Global tire company Hankook Tire and Technology participated in Mobility Live Middle East 2025, the region’s premier mobility exhibition, held from June 24 to 25 at the Dubai World Trade Center.

Mobility Live Middle East 2025 is the region’s largest mobility exhibition, centered around the future of transportation — including electric vehicles, smart infrastructure, and sustainable public transit. This year’s event brought together more than 10,000 experts, 1,000 VIP buyers, and over 250 participating brands, offering insights into future market trends.

Making its second consecutive appearance at the event, Hankook Tire reinforced its leadership in world-class EV tire technology. At its booth, the company showcased its premium EV product lineup tailored for Middle Eastern driving environments. Featured products included the “iON” brand — the world’s first full lineup of EV-exclusive tires — comprising the high-performance “iON evo,” the summer tire “iON GT,” and the “e-SMART City AU56” for electric buses.

In particular, the iON evo was recognized for its outstanding braking and handling performance, earning the top ranking in a recent tire comparison test conducted by Auto Bild, an automotive magazine in Germany.

The e-SMART City AU56, a truck and bus radial tire, offers optimized mileage performance compared to previous models. 

It incorporates advanced tread block technology to deliver improved grip and extended tread life.

“Hankook Tire continues to strengthen its premium brand presence and expand its footprint in the Middle East EV tire market through a range of strategic initiatives,” said Jongwoo Kim, head of Hankook Tire’s Middle East and Asia division. “Mobility Live provided an exceptional platform to showcase the innovation behind our ‘iON’ brand, which leads the way in promoting sustainability in the future mobility sector through the use of advanced eco-friendly materials.” He added, “In line with the UAE’s vision to accelerate EV adoption and its broader sustainability goals under the UAE Net Zero 2050 strategy, our participation in Mobility Live highlights our commitment to supporting the region’s clean mobility transformation. We are also reviewing Vision 2030 roadmaps set by each ESG steering committee to re-evaluate our current position and establish a refreshed mid- to long-term strategy for the decade ahead.”

Petromin Corporation, Foton, the Ministry of Investment, and the National Industrial Development Center signed a four-party memorandum of understanding to explore the establishment of an integrated commercial vehicle manufacturing plant in Saudi Arabia.

The agreement is in line with Saudi Vision 2030 efforts to strengthen the Kingdom’s industrial sector and localize high-value manufacturing.

The initiative will develop local capabilities in manufacturing and logistics, strengthen supply chains, and increase localization rates in the vehicle sector.

The scope of production will include heavy-duty trucks, light-duty trucks, and buses.

Amr Al-Dabbagh, chairman and CEO of Al-Dabbagh Group, owner of Petromin, said: “This step aligns with our ambitions to promote a diversified economy based on industry and technology. We take pride in this partnership with Foton, who are No. 1 in the Chinese commercial vehicle market. This partnership acts as a strong catalyst to deliver high-quality commercial vehicles that meet market expectations and support achieving Vision 2030 objectives.”

Chang Rui, chairman of BAIC Foton, added: “We are proud of our partnership with Petromin to localize commercial vehicle manufacturing. Through this collaboration, we aim to transfer advanced technology to the Saudi market and provide innovative and sustainable mobility solutions benefiting businesses and consumers alike.”

The project is backed by the Ministry of Industry and Mineral Resources, the Ministry of Investment, the National Industrial Development Center, the Saudi Industrial Development Fund, and the Local Content and Government Procurement Authority.

It is expected to create job opportunities for national talent, support the growth of small and medium-sized enterprises, and contribute to the Kingdom’s shift toward a sustainable, advanced industrial economy.

With its rich history and expertise in the automotive industry, Petromin is a leading provider of comprehensive automotive solutions in the Middle East.

The company is committed to fostering innovation within the community and ensuring customer satisfaction through high-quality products and services.

Meanwhile, Foton, the No. 1 commercial vehicle manufacturer in China, has established a global presence in the industry.

It focuses on producing high-quality commercial vehicles through strategic partnerships with leading industry manufacturers such as Daimler (Mercedes-Benz), ZF Transmission, Cummins Engines, and others.

Its partnership with Petromin provides a unique opportunity to enhance its presence in the Saudi market, leveraging Petromin’s local expertise and market presence.