‘Bright is an understatement’ says Golf Saudi CEO about the sport’s future in the Kingdom

‘Bright is an understatement’ says Golf Saudi CEO about the sport’s future in the Kingdom
Golf Saudi CEO Noa Alireza (ARAB NEWS)
Short Url
Updated 17 November 2024
Follow

‘Bright is an understatement’ says Golf Saudi CEO about the sport’s future in the Kingdom

‘Bright is an understatement’ says Golf Saudi CEO about the sport’s future in the Kingdom
  • Noah Alireza speaks to Arab News about the Aramco Team Series, the GoGolf programs and producing homegrown talent

On a weekend that included the start of the WTA Finals in Riyadh, WWE Crown Jewel, as well as the Riyadh, Jeddah and Dammam derbies in the Saudi Pro League, you could be forgiven for thinking there was any space left for any other sporting event to shine.

But golf’s Aramco Team Series — Riyadh, however, more than held its own and even drew in higher crowds than some of the rival events. The aim, said Golf Saudi CEO Noah Alireza, is to spread the golfing gospel.

“Our focus on global events comes with a primary objective of growing the game locally,” Alireza said. “(At Aramco Team Series) we (saw) a really vibrant crowd thatwas really getting into it.

“It’s all about creating the right environment and with this crowd being here as a captive audience, we, as much as possible, push towards them signing up for GoGolf, the program, and converting them into future golfers.” 

As the 2024 golf season draws to a close, Alireza said that his federation’s mandate is to act as an “catalyst and incubator” to create a golf industry.

“For us in Saudi, we have a blank canvas,” Alireza told Arab News. “We’re starting from scratch, and that provides an opportunity not to catch up, but hopefully to leapfrog because as is everything (in the Kingdom) today, Saudi doesn’t look at things in terms of just taking what was there and bringing it here. It’s taking and learning from what was, and doing it better.

“So for us to grow the game in Saudi Arabia, our primary focus today is on the development of innovative supply and infrastructure, and hopefully when we build it, the demand will catch up and that’s how we're going to hopefully be creating a viable ecosystem for golf.”

One of the ways that Golf Saudi is looking to increase participation in the game, in accordance with Vision 2030, is through its GoGolf programs.

“GoGulf is for us a complete product from end to end to get people from Saudi and living in Saudi Arabia to get into Golf. So we’re starting with a program that answers the question why golf? What is golf? And then a call to action is GoGolf. GoGolf is a three-month (program), maybe you can look at it as getting a license to drive.”

Alireza appreciates that taking up golf comes with a significant sporting and financial dedication, and GoGolf aims to give budding players an early advantage.

“Golf is not an easy game to play. In order to break that barrier, three months’ worth of free lessons, or a package of 12 free lessons, will get you the license to be able to play on golf courses and other areas. So it’s a teaching methodology, but beyond the teaching phase, there is other infrastructure under the GoGolf brand that we will be deploying in addition to other things we’ve launched outside golf courses, like Top Golf — a project that’s going to be taking place over the next year and a half.”

Alireza has a message for parents looking to introduce their children to new sports and activities: “The choices are plenty to get kids into sports, and all sports will teach kids certain traits,” he said. “Whether it is discipline, motivation and so many other traits.

“Growing up around golf, I had the opportunity to see it first hand, and golf is slightly different from other sports in that it takes up so much time and you’re moving an object, you’re not reacting to a ball, you’re having to impart impact on to a ball and a lot of time in between there are so many things that you have to exercise. Patience, resilience, determination, the seeking of perfection and getting better every day, and I believe those traits are really good traits to start to ingrain into kids, and hopefully one day from that some of the kids will specialize in golf and create those future champions that we’re looking to create.”

Alireza is bullish about golf’s trajectory in the Kingdom over the coming years.

“Bright is an understatement,” he said. “With the incredible support that we’re seeing in Saudi Arabia today across all the sectors, we have an incredible opportunity to bring the world of golf here to co-innovate with us on creating a platform that defines what future golf will be in terms of the infrastructure, golf courses, practice facilities and beyond.”

While there are several Saudi golfers already making moves in the professional game, Alireza’s aim is to see a whole generation of golfers emerging from the Kingdom over the next decade.

“I think it's important that we focus on building that generation for two important reasons,” he said. “No.1 is that creating champions is an element that we’ve seen as a story throughout history that helps generate future generations of champions.

“So when Saudi beat Argentina in the World Cup, that was a generational moment that not only created future football stars but athletes in general,” Alireza said. “Everyone could now believe if somebody that I know of that is from my city, my country can do it, then so can I. And that element, that barrier, as a threshold is extremely important. So for us, the focus on creating those champions is really important because then it goes to the second reason.”

“The second reason is that that tipping point, when that champion is created, inshallah, and our goal is to have that happen within the next five to 10 years, is that it creates a whole new generation of golfers that sustains the golf economy that we’re seeking to create.”

 


Bilbao edge Las Palmas to close on Champions League qualification

Bilbao edge Las Palmas to close on Champions League qualification
Updated 26 min 12 sec ago
Follow

Bilbao edge Las Palmas to close on Champions League qualification

Bilbao edge Las Palmas to close on Champions League qualification
  • The Basque side sit fourth with five games to go
  • Bilbao also have a Europa League semifinal against Manchester United to come

BARCELONA: Inaki Williams fired Athletic Bilbao to a 1-0 home win over Las Palmas in La Liga on Wednesday to strengthen their chances of direct qualification for next season’s Champions League.
The Basque side sit fourth with five games to go, eight points clear of fifth-placed Villarreal who suffered a 3-0 defeat at Celta Vigo, also on Wednesday.
Bilbao also have a Europa League semifinal against Manchester United to come, and should they win that they will play the final in their home stadium.
Five La Liga sides qualify for the Champions League this season. Sixth-placed Betis are a point behind Villarreal ahead of their encounter with rock-bottom Valladolid on Thursday.
A fifth-minute goal from the elder Williams brother after he turned a defender in the box and side-footed home with the outside of his boot was enough for all three points.
Bilbao needed two sharp saves from Spain goalkeeper Unai Simon before half-time as relegation-threatened Las Palmas went down fighting.
Barcelona inched closer to the title with a 1-0 win over Mallorca on Tuesday which took them seven points clear of Real Madrid, who play Getafe away later Wednesday.


Rohit, Boult star as Mumbai surge into IPL top four

Rohit, Boult star as Mumbai surge into IPL top four
Updated 23 April 2025
Follow

Rohit, Boult star as Mumbai surge into IPL top four

Rohit, Boult star as Mumbai surge into IPL top four
  • Trent Boult, a left-arm quick, and fellow pace bowler Deepak Chahar ripped apart the top of Hyderabad’s batting order as they collapsed to 35-5 before managing 143-8
  • Five-time champions Mumbai achieved their target with 26 balls and seven wickets to spare after Rohit registered his second successive half-century

HYDERABAD: Star batsman Rohit Sharma smashed 76 and pace bowler Trent Boult claimed 4-26 as Mumbai Indians thrashed Sunrisers Hyderabad to move up to third in the IPL table on Wednesday.
New Zealand’s Boult, a left-arm quick, and fellow pace bowler Deepak Chahar ripped apart the top of Hyderabad’s batting order as they collapsed to 35-5 before managing 143-8.
Five-time champions Mumbai achieved their target with 26 balls and seven wickets to spare after Rohit registered his second successive half-century, smacking eight fours and three sixes in his 46-ball knock to lead the chase.
But the 35-year-old Boult set up victory with his two early wickets and was named player of the match.
“I still love the feeling of competing and getting wickets,” said Boult, who retired from international cricket in 2024.
“It’s a huge tournament, there are hundreds of thousands of bowlers who’d love to do what we’re doing so it’s about not taking it for granted.”
It was Mumbai’s fourth straight win and a victory that propelled them three spots from sixth in the 10-team table led by Gujarat Titans.
Hyderabad, who are captained by Australia’s Pat Cummins, slumped to their sixth loss in eight matches.
“We have a few away games now, it will be about assessing each wicket as quickly as possible,” said Cummins. “Some days it will be all-out attack, some days it will be about weighing our options.”
Rohit and England’s Will Jacks (22) laid the platform for Mumbai in their second-wicket partnership of 64.
Jacks got out but Rohit stood firm to raise his fifty in an another key stand of 53 with Suryakumar Yadav, who made an unbeaten 40 off 19 balls.
The match began with a tribute to the victims of the deadly attack in Kashmir as a minute’s silence was observed and teams wore black armbands in Hyderabad.
Twenty-six men — all Indian except one Nepali — were killed on Tuesday when gunmen burst out of forests at a popular tourist spot in Pahalgam and raked crowds of visitors with automatic weapons.
The Board of Control for Cricket in India (BCCI) took the decision to remove the cheerleaders and put a halt to the celebratory fireworks and music customary at IPL matches, as a mark of respect for the victims.
Boult got Mumbai off to a perfect start by dismissing Australian opener Travis Head for a duck after the left-hander mis-timed a shot to deep backward point.
Chahar had Ishan Kishan caught behind for one in the next over, the batter walking off to a timid appeal with ultra-edge technology later suggesting there was no edge.
Boult and Chahar continued to do damage and accounted for Abhishek Sharma and Nitish Reddy, leaving Hyderabad five down when skipper Hardik Pandya struck in the ninth over.
South Africa’s Heinrich Klaasen hit a 44-ball 71 as he counter-attacked with a string of boundaries and put on 99 runs with impact substitute Abhinav Manohar (43), but the effort was not enough against a rampaging Mumbai.
Klaasen finally became pace bowler Jasprit Bumrah’s 300th T20 wicket when he was caught at deep backward square.
Boult finished with two wickets in the 20th over.


Juve’s top-four dream hits the snooze button in Parma loss

Juve’s top-four dream hits the snooze button in Parma loss
Updated 23 April 2025
Follow

Juve’s top-four dream hits the snooze button in Parma loss

Juve’s top-four dream hits the snooze button in Parma loss
  • Juve sit fifth on 59 points, one behind Bologna who occupy the final Champions League spot
  • The second half unfolded in the same lifeless fashion as the first

MILAN: Juventus stumbled to a 1–0 defeat at Parma on Wednesday, failing to impress with a sleepy performance as they slipped out of the top four with the season now edging toward its conclusion.
Juve sit fifth on 59 points, one behind Bologna who occupy the final Champions League spot, with five rounds remaining. Parma, meanwhile, took a significant step away from the relegation zone and have 31 points — six clear of 18th-placed Venezia.
The first half was a dull affair, with both sides appearing to have already clocked off for an early end-of-season break, drifting through the motions and barely creating any real chances until the final minutes.
Mateo Pellegrino lit up the home crowd right before the break, soaring through the air in first-half stoppage time to meet a looping cross and head the ball with pinpoint precision into the net for the only goal of the match.
The second half unfolded in the same lifeless fashion as the first, with Juve applying some late pressure but failing to find an equalizer.


FIA president Mohammed Ben Sulayem nominates Malcolm Wilson for deputy role

FIA president Mohammed Ben Sulayem nominates Malcolm Wilson for deputy role
Updated 23 April 2025
Follow

FIA president Mohammed Ben Sulayem nominates Malcolm Wilson for deputy role

FIA president Mohammed Ben Sulayem nominates Malcolm Wilson for deputy role
  • Federation members will vote in June on whether to endorse the former British Rally champion and founder of M-Sport
  • Malcolm Wilson: There has never been a more exciting time to be in motor sport, and I know first-hand the benefits the sport brings to families and communities across the world

DUBAI: Mohammed Ben Sulayem, president of the Federation Internationale de l’Automobile, has nominated Malcolm Wilson, a leading figure in British motor sport, for the position of deputy president for sport.

The FIA, the global governing body for motor sport and advocacy group for motoring organizations, said on Wednesday that members will vote on the nomination during the federation’s Extraordinary General Assemblies and Conference in Macau in June.

Wilson is the managing director of M-Sport, which has operated Ford’s World Rally program since 1997. Previously he was a highly successful rally driver, who won the British Rally in 1994. He is an honorary member of the British Racing Drivers Club, and in 2009 he was awarded an OBE for services to motor sport in the Queen’s Birthday Honors list.

Under his leadership, M-Sport won the FIA World Rally Championship for Manufacturers in 2006 and 2007 and 2017, and back-to-back driver and co-driver championships in 2017 and 2018. It also served as a technical partner with Bentley Motors, leading the design and development of the Continental GT3 race car, and in electric motor sport with Jaguar in the Ipace eTrophy event.

The deputy president for sport, one of the most senior elected roles within the FIA, serves on the World Motor Sport Council and has a wide range of responsibilities, including development of global motor sport policies in collaboration with FIA commissions and national sporting authorities, and the promotion of safety, sustainability and innovation in the sport.

Ben Sulayem said: “I am delighted to nominate Malcolm Wilson OBE for the role of FIA deputy president for sport. Malcolm has had a distinguished career in global motor sport.

“For over 40 years he has competed at the highest level, both as a driver and technical partner to teams. This experience will be invaluable to the FIA and our member clubs as we continue to grow grassroots and professional motor sport, driving innovation in the sport to benefit fans, drivers and teams.”

Wilson said: “Having started my career in motor sport in the 1970s as a driver and then technical partner to teams, it is a great honor to be nominated for the role of FIA deputy president for sport.

“The FIA has played a central role in my career and I very much look forward to supporting the president and all the FIA family in its important mission. There has never been a more exciting time to be in motor sport, and I know first-hand the benefits the sport brings to families and communities across the world.

“I look forward to working with the president for the duration of his current term of office, bringing our sport to new audiences and ensuring we deliver the very best championships for all our competitors.”


Jeddah gears up for the AFC Champions League Elite finals

Jeddah gears up for the AFC Champions League Elite finals
Updated 23 April 2025
Follow

Jeddah gears up for the AFC Champions League Elite finals

Jeddah gears up for the AFC Champions League Elite finals
  • The finals feature seven matches taking place in a new format
  • Al-Hilal and Al-Ahli topped their groups with 22 points each

JEDDAH: Football fans throughout Asia are turning their eyes to Jeddah, as the coastal city known as the Bride of the Red Sea gears up to host the AFC Champions League Elite finals from April 25 to May 3,2025.
The finals feature seven highly anticipated matches taking place in a new format with all matches played in King Abdullah Sports City and Prince Abdullah Al Faisal Sports City.
Saudi clubs secured their places in the final rounds after impressive performances in the group stage. Al-Hilal and Al-Ahli topped their groups with 22 points each, undefeated, while Al-Nassr finished third with 17 points after just one loss.
Four-time Asian champions Al-Hilal SFC of Saudi Arabia will face Gwangju FC from South Korea.
Yokohama F. Marinos of Japan will face Saudi Arabia’s Al-Nassr, with both sides aiming to win the title for the first time.
Saudi Arabia’s Al-Ahli, will be at home to take on Thailand’s Buriram United while Japan’s Kawasaki Frontale will meet 2011 champions Al-Sadd SC of Qatar.
The winners of the Al Hilal-Gwangju tie will meet the winners of the Al Ahli-Buriram clash while the victors of Marinos-Al-Nassr will square off against the Frontale-Al Sadd winner in the semi-finals.
The first quarterfinal is scheduled for April 25, with the second and third last-eight ties on April 26, and the final one to be played on April 27.
The semifinals will be contested on April 29 and 30 with the final at the King Abdullah Sports City Stadium on May 3, with ultimate glory on the line and a record prize worth $12 million.
Portuguese star Cristiano Ronaldo, captain of Al-Nassr, is one of the tournament’s most prominent players and is out to add the AFC Champions League title to his impressive record.
Despite being 40 years old, Ronaldo as scored seven goals to date, proving his value to his team in its bid for the title.
As the matches draw closer, Jeddah is preparing to welcome thousands of fans from across the Kingdom and beyond.

Quarterfinals
Al-Hilal vs. Gwangju FC
Al-Ahli vs. Buriram United
Yokohama F. Marinos vs. Al-Nassr
Kawasaki Frontale vs. Al-Sadd
Semifinals
Al-Hilal or Gwangju FC vs. Al-Ahli or Buriram United
Yokohama F. Marinos or Al-Nassr vs. Kawasaki Frontale or Al-Sadd