‘Bright is an understatement’ says Golf Saudi CEO about the sport’s future in the Kingdom

‘Bright is an understatement’ says Golf Saudi CEO about the sport’s future in the Kingdom
Golf Saudi CEO Noa Alireza (ARAB NEWS)
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Updated 17 November 2024
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‘Bright is an understatement’ says Golf Saudi CEO about the sport’s future in the Kingdom

‘Bright is an understatement’ says Golf Saudi CEO about the sport’s future in the Kingdom
  • Noah Alireza speaks to Arab News about the Aramco Team Series, the GoGolf programs and producing homegrown talent

On a weekend that included the start of the WTA Finals in Riyadh, WWE Crown Jewel, as well as the Riyadh, Jeddah and Dammam derbies in the Saudi Pro League, you could be forgiven for thinking there was any space left for any other sporting event to shine.

But golf’s Aramco Team Series — Riyadh, however, more than held its own and even drew in higher crowds than some of the rival events. The aim, said Golf Saudi CEO Noah Alireza, is to spread the golfing gospel.

“Our focus on global events comes with a primary objective of growing the game locally,” Alireza said. “(At Aramco Team Series) we (saw) a really vibrant crowd thatwas really getting into it.

“It’s all about creating the right environment and with this crowd being here as a captive audience, we, as much as possible, push towards them signing up for GoGolf, the program, and converting them into future golfers.” 

As the 2024 golf season draws to a close, Alireza said that his federation’s mandate is to act as an “catalyst and incubator” to create a golf industry.

“For us in Saudi, we have a blank canvas,” Alireza told Arab News. “We’re starting from scratch, and that provides an opportunity not to catch up, but hopefully to leapfrog because as is everything (in the Kingdom) today, Saudi doesn’t look at things in terms of just taking what was there and bringing it here. It’s taking and learning from what was, and doing it better.

“So for us to grow the game in Saudi Arabia, our primary focus today is on the development of innovative supply and infrastructure, and hopefully when we build it, the demand will catch up and that’s how we're going to hopefully be creating a viable ecosystem for golf.”

One of the ways that Golf Saudi is looking to increase participation in the game, in accordance with Vision 2030, is through its GoGolf programs.

“GoGulf is for us a complete product from end to end to get people from Saudi and living in Saudi Arabia to get into Golf. So we’re starting with a program that answers the question why golf? What is golf? And then a call to action is GoGolf. GoGolf is a three-month (program), maybe you can look at it as getting a license to drive.”

Alireza appreciates that taking up golf comes with a significant sporting and financial dedication, and GoGolf aims to give budding players an early advantage.

“Golf is not an easy game to play. In order to break that barrier, three months’ worth of free lessons, or a package of 12 free lessons, will get you the license to be able to play on golf courses and other areas. So it’s a teaching methodology, but beyond the teaching phase, there is other infrastructure under the GoGolf brand that we will be deploying in addition to other things we’ve launched outside golf courses, like Top Golf — a project that’s going to be taking place over the next year and a half.”

Alireza has a message for parents looking to introduce their children to new sports and activities: “The choices are plenty to get kids into sports, and all sports will teach kids certain traits,” he said. “Whether it is discipline, motivation and so many other traits.

“Growing up around golf, I had the opportunity to see it first hand, and golf is slightly different from other sports in that it takes up so much time and you’re moving an object, you’re not reacting to a ball, you’re having to impart impact on to a ball and a lot of time in between there are so many things that you have to exercise. Patience, resilience, determination, the seeking of perfection and getting better every day, and I believe those traits are really good traits to start to ingrain into kids, and hopefully one day from that some of the kids will specialize in golf and create those future champions that we’re looking to create.”

Alireza is bullish about golf’s trajectory in the Kingdom over the coming years.

“Bright is an understatement,” he said. “With the incredible support that we’re seeing in Saudi Arabia today across all the sectors, we have an incredible opportunity to bring the world of golf here to co-innovate with us on creating a platform that defines what future golf will be in terms of the infrastructure, golf courses, practice facilities and beyond.”

While there are several Saudi golfers already making moves in the professional game, Alireza’s aim is to see a whole generation of golfers emerging from the Kingdom over the next decade.

“I think it's important that we focus on building that generation for two important reasons,” he said. “No.1 is that creating champions is an element that we’ve seen as a story throughout history that helps generate future generations of champions.

“So when Saudi beat Argentina in the World Cup, that was a generational moment that not only created future football stars but athletes in general,” Alireza said. “Everyone could now believe if somebody that I know of that is from my city, my country can do it, then so can I. And that element, that barrier, as a threshold is extremely important. So for us, the focus on creating those champions is really important because then it goes to the second reason.”

“The second reason is that that tipping point, when that champion is created, inshallah, and our goal is to have that happen within the next five to 10 years, is that it creates a whole new generation of golfers that sustains the golf economy that we’re seeking to create.”

 


Minister of Sport receives 2025 AFC Elite Champions League winners Al-Ahli

Minister of Sport receives 2025 AFC Elite Champions League winners Al-Ahli
Updated 05 May 2025
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Minister of Sport receives 2025 AFC Elite Champions League winners Al-Ahli

Minister of Sport receives 2025 AFC Elite Champions League winners Al-Ahli
  • Prince Abdulaziz congratulated the Al-Ahli players and management on their victory over Japan’s Kawasaki
  • Prince Abdulaziz expressed his admiration at the outstanding performances delivered by the team over the course of the tournament

JEDDAH: Minister of Sport Prince Abdulaziz bin Turki Al-Faisal received the 2025 AFC Elite Champions League winners Al-Ahli at King Abdullah Sports City in Jeddah and congratulated them on their victory over Japan’s Kawasaki.

The reception was also attended by Assistant Minister of Sport Abdulilah bin Saad Al-Dalak, President of the Saudi Arabian Football Federation Yasser Al-Misehal, and several ministry officials and leaders.

Prince Abdulaziz expressed his admiration at the outstanding performances delivered by the Al-Ahli players over the course of the tournament. He also praised the players’ commitment, competiveness and cohesiveness, which paved the way for ultimate victory.


PFL MENA season 2 opens with world-class talent in Jeddah on Friday

PFL MENA 2 will feature world-class talent from the Middle East North Africa region. Credit: @Webook12T
PFL MENA 2 will feature world-class talent from the Middle East North Africa region. Credit: @Webook12T
Updated 05 May 2025
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PFL MENA season 2 opens with world-class talent in Jeddah on Friday

PFL MENA 2 will feature world-class talent from the Middle East North Africa region. Credit: @Webook12T
  • Reigning lightweight champion, Iran’s Mohsen Mohammadseifi, battles rising contender Ahmed El-Sisy from Egypt
  • Saudi Arabia’s Abdulaziz bin Moammar makes his debut against Morocco’s Fares Hamdani in catchweight bout

JEDDAH: The second season of PFL MENA begins this Friday at the Onyx Arena in Jeddah, featuring world-class talent from the Middle East North Africa region.

Headlining the card is a high-stakes lightweight showdown between reigning champion Mohsen Mohammadseifi from Iran and rising contender Ahmed El-Sisy from Egypt.

The division also features a trio of compelling matchups, with Algeria’s Souhil Tahiri taking on Kuwait’s Abdullah Saleem, and Bahrain’s Abbas Khan squaring off against Moroccan striker Salah Eddine Hamli.

The featherweight division promises equal intensity.

Jordan’s Abdelrahman Alhyasat, riding the momentum of a five-fight win streak, faces a formidable challenge in undefeated Moroccan Taha Bendaoud.

In other featured featherweight contests, Jordan’s Izzeddine Al-Derbani meets Algerian standout Mohamed Amine, while Iraq’s Hussein Salem takes on Egypt’s Assem Ghanem.

Adding to the excitement are several exhibition bouts, including Saudi Arabia’s Abdulaziz bin Moammar making his debut against Morocco’s Fares Hamdani in a catchweight fight.

The flyweight division will see local favorite Malik Basahel clash with Algeria’s Mountassir Boutouta.

The evening will also spotlight women’s MMA, with undefeated Kuwaiti talent Eman Almudhaf going toe-to-toe with Brazil’s Shamara Braga in a featherweight contest that promises fireworks.

Stacked with world-class talent, the PFL’s return to Jeddah sets the stage for a thrilling 2025 season.


Who is the best? Shai and Jokic in NBA playoffs

Who is the best? Shai and Jokic in NBA playoffs
Updated 05 May 2025
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Who is the best? Shai and Jokic in NBA playoffs

Who is the best? Shai and Jokic in NBA playoffs
  • Oklahoma City’s record-breaking season meets Denver’s championship pedigree in Western Conference clash

DUBAI: The first round of the 2025 NBA playoffs was nothing short of spectacular, filled with jaw-dropping moments, dramatic finishes, and two thrilling Game 7 matchups.

Now, as the second round tips off, all eyes are on the highly anticipated clash between the top-seeded Oklahoma City Thunder and the fourth-seeded Denver Nuggets, a series headlined by a battle between NBA regular season Most Valuable Player frontrunners Nikola Jokic and Shai Gilgeous-Alexander.

This matchup is not just about advancing to the Western Conference finals. It also has the potential to answer one of basketball’s most debated questions among media and fans: Who is the best player in the world right now?

Jokic is coming off a historic regular season, becoming just the third player in NBA history after Oscar Robertson and Russell Westbrook to average a triple-double. He is also the first center to achieve this feat, finishing with 29.6 points, 12.7 rebounds, and 10.2 assists per game. On the other side, Gilgeous-Alexander led the league in scoring with 32.7 points per game, guiding Oklahoma City to an NBA-best 68-14 record.

At some point during the postseason the NBA will announce the winner of the MVP award and present the Michael Jordan Trophy. The three finalists, Jokic, Gilgeous-Alexander, and Giannis Antetokounmpo, reflect the elite tier of the league, although Antetokounmpo is widely expected to finish third in the voting.

The MVP race adds an extra layer of intensity to this series. While the award is based solely on regular-season performance and will not be influenced by playoff results, the head-to-head battle offers players an opportunity to strengthen their case in the eyes of fans.

History shows that MVP rivalries often bring out legendary playoff performances. Michael Jordan delivered exactly that when facing MVP winners Charles Barkley in 1993 and Karl Malone in 1997, reaffirming his status as the best player in the world. 

Against Barkley’s Suns, Jordan erupted for 55 points in Game 4, one of the highest-scoring games in NBA finals history, and led the Bulls to a third straight title. In 1997, he outshone Malone and hit the game-winning shot in Game 1, setting the tone for another championship run.

This year, Gilgeous-Alexander may have the edge in the MVP conversation. Voters often factor in team success, and with the Thunder finishing first in the league, his leadership and consistency are difficult to ignore. Jokic, despite posting another historic season, could be impacted by voter fatigue after already winning the award three times.

Denver enter the second round fresh from a commanding 120-101 win over the Clippers in Game 7 at Ball Arena, a result that sent a strong message to Oklahoma City that the defending champions are still a force to be reckoned with.

Meanwhile, the Thunder cruised past the Memphis Grizzlies with a first-round sweep, earning a full week of rest. While the break can help players recover, it may also disrupt their rhythm, a factor that has affected playoff teams in the past.

Adding to the storyline, this series marks the first time franchise icon Russell Westbrook has faced the Thunder in a playoff series, and his first postseason return to Oklahoma City in front of fans. The emotional weight of that moment is sure to resonate with both the crowd and the team. Westbrook played a key role in Denver’s Game 7 blowout win over the Clippers, contributing with energy, expertise in defense, and veteran presence off the bench.

The Thunder had a historic 2024–25 NBA season, finishing with a league-best 68–14 record (.829), the top mark in the Western Conference and the best in franchise history. They dominated on both ends of the floor, leading the league with a +12.9 point differential per game and setting a new NBA record with 54 double-digit victories, surpassing the mark held by the legendary 1971–72 Lakers.

This remarkable season positions Oklahoma City as a strong favorite in their matchup against the Denver Nuggets. However, it would be a mistake to count out Nikola Jokic and his battle-tested crew, who won the NBA championship just two seasons ago, and bring valuable playoff-winning experience. With elite talent on both sides and MVP stakes in the spotlight, this series promises to be one of the most thrilling showdowns of the postseason.

Game 1 of the Western Conference semifinals between the Oklahoma City Thunder and the Denver Nuggets tips off at 5:30 a.m. (Gulf Standard Time) on Tuesday, May 6.


‘I want to be the best’: Kuwait’s Eman Almudhaf eyes debut success at PFL MENA in Jeddah

‘I want to be the best’: Kuwait’s Eman Almudhaf eyes debut success at PFL MENA in Jeddah
Updated 05 May 2025
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‘I want to be the best’: Kuwait’s Eman Almudhaf eyes debut success at PFL MENA in Jeddah

‘I want to be the best’: Kuwait’s Eman Almudhaf eyes debut success at PFL MENA in Jeddah
  • The 32-year-old faces Brazil’s Shamara Braga in a women’s featherweight showcase bout at Onyx Arena on May 9

JEDDAH: Undefeated Kuwaiti mixed martial arts standout Eman Almudhaf is determined to be victorious in her long-awaited SmartCage debut at PFL MENA 1 on May 9 at the Onyx Arena in Jeddah.

The card for the PFL MENA’s highly-anticipated second season in Jeddah features an exciting crop of newcomers, which includes Almudhaf, who faces fellow PFL debutant Shamara Braga from Brazil in a women’s featherweight showcase bout.

The 32-year-old Almudhaf owns a pristine 4-0 professional MMA record, with all her wins coming by way of stoppage.

Ahead of her maiden appearance, the UAE Warriors veteran has made her goals clear: “I want to be the best.”

While it may sound like a lofty goal, it is one that Almudhaf expects out of herself, especially since she has already made history as the first female fighter from Kuwait to join the PFL.

More than just the distinction of being the first, Almudhaf is proud to be blazing a path for athletes like herself. “Being the first Kuwaiti female fighter in the PFL is great, of course.

“We’re showing that we belong in this sport at the highest level, just as much as anyone,” she said.

Almudhaf relishes the opportunity, especially since she was a witness to PFL MENA’s immensely successful first season.

“I did follow some of the fights, especially when the Kuwaiti fighters were on. I did follow last season’s finals as well,” she revealed. “I’m impressed by the level of talent and how fast the league is growing.”

“I’m very excited to be part of the biggest show in the Middle East right now,” she added.

In her first assignment under the PFL MENA banner, Almudhaf will take on a dangerous and significantly more experienced fighter in Braga, who owns a 5-3 professional record.

While her opponent has had more fights, Almudhaf is unfazed.

“My opponent looks tough and has double the cage experience I have, but technically and tactically, I believe that I’m better in all aspects of the game,” she said.

“I predict a dominant performance.”

Almudhaf will not have the luxury of a full fight camp for her PFL debut, but she is confident that her years of work have prepared her well for this opportunity.

“Though it was a relatively short-notice fight, I have always been training and staying ready for any opportunity that comes,” she explained. “I can’t wait to show all the work I’ve put in, not just for this fight but from all my years of training.”

While Almudhaf hails from Kuwait, she sharpens her skills in the UK, training out of the famed London Fight Factory and Great Britain Top Team stables.

“I’m incredibly proud to represent Kuwait and the MENA region, as well as both my teams in the UK, London Fight Factory and Great Britain Top Team,” she shared.

Almudhaf hopes she can become an inspiration for another generation of Kuwaiti athletes. “If I had any advice, it would be to stay focused, work hard, and don’t let anyone limit you.”

She added: “Yes, of course, there are many challenges, different ones at each stage of my career, but I believe that having the belief in myself, a big passion for the sport, and a strong team around me helps me face any obstacle along the way.”


Lewandowski back to Barcelona squad for 2nd leg against Inter Milan in the Champions League

Lewandowski back to Barcelona squad for 2nd leg against Inter Milan in the Champions League
Updated 05 May 2025
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Lewandowski back to Barcelona squad for 2nd leg against Inter Milan in the Champions League

Lewandowski back to Barcelona squad for 2nd leg against Inter Milan in the Champions League
  • The striker missed four games, including last week’s thrilling first leg against Inter in Barcelona, when the teams drew 3-3
  • The 36-year-old Lewandowski is having one of his best seasons with Barcelona, having scored 40 goals

BARCELONA: Barcelona is getting a boost in attack with the return of Robert Lewandowski ahead of Tuesday’s second leg against Inter Milan in the Champions League.
Lewandowski was included in the squad on Monday after being sidelined for about two weeks because of a left thigh injury.
The striker missed four games, including last week’s thrilling first leg against Inter in Barcelona, when the teams drew 3-3.
The Polish striker was injured in a Spanish league match against Celta Vigo on April 19.
“After two weeks working on his recovery and training with the squad on Sunday, he has been given the all clear to return to action,” Barcelona said.
The 36-year-old Lewandowski is having one of his best seasons with Barcelona, having scored 40 goals in total, including 11 in the Champions League. He leads the Spanish league with 25 goals, one more than Real Madrid’s Kylian Mbappé.
Barcelona coach Hansi Flick rested nearly all of his regular starters in the team’s 2-1 win at Valladolid in the Spanish league on Saturday. With four games each remaining, Barcelona has a four-point lead over Madrid ahead of next Sunday’s “clasico” between the rival teams.