LONDON: European Union negotiators clinched a deal Friday on the world’s first comprehensive artificial intelligence rules, paving the way for legal oversight of technology used in popular generative AI services like ChatGPT that has promised to transform everyday life and spurred warnings of existential dangers to humanity.
Negotiators from the European Parliament and the bloc’s 27 member countries overcame big differences on controversial points including generative AI and police use of facial recognition surveillance to sign a tentative political agreement for the Artificial Intelligence Act.
“Deal!” tweeted European Commissioner Thierry Breton, just before midnight. “The EU becomes the very first continent to set clear rules for the use of AI.”
The result came after marathon closed-door talks this week, with the initial session lasting 22 hours before a second round kicked off Friday morning.
Officials were under the gun to secure a political victory for the flagship legislation but were expected to leave the door open to further talks to work out the fine print, likely to bring more backroom lobbying.
The EU took an early lead in the global race to draw up AI guardrails when it unveiled the first draft of its rulebook in 2021. The recent boom in generative AI, however, sent European officials scrambling to update a proposal poised to serve as a blueprint for the world.
The European Parliament will still need to vote on it early next year, but with the deal done that’s a formality, Brando Benifei, an Italian lawmaker co-leading the body’s negotiating efforts, told The Associated Press late Friday.
“It’s very very good,” he said by text message after being asked if it included everything he wanted. “Obviously we had to accept some compromises but overall very good.” The eventual law wouldn’t fully take effect until 2025 at the earliest, and threatens stiff financial penalties for violations of up to 35 million euros ($38 million) or 7 percent of a company’s global turnover.
Generative AI systems like OpenAI’s ChatGPT have exploded into the world’s consciousness, dazzling users with the ability to produce human-like text, photos and songs but raising fears about the risks the rapidly developing technology poses to jobs, privacy and copyright protection and even human life itself.
Now, the US, UK, China and global coalitions like the Group of 7 major democracies have jumped in with their own proposals to regulate AI, though they’re still catching up to Europe.
Strong and comprehensive regulation from the EU “can set a powerful example for many governments considering regulation,” said Anu Bradford, a Columbia Law School professor who’s an expert on EU and digital regulation. Other countries “may not copy every provision but will likely emulate many aspects of it.”
AI companies who will have to obey the EU’s rules will also likely extend some of those obligations to markets outside the continent, she said. “After all, it is not efficient to re-train separate models for different markets,” she said.
Others are worried that the agreement was rushed through.
“Today’s political deal marks the beginning of important and necessary technical work on crucial details of the AI Act, which are still missing,” said Daniel Friedlaender, head of the European office of the Computer and Communications Industry Association, a tech industry lobby group.
The AI Act was originally designed to mitigate the dangers from specific AI functions based on their level of risk, from low to unacceptable. But lawmakers pushed to expand it to foundation models, the advanced systems that underpin general purpose AI services like ChatGPT and Google’s Bard chatbot.
Foundation models looked set to be one of the biggest sticking points for Europe. However, negotiators managed to reach a tentative compromise early in the talks, despite opposition led by France, which called instead for self-regulation to help homegrown European generative AI companies competing with big USrivals including OpenAI’s backer Microsoft.
Also known as large language models, these systems are trained on vast troves of written works and images scraped off the Internet. They give generative AI systems the ability to create something new, unlike traditional AI, which processes data and completes tasks using predetermined rules.
Under the deal, the most advanced foundation models that pose the biggest “systemic risks” will get extra scrutiny, including requirements to disclose more information such as how much computing power was used to train the systems.
Researchers have warned that these powerful foundation models, built by a handful of big tech companies, could be used to supercharge online disinformation and manipulation, cyberattacks or creation of bioweapons.
Rights groups also caution that the lack of transparency about data used to train the models poses risks to daily life because they act as basic structures for software developers building AI-powered services.
What became the thorniest topic was AI-powered facial recognition surveillance systems, and negotiators found a compromise after intensive bargaining.
European lawmakers wanted a full ban on public use of facial scanning and other “remote biometric identification” systems because of privacy concerns while governments of member countries wanted exemptions so law enforcement could use them to tackle serious crimes like child sexual exploitation or terrorist attacks.
Civil society groups were more skeptical.
“Whatever the victories may have been in these final negotiations, the fact remains that huge flaws will remain in this final text,” said Daniel Leufer, a senior policy analyst at the digital rights group Access Now. Along with the law enforcement exemptions, he also cited a lack of protection for AI systems used in migration and border control, and “big gaps in the bans on the most dangerous AI systems”
EU reaches a deal on the world’s first comprehensive AI rules
https://arab.news/5qvgh
EU reaches a deal on the world’s first comprehensive AI rules

- Under the deal, the most advanced foundation models that pose the biggest “systemic risks” will get extra scrutiny
- Researchers have warned that these powerful foundation models could be used to supercharge online disinformation and manipulation, cyberattacks or creation of bioweapons
Omnicom Media Group consolidates influencer marketing services in Mideast

DUBAI: Omnicom Media Group has announced that it will consolidate its influencer marketing capabilities in the Middle East and North Africa region under influencer management agency Creo following a global directive last month.
The move “ensures our clients can harness the full potential of this communication channel” as digital consumption grows in the region and influencers play an “instrumental role in shaping brand perceptions,” said CEO Elda Choucair.
Creo will give the group’s clients “access to the same advanced tools, talent and technology we’ve developed globally, but adapted to our region’s unique landscape,” she added.
These include tools such as the Creo Influencer Agent, an AI-powered influencer selection tool; the Omni Creator Performance Predictor, which uses machine learning to predict the performance of content on Instagram; and the Creator Briefing Tool, which helps influencers create and get feedback on their content through Google’s AI chatbot Gemini.
The agency will also leverage exclusive partnerships with platforms such as Amazon, TikTok, Instagram and Snapchat in the region.
Anthony Nghayoui, head of social and influencer at Omnicom Media Group, has been appointed to lead Creo.
Aramco holds steady on Kantar’s most-valuable global brands list for 2025

- US brands dominate, comprising 82 percent of the value in top 100
DUBAI: Saudi Arabia’s Aramco continues to hold a place in the annual BrandZ Most Valuable Global Brands Report 2025 by marketing data and analytics company Kantar.
Although it dropped by eight places to No. 22, Aramco is the only brand from the Middle East to have a presence in the global ranking.
US brands dominate the list, comprising 82 percent of the total value of the top 100 brands.
However, the report signals changing times, with Chinese brands having doubled their value over the past 20 years, now making up 6 percent of the value of the top 100 brands.
European brands, on the other hand, have seen a decline. They now account for 7 percent — down from 26 percent in 2006 — of the top 100 brands.
The top five spots are taken by tech companies Apple, Google, Microsoft, Amazon and Nvidia.
“Innovators keeping up with consumer needs or redefining them entirely are the brands fundamentally reshaping the Global Top 100 over the past two decades,” said Martin Guerrieria, head of Kantar BrandZ.
The most successful brands, like Apple, Amazon, Google and Microsoft, have long moved away from their original product base, he added.
Apple retained its top position for the fourth year in a row with a brand value of $1.3 trillion, up 28 percent from 2024.
Google and Microsoft recorded a 25 percent and 24 percent increase in brand value this year compared to last year, while Amazon’s brand value rose by a massive 50 percent.
ChatGPT debuted on the list this year in 60th place, showing “how a brand can find fame and influence society to the extent that it changes our daily lives,” Guerrieria said.
He cautioned that as competition grows in the AI space, “OpenAI will need to invest in its brand to preserve its first-mover momentum.”
Despite controversies and concerns, Instagram and Meta saw significant growths of 101 percent and 80 percent, respectively, while TikTok grew by a modest 25 percent.
The success of brands like Apple and Instagram “underlines the power of a consistent brand experience that people can relate to and remember,” said Guerrieria.
He added: “In a world of digital saturation and tough consumer expectations, brands need to meet people’s needs, connect with them emotionally and offer something others don’t to succeed. They need to be not just different, but meaningfully so.”
UK to allow foreign states to own a 15 percent stake in newspapers

- Proposed media reforms could resolve the long-standing uncertainty surrounding the ownership of the Telegraph newspaper
- In 2023, Abu Dhabi-backed RedBird IMI assumed control of the Telegraph titles and The Spectator by helping repay the Barclay family’s £1.2 billion debt
LONDON: Britain plans to allow foreign state-owned investors to own up to 15 percent of British newspaper publishers, the government said on Thursday, as part of media reforms that could end long-running uncertainty over ownership of the Telegraph newspaper.
The government will also expand its powers to scrutinize media mergers to include news websites and news magazines.
“These important, modernizing reforms are about protecting media plurality and reflect the changing ways in which people are consuming news,” Culture Secretary Lisa Nandy said.
“We are fully upholding the need to safeguard our news media from foreign state control whilst recognizing that news organizations must be able to raise vital funding.”
The ownership of the Telegraph, one of Britain’s best known newspapers, has raised questions about the independence of the media and foreign states buying political influence.
The government said “targeted exceptions” allowing certain sovereign wealth funds or pension funds to invest up to 15 percent in British newspaper and periodicals would help sustain the titles while also limiting any foreign influence in media.
The government does not plan to exempt debt financing, but warned that if a foreign power gains control through a default, it could trigger a ministerial intervention under existing rules.
Britain’s previous Conservative government last year banned foreign state investment in British newspapers, blocking RedBird IMI, run by former CNN boss Jeff Zucker and with the majority of its funding from Abu Dhabi, from owning the Telegraph.
Abu Dhabi-backed RedBird IMI took control of the Telegraph titles and the Spectator magazine in 2023 when it helped repay the Barclay family’s 1.2 billion pound ($1.6 billion) debt to Lloyds Bank.
It put the titles up for sale nearly a year ago. The Spectator was sold to hedge fund founder Paul Marshall in September, but the Telegraph has not found a buyer.
The 15 percent cap would allow Abu Dhabi to retain some ownership of the paper.
Israel’s presence still roils Eurovision a year after major protests over the war in Gaza

- About 200 pro-Palestinian demonstrators marched Wednesday in the Swiss host city of Basel
- Oddsmakers suggest Raphael is likely to secure a place in Saturday’s final with her song “New Day Will Rise”
BASEL: Most contestants at the Eurovision Song Contest are seeking as much publicity as possible.
Israel’s Yuval Raphael is keeping a low profile.
The 24-year-old singer has done few media interviews or appearances during Eurovision week, as Israel’s participation in the pan-continental pop music competition draws protests for a second year.
Raphael is due to perform Thursday in the second semifinal at the contest in the Swiss city of Basel. Oddsmakers suggest Raphael is likely to secure a place in Saturday’s final with her anthemic song “New Day Will Rise.”
Israel has competed in Eurovision for more than 50 years and won four times. But last year’s event in Sweden drew large demonstrations calling for Israel to be kicked out of the contest over its conduct in the war against Hamas in Gaza.
More than 52,800 people in Gaza have been killed in Israel’s military offensive, according to the territory’s health ministry.
About 200 people, many draped in Palestinian flags, protested in central Basel on Wednesday evening, demanding an end to Israel’s military offensive and the country’s expulsion from Eurovision. They marched in silence down a street noisy with music and Eurovision revelry.
Many noted that Russia was banned from Eurovision after its 2022 invasion of Ukraine.
“It should be a happy occasion that Eurovision is finally in Switzerland, but it’s not,” said Lea Kobler, from Zurich. “How can we rightfully exclude Russia but we’re still welcoming Israel?”
Last year, Israeli competitor Eden Golan received boos when she performed live at Eurovision. Raphael told the BBC that she expects the same and has rehearsed with background noise so she won’t be distracted.
“But we are here to sing and I’m going to sing my heart out for everyone,” she said.
Anti-Israel protests in Basel have been much smaller than last year in Malmo. Another protest is planned for Saturday in downtown Basel, 2 miles (3.2 kilometers) from the contest venue, St. Jakobshalle arena.
But concern by some Eurovision participants and broadcasters continues.
More than 70 former Eurovision contestants signed a letter calling for Israel to be excluded. Several of the national broadcasters that fund Eurovision, including those of Spain, Ireland and Iceland, have called for a discussion about Israel’s participation.
Swiss singer Nemo, who brought the competition to Switzerland by winning last year, told HuffPost UK that “Israel’s actions are fundamentally at odds with the values that Eurovision claims to uphold — peace, unity, and respect for human rights.”
At Wednesday’s protest, Basel resident Domenica Ott held a handmade sign saying “Nemo was right.”
She said the nonbinary singer was “very courageous.”
“If Russia couldn’t participate, why should Israel?” she said.
The European Broadcasting Union, which runs Eurovision, pointed out that Israel is represented by its public broadcaster, KAN, not the government. It has called on participants to respect Eurovision’s values of “universality, diversity, equality and inclusivity” and its political neutrality.
Meta faces row over plan to use European data for AI

- Its rollout on the continent was delayed by more than a year as a result of overlapping European regulations on emerging technologies
- Meta has been hit with multiple privacy complaints in Europe
VIENNA: A Vienna-based privacy campaign group said Wednesday it has sent a cease-and-desist letter to Meta, after the tech giant announced plans to train its artificial intelligence models with European users’ personal data.
The move comes after Meta said last month it would push ahead with plans to use personal data from European users of its Instagram and Facebook platforms for AI technology training from May 27, despite criticism over its legality.
Meta has been hit with multiple privacy complaints in Europe, but cited a “legitimate interest” to process personal data for AI training.
The privacy group, the European Center for Digital Rights — also known as Noyb (“None of Your Business“) — threatened to file an injunction or class-action lawsuit against Meta if it does not halt plans.
“Meta’s absurd claims that stealing everyone’s (personal) data is necessary for AI training is laughable,” Noyb founder Max Schrems said in a statement.
“Other AI providers do not use social network data — and generate even better models than Meta,” he added.
When Meta AI first launched in the European Union in late March, the tech giant was at pains to point out that the chatbot was not trained on data from European users.
Its rollout on the continent was delayed by more than a year as a result of overlapping European regulations on emerging technologies, including user data, AI and digital markets.
Following the complaints, Meta temporarily put its AI plans on hold in June 2024, before recently announcing it would go ahead with them.
“It is... totally absurd to argue that Meta needs the personal data of everyone that uses Facebook or Instagram in the past 20 years to train AI,” Schrems said, adding the plans were “neither legal nor necessary.”
“Meta simply says that (its) interest in making money is more important than the rights of its users,” he said, adding that users could simply be asked for their consent.
With about 400 million estimated Meta users in Europe, the approval of 10 percent of them would “already clearly be sufficient” for AI language training and the like, Schrems said.
Launched in 2018, Noyb has taken several court proceedings against technology giants, often prompting action from regulatory authorities.