Frankly Speaking: Assessing Lucid and the Kingdom’s EV ambitions

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Updated 17 March 2025
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Frankly Speaking: Assessing Lucid and the Kingdom’s EV ambitions

  • Faisal Sultan, VP and MD (Middle East) of Lucid Motors, is confident about the US-headquartered electric vehicle maker’s trajectory and its presence in Saudi Arabia
  • Considers Saudi electric transportation goals attainable thanks to steady public adoption of EV and strong government policy support

RIYADH: Faisal Sultan, vice president and managing director of Lucid Middle East, is confident about the company’s trajectory and its growing presence in Saudi Arabia — a nation eager to establish itself as a key player in the global electric vehicle (EV) market.

Lucid Motors has had a transformative year despite a leadership change following Peter Rawlinson’s departure as CEO after 12 years in the post. Appearing on the Arab News current affairs program “Frankly Speaking,” Sultan said the firm has been left on a strong footing.

“What Lucid is today is because of him,” Sultan told “Frankly Speaking” host Katie Jensen. “The company is in a growth stage and therefore Peter decided to hand it over to the team that he has established to take it forward.”

Lucid, a pioneering EV manufacturer headquartered in the US, has set ambitious goals for its expansion in the Middle East, particularly in Saudi Arabia.

Backed by the Saudi Public Investment Fund (PIF), which holds a significant stake in the company, Lucid is spearheading the development of the Kingdom’s first EV manufacturing facility.

The firm’s assembly plant in Jeddah’s King Abdullah Economic City, which opened in September 2023, is already operational. Construction is underway for a full-scale factory, expected to be completed by the end of 2026.

“I’m very proud of the team, what we’ve been able to accomplish in Saudi Arabia — the first-ever international automotive manufacturing plant in the Kingdom,” said Sultan.

“We are definitely going to move and expand on that. We’re building a complete build unit factory now after the semi-knocked-down assembly factory, and that is currently under construction. It’s on time and it’s going to be completed, as previously stated, by the end of next year.

“It will have a capacity of 150,000 and we’ll start producing some cars in early 2027 from there for global consumption.”




Faisal Sultan, vice president and managing director (Middle East) of Lucid Group, spoke to ‘Frankly Speaking’ host Katie Jensen on a wide range of topics related to sustainable mobility. (AN Photo)

Lucid Motors has joined the “Made in Saudi” program, becoming the first global automotive company to do so, allowing it to use the 'Saudi Made' logo on its products, signifying quality and national pride, and reflecting the Kingdom’s commitment to becoming a leader in innovative manufacturing.

“The ‘Made in Saudi’ badge is a very prestigious thing,” said Sultan. “And it’s a really emotional thing for our teammates out of Saudi Arabia because they feel very proud to be a part of history and to be the first automotive manufacturer that can say that we have a Saudi-made vehicle, which is now being exported to other countries.

“Even the public has perceived it as a medal.”

Saudi Arabia’s Vision 2030 economic diversification strategy places great emphasis on sustainability and clean energy, with the aim of electrifying 30 percent of vehicles on its roads by the end of the decade.

Sultan believes this goal is attainable, given the steady increase in EV adoption and the government’s strong policy support.

“Our estimates are, basically, about 6 to 7 percent of vehicles that are being sold in the country are already electric vehicles,” he said.

“But I think that’s going to grow to 30 percent because of initiatives like the Saudi Green Initiative that really puts in the drive, the motivation, the policies, all of them coming together.”

More can be done, however, to boost the uptake of EVs.

“One of the biggest challenges when you talk about EV adoption is the infrastructure,” said Sultan. “And if the infrastructure is not there, it’s not going to happen. So we’re working with many companies, many partnerships that Lucid has. We’re working with the government entities to make sure that the chargers are there.”

Lucid’s vehicles are often compared to other luxury EVs, particularly Elon Musk’s Tesla range. However, Sultan is keen to clarify that Lucid is operating in a different league.




Lucid, a pioneering EV manufacturer headquartered in the US, has set ambitious goals for its expansion in the Middle East, particularly in Saudi Arabia. (Supplied)

“We don’t really consider Tesla as our main competitor,” he said. “Because if you look at a Lucid’s interior, and you look at the offerings that we have, how luxurious the car is, Tesla doesn’t produce a car like that.

“They do have a technological electric vehicle but that is really not the segment. Now people do take that misconception and try to compare it. But it’s an upgrade for a Model S person to come into a Lucid Air. They’re upgrading.”

Sultan says he is not concerned about Tesla entering the Saudi market, pointing to the healthy competition that already exists between other EV brands.

“There’s the Chinese brand BYD. More competition is better because it gives the consumer the difference. And I think we need to just continue to have our powertrain capabilities that are much higher. For example, our motors give you per kilogram more horsepower.”

Saudi Arabia is also launching its first ever domestic EV brand, Ceer, raising further questions about potential competition for Lucid within the Kingdom. However, Sultan sees Ceer as a complementary force rather than a rival.

“Saudi Arabia has been trying to do this for a while,” he said. “Lucid gave it the opportunity to ignite that spark. And now that we’ve done so, we have Ceer, our sister electric vehicle company that is now owned by Saudi Arabia itself, its first national brand. And we have Hyundai, which has also signed a deal with them.

“The three companies — the two companies EV, one company mixed — I think that will give them 500,000 production units by 2030, around that time frame, and a capacity at least. And I think that will get the supply chain coming in, it will get the whole ecosystem developed and then from there on they can build on it.”

There are, however, several barriers to the wider adoption of EVs in Saudi Arabia, including the hefty price tag attached to many vehicles currently on the market, the limited number of charging stations, and the lag in changing public attitudes.

“A lot of it is actually just the change itself, because a lot of people are really worried,” said Sultan. “They’re used to doing things a certain way. You have a car, you go to the gas station, you fill your gas anywhere. For them, it is an adopted way of living. And I think that’s one of the things, we have to inform the consumer how easy it is.”

Sultan stresses that home charging solutions will be key in easing the transition to EVs.

“I think the focus should be at-home charging and it should not be on public charging. If people are thinking that they’re going to be charging all the time on public charging, I think that’s really the wrong way to think about charging. It should be on your home base.”




Lucid, a pioneering EV manufacturer headquartered in the US, has set ambitious goals for its expansion in the Middle East, particularly in Saudi Arabia as Sultan explained to Jensen. (AN Photo)

Another lag on the expansion of the EV industry as a whole is the availability of the rare earth minerals needed to make batteries. Although Lucid already has a reliable supply chain for its batteries, Saudi Arabia’s mineral riches — particularly lithium — have not escaped its notice.

“Our suppliers really need those materials,” said Sultan. “We typically don’t buy them directly in raw form. But yes, we’re keeping an eye on that and we’re very lucky because Saudi Arabia is also, under Vision 2030, looking at the mining and minerals sector.”

The company is also open to the idea of sourcing its EV batteries from a Saudi partner in future, but Sultan expects such collaborations to involve established global players.

“We’re open to all these partnerships,” he said. “Currently we buy from LG Chem, Samsung, and Panasonic. Samsung and Panasonic are the two biggest suppliers for our batteries right now.”

Lucid is also working on battery recycling solutions, with discussions underway to establish a recycling facility in Saudi Arabia.

“Some studies have shown that 95 percent of these batteries now can be recycled,” he said. “The cost to recycle needs to come down, and it is (coming down). If you go back five, six years ago, it was a tremendous effort to get these things recycled. But we are getting a lot of development happening, a lot more companies jumping into this.”

Looking ahead to the future, Lucid has seen strong demand for its vehicles in the Gulf Cooperation Council area and intends to expand its presence across these key markets.

“The current focus is really within the GCC area,” said Sultan. “That’s where we want to focus on because the market for a luxury four-door sedan and a luxury full-size SUV is the strongest in the UAE, Saudi Arabia, Kuwait, Qatar.”

He added: “In Saudi Arabia, Riyadh is our biggest market. And we want to have a couple more locations in Riyadh. In the Eastern Province, in the Dammam, Al-Khobar area, we don’t have a presence. We’re definitely going to have a presence there.”

With Saudi Arabia’s growing commitment to the EV sector, Lucid Motors appears well-positioned to play a central role in shaping the Kingdom’s automotive future. And with state investment and environmental policies taking priority, public uptake of EVs is expected to boom.

 


Saudi Arabia and Kuwait strengthen museum relations

Updated 52 min 36 sec ago
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Saudi Arabia and Kuwait strengthen museum relations

  • Agreement aims to strengthen cultural cooperation and the exchange of expertise in the fields of museums and exhibitions
  • Mona Khazindar underlined the importance of the Tareq Rajab Museum as a leading institution dedicated to Islamic art and heritage

RIYADH: The Saudi Arabian Museums Commission signed a memorandum of understanding with the Tareq Rajab Museum in Kuwait on Wednesday.

The agreement aims to strengthen cultural cooperation and the exchange of expertise in the fields of museums and exhibitions.

It aims to strengthen the broader cultural relations between Saudi Arabia and Kuwait, helping to promote mutual understanding and intercultural dialogue between the two countries.

Mona Khazindar, adviser to the Saudi Ministry of Culture and representative of the Museums Commission, signed the memorandum alongside Ziad Tareq Rajab, director of the Tareq Rajab Museum. The document outlines areas of cultural cooperation and mutual interest for both parties.

Key areas of cooperation include the exchange of research, the loan of objects and the organization of temporary exhibitions, with the aim of enriching the cultural content and enhancing the value of both collections. The memorandum also establishes a joint working group to implement these areas of cooperation and facilitate the exchange of knowledge.

Khazindar said that the memorandum reflected the Museums Commission’s commitment to forming strategic partnerships with long-established private museums in the Arab region.

She underlined the importance of the Tareq Rajab Museum as a leading institution dedicated to Islamic art and heritage, adding that the collaboration would support cultural and knowledge-exchange initiatives across the museum sector.


Nothing will prevent Saudi success, says UK social media influencer

Updated 22 May 2025
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Nothing will prevent Saudi success, says UK social media influencer

  • John bin London praises ‘never quit’ attitude of the Kingdom’s people

RIYADH: British content creator and social influencer John bin London has said he is amazed at the resilience of Saudi Arabia and its people and believes nothing will stop the Kingdom’s success.

Bin London, a native of Nottingham, England, who grew up in Abu Dhabi, was the first guest on the seventh season of The Mayman Show.

He expressed his admiration of the Saudi people and the Kingdom’s rapid transformation.

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“Saudis have a ‘nothing will stop us or will get in our way and we will succeed’ (attitude),” he said. “This is something that I saw within the people.”

He added that whether it was Telfaz 11 — a creative media studio led by an enthusiastic team of storytellers and social influencers — or students he met from small Saudi villages who had traveled to the UK to obtain university degrees, everyone seemed to have a “never quit” mentality.

Bin London also used the partial privatization of oil giant Saudi Aramco as a prime example of the Kingdom’s flourishing economy potential and appeal.

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The initial public offering saw 100 percent of the shares transferred to the Public Investment Fund. Some 95 percent remained with the sovereign wealth fund, with the other 5 percent floated to private investors.

“The economics say, ‘Oh this is not going to work, and if it fails this and that,’ and then in a few years, what did we see? We saw a growth of 150 percent,” said bin London.

He also highlighted NEOM’s The Line project. Built on 34 sq. km, it will eventually accommodate 9 million people with a reduced infrastructure footprint, creating new methods of efficiency.

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“I remember, not long ago, people doubted The Line and then suddenly they saw the trucks going in, and The Line being built, this shut them up,” he said.

Bin London’s view of Saudi perseverance did not just come from observing projects and financial deals, however. He firmly believes that success comes from the people behind it — starting with Crown Prince Mohammed bin Salman: “I think it was obvious to everyone who was following and paying attention what was going to happen in this country.”

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The influencer, who is fluent in Arabic and has also mastered the Najdi Arabic dialect, creates content in the language to advocate for the opportunities offered in the land he has decided to make his home.

“I started picking up on vocabulary, pronunciation, from their dialects. It was, I guess, an unconscious thing,” he said.

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“It was just who you hear around you, how they speak. You start copying it and then later on a lot of my friends were from the Otaibi tribe, which … spreads from Taif, Hijaz and into Najd.”

The Briton lauds many Saudi tourist destinations but says Diriyah, the Kingdom’s birthplace and home of At-Turaif, a UNESCO World Heritage Site, will always have a special place in his heart.

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“Diriyah is one of my favorite places. It was somewhere that before my first visit to Saudi Arabia, which was in the end of 2022, I literally dreamt about visiting.

“It’s the jewel of the Kingdom, it’s the place of the Al-Saud family, who created this country.

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“I used to watch the videos and see the pictures and I want(ed) to visit the museums, like it was literally a dream, so much so that the first time I came I woke up super early — and I’m not a morning person — with excitement to go visit Diriyah,” he said.

The excitement of that visit, he recalled, meant he spent an entire day wandering around and taking in the depth of history and captivating surroundings.


Major tourism project inaugurated in Al-Ahsa region

Updated 22 May 2025
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Major tourism project inaugurated in Al-Ahsa region

  • Governor of Al-Ahsa Prince Saud bin Talal bin Badr laid the foundation stone for the Dusit D2 Al-Ahsa resort
  • Spanning over 77,000 square meters, it will be located in Al-Ahsa Oasis, which is classified as a UNESCO World Heritage Site

RIYADH: The launch of a major new resort project was inaugurated by Prince Saud bin Talal bin Badr, governor of Al-Ahsa, as he laid the foundation stone to mark the start of its construction on Wednesday evening.

Various officials from government entities, investors, and representatives from Al-Ahsa Development Authority and the Tourism Fund attended the ceremony for the Dusit D2 Al-Ahsa resort.

Spanning over 77,000 square meters, it will be located in Al-Ahsa Oasis, which is classified as a UNESCO World Heritage Site.

It will include 120 luxury hotel units and amenities such as an artificial lake, a health club, restaurants, a cultural center, nature trails, and recreational areas.

The resort will partly operate using solar energy and have electric internal transport, water treatment, and low-carbon building materials.

A SR60 million ($15.995 million) project was also implemented to upgrade the water system in the region ahead of tourist season.

Prince Saud expressed pride at the rapid growth of high-quality tourism projects in Al-Ahsa, all of which strengthen its status as an attractive tourist destination in the Kingdom, the Saudi Press Agency reported.

He added that these projects contribute to diversifying income sources and increasing the tourism sector’s contribution to the national economy, in alignment with the goals of Saudi Vision 2030.

The support and care that Al-Ahsa and its development projects receive from the Kingdom’s leadership help empower the private sector and encourage investments across various fields, the prince added.

The importance of supporting and enabling the private sector and creating a fruitful investment environment — one that prompts innovative initiatives and provides job opportunities for the people of the governorate — was also highlighted.

The ceremony included the signing of management and operation agreements with the Thai company Dusit, which will operate the resort once it is completed, SPA reported.

Naif bin Abdullah Al-Madhi, CEO of the Business Sector and Tourism Development Fund, spoke of the necessity to embolden projects that reflect the diversity of the Saudi identity and contribute to making unique experiences for tourists that showcase local culture and heritage.

Al-Madhi described the resort as a model for utilizing local environmental resources to offer a complete hospitality experience that highlights agricultural and cultural tourism, especially in a region with the largest palm oasis in the world.

Bassem Al-Ghadeer, chairman of Al-Ghadeer Group, which owns the project, expressed his thanks and appreciation to the governor for his support of the development.


New smart portal launched to enrich pilgrims’ Grand Mosque experience

Updated 22 May 2025
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New smart portal launched to enrich pilgrims’ Grand Mosque experience

  • The interactive portal is the first of its kind, says the president of religious affairs

RIYADH: As Saudi Arabia gears up for this year’s Hajj, the Presidency of Religious Affairs at the Grand Mosque and the Prophet’s Mosque has launched a new smart portal to enhance the digital experience of pilgrims to the Grand Mosque.

The initiative offers well-curated Islamic content in a simplified and comprehensive manner that addresses the needs of pilgrims, visitors and Umrah performers, reported the Saudi Press Agency.

The portal offers a fully integrated digital platform dedicated to delivering religious and enrichment services.

President of Religious Affairs at the Grand Mosque and the Prophet’s Mosque, Sheikh Abdulrahman Al-Sudais, said it was the first smart, faith-based portal of its kind — innovative, globally accessible and highly regulated.

Designed in multiple languages, it serves as an enrichment reference for pilgrims based on a carefully curated and standardized database.

The interactive platform is powered by several smart technologies and offers a range of features including prayer time displays, notifications about imams and muezzins, and schedules of religious lessons and their locations. It is distinguished by an interactive navigation feature that allows visitors to directly access service and lesson locations using smart maps within the app.

The portal also enables instant responses to visitor queries through live chat and provides guidance on how to perform prayer and ablution, along with definitions of Islamic terms. It can be accessed via https://services.prh.gov.sa.

The Presidency also unveiled the updated second version of its AI-powered Manarat Al-Haramain robot on Wednesday, as part of an initiative aiming to leverage advanced technologies to enhance pilgrims’ spiritual experiences.

The robot will act as a reference point for religious inquiries at the Grand Mosque and can connect worshippers and other visitors to direct video calls with muftis who can answer any questions they have.


Saudi university develops sensor to reduce fresh produce spoilage

Updated 22 May 2025
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Saudi university develops sensor to reduce fresh produce spoilage

  • Enables real-time remote monitoring across food supply chain
  • King Faisal University registers the device with US patent office

AL-AHSA: Researchers at King Faisal University in Saudi Arabia’s Eastern Province have developed a low-cost smart sensor that aims to reduce spoilage of fresh produce.

The Saudi Press Agency reported on Thursday that the device, which is now registered with the US Patent and Trademark Office, is designed to predict spoilage early during transportation and storage.

Developed by a team from the KFU’s College of Science, the device detects volatile organic compounds, particularly ethylene gas, a key indicator of the onset of spoilage in fresh produce.

The smart sensor enables remote monitoring by stakeholders across the food supply chain, thus helping reduce wastage of fruits and vegetables. (SPA photo)

“The compact and lightweight prototype is designed for easy installation in refrigeration units or transport containers,” the report stated.

As the device can be connected to Internet of Things networks, real-time remote monitoring and early alerts can be done by stakeholders across the food supply chain.

It can be integrated into cooling and distribution systems, offering a practical solution for the food and logistics sectors, the report stated.

It added that the device was showcased by KFU during the 16th Conference of the Parties to the UN Convention to Combat Desertification in Riyadh last December.

It has drawn significant interest from investors due its “practical value in supporting smart agriculture and minimizing food waste in supply chains,” the SPA reported.