Snap launches Saudi-focused film ‘Telgana Ala Snap’

Snapchat enjoys significant popularity in Saudi Arabia, with users opening the app more than 50 times per day on average. (Supplied)
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Updated 16 May 2024
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Snap launches Saudi-focused film ‘Telgana Ala Snap’

DUBAI: Snap has launched a new campaign film, “Telgana Ala Snap,” focused on the Saudi and Gulf market.

The film, which translates to “Find Us on Snap,” showcases how audiences in the Kingdom use Snapchat; from a brother imitating his father through the old age lens, to a teenager tucked in bed watching Snap star Naif Hamdan.

 

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Snapchat enjoys significant popularity in Saudi Arabia, with users opening the app more than 50 times per day on average. Snapchat users are also twice as likely to use the app to express who they really are compared to users of other social media platforms, the company said.

With a monthly addressable reach of more than 22 million people, Snapchat is reaching more than 90 percent of 13- to 34-year-olds in the Kingdom.

Abdulla Alhammadi, regional business lead for Saudi Arabia at Snap Inc., said: “With the Kingdom experiencing rapid transformational societal and cultural change, the simple need to stay connected with family and friends is more important now than ever, and Snapchat provides a place to do just that.”

At a time when people feel pressured to “broadcast an edited version of themselves, we provide a safe and private alternative” and the “new film echoes this” sentiment, he added.


Masters updates qualifying criteria to add six national opens

Updated 10 min 40 sec ago
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Masters updates qualifying criteria to add six national opens

  • Masters invitations will be issued to winners of the Scottish Open, Spanish Open, Japan Open, Hong Kong Open, Australian Open and South African Open
  • Fred Ridley: We, along with The R&A, have a shared commitment to the global game and are proud to work together

WASHINGTON: Augusta National announced changes to qualifying methods for the Masters on Tuesday, adding the winners of six worldwide national opens while dropping US PGA Tour fall tournament winners.

The immediate change follows the style of the Royal & Ancient (R&A) British Open qualifying series, which began in 2013, and gives the Masters its own qualifying series to ensure strong global pathways into the Masters from various tours.

Masters invitations will be issued to winners of the Scottish Open, Spanish Open, Japan Open, Hong Kong Open, Australian Open and South African Open.

“The Masters Tournament has long recognized the significance of having international representation among its invitees,” Augusta National chairman Fred Ridley said.

“We, along with The R&A, have a shared commitment to the global game and are proud to work together. Today’s announcement strengthens our organizations’ collective vision of rewarding top talent around the world who rise to the top of historic national open championships.

“We hope this formal recognition shines a bright light on these players and the events they will represent at the Masters and The Open, beginning next year.”

The PGA Tour’s eight events played after the Tour Championship serve as a final opportunity for players to claim playing rights for the next year, but a tweak in qualifying language will mean winners of those events no longer claim berths in the Masters.

Starting later this year, players can begin to qualify for the 154th Open at Royal Birkdale at 15 events in 13 nations. Final details about the series will be unveiled next month.

“We share the same goal as Augusta National to offer places in both The Open and the Masters to players competing in national opens and by doing so to help to showcase and strengthen our sport in those regions,” R&A chief executive Mark Darbon said.

“This creates an outstanding opportunity for players in all parts of the world to qualify and we firmly believe this will continue to enrich the quality of the fields in both major championships.”

Next year’s 90th Masters will be contested April 9-12 at Augusta National.


French, German, Polish leaders to visit Moldova in show of force in face of Russia

Updated 13 min 42 sec ago
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French, German, Polish leaders to visit Moldova in show of force in face of Russia

  • European allies have repeatedly accused Moscow of attempts to destabilize the former Soviet republic that lies between war-torn Ukraine and EU and NATO member Romania

CHISINAU: he leaders of France, Germany and Poland are due in Moldova on Wednesday in a show of support, a day before campaigning starts for next month’s tense parliamentary election amid claims of Russian interference in the pro-EU nation bordering Ukraine.
French President Emmanuel Macron, German Chancellor Friedrich Merz and Polish Prime Minister Donald Tusk will meet Moldova’s President Maia Sandu to celebrate the country’s 34th independence day as she pushes for EU membership.
“This is a show of support by European leaders for Moldova as Russia ramps up its interference activities ahead of the high-stakes elections,” the Moldovan presidency said in a statement to AFP.
Sandu and her European allies have repeatedly accused Moscow of attempts to destabilize the former Soviet republic that lies between war-torn Ukraine and EU and NATO member Romania.
A vocal critic of Russia, in particular since the start of its invasion of Ukraine in 2022, Sandu has been steering Moldova through official EU accession talks that started in June 2024.


The three EU leaders will give a press statement alongside Sandu on Wednesday afternoon, before a dinner.
They will then give speeches during the official independence day celebrations held on Chisinau’s Independence Square, with a concert concluding the evening.
Macron, Merz and Tusk want to reaffirm their “support for Moldova’s independence, sovereignty and territorial integrity,” a French presidential adviser told journalists.
They also want to support Moldova’s “European trajectory.”
“We cannot ignore the consequences of Russia’s war of aggression against Ukraine, which directly affects Moldova,” he said.
“Moldova is threatened by Russia,” he added, referring to Moscow’s “interference and meddling” and its “playbook” of “intimidation,” “sovereignty obstructions” and “exploitation of separatism.”
In the east of the country is the pro-Moscow separatist region of Transnistria, where Russian troops are stationed.


“The visit is really a strong sign of support, and it is a symbolic message to Russia that top European countries care and follow what happens here,” political analyst Valeriu Pasha of the Chisinau-based think tank Watchdog told AFP.
He added it was the first visit of the so-called Weimar Triangle leaders together in Moldova.
While Sandu’s PAS party is likely to top parliamentary elections at the end of September, the outcome is hard to predict given the “huge Russian interference in elections, with crazy amounts of money pumped in” amid voter concerns about economic difficulties and high inflation, Pasha said.
Sandu, re-elected for a second term in 2024, last month accused Russia of “preparing an unprecedented interference in the September elections” to “control Moldova from the fall.”
The interference includes vote buying and illicit financing through cryptocurrencies for which “100 million euros” have been earmarked, Sandu has alleged.
The three EU leaders’ visit comes as the US-led drive for Russia-Ukraine peace talks seems to be stalling.
Germany and France have both said the ball is now in Russian President Vladimir Putin’s court.


Pakistan PM launches New Energy Vehicle Policy to drive green transport shift

Updated 16 min 17 sec ago
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Pakistan PM launches New Energy Vehicle Policy to drive green transport shift

  • Policy targets 30% of vehicles electric by 2030, with 3,000 charging stations
  • Shift is expected to save billions of dollars in petroleum imports, reduce air pollution

ISLAMABAD: Prime Minister Shehbaz Sharif on Tuesday launched Pakistan’s New Energy Vehicle (NEV) Policy 2025-2030, setting out a roadmap to shift the country toward electric and hybrid transport, cut carbon emissions and curb its rising fuel import bill.

Addressing a ceremony in Islamabad, the prime minister said the policy targets converting 30% of all vehicles to electric by 2030 and installing 3,000 charging stations nationwide.

The shift is expected to save billions of dollars in petroleum imports, reduce urban air pollution that costs the economy over Rs105 billion rupees ($380 million) annually, and make use of Pakistan’s surplus electricity capacity.

“This New Energy Vehicle Policy is not only about clean energy,” Sharif told the ceremony. “It is about empowering our youth, reducing our carbon footprint and opening the door to a new era of innovation and opportunity.”

He said Pakistan, despite contributing little to global emissions, remains one of the world’s most climate-vulnerable nations.

“Pakistan cannot face this crisis alone,” he added. “I urge the international community to provide both technical and financial support to alleviate the miseries caused by climate change.”

Special Assistant on Industries Haroon Akhtar Khan called the plan a “blueprint for Pakistan’s clean transport revolution,” saying the government was moving beyond simple vehicle assembly into battery production, charging equipment and advanced parts manufacturing.

He maintained electric mobility would become affordable with free registration, toll exemptions and financing reforms, noting that an electric motorcycle already costs less than a third of petrol per kilometer.

Sharif also distributed free e-bikes to top-performing students, calling the gesture symbolic of the policy’s aim to place young people at the center of the energy transition.


Pakistan battles deadly monsoon floods as poor planning worsens toll

Updated 6 min 31 sec ago
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Pakistan battles deadly monsoon floods as poor planning worsens toll

  • Authorities say Pakistan has already received 50 percent more rainfall than this time last year
  • Experts blame weak infrastructure, illegal construction and deforestation for the devastation

ISLAMABAD: Floodwaters gushing through mountain villages, cities rendered swamps, mourners gathered at fresh graves — as Pakistan’s monsoon season once again delivers scenes of calamity, it also lays bare woeful preparedness.

Without better regulation of construction and sewer maintenance, the annual downpours that have left hundreds dead in recent months will continue to kill, experts say.

Even Prime Minister Shehbaz Sharif appeared to agree as he toured flood-stricken northwestern Khyber Pakhtunkhwa province last week, where landslides killed more than 450 people.

“Natural disasters are acts of God, but we cannot ignore the human blunders,” he said.

“If we keep letting influence-peddling and corruption control building permits, neither the people nor the governments will be forgiven.”

Pakistan is among the countries most vulnerable to climate change, with limited resources for adaptation.

In the devastated mountain villages the prime minister visited, and beyond, residential areas are erected near riverbeds, blocking “natural storm drains,” former climate change minister Sherry Rehman told AFP.

Entrepreneur Fazal Khan now recognizes the “mistake” of building too close to the river.

His home in the Swat Valley was destroyed first by 2010 floods and then again in the 2022 inundation that affected nearly four million Pakistanis.

“On August 15, once again, the floodwater surged through the channel and entered our home,” the 43-year-old father said.

Since it began in June, this year’s monsoon has killed around 800 people and damaged more than 7,000 homes, with further downpours expected through September.

While South Asia’s seasonal monsoon brings rainfall that farmers depend on, climate change is making the phenomenon more erratic, unpredictable and deadly across the region.

By the middle of this month, Pakistan had already received 50% more rainfall than this time last year, according to disaster authorities, while in neighboring India, flash floods and sudden storms have killed hundreds.

Extractive practices have also compounded the climate-related disasters, with cash-strapped but mineral-rich Pakistan eager to meet growing American and Chinese demand.

Rehman, the former minister, said mining and logging have altered the natural watershed.

“When a flood comes down, especially in mountainous terrain, a dense forest is very often able to check the speed, scale and ferocity of the water, but Pakistan now only has five percent forest coverage, the lowest in South Asia,” she said.

Urban infrastructure, too, has faltered.

Days after villages were swept away in the north, a spell of rain in the south brought Pakistan’s financial capital, Karachi, to a standstill.

The coastal megacity — home to more than 20 million people — recorded 10 deaths last week, with victims electrocuted or crushed by collapsing roofs.

A Human Rights Commission of Pakistan (HRCP) report said brown water inundating streets is not only the result of rain but “clogged drains, inadequate solid waste disposal, poor infrastructure, encroachments, elitist housing societies... and so on.”

Published in the wake of 2020’s deadly floods, the report still rings true today.

According to the commission, the problems are “inherently political” as various parties use building permits to fuel their patronage networks — often disregarding the risks of constructing on top of drainage canals.

In some areas, “the drain has become so narrow that when high tide occurs and it rains simultaneously, instead of the water flowing into the sea, it flows back into the river,” urban planning expert Arif Hasan said in an interview after the 2022 floods.

In the sprawling, rapidly swelling city, the various authorities, both civil and military, have failed to coordinate urban planning, according to the rights commission.

As a result, what infrastructure does get built can solve one problem while creating others.

“Karachi isn’t being destroyed by rain, but by years of negligence,” said Taha Ahmed Khan, an opposition lawmaker in the Sindh provincial assembly.

“Illegal construction and encroachments on stormwater drains, along with substandard roads... have only worsened the crisis,” he added.

Karachi Mayor Murtaza Wahab says he has been asking Islamabad every year for help financing the revamping of drainage canals, to no avail.

“It’s easy to suggest that drainage capacity should be enhanced, but the cost is so high that it might require spending almost the entire national budget,” he told AFP.

Yet during June’s budget vote, the opposition accused the city of having spent only 10% of funds earmarked for a massive development project.

The five-year plan, designed with international donors, was supposed to end the city’s monsoon suffering by the end of 2024.

But nearly a year later, there is no respite.


Pakistan’s Punjab requisitions army as monsoon-swollen rivers trigger flood emergency alert

Updated 36 min 48 sec ago
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Pakistan’s Punjab requisitions army as monsoon-swollen rivers trigger flood emergency alert

  • Punjab administration seeks military deployment in Lahore, Kasur, Sialkot, Faisalabad, Narowal, Okara and Sargodha
  • Floodwaters in Sutlej, Chenab and Ravi rivers have forced authorities to evacuate residents from all vulnerable areas

ISLAMABAD: Pakistan’s eastern province of Punjab said Wednesday it has requisitioned the army for rescue and relief operations in seven districts after major rivers flowing from India swelled with heavy monsoon rains, prompting flood warnings and heightened monitoring for emergencies.

Heavy rains have lashed several parts of Pakistan since August 15, killing 489 people and injuring 348, with the northwestern Khyber Pakhtunkhwa province recording the highest casualties at 408. Sindh has reported 29 deaths, northern Gilgit Baltistan 26, Azad Jammu and Kashmir 21, Balochistan four and Punjab one, according to official figures.

Since June 26, seasonal rains have killed 802 people and injured 1,088 nationwide, including 479 in Khyber Pakhtunkhwa, 165 in Punjab, 57 in Sindh, 45 in Gilgit Baltistan, 24 in Balochistan and Azad Kashmir, and eight in Islamabad.

Floodwaters in the Sutlej, Chenab and Ravi rivers have now forced authorities to evacuate residents from vulnerable areas of Punjab, the country’s most populous province bordering India.

“The Punjab Home Ministry has written to the federal interior ministry for the deployment of army units in seven districts – Lahore, Kasur, Sialkot, Faisalabad, Narowal, Okara and Sargodha – to support rescue and relief activities,” the provincial administration said in a statement.

Villagers stand outside their houses, partially submerged in floodwaters, after heavy rainfall in the Haqu Wala village at Kasur district on August 24, 2025. (AFP/File)

It added that the number of troops will be determined in consultation with district administrations.

The ministry said the army was called in “to assist civil administration and protect human lives,” with Army Aviation and other resources also on standby for use in flood-affected areas.

Provincial disaster and rescue agencies, police and civil defense units were already working on the frontlines, it said.

‘EXTRAORDINARY’ RIVER FLOWS

The National Disaster Management Authority (NDMA) has issued multiple flood alerts in the early hours of the day, warning of “extraordinary” flows in rivers. At Marala on the Chenab River, discharge crossed 900,000 cusecs at 2 a.m., well above the dangerous threshold.

At Khanki, the flow reached 450,000 cusecs, while the Ravi River at Jassar exceeded 200,000 cusecs, with Kot Naina recording 250,000 cusecs.

Authorities warned low-lying areas around Shahdara, Park View and Motorway-2 near Lahore were at risk of inundation.

“The situation in the Chenab and Ravi rivers is extremely dangerous,” the NDMA said. “Residents along riverbanks and waterways must immediately move to safer locations.”“Avoid unnecessary travel in flood-hit areas, keep emergency kits (water, food, medicines) ready and safeguard important documents,” it added.

The NDMA said it was working in coordination with civil and military authorities nationwide, with the National Emergencies Operation Center on round-the-clock alert.

MINISTERS TO OVERSEE RELIEF

Prime Minister Shehbaz Sharif has directed federal ministers to personally oversee relief efforts in Punjab, according to a statement from his office on Tuesday.

The ministers were told to visit their constituencies, supervise evacuations and coordinate directly with the Provincial Disaster Management Authority (PDMA).

“The prime minister also stressed that the process of relocating residents living along riverbanks to safer places must be made more efficient and swifter,” the statement said.

Focusing on the situation in the rest of the country, the government approved Rs3 billion rupees ($10.8 million) in emergency funds for flood-affected families in Gilgit Baltistan.

The United Nations said it had released $600,000 over the weekend to support Pakistan’s flood relief activities.

The NDMA has warned that Punjab and Azad Kashmir are expected to receive more heavy rains over the next two to three days, raising fears of worsening floods.

Officials say the current monsoon spell is likely to last until at least Sept. 10 and could rival the catastrophic floods of 2022, which killed more than 1,700 people and caused damage exceeding $30 billion.

Annual monsoon rains are vital for Pakistan’s agriculture and water supply but in recent years have also brought devastation, a trend experts link to climate change.

Despite contributing less than 1 percent of global greenhouse gas emissions, Pakistan is among the world’s most climate-vulnerable nations, suffering increasingly erratic weather, from droughts and heatwaves to record-breaking rains.