Saudi people, national transformation make Kingdom so appealing: Business coach

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Updated 19 January 2023
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Saudi people, national transformation make Kingdom so appealing: Business coach

  • Maryia Oayda tells ‘The Mayman Show’ how she fell in love with country after move from Belarus
  • Ambitious leaders in nation’s digital, fintech sectors forging ahead at ‘supersonic speed’

RIYADH: The Saudi people as much as the Kingdom’s diversifying economy were what made the country so appealing, a top human subjectivity coach has said.  

Human Q Method chief executive officer and executive coach, Maryia Oayda, from Belarus, has lived in Saudi Arabia since 2016.  

But speaking on “The Mayman Show,” she revealed that her initial thoughts about moving to the Kingdom were that it would be too conservative and lacking entertainment.  

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She said: “I read a couple of news articles that said women had to wear abayas. But my actual experience of Saudis was very interesting.  

“What makes Saudi Arabia is not only the national transformation that is taking place, the diversification of the economy, what makes Saudi Arabia is Saudis. You know, the people are what makes the place,” she added.  

Oayda pointed out that the nation and its people were nothing like the picture portrayed in the stories she had read and instead she was captivated by the Kingdom’s charm.  

“After a couple of months, I realized that the people were super sweet, educated, and spoke good English, and my journey just began. I found a lot of friends, and now it’s my second home.”  

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It was after completing her first project in the country that Oayda said she fell in love with Saudi Arabia.  

“By the way, I also met my husband here. I think that’s where that love took a major place in my experience in Saudi Arabia,” she added.  

Her coaching method was developed after interviewing 600 movers and shakers in the region.  

She said: “My methodology was inspired by the nonlinear nature of music and from conversations with successful business magnates in Saudi Arabia, southeast Asia, Malaysia, Indonesia, Thailand, and Dubai as well.”  

She is currently working as an executive coach for leaders in the health, information technology, digital education, and finance sectors.  

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“But I would say that the hottest sector currently in Saudi Arabia is our fintech sector, technology. Of course, it’s the sector that drives the economy, it’s a part of Vision 2030 we all know, it’s diversification of the economy, shifting the focus from oil and gas to other sectors. And so, one of those is digital, IT,” she added.  

Oayda noted the drive for success shown by many of the professionals running new companies in Saudi Arabia, particularly in the digital and fintech sectors.  

She said: “I’m working with them because these Saudi companies need more guidance and attention, as they are going at supersonic speed.”  


Saudi crown prince, Greek PM discuss Iran-Israel tensions in phone call

Updated 15 June 2025
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Saudi crown prince, Greek PM discuss Iran-Israel tensions in phone call

RIYADH: Saudi Crown Prince Mohammed bin Salman spoke on the phone on Sunday with Greek Prime Minister Kyriakos Mitsotakis to discuss the escalating situation between Israel and Iran, the Saudi Press Agency reported.

The two leaders reviewed the latest developments in the region, with particular focus on the repercussions of Israeli military operations targeting Iran.

They stressed the need for restraint and de-escalation, and underlined the importance of resolving disputes through diplomatic means, SPA added.

The phone call comes amid heightened tensions following a series of tit-for-tat strikes between the two countries.

The latest flare-up has raised fears of a broader regional conflict, with international leaders urging all parties to avoid further escalation.


Saudi foundation displays projects at Dutch ‘GreenTech’ exhibition

Updated 15 June 2025
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Saudi foundation displays projects at Dutch ‘GreenTech’ exhibition

  • Morooj highlighted its technical and operational capabilities, as well as its innovative environmental solutions based on best practices and global standards

RIYADH: The Vegetation Cover Development Foundation, known as Morooj, presented its flagship projects as part of the Saudi delegation at Greentech Amsterdam, an international exhibition for horticulture held from June 10-12 in the Dutch capital.

Morooj highlighted its technical and operational capabilities, as well as its innovative environmental solutions based on best practices and global standards.

The foundation also presented examples of its strategic partnerships with various government and private sectors, as well as with international organizations.

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The foundation’s CEO, Wael Bushah, said that its participation in GreenTech further demonstrates the Kingdom’s efforts to reinforce its leadership in the environmental sector on an international level.

The projects displayed included the planting of millions of mangrove trees, greening mosque areas, promoting community participation in environmental sanitation campaigns, and efforts to rehabilitate natural reserves in various regions of the Kingdom, all of which fall under the Saudi Green Initiative.

The foundation’s CEO, Wael Bushah, said that its participation in GreenTech further demonstrates the Kingdom’s efforts to reinforce its leadership in the environmental sector on an international level.

The exhibition, one of the world’s leading events focused on environmental innovations and sustainable agricultural technologies, is also an opportunity to build new partnerships and exchange expertise on the latest innovations in sustainable agriculture, afforestation, and ecosystem restoration.

Ultimately, Murooj aims to become an interactive platform for knowledge transfer and application, creating meaningful environmental and social impact in the Kingdom.

The foundation’s role of strengthening its international presence and exchanging successful experiences with various global environmental entities and organizations has been crucial to achieving the objectives of the Saudi Green Initiative, founded under Saudi Vision 2030.

SGI, which celebrated its second anniversary earlier this year, has reinforced the Kingdom’s ambitions to become a key contributor to global efforts to combat climate change and enhance environmental sustainability by promoting renewable energy, protecting terrestrial and marine areas, and reaching net-zero domestically by 2060, among other initiatives.

 


Saudi Arabia displays biotech vision at US convention

Updated 15 June 2025
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Saudi Arabia displays biotech vision at US convention

  • The center will give presentations on biotechnology and health research, the Saudi Biobank, and the sector’s role in Vision 2030

RIYADH: The Ministry of National Guard Health Affairs, King Abdullah International Medical Research Center, and King Saud bin Abdulaziz University for Health Sciences will join the Saudi pavilion at the BIO International Convention in Boston, US, from June 16 to 19.

This will be the first joint national representation of Saudi Arabia’s biotechnology sector at the event, aligning with Vision 2030 and the National Biotechnology Strategy.

The King Abdullah center will display national initiatives and host meetings with global biotech companies to explore research and development partnerships.

The pavilion’s program features five sessions, among them a “super session” on innovation and opportunities in Saudi Arabia’s biotechnology sector.

The center will also give presentations on biotechnology and health research, the Saudi Biobank, and the sector’s role in Vision 2030.

The Ministry of Health will launch an accelerator program for biotech startups and host a reception for global investors and industry experts to discuss potential partnerships.

The participation underscores Saudi Arabia’s efforts to support research and development through digital infrastructure, regulatory support, and institutional collaboration.

 


Jadal Library: A cultural oasis in Saudi Arabia’s Eastern Province

Ali Al-Herz (right) turned his home into a library of over 37,000 books. (Supplied)
Updated 15 June 2025
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Jadal Library: A cultural oasis in Saudi Arabia’s Eastern Province

  • Ali Al-Herz turned his home into a library of over 37,000 books, offering visitors space where memory, philosophy, culture come alive

DHAHRAN: In the quiet village of Umm Al-Hamam, located in Saudi Arabia’s Eastern Province, a lifelong passion for books has been transformed into a cultural haven.

Ali Al-Herz, a bibliophile and literary archivist, has turned his home into Jadal Library, a treasure trove of over 37,000 books, more than 100,000 newspapers and magazines, and antiques, some dating back more than a century. 

Yet Jadal is not just a library; it is much more than that. It is a museum to explore, a philosophical space to reflect, and a stand against forgetting important cultural stories.

Al-Herz told Arab News: “Since I was born I have been surrounded by my mother’s books. I grew up immersed in this passion to the point where it completely took hold of me; I became a bookworm.”

The spark that ignited it all was when Al-Herz encountered the epic “Sirat Antar” at age 13. “From that epic and through it, I began to look into other worlds,” he said.  

This curiosity and fascination ultimately led Al-Herz to create one of Saudi Arabia's most unique initiatives.

The name “Jadal” means “debate” or “discussion” in Arabic, reflecting the library’s curious spirit. For Al-Herz, the goal is not just to preserve texts but also to preserve the idea of questioning and exploring ideas.

Al-Herz said: “I chose this name for the library because it is deeply rooted in ancient Greek philosophical history and in our own Arab-Islamic cultural tradition, particularly in our religious heritage.”

The philosophical atmosphere fills three main halls — named after Socrates, Plato, and Aristotle — which welcome visitors into a curated world of reading and reflection.  

Rare manuscripts, ancient texts, newspapers, and antiques have been carefully archived. Each piece is a whisper from the past speaking into the future. 

Al-Herz explained: “Even my recent focus on buying books has mostly shifted toward rare editions and old prints, to create a harmony between heritage and modernity.”

But Jadal is not stuck in nostalgia, as every two weeks Al-Herz holds a literary gathering. The event brings back a tradition that was once important in the intellectual life of Arabs.

It is an environment where writers, scholars, and thinkers gather over Arabic coffee to exchange ideas in a vibrant atmosphere.

And in a time when people seek instant information online, Al-Herz still uses traditional methods. “There is an ongoing struggle between two generations,” he observed. “Victory will ultimately go to this latter generation once my generation becomes extinct. Paper libraries will then be transformed into museums.”

Perhaps he is right; but for now, in the heart of Qatif’s countryside, Jadal Library lives on, and it is a place where ink, memory, debate, and heritage continue to shape the cultural soul of the Kingdom.


Saudi envoy leads maritime safety talks in London

Updated 15 June 2025
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Saudi envoy leads maritime safety talks in London

  • Kamal Al-Junaidi is the first Arab to preside over the committee

RIYADH: Saudi Arabia’s permanent representative to the International Maritime Organization recently made history by chairing the 51st advisory committee meetings of the International Mobile Satellite Organization in London.

Kamal Al-Junaidi is the first Arab to preside over the committee, creating a milestone for both the Kingdom and the Arab world in maritime governance, the Saudi Press Agency reported on Sunday.

His role also reflects Saudi Arabia’s growing presence in international maritime organizations and commitment to advancing maritime communication and safety systems.

Al-Junaidi managed the sessions and acted as a neutral facilitator, helping member states reach consensus on key issues, including oversight of the Global Maritime Distress and Safety System, implementation of Long Range Tracking and Safety standards and audit reviews for satellite communication providers.

He also led discussions on proposed maritime safety regulation amendments, monitored the organization’s strategic direction to ensure alignment with IMO standards and submitted the committee’s recommendations to the General Assembly.

The 51st session took place at the IMO headquarters in London, with representatives from 44 countries engaging in in-depth discussions on key maritime challenges.