Tamtam’s Goast Flower: Growing a vibrant Saudi music community

Known mononymously as Tamtam, the artist chose early in her career to go by a single name — a decision that helped to maintain her privacy while allowing listeners to focus on her message and music. (Instagram)
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Updated 13 April 2025
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Tamtam’s Goast Flower: Growing a vibrant Saudi music community

ALKHOBAR: With her signature curls and radiant smile, internationally acclaimed Saudi singer-songwriter Tamtam brought her boundless energy to Alkhobar this week, aiming to nurture and connect the Kingdom’s growing music scene from the ground up.

Known mononymously as Tamtam, the artist chose early in her career to go by a single name — a decision that helped to maintain her privacy while allowing listeners to focus on her message and music. Over time, the name became synonymous with her genre-blending sound and global appeal by singing in both English and Arabic, and her bold advocacy for creative freedom.

The event, hosted at Bohemia Cafe and supported by MDLBEAST Radio, was part of Goast Flower’s community activation — a grassroots initiative launched by Tamtam to support emerging artists and independent creatives. The gathering transformed the space into a pop-up creative hub, where artists exchanged merchandise, contacts and ideas over coffee — free to anyone with a hand stamp at the door. Entrance was free with sign-up, allowing MDLBeast Radio to collect people’s contact information to stay connected.

The event at Bohemia was hosted by MDLBEAST Radio’s Ninyaz Aziza along with Tamtam. 




The event, hosted at Bohemia Cafe and supported by MDLBEAST Radio, was part of Goast Flower’s community activation — a grassroots initiative launched by Tamtam to support emerging artists and independent creatives. (AN photo)

MDLBEAST Radio co-hosted their first such event in Tamtam’s hometown, Riyadh, a few weeks earlier — a sahoor at Beast House — and this was their second stop on this mission.

“Honestly, I’m so, so happy. This is really cool because we get to play the music,” Tamtam told Arab News.

During the Riyadh sahoor, they merely mingled but did not perform or listen to music.

“In Alkhobar, so many people showed up — people are excited. There aren’t many events going on in Alkhobar, so I really feel like everyone is super appreciative,” Tamtam said.




Zamzam with their merch exchange swag. (Photo by Goast Flower)

She added: “The whole point of this is for artists and people in the music industry to meet, and that’s what’s happening. Like literally everyone’s telling me, ‘I’ve met so many people, thank you so much.’ I’m so happy — we need it. The goal has been achieved again.”

Raised in Riyadh and now based between the Kingdom and Los Angeles, Tamtam’s music explores themes of identity, gender equality and cultural connection. She blends alternative R&B with pop and personal storytelling, and her independent streak led her to create her own platform for creative control.

“Goast Flower is an independent music label I started a couple of years ago,” she said. “I’ve been releasing my music through it — it was a way for me as an independent artist to have my own label because I don’t want to be controlled by anyone. It’s amazing to have that freedom as an artist. I’m very grateful.”

Beyond being a label, Goast Flower functions as a creative hub. Its first major project, the Saudi Music Community, is a public database designed to help local talent connect.

“I literally collected all the artists I knew. Fulana, another Saudi artist, collected all the artists she knew. We put together a Google document and made it live,” she explained. “Now there’s another document where people can join and add their information, and someone checks it. In this way, artists can find each other in Saudi Arabia. A lot of artists are like, ‘Hey, I’m looking for a female rapper,’ or ‘I’m looking for a guitar player for my live show.’ And now they can just go to the database and find people.”

In Alkhobar, the idea found fertile ground.

Singer-songwriter, architect, photographer and university professor, Yazeed Al-Amasi, who attended both the Riyadh and Alkhobar events, said: “I’ve been living here in Dhahran since 2011, and this is the first time I feel super connected to the music community,” he told Arab News. “I don’t want to say it, but I think people are friendlier and more open to collaborating in Alkhobar. Or maybe people in Riyadh were just tired from Ramadan.”




Tamtam meets Zamzam. (AN photo)

A key part of the gathering was the merchandise exchange, a concept introduced by Tamtam to encourage artistic support without the barrier of money. Participants brought T-shirts, lyric booklets, CDs, stickers and creative works to swap with one another — artist to artist.

“The idea is that instead of spending money, artists are supporting each other. It’s a gesture of support that this community is all about,” Tamtam said.

“I really, really believe in this community, and I don’t think anyone can grow without a community in any industry,” she added. “I just feel like the music industry in Saudi needs this push, and the foundation needs to be stronger.”

During the event, guests took the mic to introduce themselves and share what they were seeking — producers, vocalists, instrumentalists, collaborators. Photographers offering band headshots and live performance images also stepped forward, strengthening the bonds in the room.

“I actually discovered local musician Zamzam through the Saudi Music Community when I was putting this together,” Tamtam said.

Zamzam, a frequent Bohemia performer and lover of all music genres, walked in as Tamtam was speaking about her. Zamzam, who also goes by a mononym, found the database through Tamtam’s initiative and was excited to meet her in person.

Both shrieked in delight on noticing they were face-to-face.

“Maybe we will have a Tamtam and Zamzam collaboration in the future,” someone said in the background.

“I added myself to the database!” Zamzam told Arab News. “I follow Tamtam and I saw the (Instagram) story about Goast Flower. Whenever I see a label or something that could be a creative hub, I want to connect.”

The venue itself played a role. Bohemia Cafe has become something of a beacon for alternative and indie creatives in the Eastern Province.

One of them, Fatima Falath, shared that she had written a song inspired by her visit to Bohemia.

“Two years ago, I was sitting at Bohemia and got inspired by the drawing on their cup,” Falath told Arab News.

“I had some matcha — even in the song we mentioned matcha,” Falath said with a laugh. “I sang and wrote the lyrics, and my friend and producer, who goes by Hajj Alibaba, did the background music. I made all my friends and family listen to it — it’s a driving-around-in-the-car song. I haven’t published it yet, but I’m inspired to publish it tonight at this event because we wrote it here.”

Everyone at Bohemia had a chance to listen to Falath’s creation for the very first time, and many other musicians joined after and played their songs.

Rohit Jayakaran of MDLBEAST Radio drove in from Riyadh to support the event along with Tamtam and the team. For nearly four hours, they were fired up to be there. He was beaming as the songs were being played.

“We’re very excited to be part of the Saudi music community and support it as MDLBEAST Radio,” Jayakaran told Arab News. “We believe that great things will come out of this community. Bohemia — this is the place where people come for music in Sharqiya. What I discovered today is that there is a community — and it’s a growing community. It’s eclectic. It has all sorts of dynamic energies in here. And it’s just really nice to have this here because it didn’t exist before. It’s amazing. It’s awesome.”

Jayakaran hopes that connections made will showcase their collaborative talents at the next live show at Bohemia, in Riyadh, or just in general.

For now, Goast Flower remains Tamtam’s personal label — though she doesn’t rule out signing other artists in the future.

“I really, really respect the artist. Unless I know I can invest a lot of money in the artist — money, time and effort — I’m not going to sign them,” she said. “A lot of the big people in this industry take advantage of artists. Artists don’t make enough money from streaming. The music business has a lot of work to do.”

She hopes that Saudi Arabia can do things differently.

“Saudi is such a special place right now because it’s the beginning of the music industry. We are in a place where we can shape it in a different way — we don’t have to copy the West. We can learn from the mistakes happening in other industries.”

Next, Goast Flower is headed to Jeddah, where they will host a similar activation on April 16 at Hayy Jameel.

It will essentially go from the heart of the Kingdom to the two coasts, like a hug to the music community in Saudi Arabia.


AlUla a ‘cinematic wonder,’ says exec on 5th anniversary of Saudi Arabia’s Film AlUla

Updated 18 May 2025
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AlUla a ‘cinematic wonder,’ says exec on 5th anniversary of Saudi Arabia’s Film AlUla

CANNES: AlUla’s natural landscapes are fast becoming a national icon for Saudi Arabia, attracting tourists who wish to experience the scenes for themselves. But since the inception of Film AlUla, the region’s film agency, its sand dunes and historic landmarks have traveled the world through cinema. 

As Film AlUla celebrates its fifth anniversary, Acting Executive Director Zaid Shaker sat down with Arab News to discuss the entity’s milestones on the sidelines of the Cannes Film Festival in France.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Film AlUla (@filmalula)

“I think that our voice and our positioning (of) Film AlUla as a catalyst in the Saudi film industry has sort of echoed, and now we have amazing infrastructure,” Shaker said. 

Only seven years ago, cinemas reopened in the Kingdom after a 35-year ban. The establishment of Film AlUla in early 2020, under the mandate of the Royal Commission of AlUla, has played a hand in cementing Saudi Arabia’s role in the international film industry. 

One of Film AlUla’s headlining achievements is Tawfik Alzaidi’s “Norah,” released in 2023, which became the first Saudi feature film to premiere at Cannes. The film, which followed the story of a young girl in the 1990s with a thirst for artistic expression, featured a crew made up of 40 percent AlUla locals. 

This year, first-time director Osama Al Khurayji’s “Siwar” was the opener for the Saudi Film Festival, held at the King Abdulaziz Center for World Culture (Ithra) in Dhahran in April. The film follows two families, one Saudi and one Turkish, as they navigate societal challenges and personal upheavals. Here, AlUla acts as a stand in for the southern city of Najran and the shoot featured an 80 percent local crew. 

Film AlUla executives have long emphasized training the local community as part of their core mission.

The area is home to roughly 65,000 residents, the executive said, and one of the core factors to creating a sustainable film sector is establishing a well-trained local crew. This is done through training programs for capacity-building and skill refinement. 

“Whenever we work on attracting an international production, our organic by-product is sort of upskilling the locals so that they can take this forward and start narrating their own stories,” Shaker said.

The entity recently announced a partnership with Manhattan Beach Studios, which operates more than 600 sound stages around the globe, as operators for their local facilities.

“We try to do everything looking at very high quality and the highest of standards… In partnering with MB Studios to manage our cutting-edge, state-of-the-art facilities, we are showing commitment locally, regionally and internationally, that our positioning is real, and that we offer a seamless, advanced experience to every storyteller that comes to AlUla,” Shaker said.

Some of the first major Hollywood productions to shoot in the region were Anthony and Joe Russo’s drama “Cherry,” and Ric Roman Waugh’s “Kandahar,” and others followed. In 2024 alone, AlUla hosted 85 projects, ranging from films and TV series to commercials and music videos. 

These productions are largely incentivized by the country’s rebates policies, operated under the umbrella of the Saudi Film Commission and the National Rebate Fund.

“We offer 40 percent rebates and an uplift of 10 percent incentives, which are usually designed based on training programs and marketing efforts,” he said. 

This rebate can be elevated to 50 percent when Saudi nationals are employed in key roles within the production.

“AlUla is blessed with a vast, diverse collection of amazing locations. It’s awe inspiring — it’s a cinematic wonder in itself. So part of the attraction and work in bringing productions and building a film sector relies on the sense of location,” Shaker said.

“It’s building on this amazing backdrop, which spans, in its history, more than 200,000 years. The … location has witnessed lots of cultures, lots of civilizations, lots of stories. It’s how we position these amazing, inspiring locations to be pivotal characters in any audio-visual production.”


Women from Pakistan, Middle East showcase powerful themes at international film festival in Islamabad

Updated 18 May 2025
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Women from Pakistan, Middle East showcase powerful themes at international film festival in Islamabad

  • Eleven short films from Pakistan, Iran, Lebanon, Egypt, Canada, France, Sweden and Spain filmmakers screened at Women International Film Festival
  • Women filmmakers explore powerful themes such as conflict, patriarchal oppression, grief and others at ninth edition of international film festival 

ISLAMABAD: Pakistani women filmmakers, along with their colleagues from Egypt, Lebanon, and other countries, this week showcased short films focusing on powerful themes such as grief, resistance, and patriarchal oppression at the ninth edition of the Women International Film Festival (WIFF) in Islamabad. 

Organized by the Women Through Film community organization that aims to empower women filmmakers by promoting their art, the ninth edition of the festival was hosted at the Islamabad Community Library at the capital city’s I-8 sector on Saturday night. 

The open-air event showcased 11 short films from filmmakers hailing from eight countries, namely Pakistan, Canada, Spain, Iran, Lebanon, Egypt, Sweden, and France. Three of the films were Pakistani productions while the rest were helmed by international filmmakers. 

Each film explored profound themes of grief, resistance and patriarchal oppression.

“This was a dream more than a plan— to encourage women to tell their stories,” Madeeha Raza, WIFF’s curator, told Arab News. 

“We try to prioritize locally made films, and I am glad we have three Pakistani films this year. The films from Iran and Lebanon touched upon resistance and war and how that affects the lives of normal people,” she said.

“I could resonate with that a lot, which made me choose them.”

People watch a film at the Women International Film Festival (WIFF) in Islamabad, Pakistan, on May 17, 2025. (AN Photo)

The festival also featured panel discussions on filmmaking and the role of women in it. Anya Raza, whose film about an Afghan teacher dealing with the horrors of conflict, was one of the highlights of the festival.

Alongside her on a panel discussion were filmmakers Marya Javad and Nargis Muneeb, co-founder of the Islamabad Film Society. The conversation delved into the power of storytelling to challenge narratives and provide a voice to marginalized communities.

“This platform was created to give women a space to make films and submit them,” Raza explained. “The stories seen as controversial need to be shown more because they break the status quo. They shatter the concept of normalcy and allow people to take meaningful lessons.”

For Ayesha Siddiqa, a 25-year-old marketing professional, WIFF was an “eye-opener.” The Egyptian film ‘If The Cat Is Gone,’ which explored the complexities of friendship and societal judgments, stood out for Siddiqa the most. 

“It was a simple story, but it was so relatable,” she told Arab News. “The way it showcased stereotypes we face every day was impressive.”

‘CREATING A COMMUNITY’

The event also offered a valuable networking opportunity for filmmakers. Jawad Sharif, a seasoned award-winning filmmaker, said festivals such as the WIFF are essential for the creative community. 

“Such events motivate artists. In a society where stories of grief and struggle are often ignored, festivals like this ensure they are heard,” he said. 

“It’s not just about watching films, it’s about creating a community.”

People watch a film at the Women International Film Festival (WIFF) in Islamabad, Pakistan, on May 17, 2025. (AN Photo)

Waghma Feroz, a documentary filmmaker from Khyber Pakhtunkhwa, said events such as WIFF are crucial for women to highlight their issues.

“If women create films, they often focus on women’s issues or human rights, which are rarely highlighted in mainstream media,” she pointed out. “Events like WIFF allow these stories to be told.”

Raza, whose film ‘On the Mountain’ touched upon the struggles of Afghan refugees, agreed. 

“Stories about refugees and the human cost of conflict are rarely given space,” she said. “But they need to be told, and festivals like this ensure they reach the audience.”

Due to limited sponsorship this year, the festival was reduced to a three-hour event, which was far shorter than its previous editions. 

Despite the challenges, Raza remained optimistic about the future. 

“We’ve had highs and lows. Some editions were very well-supported,” she noted. 

“This time we couldn’t garner much support and had to rely on partners. But next year will be our tenth edition, and we hope to make it grand,” she added. 


Rawdah Mohamed walks the red carpet at the Cannes Film Festival

Updated 18 May 2025
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Rawdah Mohamed walks the red carpet at the Cannes Film Festival

DUBAI: Somali Norwegian model Rawdah Mohamed walked the red carpet at the 78th Cannes Film Festival in France on Saturday night.

The model showed off a blush pink-toned look, complete with a drop waist, on the red carpet ahead of the premiere of “Die, My Love.”

The model showed off a blush pink-toned look, complete with a drop waist, on the red carpet ahead of the premiere of “Die, My Love.” (Getty Images)

The film is an adaptation of the 2017 novel of the same name by Ariana Harwicz about a new mother who develops postpartum depression and enters psychosis. “Die, My Love,” starring Oscar-winner Jennifer Lawrence and Robert Pattinson, earned a six-minute standing ovation from the audience at Cannes.

Directed by acclaimed Scottish filmmaker Lynne Ramsay, the film has been hailed by critics, with Deadline calling it a “brutal but beautiful portrait of a woman on the edge.”

Visibly teary eyed during the standing ovation, Ramsay addressed the crowd, saying: “Wow. I’m so overwhelmed. Thanks to these amazing actors. I’ve got to get it together — I’ll see you in a minute.”

Joining Lawrence and Pattinson in the cast are LaKeith Stanfield, Sissy Spacek, and Nick Nolte.

Mohamed watched the film one day after appearing on the red carpet for the “Eddington” on Friday.

On Friday, she wore a look by Chinese couture label Cheney Chan. The gown hailed from the label’s Fall/ Winter 2024 collection.

A self-taught fashion designer, Chan was born and raised in the Jiangsu province.

“Growing up, my parents always wanted me to be a pilot,” he previously shared with Vogue Singapore. “I had cleared all the flying tests effortlessly back in high school, but it was unfortunately not where my heart lay.” Eventually, he gained a fashion media degree at Peking University before starting his eponymous label in 2012.

The label has previously been flaunted by the likes if US singer Kelly Roland and actress Anya Taylor-Joy.

Mohamed finished off her look with a matching hijab and bejeweled brooch.

The rising star has attended the Cannes Film Festival before, in 2023 and 2024, and is fast making a name for herself as one to watch in the fashion industry.

She has worked with brands like Boss and H&M and walked the runway during Roberto Cavalli’s show in Dubai in 2024.


Palestinian Film Institute amplifies local stories at Cannes

Updated 18 May 2025
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Palestinian Film Institute amplifies local stories at Cannes

DUBAI: The Palestinian Film Institute is making a resounding statement at the Cannes Film Festival with its largest presence to date under the banner #HereThereAndForever.

This year’s Pavilion Program spans a range of activities including exhibitions, screenings, producer talks, and intimate meet-and-greet sessions, reflecting a commitment to amplifying Palestinian voices on the global stage.

“We’re not celebrating being in Cannes,” PFI programmer Mohanad Yaqubi said in an interview with The Hollywood Reporter. “There’s nothing to celebrate for us … it’s really about orienting the narrative surrounding Palestinian cinema and Palestinian stories through the filmmakers themselves.

“We feel the responsibility, and it’s very hard,” he said. “Some of our members actually have families in Gaza now, and they are here in Cannes. It’s uncomfortable, but this is not an industry only for rich people. We have to make that industry accommodate us and our needs as an oppressed and underrepresented (group).”

A major highlight of the program is the official launch of the PFI Film Fund. According to Yaqubi, the fund represents a dream long in the making. “The aim for the first three rounds is to fund or support four to six projects in different formats, at least, to give them a base so that they can start working,” he said.

In addition, PFI is hosting a special spotlight session on Palestinian producers, as well as a reception featuring filmmakers Arab and Tarzan Nasser, whose film “Once Upon a Time in Gaza” is part of the Un Certain Regard lineup. Another notable event is the screening and reception for “From Ground Zero,” an initiative spearheaded by filmmaker Rashid Masharawi. The anthology film is a collection of eight short documentaries and two feature-length films by 22 Palestinian directors, each offering raw glimpses into life under airstrikes in Gaza.

With four Palestinian producers participating in the Producers’ Network, Yaqubi encouraged attendees to explore their slates, which he described as “the upcoming Palestinian films and narratives that need to be supported.”

Yaqubi’s aims are clear. “We hope to be here every year,” he said. “The presence is important, and to stay away won’t make a change. We have to dip our toes in the cold water and change things.”


 


Iraq’s first filmmaker in Cannes says sanctions no piece of cake

Updated 18 May 2025
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Iraq’s first filmmaker in Cannes says sanctions no piece of cake

CANNES: Hasan Hadi, the first filmmaker from Iraq to be selected for the prestigious Cannes Festival, said economic embargoes like those imposed in his childhood under Saddam Hussein did not work.
“Sanctions empower dictators,” he told AFP, as they concentrate scant resources in their hands and only make them “more brutal.”
“In the history of the world, there was no one time when they (imposed) sanctions and the president couldn’t eat.”
Hadi’s first feature film, “The President’s Cake,” has received very good reviews since premiering Friday in the Directors’ Fortnight section.
Cinema publication Deadline said it was “head and shoulders above” some of the films in the running for the festival’s Palme d’Or top prize, and “could turn out to be Iraq’s first nominee for an Oscar.”
The film follows nine-year-old Lamia after she has the misfortune of being picked by her school teacher to bake the class a cake for the president’s birthday, or be denounced for disloyalty.
It is the early 1990s, the country is under crippling UN sanctions. She and her grandmother — with whom she shares a reed home in Iraq’s southern marshlands — can barely afford to eat.
As they set off into town to hunt down unaffordable ingredients, with Lamia’s pet cockerel and their last meagre belongings to sell, the film plunges into the social reality — and everyday petty corruption — of 1990s Iraq.
The near-total trade and financial embargo imposed on Iraq after it invaded Kuwait “demolished the moral fabric of society,” Hadi said.
It sent the country “hundreds of years back.”


The filmmaker said he did not taste cake until he was in his early teens, after the US-led invasion in 2003 toppled Saddam and sanctions were lifted.
Instead, with processed sugar and eggs out of reach, there was “date cake” — whose main ingredient was squished dates, sometimes with a candle on top.
“As a kid you’re sad that you’re not getting your cake,” he said. But as you grow up, you realize what your parents must have gone through to put food on the table.
“Not only my family, but all of these people had to sell literally everything,” he said. “There were people that were even selling their door frames.”
Hadi and his team shot the film entirely in Iraq.
It beautifully captures the ancient wetlands in the south of the country, listed as a World Heritage Site since 2016 and reputedly the home of the biblical Garden of Eden.
Saddam drained them in the 1990s, trying to flush out rebels hiding in the reeds.
But after the US-led invasion, authorities opened up the valves and the wetlands flourished again — even if they are now threatened by climate change.
Hadi said he chose the location partly to make the point that “the marshes stayed and Saddam went away.”


To re-create the Iraq of his youth, Hadi and his crew paid close attention to detail, amassing vintage clothes and bringing a barber on set to trim the hair and moustaches of everyone down to the extras.
They scouted out the best locations, shooting one scene in a small eatery reputed to have been frequented by Saddam himself.
They chose non-actors to play ordinary Iraqis under the ever-present eyes of the president in posters, pictures frames and murals.
Hadi said hearing US President Donald Trump say recently that he planned to lift sanctions on Syria after Islamists toppled president Bashar Assad last year was “amazing.”
“I don’t think the sanctions helped in any way to get rid of Bashar, but definitely empowered him to kill more people, and torture more people,” he said.