What We Are Reading Today: Ignore Everybody by Hugh MacLeod

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Updated 03 March 2021
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What We Are Reading Today: Ignore Everybody by Hugh MacLeod

When Hugh MacLeod was a struggling young copywriter living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. 

Those cartoons eventually led to a popular blog — gapingvoid.com — and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. 

How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Ignore Everybody expands on MacLeod’s sharpest insights, wittiest cartoons, and most useful advice. 

For example: Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less. Don’t try to stand out from the crowd; avoid crowds altogether. There’s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. 

After learning MacLeod’s forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.


What We Are Reading Today: ‘Stellar English’

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Updated 28 sec ago
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What We Are Reading Today: ‘Stellar English’

Author: FRANK L. CIOFFI

“Stellar English” lays out the fundamentals of effective writing, from word choice and punctuation to parts of speech and common errors.

Frank Cioffi emphasizes how formal written English—though only a sub-dialect of the language—enables writers to reach a wide and heterogenous audience.

Cioffi’s many example sentences illustrating grammatical principles tilt in an otherworldly direction, making up a science fiction story involving alien invasion.

 


What We Are Reading Today: A Deadly Indifference

Updated 29 April 2024
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What We Are Reading Today: A Deadly Indifference

Author: Marshall Jevons

Harvard professor Henry Spearman—an ingenious amateur sleuth who uses economics to size up every situation—is sent by an American entrepreneur to Cambridge, England.

Spearman’s mission is to scout out the purchase of the most famous house in economic science: Balliol Croft, the former home of Professor Alfred Marshall, John Maynard Keynes’s teacher and the font of modern economic theory.

After a shocking murder, Spearman realizes that his own life is in danger as he finds himself face-to-face with the most diabolical killer in his career.


What We Are Reading Today: The Mystery of the Invisible Hand

Updated 28 April 2024
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What We Are Reading Today: The Mystery of the Invisible Hand

Author: Marshall Jevons 

In “The Mystery of the Invisible Hand,” Henry Spearman, an economics professor with a knack for solving crimes, is pulled into a case that mixes campus intrigue, stolen art, and murder.

Arriving at San Antonio’s Monte Vista University to teach a course on art and economics, he is confronted with a puzzling art theft and the suspicious suicide of the school’s artist-in-residence.

From Texas to New York, Spearman traces the connections between economics and the art world, finding his clues in monopolies, auction theory, and Adam Smith.


What We Are Reading Today: ‘The Little Book of Beetles’

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Updated 27 April 2024
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What We Are Reading Today: ‘The Little Book of Beetles’

Author: ARTHUR V. EVANS

Packed with surprising facts, this delightful and gorgeously designed book will beguile any nature lover. Expertly written and beautifully illustrated throughout with color photographs and original color artwork, “The Little Book of Beetles” is an accessible and enjoyable mini-reference about the world’s beetles, with examples drawn from across the globe.

It fits an astonishing amount of information in a small package, covering a wide range of topics — from anatomy, diversity, and reproduction to habitat and conservation.

 


What We Are Reading Today: Spiderweb Capitalism: How Global Elites Exploit Frontier Markets

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Updated 26 April 2024
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What We Are Reading Today: Spiderweb Capitalism: How Global Elites Exploit Frontier Markets

  • Hoang reveals the strategies behind spiderweb capitalism and examines the moral dilemmas of making money in legal, financial, and political gray zones

Author: Kimberly Kay Hoang

In 2015, the anonymous leak of the Panama Papers brought to light millions of financial and legal documents exposing how the superrich hide their money using complex webs of offshore vehicles. Spiderweb Capitalism takes you inside this shadow economy, uncovering the mechanics behind the invisible, mundane networks of lawyers, accountants, company secretaries, and fixers who facilitate the illicit movement of wealth across borders and around the globe.
Kimberly Kay Hoang traveled more than 350,000 miles and conducted hundreds of in-depth interviews with private wealth managers, fund managers, entrepreneurs, C-suite executives, bankers, auditors, and other financial professionals. She traces the flow of capital from offshore funds in places like the Cayman Islands, Samoa, and Panama to special-purpose vehicles and holding companies in Singapore and Hong Kong, and how it finds its way into risky markets onshore in Vietnam and Myanmar.

Hoang reveals the strategies behind spiderweb capitalism and examines the moral dilemmas of making money in legal, financial, and political gray zones.

Dazzlingly written, Spiderweb Capitalism sheds critical light on how global elites capitalize on risky frontier markets, and deepens our understanding of the paradoxical ways in which global economic growth is sustained through states where the line separating the legal from the corrupt is not always clear.