Exclusive: Netflix’s Tinder Swindler stars recount transformation from victim to inspiration for women

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Updated 17 May 2022
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Exclusive: Netflix’s Tinder Swindler stars recount transformation from victim to inspiration for women

  • Norwegian-born Cecilie Fjellhoy and Stockholm native Pernilla Sjoholm to deliver special keynote address at Arab Women Forum
  • Defrauded by a con artist, they have hit back by speaking up about their experience of romance scams

DUBAI: Just swipe left. At least that is what many an indecisive Tinder user may have found themselves doing after the notorious case of the dating app fraudster dubbed the “Tinder Swindler” came to light in an explosive Netflix docu-drama earlier this year.

Despite being defrauded by the conman, Norwegian TV personality Cecilie Fjellhoy and Swedish business owner Pernilla Sjoholm are hitting back by speaking up about their experience.

The women will appear during a special keynote address titled “When women fight back” at the Arab Women Forum, held in partnership with Arab News, at the Palazzo Versace Dubai on May 17.

“It was very traumatic,” Sjoholm told Arab News, reflecting on her experience ahead of Tuesday’s forum appearance. “It wasn’t only about the money you have lost. You have lost the way you viewed yourself, how you viewed everything.

“I used to think about fraud as: ‘Oh my God, who gets defrauded? You must be of lower intelligence or something.’ And I’m very embarrassed to say this today, because of what I lost.

“I was 31 years old, and it was not the way I would have imagined my life to be. To lose everything. You also lose your soul.”

 

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Based on an expose by Verdens Gang, a Norwegian tabloid newspaper known under the abbreviation VG, the program unearthed the story of Israeli national Shimon Hayut, who allegedly posed on the dating app Tinder as Simon Leviev, claiming to be the son of a diamond mogul.

Hayut notoriously charmed women and persuaded them to loan him money, swindling an estimated $10 million from people across the globe.

According to reports, Hayut followed a pattern. After matching with unsuspecting women on Tinder, he would take them on a lavish first date and slowly build up a relationship, all the while dating other women.




Israeli national Shimon Hayut used the Tinder app to scam unsuspecting victims. 

Eventually, the fraudster would confide in them that a nefarious set of “enemies” were after him, persuading the women to send him money on the understanding that he would quickly pay them back.

After a nifty piece of counter-swindling by one woman, Ayleen Koeleman, who had been alerted to the con by the expose in VG, Hayut was arrested in 2019 and sentenced to 15 months in prison for fraud in Israel.

 

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However, Hayut served only five months behind bars before being released. He has never been charged for crimes related to Fjellhoy and Sjoholm, and denies their claims of fraud.

And the story does not end there. In a shocking twist, Hayut is now pursuing a Hollywood career, while the women he targeted remain in debt to this day.

“We were very disappointed,” said Sjoholm. “Unfortunately, there is no extradition from Israel to Europe. So he’s still there.




From 2017 to 2019, Shimon Hayut used the dating app Tinder to swindle about $10 million from women around the world. (Shutterstock)

“We don’t think that they handled this case properly and they should have. And, unfortunately, that is the way it happens in a lot of fraud cases. I mean, I just know the numbers in Sweden. They drop 96 percent of all the cases they get, because they have too much.”

Instead of consigning themselves to a life of victimhood, both Sjoholm and Fjellhoy are working to inspire women across the world to identify and fight back against romance scams.

“We have talked about a lot of the shame that surrounds fraud and I think that it’s so important to stand up and say that this could happen to anyone,” said Sjoholm.

“Because it’s so common that fraudsters get away with fraud due to people being scared of sharing their story. So I definitely know that we helped a lot of people and hopefully will help a lot of people in the future as well.”

 

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According to Action Fraud, the UK’s national reporting center for fraud and cybercrime, the majority of victims of romance fraud are women. Sjoholm believes women are specifically targeted for their perceived emotional vulnerabilities.

“I think that we women are more emotional people,” she said. “These fraudsters work a lot with emotions, because it is a form of emotional abuse.”

The Tinder Swindler case has raised many questions about what responsibility dating apps ought to hold for romance scams and what more they could be doing to safeguard users.

“I don’t feel like there was a lot that the dating app could have done in our case,” said Fjellhoy, also speaking to Arab News ahead of the forum.

“I feel like just doing proper identity checks so you can’t catfish someone, for example. We see that they have some, but I feel like fraud is much larger than just what happens on the dating app. They take you away from the dating app. It’s just one avenue of many that fraudsters are using.”

Beyond dating apps tightening their safeguards, there have also been calls to improve awareness in schools so that young people are better equipped to spot catfishing — the use of fake accounts to lure victims — and romance scams.

“If you’re going to educate young people, maybe teach them more about what kind of different people exist in the world,” said Fjellhoy.

“There are some people that don’t have empathy, there are psychopaths and narcissists who will take advantage of your empathy and those types of things. But I think it’s important to not put too much emphasis on us as victims as well.”

Indeed, there is a danger of victim blaming if the responsibility for spotting scammers is placed on users, when the onus ought to be on clamping down on fraudsters.

“We didn’t do anything wrong here,” said Fjellhoy. “And fraud will always happen. But, when fraud happens, how do we, as a society, talk about how to stop it?”

 

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Nevertheless, there are several red flags that dating app users can look out for, says Sjoholm, including “love bombing” — the practice of lavishing someone with attention or affection with a view to influence or manipulate them.

However, Sjoholm believes that the very nature of social media makes it difficult to determine the truth about someone. “When it comes to social media, it is entirely about everyone wanting to show off their best side,” she said.

“Everyone wants to show off the good parts. When it comes to social media, I would say that 95 percent is just fraud in general.”

The mental health repercussions of romance fraud cannot be understated, as victims grapple with both the financial fallout and intense feelings of shame. “Regarding how your mental health is when you realize you’ve been defrauded, I think, for me, why I felt so low that I ended up in a psychiatric ward is that no one took you seriously,” said Fjellhoy.

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“And I feel like, for example, you go to the police and they just brush you off. And I tried to contact the banks and they told me: ‘Well, you still need to pay down the loans.’ And you’re still mentally low. It’s double — emotional and economic. You see no way out.”

As a result of her ordeal, Fjellhoy established the Action Reaction Foundation to focus on the mental health challenges of survivors and to lobby for stronger laws as well as policies to protect victims.

One of the lasting effects of the ordeal is an inability to trust others easily. “I’m still having trouble with trust,” said Sjoholm.

“I have more good days than I have bad days. But even on my good days, when someone does something very nice toward me, I can sometimes feel like there’s an agenda behind it. That someone is there to hurt me.

“I can still socialize. I can meet new people, but I’m having a very hard time to really talk to people. I don’t want to take away trust. You should be trusting people, you should be helping people, because that is what makes this world better. But, of course, this has been a tremendous trauma.”

 

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For Fjellhoy, it is also about having trust in the system to protect victims and take their claims seriously. 

“That the police will be there to protect you, that if you go to the bank, and you’re saying you’re being defrauded, you can get some peace and quiet to figure things out, that they will give that to us,” said Fjellhoy.

“Just so many things that could have made everything that happened afterward much easier, which would have made the fight easier.”

For others who have fallen victim to romance scams, Fjellhoy’s advice is to speak up.

“Please report it to the police, no matter what,” she said. “We know that it hasn’t gone our way. But they need to know about all cases so they can see how big it actually is.

“Please, report it.”


Iran’s Jafar Panahi Wins Palme d’Or at Cannes

Updated 25 May 2025
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Iran’s Jafar Panahi Wins Palme d’Or at Cannes

DUBAI: Iranian filmmaker Jafar Panahi made a triumphant return to the global stage, winning the prestigious Palme d’Or for his latest film “It Was Just an Accident” at the 78th Cannes International Film Festival.

Panahi, long a symbol of artistic defiance in Iran, had previously faced imprisonment and a 20-year ban on filmmaking and international travel. His emotional appearance at the festival, where he received the award from jury president Juliette Binoche — a vocal supporter of his work — marked a significant moment for both the director and Cannes.

 

 

The political thriller centers on a former prisoner who kidnaps the man he believes tortured him and grapples with fellow dissidents over whether to exact revenge or offer forgiveness.

The ceremony also recognized other global talents. Chinese director Bi Gan received a special jury prize for “Resurrection,” while Iraqi filmmaker Hasan Hadi made history as the first from his country to win the Camera d’Or for debut feature “The President’s Cake.”

 

 

Brazil’s Wagner Moura took home best actor honors for “The Secret Agent,” a 1970s-set political drama by Kleber Mendonça Filho, who also won best director.

German director Mascha Schilinski and Spain’s Oliver Laxe shared the Jury Prize for their respective films “Sound of Falling” and “Sirat.” The former is a sweeping multigenerational family saga, while the latter explores an apocalyptic vision of the Moroccan desert through techno-infused storytelling.

Actor John C. Reilly surprised audiences with a rendition of “La Vie en Rose” before presenting best screenplay to Jean-Pierre and Luc Dardenne for “Young Mothers,” the Belgian brothers' latest social drama.


Maison Safqa’s private-sale model brings insider access, curated drops to Saudi Arabia’s luxury e-commerce scene

Updated 25 May 2025
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Maison Safqa’s private-sale model brings insider access, curated drops to Saudi Arabia’s luxury e-commerce scene

DUBAI: The e-commerce space in Saudi is thriving — every so often, the market sees a new entrant, whether in fashion, beauty or lifestyle.

Its newest player is Maison Safqa, a private-sale platform offering premium-to-luxury brands at special prices — but only for a limited time. Co-founded by Lea Mehweg, who serves as CEO, her sister Georgia, and former colleague Estelle Nasr, the concept draws inspiration from France, where private sales have long offered brands a discreet way to offload past-season inventory without diluting their image.

“It’s a private-sale platform where we offer premium to luxury brands at discounted prices,” said Mehweg. “The whole concept is to support the brand, take their collections — even from previous seasons — and put them in a very elevated and premium shopping environment.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Maison Safqa (@maisonsafqa)

Maison Safqa’s approach differs from traditional outlet platforms. Rather than overwhelming users with thousands of items, the site hosts limited-time “drops” that spotlight specific categories or designers — from accessories and ready-to-wear, to upcoming plans in homeware, beauty, and lifestyle services like staycations and wellness. “It’s not like a year-round outlet with hundreds of items spread across endless pages where you eventually get lost,” Mehweg said. “On Maison Safqa, we drop new brands every week — or even every few days — and each one stays on the platform for a limited time.”

Access to these exclusive drops is available to registered members only, reinforcing the platform’s sense of community and curated exclusivity. While membership is currently free, a premium tier with added benefits, such as early access and free shipping, is in the works.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Maison Safqa (@maisonsafqa)

Saudi Arabia was a natural choice for the full launch of the new platform. “The fashion and luxury industry is booming here. More brands are entering the market, which naturally leads to excess stock, and that’s where we come in. We want to be the first to offer a structured private-sale platform that supports brands while delivering real value to customers,” Mehweg said. Unlike the saturated off-price market in Dubai, Mehweg sees untapped potential in Saudi Arabia, especially in the premium and luxury segment.

Having grown up in France, Mehweg recalls rarely buying items at full price, knowing they would soon appear on curated private-sale platforms. That same smart, style-savvy mindset is what Maison Safqa aims to tap into.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Maison Safqa (@maisonsafqa)

Another key USP is local relevance. It is rare to see regional designers featured on off-price platforms, but Maison Safqa is committed to championing homegrown talent. Alongside global names like Coach and Victoria Beckham, the platform also features Saudi and regional designers. “Most off-price players are based outside the GCC and rarely include local talent,” said Mehweg. “For us, cultural resonance matters.”

Though first tested in Dubai, Maison Safqa is now fully operational in Saudi Arabia, with plans to expand across the GCC in the coming months. As the platform grows, its goal is clear: To redefine the off-price experience in the region by blending premium access, local relevance and a curated lens for the modern Middle Eastern shopper.
 


Guns N’ Roses wow Riyadh as part of 2025 global tour

Updated 24 May 2025
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Guns N’ Roses wow Riyadh as part of 2025 global tour

  • Iconic band make major stop on Middle East leg of schedule 

RIYADH: Iconic American rock band Guns N’ Roses performed in Riyadh on Friday as part of their 2025 global tour, marking a major stop on the band’s Middle East schedule.

The group, which was formed in Los Angeles in 1985, took the stage to a packed crowd, kicking off the night with “Welcome to the Jungle.”

The concert was organized by MDLBEAST. (Supplied)

The high-energy set featured classic hits including “November Rain,” “Knockin’ On Heaven’s Door” and “Sweet Child O’ Mine,” with fans singing along throughout. 

The concert was organized by MDLBEAST and, ahead of the event, Rayan Al-Rasheed, its director of operations and artist booking, highlighted the significance of hosting such acts in the Kingdom.

The high-energy set featured classic hits including “November Rain,” “Knockin’ On Heaven’s Door” and “Sweet Child O’ Mine,” with fans singing along throughout. (Supplied)

He said: “Saudi Arabia has become a key destination for global music acts. By hosting legendary artists like Guns N’ Roses we aim to elevate the Kingdom’s presence in the global music scene.”

The introduction of rock music to the Saudi musical landscape acknowledged a genre that had long had a strong presence in the country, he said, adding: “The popularity of bands like Metallica and Linkin Park shows that rock has deep roots here.”


Kim Kardashian robbers found guilty in Paris

Updated 25 May 2025
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Kim Kardashian robbers found guilty in Paris

  • Algerian-born Aomar Aït Khedache, 69, the ringleader, got the stiffest sentence, eight years imprisonment but five of those were suspended

PARIS: A Paris court this week found the ringleader and seven other people guilty in the 2016 armed robbery of Kim Kardashian, but did not impose any additional time behind bars for their roles in what the US celebrity described as “the most terrifying experience of my life."

The chief judge, David De Pas, said that the defendants' ages — six are in their 60s and 70s — and their health issues weighed on the court’s decision to impose sentences that he said “aren’t very severe.”

He said that the nine years between the robbery and the trial — long even by the standards of France’s famously deliberate legal system — were also taken into account in not imposing harsher sentences. The court acquitted two of the 10 defendants.

Algerian-born Aomar Aït Khedache, 69, the ringleader, got the stiffest sentence, eight years imprisonment but five of those were suspended.

Three others got seven years, five of them suspended. Three more got prison sentences ranging from five to three years, mostly or completely suspended, and an eighth person was found guilty on a weapons charge and fined.

With time already served in pretrial detention, none of those found guilty will go to prison and all walked out free. The trial was heard by a three-judge panel and six jurors.

Still, the chief judge said that Kardashian had been traumatized by the Oct. 2, 2016, jewel heist in her hotel during Fashion Week.

“You caused harm,” the judge said. “You caused fear.”

Kardashian, who wasn't present for the verdict, said in a statement issued afterward that she was “deeply grateful to the French authorities for pursuing justice in this case.”

“The crime was the most terrifying experience of my life, leaving a lasting impact on me and my family. While I’ll never forget what happened, I believe in the power of growth and accountability and pray for healing for all. I remain committed to advocating for justice, and promoting a fair legal system," said the celebrity who is working to become a lawyer.


Cara Delevingne wears Saudi label Ashi Studio

Updated 24 May 2025
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Cara Delevingne wears Saudi label Ashi Studio

DUBAI: British actress and model Cara Delevingne wore a black gown by Saudi label Ashi Studio to the premiere of “La Venue de L’avenir” (“Colours of Time”) at the 78th Cannes Film Festival.

The strapless gown featured a sleek, satin-like finish with a sculpted bodice that flowed into a straight, floor-length skirt, subtly draped at the hips. She paired the look with sheer black opera gloves for added drama.

Delevingne, her hair styled in soft waves, completed the ensemble with an emerald and diamond necklace and a matching ring from Hassanzadeh Jewellery.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ashi Studio (@ashistudio)

Delevingne’s gown was originally presented during Paris Haute Couture Week as part of the brand’s Spring/Summer 2025 couture collection. The version shown on the runway was in blue.

Delevingne was not the only star dressed in designs by Saudi couturier Mohammed Ashi, founder of Ashi Studio.

Hong Kong-Taiwanese actress and model Shu Qi also championed the designer at the premiere of “Resurrection,” wearing a deep burgundy velvet gown from his Spring/Summer 2025 collection.

The strapless dress featured a sleek, form-fitting silhouette. Its standout element was the train at the back, adorned with intricate gold-thread embroidery depicting trees, birds, houses, rivers and other landscape details.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ashi Studio (@ashistudio)

Ashi and his atelier have been based in Paris since 2018. In 2023, he became the first designer from the Gulf region to be invited as a guest member of the Federation de la Haute Couture in Paris, which allowed him to present on the official couture calendar.

In 2024, Ashi was commissioned to design the official cabin crew uniforms for Riyadh Air, Saudi Arabia’s new national airline.

His designs have also been worn by a number of international public figures and performers, including Beyonce, Lady Gaga, Jennifer Hudson, Kylie Minogue, Penelope Cruz, Deepika Padukone, Sonam Kapoor, and Queen Rania of Jordan.

He most recently dressed US actress Ali Ahn, star of Netflix’s “The Diplomat,” in a cream sculptural ensemble for the Screen Actors Guild Awards held in Los Angeles in February.

That same month, “Wicked” star Cynthia Erivo also wore one of his creations to the 2025 Grammy Awards. Her look was from Ashi Studio’s Fall/Winter 2024-25 collection, titled “Sculpted Clouds.”