WWE superstars show Saudi students how to wrestle with bullying

The students and the wrestlers coming together for activities in the anti-bullying campaign, ‘Be A Star,’ at King Abdullah Sports City Stadium. (Supplied)
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Updated 20 February 2022
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WWE superstars show Saudi students how to wrestle with bullying

  • ‘Up to us’ to teach people how to deal with things, says Titus O’Neil

JEDDAH: WWE superstars on Friday showed Saudi students how to wrestle with bullying as part of their “Be A Star” campaign.

Around 60 girls and boys, from grades three to nine from Dar Al-Fikr School in Jeddah, got the chance to learn about loneliness and struggles from some of the toughest-looking people in the world.
The students arrived at King Abdullah Sports City Stadium and were greeted by a voice that perhaps every WWE fan would recognize in a heartbeat — Mike Rome, the announcer for wrestling bouts.
The superstars sharing their experiences were: Titus O’Neil, Natalya, Drew McIntyre, Bianca Belair, Liv Morgan, Nikki A.S.H, and Riddle.
Rome welcomed the wrestlers and the students, dividing them into three groups with two superstars each. The team had activities planned but these were not just for fun, they were there to teach children about different things and help them understand bigger themes in life.
The activities included team members introducing themselves and naming something they enjoyed when a ball of yarn was thrown at them. They would then pass it on to another student in the circle while holding on to the thread. By the end of the exercise they were all connected together, despite their different personalities.

HIGHLIGHTS

• Around 60 girls and boys, from grades three to nine from Dar Al-Fikr School in Jeddah, got the chance to learn about loneliness and struggles from some of the toughest-looking people in the world. 

• The superstars sharing their experiences were: Titus O’Neil, Natalya, Drew McIntyre, Bianca Belair, Liv Morgan, Nikki A.S.H, and Riddle.

After the activities, the WWE stars took turns in sharing their own personal struggles and how to deal with them.
They mentioned cyberbullying, what made them different and how being different was not a bad thing, how to deal with their negative emotions, and what to do if someone else was experiencing problems.
“Especially with cyberbullying, it doesn’t matter if you are in Jeddah or Texas there are people online that are saying and doing mean things,” O’Neil told Arab News. “It is up to us, people with a platform, to teach everyone how to deal with these things, how to manage their emotions.
“I always tell people, ‘Don’t take it personally if they don’t know you personally.’ There are a lot of people that would say stuff about you that is negative but they don’t even know you, they just know the television character, your name, or your social media handle.”
Nicola Glencross, who wrestles under the ring name Nikki A.S.H, shared her story with the students. “I had to deal with a lot of cyberbullying, people hated the mask I wore and the costume. If someone is bullying you there is always something you can do, you can talk to an adult, you can mute them.”
She also explained the psychology of the bully: “People need a response and I don’t give it to them, I am a superhero. I don’t need to deal with that.”
Rome asked who in the crowd was bullied. Some students raised their hands but all of the wrestlers did, showing the children that, despite the massive difference between them and their talent, there were similarities as well.
Natalya, whose real name is Natalie Katherine Neidhart-Wilson, told Arab News: “It’s important for the kids to see that we are all connected, we are really all alike. They may see us on television, and you know WWE is a global company and we are all around the world in 180 different countries and 30 different languages. For the kids to see us and see that they are on TV every week and they are just like us, it’s a very grounding experience for them to realize we are all relatable.”
She said that they had all been through hardships, bullying, and adversity. Another thing that Natalya wanted to help the children with was to regulate their emotions and deal with the problems they may face on their social media so they felt more equipped to combat the issues. “We want them to be able to stand up for themselves, to be strong and positive.”
The children left the venue feeling stronger and more positive than before. And, as for the stars themselves, they were buzzing with excitement for the upcoming event and for being back in Jeddah.
O’Neil said: “Jeddah is the place that made me famous. People here are so nice and kind. Coming here for the first time was a really eye-opening experience for me because you see all those stereotypical things on the news and then you actually come here and it is the exact opposite.”
Natalya said that she was honored to be part of one of the three women’s fights taking place in Saudi Arabia. “It’s a huge honor to be able to do that as a woman in WWE.”


Saudi women lead conversation on leadership, investment and cultural power at Fortune summit

Updated 21 May 2025
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Saudi women lead conversation on leadership, investment and cultural power at Fortune summit

  • Speaking exclusively to Arab News at the event, Princess Noura bint Faisal talks of her role in nation’s cultural development: ‘I saw an opportunity to build something meaningful’
  • The concluding day of the summit featured a strong focus on entrepreneurship, economic diversification and sectoral transformation

RIYADH: The influence Saudi women increasingly are having on global culture, policies, investment and innovation was in the spotlight on Wednesday during the second and final day of the Fortune Most Powerful Women International Summit in Riyadh.

In an exclusive interview with Arab News, Princess Noura bint Faisal reflected on her own unexpected path to cultural leadership, the strategic value of soft power, and the expanding economic role of the creative sector in the Kingdom.

“I never thought I would be in the creative world,” she said. “But when I moved back to Saudi after Vision 2030 launched, I saw an opportunity to build something meaningful.”

Her journey since then has included the launch of Saudi Fashion Week in 2018 and helping to establish the Fashion Commission at the Ministry of Culture.

“We created infrastructure that didn’t exist: new jobs, policies and real career paths for people with creative talent,” Princess Noura said.

Princess Noura emphasized the important need to integrate culture across all industries, from retail and the food and beverage sector to sports and corporate strategy: “Culture isn’t a fixed definition. It’s how you express your identity and it can absolutely be monetized if it’s supported by the right business model.”

The concluding day of the summit featured a strong focus on entrepreneurship, economic diversification and sectoral transformation.

Noor Sweid, founder and managing partner of Global Ventures, offered insights into her company’s regional approach to tech investment. Rather than sticking to fixed sectors, she said it backs sectors that have long been “underbuilt,” including financial technology in 2018, healthcare in 2020 and, more recently, manufacturing.

One standout example of this approach, she said, is a company that digitizes spare-part inventories for oil and gas businesses using 3D printing, thereby resolving supply-chain gaps and sustainability challenges in real time.

Her comments were complemented by insights from Aidan Madigan-Curtis, general partner at Eclipse Ventures, who discussed the ways in which geopolitical shocks and climate pressures are forcing venture capitalists to refocus on industrial technology.

“VCs like to say they’re long-term but they’re also deeply cyclical,” she noted, arguing that the future lies in reinventing the ways in which the world makes, moves and powers things, taking into account developments such as automation and advanced manufacturing.

Cultural transformation through sport was a major theme during a panel moderated by Lama Alhamawi of Arab News, titled “New Heights.” Adwa Al-Arifi, the Saudi assistant minister for sports affairs, said that since the launch of Vision 2030 in 2016, physical activity among Saudis has increased from just 13 percent to more than 50 percent.

The Kingdom’s National Sports Strategy focuses on mass participation, youth development and elite performance, three pillars that have already led to the achievement of some historic milestones in women’s sports, such as the qualification of taekwondo athlete Dunya Abutaleb for the 2024 Olympic Games in Paris.

Several women shared their personal journeys in sports. Zamzam Al-Hammadi, who competes in the mixed martial arts Professional Fighters League, credited her mother for inspiring her career. Boxing expert Rasha Al-Khamis told how early support from her father gave her the confidence to pursue combat sports.

Mashael Al-Obaidan said Saudi Arabia’s desert culture sparked her love of motorsports. Aalia Al-Rasheed, head of women’s football at the Saudi Arabian Football Federation, spoke about the explosive growth in grassroots programs for the sport and revealed that more than 70,000 girls now play in school leagues.

Other sessions explored the economic and creative value of the fashion industry. During one on-stage discussion, Princess Noura reflected on what she considered one of the most notable outcomes of recent reforms in the country, the formal recognition of creative professionals.

“Before Vision 2030, designers weren’t even able to register their own commercial licenses,” she said. “There was no such thing as a fashion business. Today, designers can register as fashion professionals, operate legally and access support structures that didn’t exist before.”

This shift is emblematic of Saudi Arabia’s broader cultural transformation, in which creativity is no longer only a passion but also a viable and valued career path, she added.

The day’s sessions together highlighted the expanding leadership roles of Saudi women across diverse sectors and the determination of authorities in the Kingdom to turn strategic pillars such as culture, investment, sport and technology into economic engines.


Saudi Arabia ‘strongly condemns’ Israel shooting toward diplomatic delegation

Updated 18 min 3 sec ago
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Saudi Arabia ‘strongly condemns’ Israel shooting toward diplomatic delegation

  • Officials from Europe, Turkiye and Egypt scurry for cover as shots are fired toward them in the West Bank; no one is injured
  • Kingdom’s Foreign Ministry urges international community to act to halt Israeli violations in occupied Palestinian territories

RIYADH: Saudi authorities condemned “in the strongest terms” an incident on Wednesday in which Israeli soldiers fired toward a diplomatic delegation visiting the occupied West Bank.

The Kingdom called on the international community, in particular the permanent members of the UN Security Council (the US, the UK, Russia, France and China), to “immediately stop Israeli violations against civilians, diplomatic missions and relief organizations operating in the occupied Palestinian territories.”

Saudi Arabia demands Israel be held accountable under international law for its ongoing crimes during the occupation, the ministry added.

The delegation visiting the West Bank, which included diplomats from Europe, Turkiye and Egypt, was near Jenin when shots were fired by nearby Israeli soldiers, sending the officials scurrying for cover. There were no injuries.

The Palestinian Foreign Ministry said Israel “deliberately targeted, by live fire, an accredited diplomatic delegation.”

The incident sparked an angry response in Europe, where a number of governments condemned the shooting. Italy, France and Sweden were among those who summoned Israeli ambassadors.

The Israeli military said the visitors had “deviated from the approved route” and the soldiers fired warning shots to keep the delegation away from an unauthorized area.

Israel has been conducting a major military operation in Jenin and surrounding areas since January.


Polish pianist brings Europe’s musical soul to Saudi Arabia’s capital

Updated 21 May 2025
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Polish pianist brings Europe’s musical soul to Saudi Arabia’s capital

RIYADH: As part of the cultural dialogue between the EU and Saudi Arabia, the embassy of the EU in the Kingdom organized a musical evening at the Saudi Music Hub in Riyadh.

Speaking at “The European Piano Recital,” the EU ambassador said: “Saudi Arabia is a close ally with whom we enjoy close relations. My only wish is that music will serve to build bridges and bring our artists and our peoples closer together.”

During the recital, Polist vituoso pianist Wojciech Waleczek took the audience on a journey through the 27 countries of the EU, performing classical works that highlight the continent’s cultural diversity.

The pianist is renowned internationally for his artistic excellence and his commitment to spreading classical music throughout the world. He is also professor of musical arts at the University of Silesia in Katowice.

Waleczek told Arab News: “These were works by composers from all the countries of the European Union. We asked composers from each EU country to write a piece, which we presented this evening.

“I think this is a very important event, because we can exchange our cultures. For example, in Europe we can listen to music from other continents. Just as in Europe, we can listen to music from other continents. So we can bring European culture to other countries. That’s why I do it. I’ve discovered Polish culture and now I’d like to share it with Saudi audiences.”

Waleczek has a very active international career. He performs solo recitals, chamber music and as a soloist with orchestras in more than 40 countries, notably in Europe, the Middle East, America and Asia, and collaborates with many prestigious orchestras.

He closed his recital with a performance of Schiller’s poem “Ode to Joy,” which expresses an idealistic vision of human brotherhood, a vision shared by Beethoven. In 1972, the Council of Europe adopted the theme of Beethoven’s “Ode to Joy” as its anthem, and in 1985 the leaders of the EU adopted it as their official anthem.

Waleczek said: “I played the ‘Ode to Joy,’ which is the anthem of the European Union, and this piece is very special. I think that, in today’s world, we must always remember that we are the guardians of peace.”

A specialist in the repertoire of Franz Liszt, his recordings include “Grandes etudes de Paganini” (2017), “Harmonies poetiques et religieuses” in 2019, and “Weihnachtsbaum” in 2024. He also performs works by Franz Schubert, such as “Rarities and Short Piano Works” in 2021.

Alongside his artistic career, he teaches at the Institute of Musical Arts at the University of Silesia. He is also vice president of the SIGNUM association, which promotes classical music in Poland and abroad.

The recital concert is part of efforts to strengthen cultural links between Europe and Saudi Arabia and accompanies the Kingdom’s artistic and cultural transformation under Vision 2030.


Festival of fun: Riyadh expo highlights best in entertainment technology

Updated 21 May 2025
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Festival of fun: Riyadh expo highlights best in entertainment technology

  • Saudi Entertainment and Amusement Expo set to welcome 12,000 visitors over 3 days
  • Hologram zoo, inflatable monsters among attractions on show

Some of the weirdest and most wonderful innovations are on show at this year’s Saudi Entertainment and Amusement Expo in Riyadh.

With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day event opened on Tuesday and is expected to attract about 12,000 visitors.

Among the products on show is a hologram zoo designed by Australian company Axiom Holographics, which was featured in Time magazine’s list of technologies of the year for 2023.

Brendan Hodgkins, global sales manager, said: “We package a full suite of hologram equipment that can be integrated into family entertainment centers, theme parks or shopping malls.

“During our trials, we attracted 25,000 people in just 42 days, generating over $550,000 in revenue.”

He said that the company had already sold more than 40 of its “zoos” around the world and was keen to expand into the Saudi market.

“We’re eager to bring this innovation to Saudi Arabia to help shape the future of entertainment in the Kingdom.”

Another of the exhibits on show, and possibly the largest, is a 20-meter tall inflatable ogre, designed and built by Anka Inflatable Co. from Guangzhou in southern China.

A representative of the company, who gave his name only as John, said the product was ideal for larger venues, like amusement parks.

While the purple monster attracted plenty of visitors at the show, the technology can be adapted to suit the end-user’s needs, John said.

“(It) can be customized in many shapes and the skin can be changed after one, two, or three years. It’s also collapsible and easy to transport,” he said.

Anka was also keen to increase its profile in the region, he said.

“Many of my friends have built successful companies here. The relationship between China and Saudi Arabia is strong and this is a very good market for us.”

Besides the products on show, the expo is also being used to attract new people into the industry, with the Saudi Entertainment Academy promoting a series of training programs with links to future career opportunities.

“Our vision is to focus on professional training through diploma programs,” Sultan bin Jumaiah, a sales specialist with the academy, said.

“We aim to provide professional candidates for companies looking to hire. After completing our diploma, students will have the opportunity to join various companies in this sector.”

The initiative aligns with Saudi Vision 2030, which seeks to diversify the economy and create new job opportunities for Saudi citizens.


New program backs 20 AI startups in Saudi Arabia

Updated 21 May 2025
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New program backs 20 AI startups in Saudi Arabia

RIYADH: The Ministry of Communications and Information Technology has launched a specialized incubator to support the growth of artificial intelligence startups, the Saudi Press Agency reported on Wednesday.

This initiative by the ministry’s Center of Digital Entrepreneurship strengthens the Kingdom’s position as a regional innovation hub and reinforces AI’s role as a key driver of digital economic growth.

The program includes 20 AI startups, empowering innovators to turn ideas into viable tech solutions, according to SPA.

The four-month program targets tech enthusiasts, experts, and industry leaders.

It offers training, financial support from the National Technology Development Program, mentorship, digital incentives, networking opportunities, and office space.

In collaboration with the Saudi Data and AI Authority, the Saudi Company for Artificial Intelligence, SambaNova, and BIM Ventures, the program fosters a supportive environment for innovation and entrepreneurship.