How the sale of Newcastle United to Saudi Arabia’s PIF transformed the club’s fortunes

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Newcastle players celebrate after winning the EFL Cup final soccer match between Liverpool and Newcastle at Wembley Stadium in London on March 16, 2025. (AP Photo)
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Updated 20 March 2025
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How the sale of Newcastle United to Saudi Arabia’s PIF transformed the club’s fortunes

  • NUFC was purchased by Saudi Arabia’s Public Investment Fund in October 2021, marking the start of a major turnaround for the club
  • Under head coach Eddie Howe, the English football side have avoided relegation and quickly become top Premier League contenders

DUBAI: For the majority of football fans, Jan. 22, 2021, is unlikely to be a date that sticks in their long-term memory. But for supporters of one club in particular, it is one that is laden with significance.

With just 15 minutes left of Newcastle United’s match against Leeds United at Elland Road, the score was 0-0. A miserable Premier League season looked set to continue for Eddie Howe’s team. 




Newcastle's head coach Eddie Howe lifts the trophy after winning the EFL Cup final soccer match between Liverpool and Newcastle at Wembley Stadium in London on March 16, 2025. (AP)

Then up stepped Jonjo Shelvey to give Newcastle a priceless 1-0 victory. It is no exaggeration to say that the win instantly changed the complexion of the team’s season and with it the club’s trajectory.

Going into their 21st match of the league season, Newcastle United had found themselves with just one previous win, leaving them stuck in the relegation zone.

FASTFACTS

• Newcastle is a one-club city.

• Newcastle United’s Carabao Cup win was their first trophy in 55 years.

• Newcastle have won Four League titles and six FA Cups.

After the win at Leeds, however, Newcastle would embark on a run that would see them win five of their next six matches, and nine of the next 13. The team cruised to safety and ended the season in a comfortable 11th place.

Howe had conjured a miracle that barely seemed feasible just a few months earlier when he was tasked with turning around the club’s fortunes following their sale by long-time owner Mike Ashley.

On Sunday, as Howe, his team, and chairman Yasir Al-Rumayyan celebrated with delirious fans at Wembley after Newcastle defeated Liverpool 2-1 in the Carabao Cup final, those memories from just three years earlier must have seemed like a distant bad dream.




NUFC Chairman Yasir Al-Rumayyan celebrates at Wembley after Newcastle defeated Liverpool 2-1 to win the title on March 16, 2025. (AFP)

Newcastle had won their first major trophy in 55 years, justifying the faith that Saudi Arabia’s Public Investment Fund (PIF) had shown in the club and the city when it finally completed a takeover on Oct. 7, 2021.

PIF, alongside Amanda Staveley’s PCP Capital Partners and Reuben Brothers, had been pursuing the club for more than a year. Once the deal with Ashley had been completed, they set about reawakening a sleeping giant — one of England’s and Europe’s biggest clubs.

Newcastle United supporters had had few reasons to celebrate since the mid-1990s when manager Kevin Keegan’s “Entertainers” team had come close to winning the Premier League, only to lose out to Alex Ferguson’s unstoppable Manchester United.




Fans at Newcastle’s St. James’ Park have seen their club transformed in just three years. (AFP)

Now, backed by PIF and its chairman Al-Rumayyan in the boardroom, and with Staveley and husband Mehrdad Ghodoussi initially their public face, this was a club reborn.

The mission was to not only build a successful football team, but to also rejuvenate the local area surrounding St James’ Park in this one-club city.

First up was to hire Howe, a promising young English coach who had performed footballing miracles with Bournemouth FC by taking them from League One to the Premier League.




In this photo taken on October 7, 2021, Newcastle United supporters celebrate outside the club's stadium St James' Park in Newcastle upon Tyne in England after the sale of the football club to a Saudi-led consortium was confirmed. (AFP)

While at the time some supporters had expected a more established European coach, PIF’s decision to give Howe the reins on Nov. 8, 2021, has proved to be inspired.

Next was to assemble and oversee a squad capable of Premier League survival. If and when that was achieved, they would need to go on to challenge the country’s elite clubs at the other end of the table.

Without splurging on superstar names, Howe’s signings were astute. January of 2022 saw the arrival of Kieran Trippier for Atletico Madrid, Chris Wood from Burnley, Matt Targett from Aston Villa, and former Newcastle youth player Dan Burn from Brighton.

But, without a doubt, the jewel in the crown was Bruno Guimaraes from Olympique Lyon. Fans instantly fell in love with their gifted Brazilian midfielder.




Newcastle United's Brazilian midfielder Bruno Guimaraes celebrates on the pitch on March 16, 2025. (AFP) 

Another masterful trick managed by Howe was to rejuvenate players like Joelinton Cassio Apolinario de Lira, Sean Longstaff, and Miguel Almiron, who had stagnated under the reign of previous coach Steve Bruce and owner Ashley.

After relegation was easily avoided with a stunning second half to the 2021-22 Premier League season, the squad was strengthened in the summer transfer window with the signings of goalkeeper Nick Pope from Burney, highly rated Dutch defender Sven Botman from Lille, and the superlative Swedish international Alexander Isak from Real Sociedad.

Newcastle now had a formidable squad that was ready to challenge for trophies and European places. And that is exactly what they did in the 2022-23 season.




This combination of photos taken during the English League Cup final match between Newcastle United and Liverpool shows (clockwise, from top left) NUFC's Alexander Isak scoring their second goal, striker Callum Wilson (#09) fighting for the ball with Liverpool defender #Andrew Robertson, midfielder Harvey Barnes (#11) fighting for the ball with Liverpool's Dominik Szoboszlai, and Liverpool players reacting after Newcastle scored their second goal to win the title. (Reuters & AFP photos) 

At the start of 2023, Howe led the club to its first major cup final since 1998. But, on Feb. 28, the still-developing team found the task of defeating Manchester United a step too far, losing 2-0 at Wembley Stadium.

Despite the cup final defeat, Howe’s first full season as manager ended on a major high as the club finished in fourth place in the Premier League to secure a spot in the following season’s UEFA Champions League.

The following season would prove to be one of consolidation. Despite the signings of Anthony Gordon from Everton, Sandro Tonali from AC Milan, and Harvey Barnes from Leicester City, the team found it hard to balance the challenges of the Premier League and European competition.

 

 

A stunning 4-1 win over Paris Saint-Germain at St James’ Park in October, could not stop Newcastle from exiting the Champions League in the group stages. Their final position of seventh in the Premier League would have disappointed fans hoping for another invite to Europe’s top table.

But that was only a prelude to what will now go down as one of the greatest seasons in Newcastle’s history. There were moments of uncertainty for fans as the team’s Premier League form fluctuated throughout the current campaign. But glory was just around the corner. 

A superb two-legged Carabao Cup semi-final win, which saw a 2-0 victory at the Emirates followed by another at St James Park, gave Newcastle another chance to claim its first trophy in generations. This time it would be against Premier League leaders and England’s most successful club, Liverpool.




Newcastle fans erupt in celebration after Newcastle United's victory at Wembley Stadium on March 16, 2025. (AFP)

Sunday, March 16 would prove a golden day for Newcastle. Their fans, who had taken over central London in the two days leading up to the final, were as remarkable in the stands as their heroes were on the pitch.

Goals by the local hero Burn and talisman Isak either side of half time left supporters in dreamland. Despite a late Liverpool goal, Newcastle were not denied a well deserved 2-1 win.

Cue Bruno’s tears, Al-Rumayyan’s joyous celebrations and pure delirium on the Wembley terraces.

It was a victory 55 years in the making, but one achieved almost in a blink of an eye since the dark days of 2021.
 

 


Fluminense stun Al-Hilal to reach Club World Cup semifinal

Updated 05 July 2025
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Fluminense stun Al-Hilal to reach Club World Cup semifinal

Brazil’s Fluminense continued their fairy-tale run at the Club World Cup with a 2-1 victory over Saudi Arabia’s Al-Hilal on Friday in Orlando, Florida, to book their place in the semifinals.
The tournament underdogs struck first through Matheus Martinelli in the opening half before Al-Hilal hit back after the break when Marcus Leonardo found the net.
But Fluminense refused to be denied and regained their lead in the 70th minute through Hercules to secure a memorable win over Al-Hilal in the first meeting between the two clubs.
The Brazilian side, who entered the tournament as one of the biggest long shots, will now face the winners of Friday’s other quarter-final clash between Palmeiras and Chelsea.


“A Beautiful Gift“: Swiss women pioneers celebrate the game’s transformation

Updated 04 July 2025
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“A Beautiful Gift“: Swiss women pioneers celebrate the game’s transformation

  • The mascot of the tournament, a Saint Bernard puppy, bears her name, Maddli, in recognition of her role in advancing women’s football in Switzerland
  • There are now 40,000 registered women players and 134 female referees in Switzerland, according to the Swiss FA

SION, Switzerland: On the terrace of a restaurant in the Swiss city of Sion sits a group of pioneers of women’s football in Switzerland who have seen the beautiful game change beyond recognition.

For ⁠72-year-old Madeleine Boll, seeing the city in the French-speaking part of Switzerland hosting three games in the Women’s European Championship, which is being staged across the country, is a proud moment.

The mascot of the tournament, a Saint Bernard puppy, bears her name, Maddli, in recognition of her role in advancing women’s football in Switzerland.

At 12 years old in 1965, Boll became the first woman in Switzerland to obtain a license to play football, with FC Sion’s boys’ youth team. But just months later it was taken away from her after the club said it had made an error.

“I was the happiest little girl. But the day they took away my license, I was the unhappiest because I didn’t understand why I was forbidden to play,” Boll told Reuters.

However, it marked the first in a series of landmark moments that enabled women’s inclusion in Swiss football.

By 1970 the first Swiss Women’s Football League was created, with Boll’s father, Jean Boll, its president. Madeleine later played for FC Sion, one of the earliest women’s football clubs in Switzerland.

“It’s a beautiful gift because it’s here that the beginnings of Swiss women’s football took root,” she said.

KEY MOMENT
A lot has changed since Boll and her generation played. There are now 40,000 registered women players and 134 female referees in Switzerland, according to the Swiss FA.

“It was different. We didn’t have jerseys, we didn’t have means to travel ... We had to make people understand that we are capable of playing,” said 72-year-old Rosemarie Siggen, from Sion who started playing football toward the end of the 1960s.

For Siggen and Boll, who were joined by four other footballing pioneers in the women’s game in Sion, this year’s tournament is a key moment to make strides in supporting women’s football.

“The Euros will be a catalyst,” Boll told Reuters, pointing to it as an opportunity for greater investment in the women’s game.

The Swiss hosts are hoping the legacy of the tournament — being played across eight cities over the next month — will bolster female football in the country as Euro 2022 did for champions England. It is aiming to double the number of female players by 2027, according to the Swiss FA.

“It’s a bit difficult for these young girls. They need help. I think there should be stronger support, a real investment ... we want to see them progress because they can bring many beautiful things,” said Siggen.

Boll hopes that the Switzerland side, who lost their first match of the tournament 2-1 to Norway, can continue to make strides with more financial support.

“If we want to have a good Swiss team ... it will be important that girls become professional because it is difficult ... to achieve results while having a job or being a student,” Boll said.

UEFA, the governing body for European soccer, announced a record 600,000 tickets have been sold for the tournament. Basel will host the final on July 27 at St. Jakob-Park, the largest football stadium in Switzerland.


Liverpool’s Mohamed Salah ‘truly lost for words’ after Diogo Jota death

Updated 04 July 2025
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Liverpool’s Mohamed Salah ‘truly lost for words’ after Diogo Jota death

  • ‘Teammates come and go but not like this,’ Salah wrote on X
  • Jota and brother Andre Silva died when Lamborghini they were in veered off a road and burst into flames

BEIRUT: Liverpool forward Mohamed Salah paid tribute to his teammate Diogo Jota on Friday, after the Portuguese international died in a car crash on Thursday in northern Spain.
“I am truly lost for words. Until yesterday, I never thought there would be something that would frighten me of going back to Liverpool after the break,” Salah said on social media platform X.
Jota perished alongside his brother, Andre Silva, when the Lamborghini they were in veered off a road and burst into flames, Spanish police said Thursday.
Having been teammates since Jota joined the Premier League champions in 2020, Salah wrote on X: “Teammates come and go but not like this. It’s going to be extremely difficult to accept that Diogo won’t be there when we go back.


“My thoughts are with his wife, his children, and of course his parents who suddenly lost their children. Those close to Diogo and his brother Andre need all the support they can get. They will never be forgotten.”
Former Liverpool manager Jurgen Klopp said he was “heartbroken” to learn about Jota’s death.
Klopp, who is Red Bull’s head of global soccer, had persuaded the Liverpool board to pay $62 million for Jota after he impressed at Wolverhampton Wanderers.
“This is a moment where I struggle! There must be a bigger purpose! But I can’t see it! I’m heartbroken to hear about the passing of Diogo and his brother Andre. Diogo was not only a fantastic player, but also a great friend, a loving and caring husband and father!” Klopp posted on Instagram.
The Spanish Guardia Civil said 28-year-old Jota and 25-year-old Silva were found dead near the northwestern city of Zamora. Jota’s death comes just weeks after he married his long-time partner, Rute Cardoso, while on vacation from a long season where he helped Liverpool win the Premier League title.
Upon getting married, Cardoso wrote in a social media post, “Yes to forever.” He leaves behind three children, the youngest born last year.


Russian foreign minister praises Al-Hilal’s ‘well-deserved’ win over Man City

Updated 04 July 2025
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Russian foreign minister praises Al-Hilal’s ‘well-deserved’ win over Man City

  • Sergey Lavrov hails victory in meeting with Saudi FM Prince Faisal bin Farhan
  • SPL team will play Fluminense in quarterfinal of Club World Cup on Friday

BEIRUT: Russia’s foreign minister on Friday congratulated Saudi Arabia and Al-Hilal following the team’s defeat of Manchester City in their FIFA Club World Cup round of 16 match earlier in the week.

“It was a remarkable and dramatic match and well-deserved victory,” Sergey Lavrov said during a meeting with Saudi Foreign Minister Prince Faisal bin Farhan in Moscow.

“I would like to conclude with congratulations to your football team Al-Hilal on a 4-3 win against Manchester City at the Club World Cup,” he said.

The meeting was part of the prince’s official visit aimed at strengthening relations between the two countries.

Lavrov’s comments caused a buzz on social media. One Russian user said on X: “Saudi Al-Hilal shines even in the corridors of power in Moscow!”

Several major news outlets also reported on Lavrov’s comments.

Sports editor Essa Aljokm wrote on X: “Al-Hilal on the political table … A team that translated the support of the leadership and the state, may God protect them, into the giant Saudi sports project. This time, it’s Lavrov, the Russian Foreign Minister.”

Al-Hilal made history on Monday night when they beat the English Premier League giants in Orlando. The Saudi Pro League team will now play Fluminense in the quarterfinal of the Club World Cup on Friday.

The Brazilian side beat Inter Milan 2-0 earlier on Monday.


Wimbledon pays tribute to Jota after Liverpool star’s death

Updated 04 July 2025
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Wimbledon pays tribute to Jota after Liverpool star’s death

  • Cabral was allowed to put the ribbon on his shirt sleeve for the second-round tie
  • “I know what he’s been through, what he conquered through his career and through his life,” he said

LONDON: Wimbledon paid tribute to Diogo Jota after the Liverpool star’s death as Portugal’s Francisco Cabral wore a black ribbon during his doubles match on Friday.

Cabral was allowed to put the ribbon on his shirt sleeve for the second-round tie after the All England Club relaxed its strict all-white dress code to allow tributes to the Portugal forward.

Jota, 28, and his brother Andre Silva died in a car crash in northern Spain while traveling to catch a ferry to England ahead of the start of pre-season training.

The accident came just days after Jota’s wedding to Rute Cardoso, with whom he had three children.

Cabral said he was driving to Wimbledon when he heard the news and praised Jota as “an idol, such an icon, such a good person.”

“I know what he’s been through, what he conquered through his career and through his life. So he’s just very inspiring for me,” he said after losing with Austrian partner Lucas Miedler against Czech duo Petr Nouza and Patrik Rikl.

“I just wish all the best for his family. I know they have good people around them so I hope they can get through it.”

British doubles player Neal Skupski, a passionate Liverpool fan, had also brought a black armband for his match on Thursday but opted not to wear it.

He suggested he may wear one later in the tournament, saying: “Maybe in the next couple of days.”