RIYADH: The inaugural Art Week Riyadh begins April 6 in the Kingdom’s capital. A non-commercial initiative, AWR builds on the city’s already thriving art community while inviting international artists and art lovers to join in. 

Princess Adwaa bint Yazeed bin Abdullah, head of Art Week Riyadh, explained the event’s inspirations and goals in a statement, writing: “Art Week Riyadh is born from a belief in the power of art to inspire, challenge, and connect us. Riyadh has long been a city of growth, and through this platform we hope to contribute to its cultural future — one that is open, dynamic and deeply rooted in both heritage and innovation.” 

Curator Vittoria Mataresse heads a team including associate curators Basma Harasani and Victoria Gandit-Lelandais and public program curator Shumon Basar who have worked tirelessly across multiple time zones over several months to bring the event to life. 

“It was very important for us to be playful and not have the kind of rigid structure or format we’re used to seeing. Art Week Riyadh sits in between an exhibition and an art fair. It’s really a constellation of events,” Matarrese tells Arab News. “Unlike major art events that often impose universal themes and rely on globally established artists, we wanted to work within the frame of a regional art ecosystem, embracing the textures, the urgencies, the sensibilities of the Arabian Peninsula. We are trying to retrace something which is very specific and, in this way, we propose a critical departure (from the normal) format.” 

The theme of AWR’s inaugural edition is “At the Edge” and the event brings together more than 45 galleries from the Kingdom, the wider Arab world, and beyond. There are three main sub-themes: “Everyday Life,” “Landscapes,” and “Motifs.”  

JAX District in Diriyah will host three major exhibitions offering an expansive insight into Saudi Arabia’s cultural identity. A number of established Saudi artists whose studios are based in JAX will also be opening their doors to the public. Meanwhile, in central Riyadh, more than 15 galleries housed in the Al-Mousa Center will present exhibitions, and a wider program across the city will feature several talks and collaborations.  

Gandit-Lelandais, who has worked in the region for more than two decades focusing on contemporary Arab art, tells Arab News: “Art Week Riyadh really is different, because the market and the ecosystem is different. I think it’s about making people stop implementing the European and American formats into different places because they don’t have to fit — the format can be adapted.” 

The team have designed the event as “an umbrella for everyone to gather under,” Gandit-Lelandais says. “It is inclusive and it’s meant to be niche — it is for the public, and for the art enthusiasts and for the collectors. 

“With Riyadh growing so fast, the kind of dialogues that we have built are so important to bring people here, but not with a Western look at how art should be,” she adds. 

Harasani, the lone Saudi in the curatorial team, tells Arab News: “I’m really excited to link our local artists and our local scene (with the world). I think an educational foundation is super-exciting and super-necessary at this time for artists, art practitioners, young collectors and everyone that comes under that umbrella. We wanted to allow these generations of artists from Saudi Arabia to narrate themselves, beyond the usual framework.” 

While none of the curators live in Riyadh, they all offer a nuanced and sensitive take on the capital.  

“I’ve been working in Riyadh so much that it does feel like a second home,” Harasani says. “Riyadh is culturally different from Jeddah, where I’m from, and it was interesting to delve into the art scene. I thought it would be similar to the Hajazi scene, but it’s completely different. It was a massive learning experience for me to see that — given that we’re all from Saudi — there are so many different ways of working, ways of producing, ways of communicating.” 

Riyadh’s rapid expansion, both physically and culturally, over the past decade contributes to the richness and diversity on show at AWR, the curators say. 

“That’s the beauty of the Middle East, 10 years here is 100 years elsewhere,” Matarrese says. “I think what’s really smart about what Saudi is doing right now is they’ve learned from other people’s mistakes and they’re looking at how to navigate this in a better way. 

“There’s one thing that is important in the DNA of what we are doing,” she continues. “Our visitors are not going to know what to expect. We really pushed the boundaries of what this could be showing; we are trying to deconstruct the conventional display models, to experiment with something else and re-articulate the dialogue between the different parts of the art world.” 

For Harasani, the event is another marker of the artistic progress that has been made in the Kingdom in recent years. 

“This did not exist when I was growing up,” she says. “The fact that we can see our dreams come to fruition now — and (see) bigger projects like Art Week Riyadh — I feel very lucky and privileged to be a part of that.” 

DUBAI: Roz — famed for being the first Saudi female model to work internationally, and for recently starring in the reality show “Dubai Bling” — has returned to Saudi Arabia after a decade abroad, marking a pivotal moment in her career and personal journey. 

Roz shot to fame in 2019 when she modelled for a Victoria’s Secret’s Pink campaign. 

She had moved to the US in 2013 to pursue a degree in interior design, but her modelling soon took over. Her Instagram feed (she has more than 15 million followers) is littered with photographs of her various advertising campaigns, as well as visits to many a product launch party — from NYX Cosmetics events to TikTok gatherings.  

 Roz’s homecoming reflects both her cultural pride and her desire to reconnect with her roots. 

“It feels emotional in the best way,” she told Arab News. “I’m not moving back just yet, but I’ll be visiting more often to show the world how beautiful my country truly is. Being back on Saudi soil after so long brought back so many memories. There’s a deep sense of pride in seeing how much the country has evolved — and experiencing that change in person is really special.” 

The model, who has been working on the international fashion circuit for years, says she has seen a remarkable transformation in the Kingdom’s fashion scene.  

According to Roz, the country is now fostering a new generation of creatives who are pushing boundaries and embracing self-expression through fashion. This shift is not only inspiring but also deeply personal to Roz, who sees it as a celebration of identity that she had long hoped to see. 

“The transformation is incredible,” she said. “There’s a whole new generation of creatives pushing boundaries and telling their own stories through fashion. What excites me most is seeing that self-expression is finally being celebrated, and I’m honored to witness it during my visit.” 

One of the key motivations behind Roz’s visit was her desire to be part of the dynamic changes unfolding in the region, especially in fashion and entertainment. 

“It’s my country, and I’ve always wanted to come back, but I was stuck in the US due to visa issues,” she said. “Once I finally sorted that out, I knew it was time to visit and reconnect. With everything happening in the region and how quickly things are progressing in fashion and entertainment, I wanted to be present, show support, and be part of this exciting moment in some way.” 

Roz’s career journey to date has been far from easy, she said. 

“There were so many (challenges). I faced judgment, stereotypes, and a lack of representation. But I kept going because I knew I was paving a path that didn’t exist yet,” she said. “Every step was about proving that a Saudi woman can take over the international stage and still stay true to who she is.” 

Her role on “Dubai Bling” has also significantly impacted her celebrity status. “It definitely opened me up to a broader audience — people may have only seen me through fashion campaigns before. It also showed a more personal side, which helped people relate to me,” she said. “It came with more eyes, more opinions, but also more love and support than I ever imagined.” 

Roz sees fashion as a form of self-expression, and embraces her roots as a strength that makes her style unique. 

“To me, fashion is all about storytelling. I love merging global trends with elements of my identity, whether in how I carry myself or the brands I choose to represent. Staying true to my roots is never a limitation; it’s actually what makes my style stand out,” she said. 

Roz is keeping her upcoming projects under wraps, but says her focus is on staying authentic and using her platform to inspire young Saudi women. 

“I hope they see that there’s no mold they have to fit into. You can be proudly Saudi, proudly creative, and take up space in any industry,” she said. “I hope my journey shows what is possible, and that their stories deserve to be told on a global scale.”