MYNM’s Defender partners with Hero Balloon Flights in AlUla

Rhett Maxwell, managing director, MYNM Co. (Jaguar Land Rover), and Adam McEwan, co-founder and chief executive of Hero Experiences Group.
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Updated 29 May 2024
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MYNM’s Defender partners with Hero Balloon Flights in AlUla

Mohamed Yousuf Naghi Motors Co., the official distributor of Jaguar Land Rover products in Saudi Arabia, has signed a landmark partnership with Hero Balloon Flights, a subsidiary of Hero Experiences Group, the Kingdom’s first commercial hot air balloon operator, and the exclusive hot air balloon experience provider in AlUla. This collaboration is designed to enhance the guest experience in AlUla, one of the most enchanting and historic regions in Saudi Arabia.

AlUla, known for its rich history and stunning landscapes, now hosts an innovative experience that fuses tradition with modernity. This partnership will see the iconic Defender, renowned for its adventurous spirit and heritage, integrated into Hero Balloon Flights’ offerings. Guests will be transported in luxurious Defenders to enjoy breathtaking hot air balloon journeys over AlUla’s majestic canyons and UNESCO World Heritage Sites, such as the Hegra archaeological site.

Rhett Maxwell, managing director, MYNM Co. (Jaguar Land Rover), said: “The Defender, much like AlUla, is steeped in heritage, designed for adventure and embodies a legacy of endurance and exploration. Mohamed Yousuf Naghi Motors Co. is pleased to showcase the Defender’s capabilities in a setting that resonates with Jaguar Land Rover, with a shared heritage and a commitment to exceptional experiences. We are thrilled to offer guests of AlUla an unparalleled experience that combines the thrill of exploration with the utmost luxury and comfort of the Defender.”

Adam McEwan, co-founder and chief executive of Hero Experiences Group, highlighted the significance of the partnership: “The addition of the Defender to our fleet in AlUla rounds off the experience with that touch of luxury we are known for. The three key elements in this venture — AlUla, Defender, and Hero Experiences Group — are all passionate about adventure, culture, and heritage. That makes this the ideal partnership in an ideal location, giving us the opportunity to truly showcase what makes AlUla so special, enhanced by unique experiences in beautiful vehicles. We are extremely excited to partner with Mohamed Yousuf Naghi Motors Co. in this venture. We see this to be a long-term and fruitful relationship that will take the opportunities to discover AlUla to new heights, quite literally.”

The collaboration is more than a partnership; it is a celebration of the shared values of adventure and heritage. The Defender complements AlUla’s awe-inspiring beauty, offering a harmonious blend of the past and the present. 

Together, MYNM Co. and Hero Balloon Flights are committed to providing visitors with a truly memorable and unique experience that honors the spirit of exploration as well as the rich cultural tapestry of AlUla.


Visa, SAB and Monsha’at announce winner of ‘She’s Next’

Updated 08 March 2025
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Visa, SAB and Monsha’at announce winner of ‘She’s Next’

Visa, a world leader in digital payments, announced Samar Nasraldin as the winner of the “She’s Next” fashion program in Saudi Arabia. 

In partnership with Saudi Awwal Bank and Monsha’at, “She’s Next” program in Saudi Arabia is part of Visa’s global advocacy initiative aimed at supporting women-owned small businesses through funding, training, and mentorship. The winner was selected at an award ceremony in Riyadh at SAB Tower on Feb. 25.

Nasraldin, founder of Samar Nasraldin, won $20,000 for their excellence in the industry. The runner up, Hind Fahad of SEIZA won a prize of $15,000, and the People’s Choice Award winner, Amal Abdullah of Linen by A received $10,000.

A jury evaluated applications based on the progression of the applicants’ entrepreneurial journey, their business metrics, digital presence, and ability to solve problems confidently. 

The jury included renowned fashion designer Razan Alazzouni and representatives from Monsha’at, Ghada Aljarbou,  chief operating officer; Rania Alsharyoufi, chief human resources officer, and Samah Alrasheed, head of business partnerships at SAB. 

Building on the success of previous editions, this year’s program focused on empowering women entrepreneurs in the fashion industry and received over 175 applications from across the Kingdom.

“At Visa, we strive to provide women with opportunities and resources to drive entrepreneurial and economic growth. We have witnessed the exceptional creativity and innovation shaping Saudi Arabia’s fashion industry through this program. Congratulations to the winners and finalists for their contributions to this program and the industry,” said Ali Bailoun, Visa’s regional general manager for KSA, Bahrain, and Oman.

He added: “Through ‘She’s Next,’ Visa is addressing key challenges women entrepreneurs face, including access to funding, mentorship, and resources for digital transformation. These finalists represent the innovative vision that aligns with Saudi Arabia’s goals for leadership opportunities for women under Vision 2030.”

Since its launch in 2023, the “She’s Next” program has provided women entrepreneurs with coaching and mentorship, awarding over $3 million in grants to help grow their businesses. 

The program also recognized the talents and entrepreneurial spirits of the finalists, including Norah AlKhowaiter, founder of Rafah, and Arwa AlSuhaim founder of En&Ay.


Al-Watania Poultry partners with HPDC

Updated 08 March 2025
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Al-Watania Poultry partners with HPDC

Al-Watania Poultry, a global leader in food production, has signed a strategic partnership with Halal Products Development Company, a wholly owned subsidiary of the Public Investment Fund. 

The agreement was announced during a special event recently held in Jeddah, attended by key figures from both the public and private sectors. 

This step aims to expand Saudi poultry exports to new global markets, responding to the growing demand for high-quality halal products. 

Aiming to strengthen collaboration, the agreement focuses on accelerating the adoption of sustainable and innovative practices in the halal food industry, positioning Saudi Arabia as a key global hub for halal products. 

Mohammed bin Hamad Al Shaya, acting CEO of Al-Watania Poultry, emphasized the significance of the agreement. “Our partnership with HPDC represents a strategic milestone to strengthen our leading position in the poultry sector and unlock new growth opportunities. By prioritizing innovation and market needs, we remain committed to delivering high-quality halal products that support national food security goals and enhance the Kingdom’s local and global competitiveness.”

Fahad bin Sulaiman Al-Nuhayt, CEO of Halal Products Development Company, highlighted the broader impact of the partnership.  “We are pleased to partner with Al-Watania Poultry as part of our investment strategy to accelerate the growth of the Halal industry and empower the private sector. 

Through this collaboration, we will uphold the highest quality and safety standards in halal food production, ensuring that Saudi Arabia remains at the forefront of global halal markets while advancing national food security in line with Saudi Vision 2030.” 

This partnership reflects the shared commitment of Al-Watania Poultry and HPDC to driving local economic growth, enhancing national food security, and reinforcing Saudi Arabia’s position as a leader in the global halal food industry.


stc Group increases connectivity speed in the two Holy Mosques by over 120%

Updated 05 March 2025
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stc Group increases connectivity speed in the two Holy Mosques by over 120%

stc Group, Saudi Arabia’s leading digital enabler, is enabling world-class connectivity for millions of pilgrims and visitors during Ramadan with its expanded 5G network, increasing network infrastructure to accommodate over 120 percent faster download speeds.

stc Group’s network analytics indicate that data usage during Ramadan have already increased by 37 percent while voice services will increase by more than 18 percent. 

To ensure seamless, high-speed connectivity for all, stc Group has expanded its 5G network by more than 30 percent to ensure strong and stable performance during peak times, allowing visitors to remain connected to their loved ones without interruption.

Network speed analysis results from Ookla, a global provider of network data and analytics, has indicated a significant improvement in stc Group's network performance across the grounds of the two Holy Mosques. 

The average download speed has increased by 107 percent inside the Grand Mosque and by 120 percent inside the Prophet's Mosque, offering pilgrims and visitors continuous world-class connectivity despite the high network traffic at the expansive holy sites.

stc Group is investing in cutting-edge digital solutions and innovative technologies in artificial intelligence and data analysis to enhance network efficiency during peak network traffic times. 

During Ramadan and Hajj, specialized technical teams work around the clock to ensure optimal network performance, enhancing preventive maintenance plans and continuously expanding the digital infrastructure. 

This includes expanding Wi-Fi access points inside the Holy Mosques, adding mobile stations to support high congestion areas, and increasing the capacity of international call traffic by 100 percent to meet the needs of all pilgrims around the holy sites.

stc Group's efforts are enhancing the quality of services provided to pilgrims, raising the efficiency of the Kingdom's digital infrastructure during the holy month of Ramadan, enabling visitors to enjoy their spiritual journey with ease.


Experience an exceptional Ramadan at Sobhy Kaber Restaurant

Updated 05 March 2025
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Experience an exceptional Ramadan at Sobhy Kaber Restaurant

In an ambiance filled with the spirit of the holy month, Sobhy Kaber Restaurant has announced the launch of its exclusive Ramadan iftar menu, combining authentic Egyptian flavors with exceptional quality to offer guests in Saudi Arabia a unique dining experience that reflects the essence of Arab hospitality.

As one of the top destinations for lovers of Egyptian cuisine, the restaurant is committed to offer a diverse selection of dishes that blend traditional recipes with a modern presentation, enhancing the joy of iftar during Ramadan. The Ramadan menu is distinguished by its rich flavors and features an extensive variety of dishes and traditional oriental beverages, catering to all tastes in a warm atmosphere with outstanding service.

"At Sobhy Kaber, we believe that Ramadan is a time of togetherness and unity. That’s why we have carefully curated a special iftar experience that brings families and friends together around a table filled with authentic flavors and exceptional service. We are proud to offer our guests in Saudi Arabia an outstanding Ramadan iftar, where we blend authentic Egyptian flavors with the highest standards of quality and service, creating unforgettable moments through our warm ambiance and rich menu,” said the restaurant manager. 

Sobhy Kaber Restaurant is known for its warm and attractive Ramadan atmosphere, providing comfortable seating that accommodates families and large gatherings. 

The restaurant creates the perfect setting for an exceptional iftar experience, with the option of advanced reservations to ensure guests enjoy the finest hospitality. The dedicated staff is committed to offering top-tier service, ensuring that visitors savor their meals in an ambiance filled with comfort and authentic Egyptian generosity, making their iftar and sahoor moments truly special.

Sobhy Kaber is the ideal choice for those seeking a Ramadan experience that blends traditional Egyptian heritage with modernity. During the holy month, the restaurant offers exclusive promotions and special discounts, including family packages and a variety of exquisite dishes that cater to all tastes, making every visit an unforgettable dining experience.

For large family gatherings, Sobhy Kaber offers an authentic Ramadan ambiance, enhanced by Egyptian-inspired décor that transports guests into a unique cultural experience.

The restaurant provides a cozy setting where families and friends can enjoy iftar together in a warm and welcoming environment. Additionally, guests can personalize their seating arrangements, with screens available to watch their favorite Ramadan programs while dining.

Sobhy Kaber Restaurant invites food lovers to experience its exclusive Ramadan iftar menu by booking in advance through its official channels, whether via phone or social media platforms.

For those who prefer to enjoy their meals at home, the restaurant also offers delivery services, bringing the authentic Egyptian iftar experience directly to their doorstep.

Since its opening in Saudi Arabia, Sobhy Kaber has gained immense popularity, establishing itself as a top destination for Egyptian cuisine lovers, thanks to its commitment to excellence and high-quality dining standards.

 


Women in KSA are driving the future of entrepreneurship

Updated 05 March 2025
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Women in KSA are driving the future of entrepreneurship

Women in Saudi Arabia are increasingly stepping into the world of entrepreneurship, with 78 percent considering starting their own business, according to Mastercard’s latest research, released ahead of International Women’s Day 2025. As the country continues its economic transformation under Vision 2030, fostering an enabling environment for women entrepreneurs will further accelerate growth and innovation in the Kingdom.

As part of its commitment to advancing financial inclusion and fostering an inclusive digital economy, Mastercard has launched this report across its Eastern Europe, Middle East, and Africa region, including Saudi Arabia – an initiative designed to champion women entrepreneurs, provide key business insights, and drive tangible solutions to break down systemic barriers.

“This research highlights the entrepreneurial drive among women across Saudi Arabia, particularly younger generations. While progress has been made, key challenges remain, reinforcing the need for stronger support networks. At Mastercard, we are committed to fostering an inclusive digital economy and equipping small businesses with the tools they need to grow and thrive,” said Selin Bahadirli, executive vice president, Services, Eastern Europe, Middle East and Africa, Mastercard.

 In Saudi Arabia, a significant proportion of men and women identify as entrepreneurs (42 percent men, 34 percent women), reflecting the Kingdom’s evolving business landscape. Among those who consider themselves entrepreneurs, 44 percent of female millennials identify with this role, demonstrating strong ambition among younger generations.

 The study further reveals that Saudi women are most likely to start businesses in food and drink (30 percent), education (27 percent), and cosmetics (24 percent). Key motivators for women pursuing entrepreneurship include the belief that their ideas can change lives (33 percent), the desire for a better work-life balance (29 percent), and the ability to pursue their dreams (25 percent).

 Women-led businesses in Saudi Arabia remain optimistic about growth, with 90 percent of female entrepreneurs expecting revenue increases over the next five years. However, challenges persist, with 31 percent of women believing that launching a business is “not possible for someone like them,” highlighting a crucial confidence gap.

 Despite strong ambition, Saudi women recognize areas where additional support could accelerate their success. The study highlights that:

•Women are more than twice as likely as men (24 percent vs 11 percent) to cite lack of confidence as a barrier to starting a business.

•32 percent of women state that lack of funding is the primary challenge to starting a business.

•39 percent of female founders cite not knowing where to start with a business plan as a major obstacle, reinforcing the need for greater mentorship and resources.

Encouragingly, women entrepreneurs in Saudi Arabia are increasingly leveraging side hustles to gain financial independence with 47 percent of women currently have a side hustle, with freelancing (35 percent), selling products online (31 percent), and tutoring (27 percent) ranking among the most popular income streams.

 AI and digital security are also shaping the way women entrepreneurs in Saudi Arabia run their businesses. While 80 percent of women business owners regularly use AI, they are slightly less likely than men (86 percent) to rely on it for decision-making. Meanwhile, 27 percent of women entrepreneurs have been targeted by fraudsters, reinforcing the importance of secure digital transactions.