How heritage sites will make Saudi Arabia a magnet for cultural tourists

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AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Shutterstock)
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Updated 23 September 2022
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How heritage sites will make Saudi Arabia a magnet for cultural tourists

  • Each of the six World Heritage sites shows that Saudi roots run far deeper than many might have imagined
  • Carefully preserved and protected, Diriyah is the jewel in the crown of one of Saudi Arabia’s largest giga-projects

LONDON: Even as Saudi Arabia writes the next chapter in its story, defined by the ambition of its Vision 2030 blueprint for the future, it is rediscovering and embracing a past destined to play a central role as it opens up to the outside world.

Since 2008, Saudi Arabia has had no fewer major six sites of “outstanding universal value” inscribed on UNESCO’s World Heritage list.

There are 10 more on its Tentative List — properties being considered for nomination — including the Hejaz railway, three historic pilgrimage routes and the Al-Faw archaeological area at the northwestern edge of the Empty Quarter, a site of human occupation from prehistoric nomadic times to the growth of a thriving ancient caravan city in the second half of the first millennium B.C.

Certainly, there is no shortage of locations from which to choose for future nominations; there are more than 10,000 historical sites on Saudi Arabia’s National Antiquities Register. 




Diriyah served as the capital of the Emirate of Diriyah under the first Saudi dynasty from 1727 to 1818. (Supplied)

Each of the six World Heritage sites is one piece of a fascinating mosaic that shows not only that Saudi roots run far deeper than many might have imagined, but also that Saudi heritage is a vital component in the broad sweep of human history.

And this is living history. Each site will play — and in some cases is already playing — a crucial role in the opening up of the Kingdom as a destination for cultural tourists from around the world.

One of the most breathtaking of the UNESCO properties is the Hegra archaeological site, centerpiece of plans by the Royal Commission for AlUla to develop sensitively as a major destination more than 22,000 square kilometers of the spectacular landscape of the AlUla region, with its lush oasis valley and towering mountains. 

The jewel in AlUla’s crown is the ancient city of Hegra, the southern capital of the Nabataeans, who also built Petra in modern-day Jordan.




AlUla, Saudi Arabia's leading heritage site, is a living museum that is home to ancient civilizations and archaeological wonders dating back 200,000 years. (Supplied)

Yet the astonishing collection of over 100 hand-carved tombs, many with elaborate facades and inscriptions, cut into sandstone outcrops, is merely the tip of an archaeological iceberg.

There are currently a dozen international archaeology teams exploring the past cultures of AlUla and the nearby Harrat Khaybar volcanic field, from prehistory to the early 20th century. The astonishing volume of the finds they have already documented is prompting a radical rethinking of the prehistory of the Arabian Peninsula.

One team, from the University of Western Australia, has spent the past four years identifying and cataloging all the visible archaeology of AlUla county and the nearby Harrat Khaybar volcanic field. The tens of thousands of structures found, most between 4,000 and 7,000 years old, tell a story of a landscape and a climate that was once lush and temperate. 

In all, the Aerial Archaeology in the Kingdom of Saudi Arabia project has identified 13,000 sites in AlUla and an extraordinary 130,000 in Khaybar county, dating from the Stone Age to the 20th century, with the vast majority from prehistory.

A “core” 3,300 square meter area of AlUla was surveyed separately by UK-based Oxford Archaeology which, working with staff and students of King Saud University in Riyadh, identified in excess of another 16,000 archaeological sites.




A panoramic view of the Dadan District, site of the ancient city of Dadan, a predecessor to Hegra.  (Supplied)

Dr. Hugh Thomas, a senior research fellow at the University of Western Australia, said that in the past archaeologists had concentrated on the Fertile Crescent. “But as we do more and more research, we’re realizing that there was so much more here than small, independent communities living on nothing much and not doing much in an arid area,” he told Arab News. 

“The reality in that in the Neolithic period, these areas were significantly greener, and there would have been really sizeable populations of people and herds of animals moving across these landscapes.”

Among the most intriguing finds cataloged by the AAKSA team are the mysterious mustatils — often huge, rectangular structures, built by an unknown prehistoric people over 8,000 years ago. Possibly unique to the Arabian Peninsula, they are thought to have had some kind of ritualistic purpose.

More than 1,600 are now known to exist across 300,000 square kilometers of northwestern Saudi Arabia, concentrated mainly in the vicinity of AlUla and Khaybar.

More evidence of Saudi Arabia’s prehistoric past can be found in the world’s largest and most impressive collections of Neolithic rock carvings, or petroglyphs, located at two sites 300 kilometers apart in the Hail province, together adopted by UNESCO as a World Heritage site in 2015. 




Camel and oryx images depicted on the vertical surface of Jabal Umm Sinman, in association with several Thamudic inscriptions, are found in Hail region in northern Saudi Arabia. (Supplied)

The first is at Jabal Umm Sinman, a rocky outcrop to the west of the modern town of Jubbah, the origin of which dates back to the dawn of Arab civilization, when the surrounding hills once overlooked a lake, lost beneath the sands of the Nefud desert some 6,000 years ago.

It was on the hills of Umm Sinman, in the words of the UNESCO nomination document, that the ancestors of today’s Saudis “left the marks of their presence, their religions, social, cultural, intellectual and philosophical perspectives of their beliefs about life and death, metaphysical and cosmological ideologies.”

The second site is at Jabal Al-Manjor and Jabal Raat, 220 kilometers southwest of Jubbah, near the village of Shuwaymis. 




The Cultural Rock Arts in Hima Najran consists of rock art images made over millennia ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country. (Supplied)

Together, the twin sites tell the story of over 9,000 years of human history, from the earliest pictorial records of hunting to the development of writing, religion and the domestication of animals including cattle, horses and camels.

The rock art in the Hail region is regarded as one of the world’s most significant collections, “visually stunning expressions of the human creative genius by world standards, comparable to the messages left by doomed civilizations in Mesoamerica or on Easter Island…of highest outstanding universal value.”




The Cultural Rock Arts in Hima Najran consists of rock art images made over millennia ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country. (Supplied)

Saudi Arabia’s other UNESCO sites include the most recently inscribed, the Hima Cultural Area, listed in 2021. It also consists of a substantial collection of rock art images made over 7,000 years ago by armies and travelers who passed this way along an ancient desert caravan route in the southwest of the country.

Historic Jeddah, inscribed by UNESCO in 2014, was established in the seventh century as the major port on the Red Sea and grew rapidly as the gateway for pilgrims to Makkah who arrived by sea. Jeddah, which developed into “a thriving multicultural centre” was “characterized by a distinctive architectural tradition, including tower houses built in the late 19th century by the city’s mercantile elites,” many of which can still be seen today. 




Jeddah's old village of Al Balad, one of the UNESCO world heritage sites in the Kingdom, is host to plenty of old buildings. (Shutterstock photo)

Al-Ahsa, a “serial cultural landscape” in the Eastern Province, is home to the world’s largest, and almost certainly oldest, oasis, a sprawling collection of 12 separate elements and 2.5 million palm trees scattered over a total area of 85 square kilometers.

Listed by UNESCO in 2018 as “an evolving cultural landscape,” Al-Ahsa “preserves material traces representative of all the stages of the oasis history, since its origins in the Neolithic to the present.”

Al-Ahsa, which lies between the rock desert of Al-Ghawar to the west and the sand dunes of the Al-Jafurah desert to the east, is associated with the Dilmun civilization that flourished in the third millennium B.C. in what is now eastern Saudi Arabia. Pottery finds from the Ubaid period, dating back roughly 7,000 years, also suggest the Al-Ahsa region may have been among the first in eastern Arabia to have been settled by humans.




Al-Ahsa governorate in the Eastern Province boasts of the largest date-palm oasis in the world. (Supplied)

Pride of place, in the hearts of Saudis at least, must go to the Turaif district of Diriyah, which is considered the birthplace of the Kingdom and was listed by UNESCO in 2010. 

Nestling in a bend of the Wadi Hanifah, a few kilometers northwest of the modern metropolis of Riyadh, are the preserved remains of a breathtaking collection of mud-brick palaces, houses and mosques, “the pre-eminent example of Najdi architectural style, a significant constructive tradition that developed in central Arabia…and [contributed] to the world’s cultural diversity.”

First settled by the ancestors of the House of Saud in the 15th century, the oasis of Diriyah became the capital of the First Saudi State, established in 1744.

Diriyah was destroyed in 1818 after a six-year campaign by a vengeful Ottoman Empire, alarmed by the challenge posed by the First Saudi State to its grip on Arabia and the Holy cities of Makkah and Madinah.

Ultimately, it was Al-Saud that would prevail, as history relates. In 1902, Abdulaziz bin Abdul Rahman Al-Saud, better known to the wider world as Ibn Saud, famously recaptured Riyadh, going on to unite the kingdoms of Nejd and Hejaz in 1932 as the Kingdom of Saudi Arabia. 




Diriyah, where the first Saudi state was founded 300 years ago, is being developed as an iconic tourist destination. (Supplied)

The Turaif district of nearby Diriyah, left in ruins by the Ottomans, would never be occupied again. Carefully preserved and protected, however, it is now the jewel in the crown of one of Saudi Arabia’s largest giga-projects — the development of the wider area by the Diriyah Gate Development Authority as “one of the most amazing cultural gathering places in the world.”

The $50 billion plan to transform Diriyah into a global historical, cultural and lifestyle destination will create 55,000 job opportunities and attract 27 million visitors every year. They will be able to immerse themselves in the history and culture of a kingdom that, in less than 300 years, has grown from an idea born in a small desert community to become one of the world’s most influential nations.

Awaiting visitors on the site of 7 square kilometers will be museums, galleries, world-class hotels, restaurants, shops, homes and educational and cultural facilities, all created in the traditional Najdi architectural style.

But at its heart will be Turaif, which, like so many of Saudi Arabia’s historic sites, is a priceless piece of the past now helping to shape the Kingdom’s future.


How Saudi Arabia is protecting users’ privacy and data from harmful AI

Updated 10 April 2025
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How Saudi Arabia is protecting users’ privacy and data from harmful AI

  • AI technologies often collect sensitive personal data, raising concerns over consent, surveillance, and potential misuse
  • Saudi Arabia is leading AI regulation in the region with ethical principles and a personal data protection law

RIYADH: As artificial intelligence seeps deeper into everyday life — from smart assistants and facial recognition to online shopping and AI-generated selfies — so too do the threats to personal data and privacy.

The dazzling capabilities of AI come at a cost many users do not fully grasp: exposure to data collection, surveillance, and potential misuse. And in a world where convenience often trumps caution, experts are urging users and organizations alike to slow down and scrutinize the digital tools they engage with.

“AI systems often depend on vast amounts of data, including sensitive personal information, which raises significant privacy issues,” Osama El-Masry, who leads data protection and privacy practice delivery for the Middle East region at the IT consulting firm Cognizant, told Arab News.

“Many users are unaware of how their data is collected, stored, and utilized, leading to fears of unauthorized access or misuse. For example, technologies like facial recognition can infringe on individual privacy without consent, posing risks of surveillance and tracking.”

This warning comes amid growing concerns about how AI software processes user data — especially in apps and platforms that seem harmless at first glance.

While regulation and ethical oversight are often viewed as a government or corporate responsibility, El-Masry stresses that users must also play an active role.

“This means reading privacy policies and being aware of what personal information is collected and how it may be used or shared,” he said.

“A critical aspect of this responsibility is limiting the sharing of personal data when using AI tools. Users should strive to provide only the minimum necessary information required to achieve their desired outcomes, avoiding unnecessary disclosure of sensitive data.”

In short, treat AI tools like you would any new technology: with a mix of curiosity and caution. The onus is on users to learn how their data is handled and to be wary of oversharing. On the flip side, organizations must prioritize privacy from the very beginning of product design.

“This involves implementing strong data protection measures, ensuring transparency and explainability in data usage, and adhering to AI and privacy regulations/principles,” El-Masry said. “Organizations should also clearly communicate their data practices to users, fostering an environment of trust.

“Ultimately, a collaborative approach, where both parties understand their roles and responsibilities regarding privacy, is essential for protecting personal information in the age of AI.

“By working together, users and organizations can create a more secure digital landscape that respects privacy rights.”

Take the current obsession with AI art filters, for instance. Millions of users upload their photos to apps that transform them into anime characters or classic oil paintings. But what happens to those original images?

“Many users may not realize that while the effect is fun, their original images are still being processed and may be retained by the app,” said El-Masry.

“This underscores the importance of being mindful about which platforms and applications are trusted with personal images and data. By taking these steps, users can harness AI’s potential while safeguarding their personal information against misuse.”

It’s a simple but powerful reminder: Just because something looks like harmless fun, doesn’t mean it’s risk-free. Every interaction with AI — no matter how trivial it seems — carries data implications.

As AI becomes more sophisticated and integrated into business, healthcare, finance, education, and government systems, the implications for misuse — whether accidental or malicious — become more severe. (Pexels illustration image)

Users are also advised to challenge the information they receive from AI platforms. While many tools promise personalization and convenience, they can just as easily perpetuate bias or inaccuracies.

“Continuous education about AI ethics and privacy implications empowers users to make informed choices about their interactions with these technologies,” said El-Masry. “Users should also advocate for ethical data practices within their communities, promoting accountability among developers and organizations.

“It’s important to recognize that AI applications vary widely, with some being non-privacy-related, such as telecom network enhancements and medical diagnostics, and others being privacy-sensitive, like marketing profiling and predictive analysis.

“Users should be particularly cautious when interacting with AI technologies in privacy-sensitive fields, as these applications often involve the handling of personal data that can impact privacy rights.”

There are ways to navigate the AI landscape safely. One approach is to seek out AI tools that prioritize user privacy through transparent practices and robust protection measures.

“By taking these steps, users can harness AI’s potential while safeguarding their personal information against misuse,” said El-Masry.

The stakes are higher than many realize. As AI becomes more sophisticated and integrated into business, healthcare, finance, education, and government systems, the implications for misuse — whether accidental or malicious — become more severe.

El-Masry lists several privacy threats tied to AI applications, including “unintended biased decisions, unethical AI use cases, data leaks, decisions ambiguity, and the use of AI with vulnerable data subjects.

“This is becoming a global concern and the driver for the issuance of the different ethical AI regulations/principles by many policymakers across different regions and countries to mitigate the above risks associated with the use of AI.

Osama El-Masry. (Supplied)

While much of the world is still struggling to keep pace with innovation, Saudi Arabia has moved to regulate and promote the ethical use of data and AI.

“The Kingdom introduced the Personal Data Protection Law, which establishes clear guidelines for data collection, processing, and sharing, ensuring that individuals’ privacy rights are protected,” said El-Masry.

“This framework aligns with international standards, signaling a commitment to responsible data management.”

The country’s National Strategy for Data and Artificial Intelligence is another critical piece of its governance efforts. It aims to build a culture of innovation without compromising ethical boundaries.

“Notably, SDAIA has issued a set of ethical AI principles that emphasize fairness, accountability, transparency, and privacy,” said El-Masry. “These principles guide the development and deployment of AI technologies, ensuring they are used responsibly and ethically.”

Despite Saudi Arabia’s leadership, data privacy in the broader Middle East remains patchy. Many countries still lack comprehensive legal frameworks to protect users’ rights.

El-Masry believes that’s an area ripe for action. “Governments should establish comprehensive AI and data privacy laws and regulations that align with international standards, providing clear guidelines for data processing.”

DID YOU KNOW?

• Saudi Arabia has introduced the Personal Data Protection Law to safeguard user privacy and regulate data use responsibly.

• The Kingdom’s National Strategy for Data and AI promotes innovation while ensuring ethical, transparent, and accountable AI practices.

• SDAIA’s ethical AI principles emphasize fairness, privacy, and governance, guiding responsible development and deployment of AI technologies.

He also advocates for coordinated public-private collaboration to raise the bar for compliance and innovation across the region.

“Organizations must prioritize compliance and even go beyond compliance and acknowledge the value of investing in implementing data responsibility practices and technologies that ensure robust privacy compliance and AI governance in conducting business, which has a direct impact on their revenues and sustainability. There are clear examples of private organizations who adopted this approach and (have) proven to be competitive and successful.

“Organizations should communicate their data practices clearly to build public trust. Additionally, mandating that organizations document AI use cases involving personal data and ensuring periodic reviews of AI algorithms can help maintain compliance with privacy regulations.

“Governments can support this by providing resources, consultation, and training to enhance organizations’ privacy and AI governance capabilities.”

While legislation and corporate responsibility are critical, El-Masry says individuals must also be empowered to take charge of their own digital lives. He calls for greater awareness and education around data privacy.

“By adopting a proactive and unified approach, both organizations and governments can create a safer digital environment that prioritizes privacy for all,” he said.

As AI becomes increasingly entangled in the infrastructure of modern life, protecting privacy is no longer a niche concern — it’s a collective responsibility. From the laws that govern AI to the choices we make about which apps to trust, the future of digital safety depends on everyone playing their part.

As El-Masry puts it: “By working together, users and organizations can create a more secure digital landscape that respects privacy rights.”
 

 


Saudi and French experts explore opportunities for cooperation in sustainable agriculture

Updated 10 April 2025
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Saudi and French experts explore opportunities for cooperation in sustainable agriculture

Saudi Arabia’s National Research and Development Center for Sustainable Agriculture, also known as Estidamah, welcomed a delegation from the French National Federation of Seed Potato Growers for an official visit during which they discussed opportunities for enhanced cooperation and exchanges of expertise.

The visitors learned about the center’s activities, including its research and technical programs and prominent projects that support the development of sustainable agricultural solutions in the Kingdom.

The center said the visit reflected its commitment to building strategic partnerships with leading international organizations, and the sharing of experience that can contribute to the development of the agricultural sector and improved food security.

The French federation, which specializes in support and development of potato seed production, oversees a number of research and technical institutions.


AlUla Skies Festival 2025 returns next week 

Updated 10 April 2025
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AlUla Skies Festival 2025 returns next week 

  • The festival features a variety of additional activities, including illuminated hot air balloon shows, tethered-flight and free-flight balloon rides over AlUla’s iconic landmarks, and musical concerts blending culture, exploration and entertainment

RIYADH: AlUla Moments has announced the return of the “AlUla Skies Festival 2025” from April 18 to 27, featuring a variety of new experiences.

The festival highlights the area’s clear, light-pollution-free skies and AlUla’s deep, ancient connection to astronomy, as it is home to Gharameel and AlUla’s Beacon, the first designated Dark Sky locations in the Middle East, recognized by the International Dark-Sky Association, solidifying AlUla’s status as a global hub for astro-tourism.

The festival offers visitors a rare opportunity to stargaze in a pristine natural environment, showcasing IDA-certified locations such as Gharameel and AlUla’s Beacon.

These spots are among the first official Dark Sky Sites in the region, reinforcing AlUla’s role as a leading destination for stargazing tourism.

Visitors can head to the Gharameel Reserve to view the Milky Way in one of the clearest skies in the region. The experience also includes night walks, camping sessions and grilled dinners around campfires.

The festival features a variety of additional activities, including illuminated hot air balloon shows, tethered-flight and free-flight balloon rides over AlUla’s iconic landmarks, and musical concerts blending culture, exploration and entertainment.

For more information about the AlUla Skies Festival, visitors can check the official website: https://www.experiencealula.com/en.


SFDA CEO meets German food safety president 

Updated 10 April 2025
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SFDA CEO meets German food safety president 

  • The meeting took place as part of the bilateral engagements on the sidelines of the sixth meeting of the International Heads of Food Agencies Forum, held in Chile from April 9-11

RIYADH: The chief executive officer of the Saudi Food and Drug Authority, Dr. Hisham S. Aljadhey, on Thursday met in Santiago with President of the German Federal Institute for Risk Assessment Dr. Andreas Hensel.

The meeting took place as part of the bilateral engagements on the sidelines of the sixth meeting of the International Heads of Food Agencies Forum, held in Chile from April 9-11. 

According to a press release from the SFDA, both sides underscored the crucial role of regulatory authorities in forging robust partnerships with the private sector.

This collaboration is vital for developing and improving product quality, driving progress, and enhancing operational efficiency within a unified system that prioritizes product safety.

Discussions also centered on the importance of establishing an integrated regulatory system underpinned by reliable reference data, accurate quality testing, and transparent regulatory frameworks.

This foundation will foster greater confidence in regulatory information, improve the capacity for proactive risk assessment and response, and ultimately enhance product reliability and food safety.

Officials from the SFDA delegation also conducted a series of bilateral meetings with several counterpart regulatory bodies, including the UK Food Standards Agency, the Chilean Food Safety and Quality Agency, the New Zealand Food Safety branch of the Ministry of Primary Industries, and the Portuguese Economic and Food Safety Authority.

These meetings were geared toward fostering cooperation frameworks and enhancing integrated work with international organizations to serve food quality and safety objectives.


Saudi Arabia was green corridor 8 million years ago: Saudi Heritage Commission 

Updated 10 April 2025
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Saudi Arabia was green corridor 8 million years ago: Saudi Heritage Commission 

  • Mesfer Alqahtani: The core findings of this study is that the Arabian Peninsula was not always a desert, it underwent repeated humid phases that supported rich biodiversity
  • SHC, in collaboration with leading local and international institutions, led a scientific mission that looked into the oxygen and hydrogen isotopes preserved in cave formations

RIYADH: The Saudi Heritage Commission unveiled new findings this week that prove the Kingdom was a vital oasis eight million years ago.

Mesfer Alqahtani, archaeology consultant at the commission, said on Wednesday: “The core findings of this study is that the Arabian Peninsula was not always a desert, it underwent repeated humid phases that supported rich biodiversity and sustained both land and marine ecosystems, making it a natural bridge for the movement of species between Africa and Asia in the ancient world.” 

The SHC, in collaboration with leading local and international institutions, led a scientific mission that looked into the oxygen and hydrogen isotopes preserved in cave formations. It used a combination of dating techniques such as uranium-thorium and uranium lead analysis studies to document the longest-known record of ancient climate in the Arabian Peninsula, dating back about eight million years.

The study analyzed 22 speleothem samples extracted from seven desert caves located northeast of Riyadh near Shawayyah in Rumah governorate. The caves are locally known as Duhool Al-Samman. 

Experts at the SHC underlined that these findings provide clear evidence of recurrent humid and rainy periods in the region’s past. 

The study also found fossils pointing to the presence of a fertile environment.

Dr. Ajab Alotaibi, director general of the commission’s antiquities sector, said that the study highlighted the Arabian Peninsula’s crucial role as a corridor for the dispersal of organisms between Africa, Asia and Europe.

The study is part of the commission’s flagship initiative, the Green Arabia Project, which aims to explore the region’s natural and environmental history.

Michael Petralia, professor and director, Australian Research Center for Human Evolution, said: “Our archaeological work on the lakes of Arabia has now indicated that humans and early humans were in Saudi Arabia 500,000 years ago; that tells us immediately that Arabia acted as a crossroads between continents, between Africa and Asia, so this is a landscape that is very important in terms of documenting heritage, paleontology, archaeology, through time.”

The SHC-led findings have been published in the scientific journal, “Nature,” under the title “Recurrent humid phases in Arabia over the past 8 million years.” 

The research brought together 30 scientists from 28 organizations — local and international — including the Heritage Commission, the Saudi Geological Survey, King Saud University, the Max Planck Institute in Germany, Griffith University in Australia, and several universities and research centers across Germany, Italy, the UK and the US.

According to the SHC, the study marks a major milestone for the Green Arabia Project, one of Saudi Arabia’s most ambitious efforts to promote scientific research and document the natural and cultural heritage of the Arabian Peninsula.

These findings also offer valuable insights into restoring Saudi Arabia to its original, greener state, supporting pivotal projects such as Green Riyadh and the Saudi Green Initiative.

The project seeks to better understand how environmental and climatic changes have shaped the region across eras — contributing to a richer, more complete understanding of Saudi Arabia’s natural history.

Jasir Al-Herbish, CEO of the SHC, reaffirmed the commission’s commitment to advancing research and fostering international collaborations.