudi Arabia’s Tourism Minister Ahmed Al-Khateeb said the Kingdom is placing human-centered travel at the forefront of its tourism strategy, focusing on authentic cultural experiences, meaningful interactions, and community engagement. 

He added that this people-first approach is designed to balance the nation’s rapid infrastructure development with heritage preservation and stronger community connections. 

The National Tourism Strategy targets 150 million annual visitors by 2030, after surpassing the 100 million milestone ahead of schedule, with official data showing the Kingdom welcomed 116 million tourists in 2024, exceeding its annual target for the second consecutive year.

Turkiye, the most preferred destination

The survey found that 19 percent of Saudi travelers prefer Turkiye as their favorite destination to visit, followed by Egypt at 15 percent, the UAE at 14 percent, and the US at 10 percent. 

Additionally, 8 percent of respondents are heading to Switzerland, 7 percent to the UK, France, and Thailand, while 6 percent have chosen Italy as their summer destination.

“While Turkiye remains the top destination across all age groups, younger travelers show a stronger interest in long-haul and East Asian locations. For example, Japan appeals to 14 percent of 18–28-year-olds, compared to just 3 percent of those aged 29–44, and 0 percent among travelers aged 45–60,” said the report. 

In contrast, 14 percent of older travelers aged between 45 and 60 are planning a trip to the UK, a destination that sees less interest from younger respondents as a summer getaway. 

In terms of spending, most international travelers are willing to invest significantly in their summer experiences. 

The report also said 40 percent of Saudi travelers are planning to set aside more than SR10,000 ($2,666.39) per person on their trips, while 22 percent expect to spend between SR7,500 and SR10,000. 

Some 21 percent of the respondents are ready to spend between SR5,000 and SR7,500, while 15 percent are planning to budget between SR2,500 and SR5,000. 

The report further said that 40 percent of respondents regularly use eSIM cards while traveling, with 21 percent having tried it before and 20 percent expressing interest despite limited familiarity. 

“The evolving travel preferences of Saudi residents reflect broader global shifts toward more connected, experience-driven tourism,” said Akkaoui. 

“Whether it is the desire for natural beauty, the pursuit of cultural depth, or the appeal of cooler summer climates, today’s travelers from the Kingdom are more informed, digitally empowered, and adventurous than ever before,” he added. 


How KSA is blending compliance and innovation to build a global startup hub 

How KSA is blending compliance and innovation to build a global startup hub 
Updated 15 August 2025
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How KSA is blending compliance and innovation to build a global startup hub 

How KSA is blending compliance and innovation to build a global startup hub 

RIYADH: Saudi Arabia is advancing an ambitious strategy to position itself as a global hub for technology startups, striking a balance between regulatory reform and an unprecedented wave of innovation.   

As the Kingdom races to diversify its economy and reduce dependence on oil, entrepreneurs and legal experts say the country is reaching a pivotal moment in its efforts to create a business environment that is both competitive and predictable. 

Feras Mousilli, managing partner at Lloyd & Mousilli, described the pace of change as remarkable.   

Feras Mousilli, managing partner at Lloyd & Mousilli. Supplied

“The regulatory landscape in Saudi Arabia is evolving at an impressive pace and the government’s proposed regulations show a clear intent to support its Vision 2030 goals: reduce barriers, increase clarity, and compete globally for tech innovation,” he told Arab News in an interview.   

Yet as new frameworks take hold, founders continue to grapple with the friction that arises when rapid innovation meets complex compliance requirements. 

In recent years, the Saudi Central Bank and the Capital Market Authority have emerged as key architects of this transformation.

Through sandbox environments and tiered licensing, regulators have created mechanisms for startups to test their ideas with fewer constraints.   

Among the most consequential reforms is the introduction of open banking frameworks, which mandate financial institutions to share Application Programming Interfaces with third-party fintech firms, opening the door to greater competition and inclusion. 

APIs are a set of rules and protocols that allow different software systems to communicate and exchange data. 

For founders such as Hisham Al-Falih, the shift has been both sweeping and hard-won.   

Al-Falih, founder of Lean Technologies. Supplied

“I’d say that the things that have kind of maybe changed the most this year are the introduction of new regulations,” said Al-Falih, founder of Lean Technologies, in an interview with Arab News. 

“In Saudi Arabia, the central bank has been continuing its mission and its plan of rolling out open banking,” he added. 

“This is obviously a multiyear effort, and it’s culminating now with the introduction of the PIS, the Payments Initiation Service, which is expected to go live soon,” Al-Falih said. 

He recalled that when Lean Technologies launched in 2019, few policymakers had a roadmap for modern fintech.   

“None of these regulatory kind of bodies really adopted open banking and had plans for it,” he said.   

“And so there’ve been years of discussions and conversations and back and forth with a variety of industry bodies to get to where we’re getting to today.” He added that Lean has worked closely with regulators to help shape the emerging framework. 

Beyond fintech, the Kingdom has implemented comprehensive reforms to the legal framework governing all businesses.   

In February, the government passed a new Investment Law establishing a unified framework for foreign and domestic investors, with enhanced protections and simplified procedures.   

At the same time, a revised Companies Law introduced the Simple Joint Stock Co., designed to make it easier to incorporate and operate a startup. 

Companies were required to update their Articles of Association by Jan. 18, marking a nationwide effort to align corporate governance with international norms. 

These changes coincide with record-breaking momentum in the broader startup ecosystem. 

In 2025, Saudi Arabia was recognized as the fastest-growing startup environment in the world, according to the Global Startup Ecosystem Index, which reported Riyadh had climbed 60 places to rank 23rd globally.   

Venture funding has accelerated sharply, achieving a 49 percent compound annual growth rate from 2020 through 2024, with artificial intelligence startups emerging as a priority.   

Riyadh’s growth was catalyzed by a policy-driven approach that prioritized both scale and specialization.   

According to the 2025 Global Startup Ecosystem Report by Startup Genome, more than 200 fintech companies now operate in the Kingdom, supported by the Saudi Central Bank’s regulatory sandbox and Fintech Saudi’s market-building efforts.   

The report highlighted startups such as Lean Technologies, Rasan, and Tamara as examples of companies attracting substantial regional and international capital, with major financial institutions serving as early adopters and anchor clients. 

In addition to fintech, the report praised the Kingdom’s progress in cybersecurity, noting that Riyadh-based firms like Mozn and sirar by stc are developing artificial intelligence-powered solutions for identity verification, fraud detection, and compliance. 

Saudi Arabia has emerged as the leading hub for venture capital activity in the Middle East and North Africa, raising $860 million in the first half of the year — a 116 percent year-on-year increase — supported by sovereign initiatives and rising foreign investor interest.  

According to regional venture platform MAGNiTT, the Kingdom recorded 114 VC deals during the period, representing a 31 percent increase from the same time in 2024, and continuing its momentum from the previous year, when it secured the largest volume of funding in the region for the second consecutive year.  

This surge in venture activity is further underpinned by structural reforms and policy incentives.  

As of mid-2025, Saudi Arabia’s Ministry of Investment had issued 550 Startup Investment Registrations, known as Riyadi licenses, reflecting a 118 percent annual growth.   

While Saudi Arabia’s ambition to become a digital-first economy is undisputed, Mousilli cautioned that rapid change can overwhelm young companies.   

“The challenge comes when compliance is so burdensome or complex that it diverts resources away from core growth,” he said.   

“For example, in fintech, a startup may spend months navigating licensing or anti-money laundering requirements — before they’ve even validated their product-market fit.”   

As a result, he noted, some founders default to “we’ll deal with it later,” exposing themselves to legal risk. 

The Kingdom has signaled that it wants to avoid this trap. Regulators are increasingly adopting risk-based supervision models that calibrate oversight according to the size and systemic impact of each company.   

“The most effective regulators understand that a small startup doesn’t need the same oversight as a multinational bank,” Mousilli said. “Saudi Arabia is beginning to adopt this risk-based approach, which is a positive sign.” 

To complement the regulatory overhaul, the government has introduced new compliance mandates around ultimate beneficial ownership disclosures, enhanced anti-money laundering protocols, and environmental, social, and governance reporting, reinforcing transparency and investor confidence.   

The Digital Government Authority reported that digital transformation readiness exceeded 74 percent in 2025, underscoring a push to digitize public services and reduce administrative delays. 

For founders, this shift is not merely regulatory — it is cultural. Al-Falih said that collaborative policymaking has become a defining characteristic of the Saudi tech sector.   

“We’ve been working closely with the Central Bank and the associated parties in the ecosystem to provide our feedback, our notes on how their framework is being written, and to obviously engage with them in a productive way,” he said. 

In the view of many entrepreneurs, these conditions are creating fertile ground for growth. “I would argue that the region has some of the best regulations and infrastructure set up,” Al-Falih said. “And so we will be one of the more successful parts of the world to introduce these technologies.” 

Still, legal experts caution that unresolved issues — such as the enforcement of intellectual property rights, clarity in employment law, and the efficiency of dispute resolution — remain on investors’ radar.   

Mousilli observed that, despite the progress, Saudi Arabia will need to maintain its momentum to consolidate its gains. “The frameworks are improving, but clarity and consistency, especially in implementation, remain key areas to watch and develop,” he said. 

Yet for those building the next generation of technology companies, the convergence of regulatory ambition and economic transformation is unmistakable.   

As Al-Falih put it: “This is one of the best times to be alive and one of the best times to be a member of the tech community in the GCC.” 


Global Markets — Asia markets recover after hot US price data

Global Markets — Asia markets recover after hot US price data
Updated 15 August 2025
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Global Markets — Asia markets recover after hot US price data

Global Markets — Asia markets recover after hot US price data

SINGAPORE: Stocks in Asia made an uneven recovery as traders assessed the policy options facing the world’s central banks, after an unexpected spike in producer price data in the US renewed inflation concerns.

MSCI’s broadest index of Asia-Pacific shares outside Japan was down 0.2 percent after a report on Thursday from the Bureau of Labor Statistics which showed the Producer Price Index increased 0.9 percent in July on a month-on-month basis, well above economists’ expectations.

The report prompted traders to rein in expectations of how quickly the Federal Reserve would be able to cut rates at its September meeting without stoking further inflation.

“What it did was to get rid of all the chat about a 50 basis point cut,” said Mike Houlahan, director at Electus Financial Ltd in Auckland.

The market is currently pricing in a 92.1 percent probability of a 25 basis point rate cut at its meeting next month, compared with a 100 percent likelihood of a cut on Thursday, according to the CME Group’s FedWatch tool. The chance of a jumbo 50 basis point cut fell to zero from an earlier expectation of 5.7 percent a day ago.

US stock futures were up 0.2 percent in Asian trading and on track for a fourth day of gains after a choppy trading session on Wall Street on Thursday. The yield on the US 10-year Treasury bond was down 2 basis points at 4.2732 percent.

The two-year yield, which is sensitive to traders’ expectations of Fed fund rates, slipped to 3.7233 percent compared with a US close of 3.739 percent.

The dollar index, which tracks the greenback against a basket of currencies of other major trading partners, retraced some gains after the PPI data release, last trading down 0.2 percent at 98.026.

The Nikkei rebounded 1.6 percent to near a new record high, following a sell-off on Thursday that marked the index’s biggest decline since April 11 and snapped a six-day winning streak. Japanese GDP data released on Friday showed the economy expanding by an annualised 1.0 percent in the April-June quarter, beating analyst estimates. The dollar weakened 0.5 percent against the yen to 147.09.

Australian shares were last up 0.7 percent, while stocks in Hong Kong were down 1.1 percent.

The CSI 300 rose 0.8 percent after the release of weaker-than-expected Chinese economic data for July, including retail sales and industrial production, stoked speculation of fresh stimulus. Markets in India and South Korea are closed for public holidays.

Cryptocurrency markets stabilised after a new record for bitcoin of $124,480.82 on Thursday proved fragile and promptly crumbled after falling short of its next key milestone. The digital currency was last up 0.8 percent, recovering some ground, while ether gained 1.7 percent.

“Bitcoin's failure to conquer the $125,000 resistance signals another consolidation phase,” said Tony Sycamore, a market analyst at IG in Sydney.

In commodities markets, Brent crude was down 0.3 percent at $66.63 per barrel ahead of a meeting in Alaska between US President Donald Trump and Russian leader Vladimir Putin.

“The first meeting doesn’t seem like a major market-moving event - it’s more to set up a second meeting, which will likely be more important,” said Marc Velan, head of investments at Lucerne Asset Management in Singapore. “If a ceasefire is reached, expect a positive reaction in the euro and a weaker dollar; the opposite if a ceasefire fails.”

Gold was slightly lower as the markets digested the path of inflation-adjusted interest rates, which typically move in the opposite direction from bullion prices. Spot gold was trading up 0.3 percent at $3,343.94 per ounce. 

In early European trades, the pan-region futures were up 0.5 percent, German DAX futures were up 0.5 percent, and FTSE futures gained 0.5 percent.


Aramco inks $11bn Jafurah gas deal with BlackRock-led consortium

Aramco inks $11bn Jafurah gas deal with BlackRock-led consortium
Updated 15 August 2025
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Aramco inks $11bn Jafurah gas deal with BlackRock-led consortium

Aramco inks $11bn Jafurah gas deal with BlackRock-led consortium

RIYADH: Saudi Aramco signed an $11 billion lease-and-leaseback agreement with a consortium led by Global Infrastructure Partners, part of BlackRock, for midstream assets tied to its Jafurah gas development.

Under the deal, the newly formed Jafurah Midstream Gas Co. will lease development and usage rights for the Jafurah Field Gas Plant and Riyas NGL Fractionation Facility, then lease them back to Aramco for 20 years, according to a press release. 

The company will collect a tariff from Aramco, which retains exclusive rights to receive, process and treat raw gas from the field.

The transaction secures one of the largest foreign direct investments in the Kingdom’s energy sector and builds upon the strong existing relationship between Aramco and BlackRock. In 2022, BlackRock co-led a consortium of investors in a separate minority investment in Aramco Gas Pipelines Co.

In a press statement, Amin H. Nasser, Aramco president and CEO, said: “Jafurah is a cornerstone of our ambitious gas expansion program, and the GIP-led consortium’s participation as investors in a key component of our unconventional gas operations demonstrates the attractive value proposition of the project.” 

He added: This foreign direct investment into the Kingdom also highlights the appeal of Aramco’s long-term strategy to the international investment community. As Jafurah prepares to start phase one production this year, development of subsequent phases is well on track.” 

As part of the deal, Aramco will own 51 percent of JMGC, while the GIP-led group will hold the remaining 49 percent. The transaction, free of production volume restrictions, is expected to close once customary conditions are met.

Jafurah, the Kingdom’s largest non-associated gas field, holds an estimated 229 trillion cubic feet of raw gas and 75 billion stock tank barrels of condensate. The field is central to Aramco’s plan to boost gas production capacity by 60 percent between 2021 and 2030 to meet rising demand.

Bayo Ogunlesi, GIP’s chairman and CEO, said: “We are pleased to deepen our partnership with Aramco with our investment in Saudi Arabia’s natural gas infrastructure, a key pillar of global natural gas markets.” 

The deal attracted significant interest from global investors, with co-investors from Asia and the Middle East participating. Aramco said the agreement will help optimize its asset portfolio and capture additional value from Jafurah’s development.


Oil Updates — prices maintain gains ahead of Trump-Putin summit 

Oil Updates — prices maintain gains ahead of Trump-Putin summit 
Updated 15 August 2025
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Oil Updates — prices maintain gains ahead of Trump-Putin summit 

Oil Updates — prices maintain gains ahead of Trump-Putin summit 

NEW YORK: Oil prices nudged higher on Friday to fresh one-week highs after US President Donald Trump warned of “consequences” if Russia blocked a Ukraine peace deal, injecting concerns about supply. 

Sentiment was also boosted by strong economic data out of Japan, which is among the largest global crude importers. 

Brent crude futures gained 16 cents, or 0.2 percent, to $67.00 a barrel by 03:17 a.m. Saudi time. US West Texas Intermediate crude futures were up 14 cents, also 0.2 percent, to $64.10. 

All eyes are on Friday’s meeting of Trump and Russian leader Vladimir Putin in Alaska, where a ceasefire in the Ukraine war is at the top of the agenda. A continued conflict between Russia and Ukraine supports oil markets by limiting the supply of Russian oil. 

Trump, however, also said he believes Russia is prepared to end the war in Ukraine. 

Fresh Japanese government data released on Friday showed the economy expanded an annualised 1.0 percent in the April-June quarter, compared with a median market forecast for a 0.4 percent increase. 

The rise in gross domestic product translated into a quarterly increase of 0.3 percent, compared with a median estimate of a 0.1 percent increase. Strong economic activity typically spurs oil consumption. 

Prospects of higher-for-longer US interest rates, however, kept oil prices from rising further. 

Higher-than-expected inflation data and weak jobs numbers out of the US raised concerns that the Federal Reserve would keep interest rates high, usually a dampener of oil consumption.


Closing Bell: Saudi main index ends the week in green at 10,833

Closing Bell: Saudi main index ends the week in green at 10,833
Updated 14 August 2025
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Closing Bell: Saudi main index ends the week in green at 10,833

Closing Bell: Saudi main index ends the week in green at 10,833
  • Parallel market Nomu gained 282.36 points to close at 26,615.66
  • MSCI Tadawul Index edged up 0.72% to 1,401.67

RIYADH: Saudi Arabia’s Tadawul All Share Index edged up on Thursday, gaining 70.12 points, or 0.65 percent, to close at 10,833.59.

The total trading turnover on the main index reached SR4.37 billion ($1.16 billion), with 174 stocks advancing and 74 declining.

The Kingdom’s parallel market Nomu gained 282.36 points to close at 26,615.66. The MSCI Tadawul Index edged up 0.72 percent to 1,401.67.

The best-performing stock on the main market was Thimar Development Holding Co., which jumped 10 percent to SR40.04. 

Saudi Industrial Development Co. rose 9.96 percent to SR33.12, while Saudi Printing and Packaging Co. gained 5.6 percent to SR12.63.

Elm Co. posted the sharpest drop, falling 3.40 percent to SR881. Theeb Rent a Car Co. declined 3.03 percent to SR62.35, Nice One Beauty Digital Marketing Co. dropped 2.62 percent to SR24.13, and Al Mawarid Manpower Co. decreased 2.59 percent to SR 128.1.

On the announcements front, Group Five Pipe Saudi Co. posted a substantial increase in its net profit for the first half of the year, supported by strong sales growth, the company said in a filing on Wednesday.

According to the firm’s financial disclosure on the Saudi Exchange, net profit for the six months ending June 30 reached SR125.18 million, a significant rise from SR9.2 million recorded during the same period in 2024. This marks a year-on-year jump of over 1,259 percent.

The increase in profit was primarily driven by volume growth and lower production costs.

Group Five Pipe Saudi Co.’s share price traded 29.95 percent higher to close at SR38.96.

National Signage Industrial Co., also known as Sign World, has set the price range for its initial public offering between SR12 and SR15 per share, according to a statement issued by Yaqeen Capital, the company’s financial adviser and lead manager.

The offering consists of 1.5 million ordinary shares, representing 20 percent of Sign World’s post-listing issued share capital. The entire stake is allocated to qualified investors as part of the book-building process.

Yaqeen Capital said the bidding and book-building period for qualified investors will commence on Aug. 17 and close on Aug. 24.

Qualified subscribers may apply for a minimum of 10 shares and up to a maximum of 374,990 shares.