JEDDAH: A course record-equaling 63 from Lydia Ko has the New Zealander in firm control heading into the final day of the $1 million Aramco Saudi Ladies International presented by the Public Investment Fund.
The former World No. 1 carded five birdies on both the front and back nine at Royal Greens Golf & Country Club to lead by four with one round to play.
Sitting at -16, the 24 year old will look to hold off a final day push from Thailand’s Atthaya Thitikul, whose scintillating 65 propelled her into lone second.
England’s Alice Hewson sits two further back on -10, with Spaniards Carlota Ciganda and Nuria Iturrioz both on -9.
“I played really solid today,” said Ko, who tied Australian Steph Kyriacou’s record low round at Royal Greens. “I missed a short putt for par on three and then went on a stretch of birdies. I gave myself a lot of good looks for birdie opportunities and I was rolling it well, so it was a good combination of everything, where I wasn’t making many mistakes. It was that kind of a round where I just kept putting myself in position, trying to play the best golf I can.
“I’ve got to keep playing aggressively. This is a course where you’ve seen players can play well so I’m just trying to make my share out there and see what happens.”
Atthaya Thitikul — who looks set to be crowned the LET’s Race to the Costa del Sol champion after her low round on Saturday — said: “I feel pretty good about my round today. My putter was on fire. I’ll keep trying to roll in my putts tomorrow and keep making as many birdies as I can, staying focused.”
On her final day playing partner Lydia Ko, Thitikul added: “She is really solid. Her putter and short game is one of the best — she’s pretty good! I’ll learn from her tomorrow and I’m looking forward to it.”
After an opening day 75, a resurgent Georgia Hall went three-under-par on Friday, before going a further three better on Saturday, placing her in a busy chasing pack, albeit 10 off the top.
Hall said: “Today I could’ve been nine-under if I’m honest. I missed quite a few putts under 10 foot. But my game was a lot better today and I’m very happy with how I played.
“I had three weeks off so maybe just getting back into tournament mode took me a little bit more time than I thought. No matter how much you practice, competitions always feel different, so it’s just been getting my swing back into a good place.”
American Alison Lee — whose compatriot and playing partner Lyndsey Weaver found the tournament’s second hole-in-one en route to a one-under-par 71 — sits one better at -7, herself bouncing back from a day one five-over-par 77 with rounds of 65 and 67.
Lee said: “I feel like I played pretty solid today. My strength today was my putting. Long birdie putts, shaky par putts coming back — it was my savior today.
“I was very disappointed after the first round.
I feel like I’ve been playing really well and that was just one of those days a golfer has in their back pocket once in a while, it just kind of happens. Thankfully I recovered yesterday and hopefully I can put a good number up tomorrow.”
The Aramco Saudi Ladies International will be followed by the Aramco Team Series — Jeddah on Nov. 10-12, the last of four new $1 million team tournaments added to the Ladies European Tour this season.
Lydia Ko squares course record in Aramco Saudi Ladies International
https://arab.news/2sa4m
Lydia Ko squares course record in Aramco Saudi Ladies International
- Ko: “I played really solid today”
Largest ever refugee team to compete at Paris Olympics-IOC
- The athletes, from countries including Syria, Sudan, Iran and Afghanistan, will compete across 12 sports in Paris
- IOC President Thomas Bach said: “This will send a message of hope to the more than 100 million displaced people around the world“
LAUSANNE: The International Olympic Committee (IOC) on Thursday unveiled its largest refugee Olympic team to date for the Paris 2024 Games, with 36 athletes from 11 different countries.
The athletes, from countries including Syria, Sudan, Iran and Afghanistan, will compete across 12 sports in Paris, the third time such a team has formed for the Summer Olympics.
“With your participation in the Olympic Games, you will demonstrate the human potential of resilience and excellence,” IOC President Thomas Bach said during the team’s announcement.
“This will send a message of hope to the more than 100 million displaced people around the world.”
For the first time, the team will compete under its own emblem.
The IOC unveiled its first refugee team for the Rio 2016 Olympics with 10 athletes to raise awareness of the issue as hundreds of thousands of people were pouring into Europe from the Middle East and elsewhere escaping conflict and poverty.
The team that competed at the Tokyo 2020 Olympics, held in 2021 due to the COVID-19 pandemic, was already almost three times as big as the inaugural team at the Rio Games, with a total of 29 athletes competing in 12 sports.
The Paris Olympics refugee team announcement comes shortly after Anjelina Nadai Lohalith, who ran as a refugee athlete in the 1,500 meters at the 2016 and 2021 Olympics, was suspended after testing positive for a banned substance.
The continuous rise in value of the Indian Premier League
In the aftermath of the Punjab Kings’ record chase of 262 runs on April 26, team captain Sam Curran, remarked that the Indian Premier League “(is) becoming a bit like baseball, isn’t it?”
This was likely a moment that opponents of the IPL had predicted and feared — and, conversely, one that proponents of the IPL and T20 cricket in general relished.
T20 cricket is in line with the age of fast food. Instantly consumable, quickly forgotten and underpinned by mass advertising and high-profile personalities. Around the world, its sponsors include KFC for Australia’s Big Bash League, the very title encapsulating the format’s frenzy.
In England, the Hundred has a five-year deal with KP Snacks. Given governmental policy to reduce consumption of products that are high in fat, salt and sugar, the partnership has drawn criticism.
Meanwhile, in South Africa, SA20’s title sponsor is Betway, one of a growing number of betting companies associated with cricket. In the IPL, there is a myriad of sponsors. The title one, Tata, is paying $300 million between 2024 and 2028. Then there are three associate partners — My11Circle, Angel One and RUPay — plus an official broadcaster in Star Sports, official digital streaming partner JioCinema, official strategic timeout partner CEAT and an umpire partner in Paytm.
Each franchise team has a plethora of principal partners, associate partners, media partners and merchandise partners. These represent a broad range of different industry sectors which boost the brand value of the franchises. According to brand valuation consultancy Brand Finance, the value of the ten franchises at the end of the 2023 season ranged from $43.7 million to $87 million. The estimated brand value of the IPL was $10.7 billion.
Estimates of brand value are derived differently by different bodies. This is because brands are not tangible assets — they are subject to beliefs, perceived reputation, trust and experience. Their value lies in how consumers associate with the brand and how it influences their behavior. Attempts to quantify these factors require measurable elements such as trademarks, logos, taglines, visual assets, digital assets, customer retention and social media engagement levels.
Since it began 17 years ago, the IPL has generated all of these in abundance. Along with experience and engagement within the stadiums, an exponential growth in viewership reached close to 500 million unique viewers in 2023. The new media rights regime in 2024 has created further growth, with the Disney Star Network acquiring broadcast rights for all IPL matches in 2024. Live broadcast of the first 18 attracted over 400 million viewers, a 17 percent like-for-like increase over 2023.
There is a big shift in live streaming, with Viacom’s JioCinema awarded digital streaming rights in the 2024-27 cycle. In 2023 it streamed the entire IPL season for free on its mobile app and website, a feature continued into 2024. The move took many by surprise but enabled it to set a record for the highest concurrent viewership for a live-streamed event — some 32 million viewers tuned in to watch the final. Now, digital streaming appears to be gaining momentum over traditional TV broadcasting with IPL viewers, depending on market segment. This can only increase as technology advances and accessibility improves.
As a result, brand value estimates after the 2024 edition are likely to be affected. Close inspection of existing estimates reveals the different methodologies in use. Cost-based valuations focus on how much it has taken to build the brand. Market-based valuations take account of how much sales of similar brands have raised. Income-based valuations focus on how much money the brand brings into the organization compared with non-branded similar products for services. Customer-based valuations analyze existing customers and predict future consumption patterns.
Another approach is the relief from royalty method, used by global investment bank Houlihan Lokey. This calculates value based on hypothetical royalty payments that would be saved by owning an asset rather than licensing it. In 2023, this produced a brand value estimate for the IPL of $3.2 billion — a difference of some $10.7 billion compared with other estimates. The methodology also produces different estimates of the franchise brand values. In this case, they are in a higher range of $83 million to $212 million, with a slightly different ranking.
Houlihan Lokey also undertook a valuation of the IPL’s value as a business, based on the standard discounted cash flow technique. This amounted to $15.4 billion in 2023, an increase of 80 percent over 2022. Most of this can be attributed to the renewal of the media rights deal covering 2023-2027, worth three times more than the 2017-2022 cycle. It is reasonable to assume that, given the year-on-year increases in viewership, the IPL will be able to command even more enhanced terms in the next cycle.
Intuitively, this makes the use of DCF techniques understandable. Under normal circumstances, the IPL can be reasonably sure of its future revenue streams. Once they are expressed in terms of present values, investors can assess what rate of return they are likely to achieve. Ultimately, returns on investment and profits are more important to stakeholders than differences in brand valuations, although the franchisees remain committed to brand enhancement through fan engagement, association with star players and top sponsors.
Since 2008, the IPL has established itself as a global phenomenon and it has done so in a relatively short time. It attracts millions of fans and viewers, providing instant entertainment. All the signs are that it will continue to grow through increased sponsorship, viewer numbers and media rights income which, in turn, proliferates advertising revenue for the media. This is big business and looks unstoppable, but it may morph into a caricature of the game from which it took its roots.
Mitch Evans relishes ‘great’ first Formula E win of the season
- The Jaguar TCS Racing driver secured top spot at the Monaco E-Prix last weekend
DUBAI: Jaguar TCS Racing’s Mitch Evans said it was a “great feeling” to have secured his first victory in this season’s Formula E world championship as he looks ahead to the double-header in Berlin next weekend.
Evans reigned supreme in Monaco, leading Jaguar to a dominant one-two with his team-mate, Nick Cassidy, finishing second. The result meant Evans broke his four-race streak of leading without a win.
“I’ve always been very comfortable around this track,” said Evans. “I think I’ve had around 10 podiums in different categories and never won. It was bound to happen at some point but (it) just happened a little later than what I would have liked. It was a great feeling to finally get the victory and it was a strategic and exciting race. It was an important win and (it) was good to see the checkered flag first.”
The result leaves Evans 25 points off the top but strengthens Jaguar’s grip on the constructors’ title, in which they now have a 44-point advantage.
Evans believes there is no reason why his team will not be even better throughout the rest of the season — starting in Berlin.
“The one-two here in Monaco has never been done before so really proud of the team,” he said. “We have come on the back of trickier races so to get this strong result is fantastic. It’s good for everyone’s confidence and gaining momentum and we want to keep that going.
“We’ll be going into Berlin next where last year we got a one-two, so obviously (it) would be amazing if we repeat that, but there is a new layout so there’s a few new things to learn. The race will be quite strategic from an energy point of view so we need to do some work with the team to make sure we’re well prepared. Our Gen3 car tends to suit that circuit a bit more and hopefully we can continue from Monaco.”
‘Let’s go’: Ronaldo celebrates leading Al-Nassr to King’s Cup final
- A 3-1 win over Al-Khaleej means Al-Nassr will face Riyadh rivals Al-Hilal on May 31
RIYADH: Cristiano Ronaldo, having led Al-Nassr to the King’s Cup final with a 3-1 win over Al-Khaleej on Wednesday night, expressed his delight in a message to his fans on social media.
Ronaldo scored the first and third goals of the night, with Senegal star Sadio Mane netting the second from the penalty spot during the semifinal at Al-Awwal Park Stadium in Riyadh.
Al-Nassr will now meet fierce rivals Al-Hilal in the final on May 31.
The Portuguese star celebrated the win with brief message on X: “The King’s Cup … let’s go.”
He accompanied the message with pictures of his celebrations after scoring the two goals.
The King’s Cup final confrontation is set to be the fifth time the teams have met this season.
At the start of the season, Al-Nassr won the first clash 2-1 in the final of the 2023 King Salman Club Cup (formerly Arab Club Champions Cup) with a brace from Ronaldo.
Al-Hilal emerged victorious in the next two clashes. They first scored a 3-0 victory in the Saudi Pro League at King Fahd International Stadium on Dec. 1; and then a 2-1 win on April 8 in the semifinal of the Diriyah Super Cup in Abu Dhabi, a competition they would go on to claim by beating Al-Ittihad.
Apart from the King’s Cup final, the teams will also meet in the second SPL fixture of the season, on May 17, at Al-Awwal Park in Riyadh.
Saudi Arabia’s Team Falcons reign supreme at ESL One Birmingham
- BetBoom Team swept aside with a thrilling 3-0 win in the final at Resorts World Arena to take home $300,000
- Team Falcons continue their dominance of the 2024 Dota 2 calendar, following wins at DreamLeague Season 22 and BetBoom Dacha 2024
DUBAI: Saudi Arabia’s Team Falcons have claimed the ESL One Birmingham Powered by Intel crown after beating BetBoom Team in a thrilling grand final clash at Resorts World Arena.
Team Falcons had a near-flawless run to the title, finishing top of Group A without dropping a series. Despite a slight stumble against Tundra Esports in the upper bracket, they flew through the lower bracket, dispatching Team Liquid and OG, before getting their revenge on Tundra Esports in the lower bracket final. They took home $300,000, a total of 6,400 points and the coveted trophy.
“We’re super happy with this win, we’ve been working so hard this year and it’s really showing with our performances” said Wu “Sneyking” Jingjun from Team Falcons. “The fans were brilliant, and we’re looking forward to seeing what else we can achieve this year with this great team.”
With this win, Team Falcons have now secured their spot for the Riyadh Masters at the Esports World Cup in summer 2024.
Europe’s biggest Dota 2 esports event in six years, ESL One captivated audiences worldwide and saw a viewership of over 327,000. In addition, over 18,000 fans attended the contest in the Resorts World Arena in Birmingham on the final three days of the tournament.
Making a return to Birmingham for the first time since 2018, the tournament commenced on April 22 with the group stage, where 12 of the world’s best teams were split into two groups of six.
DreamLeague Season 22 champions Team Falcons went unbeaten and topped Group A, with BetBoom Team finishing a close second. Team Liquid and G2.iG eked through in third and fourth place, respectively, with Team Liquid also unbeaten.
In the first matches of the upper bracket, UK representatives Tundra Esports took the win against Team Falcons to secure their spot in the final against BetBoom Team, who knocked OG to the lower bracket.
The first day saw Team Liquid take on HEROIC in a tense matchup which saw the latter become the first team to be eliminated from the playoffs. In the final matchup of the day, Team Liquid’s momentum from their earlier win was quashed by Team Falcons, who took the match 2-1.
The BetBoom Team were back against Tundra Esports for a spot in the final and crushed their opposition to emphatically secure their place. Tundra’s lower bracket final opponents were decided in the next match, where OG, despite battling bravely, fell 2-1 against a rampant Team Falcons.
In the lower bracket final, it was Team Falcons who brushed Tundra Esports aside with a 2-0 sweep, setting the stage for a blockbuster finale against BetBoom Team.
The last time these teams faced off was in the group stage where the match finished in a 1-1 draw, but at DreamLeague Season 22 earlier this year, Team Falcons took a clean 3-0 sweep over BetBoom Team, leaving them hungry for revenge.
After a rocky start, Team Falcons managed to rally quickly to dispel BetBoom Team’s chances of opening the scoring. Team Falcons continued this form into the second game, where, despite some early setbacks, they managed to overpower BetBoom Team to increase their lead to 2-0.
Almost directly replicating the DreamLeague Season 22 Final, Team Falcons resumed their dominance into the third game, sweeping BetBoom Team away to continue their almost flawless start to 2024.
