French envoy salutes AlUla partnership with Saudi Arabia

Ludovic Pouille - KSA, France tourism
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Updated 10 February 2022
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French envoy salutes AlUla partnership with Saudi Arabia

  • Ludovic Pouille shares his vision to develop tourism and promote rapprochement between both countries
  • It is very stimulating for an ambassador to be in a country that is young, dynamic and has ambition

RIYADH: French Ambassador to Saudi Arabia Ludovic Pouille has shared his 18-month experience living in the Kingdom and his vision to strengthen relations, enhance economic opportunities, share cultures, develop tourism and promote rapprochement between both countries.

Pouille is keen to show France the rich cultural heritage, tradition and picturesque natural landscapes of the Kingdom. He hopes that “the French can also discover the treasures and beauties of Saudi Arabia.”
And, likewise, he wants Saudis to experience French tourism and hospitality.
Pouille believes that Saudi Arabia has three distinct characteristics: Hospitality, 70 percent of the population being younger than 35, and its status as an ambitious country. “It is very stimulating for an ambassador to be in a country that is young, dynamic and has ambition,” he told Arab News en Francais.
The French envoy shed light on AlUla becoming a phenomenal tourist destination and the Saudi-French partnership signed in 2018 for the sustainable tourism development of the region.
“A few days ago, we celebrated the first three years of the implementation of this partnership, and above all we have drawn, with Saudi Minister of Culture Prince Badr, the French minister of foreign affairs, the French minister of culture and Saudi Investment Minister Khaled Al-Faleh, very promising prospects for this partnership in the coming years,” he said, adding: “I have no doubt that AlUla will become a global tourist destination.”
Pouille said that archaeological cooperation between the two countries goes back 20 years, when in 2002, a mission by Laila Nehme explored the Nabataean civilization in AlUla. Since then, and after many successful endeavors, Pouille said: “We currently have five missions unearthing in the AlUla region — the secrets of the pre-Nabataean kingdoms of Dadam and Lihyan, the Khaybar region, the old city of AlUla and its oasis.”
The tourism development of AlUla aims to attract 2 million visitors per year by 2030.
Beyond archaeological discoveries, a further strategy is to develop sustainable agriculture and urbanism, and renewable energies, thus creating a complete ecosystem.
Pouille revealed that several interested French companies have signed contracts with the Royal Commission for AlUla.
He also lauded an agreement signed last year with the Cordon Bleu Institute to open a Riyadh institute, and praised the establishment of the Ferrandi School — one of the world’s greatest gastronomic schools — in AlUla.
In addition to AlUla, similar development in other regions like Taif and Asir will also draw tourists in the near future.
“I discovered a country of great wealth. It has ancient cities and modern megacities. For all these reasons, I believe that Saudi Arabia has a very important touristic potential,” he said.
“Saudi Arabia also harbors mountains of a 3,000 meter altitude with vegetation and rain for a good part of the year, without forgetting the 1,400 kilometers of coasts along the Red Sea, full of corals and an extraordinary fauna. The Farasan Islands are fantastic and NEOM has an extraordinary ecological heritage.
“These destinations are the value that tourists will look for,” Pouille said.
“France, the world’s leading tourist country, needed decades to get there. Saudi Arabia, with its dynamism, will reach there in a few years,” he added.
The French ambassador said that Vision 2030 is a very broad agenda that concerns the economy, culture, heritage and digital transformation, and that France sees itself as a partner in this process.
The French Vision 2030 was launched a few months ago and shares many of the same ambitions of the Kingdom’s Vision 2030, which was launched by Crown Prince Mohammed bin Salman in 2016.
“It wants to respond to the same challenges, such as the energy transition that can lead to preserving the environment and biodiversity, and the digital transition that must be able to be accompanied by economic growth and not massive unemployment,” he said.
According to Pouille, France can play a role in the development of new projects under Saudi Vision 2030.
French President Emmanuel Macron, during his visit to Jeddah in December, where he met with the crown prince, said that he wanted to establish a global partnership with the Kingdom, but one that was not only limited to the political, military and economic fields.
“The president’s visit has opened up great prospects through agreements signed in the fields of tourism, culture, digital and space,” he said, adding that the two countries will embark hand in hand toward 2030.
For mutual beneficial interests, a Franco-Saudi business forum was also held parallel to the visit.
Cultural rapprochement is a theme very dear to the heart of the ambassador, who tries to be a “cultural transmitter,” as he considers diplomacy beyond governments and economic interests, and believes in creating bridges between peoples.
After the world came to a halt due to the COVID-19 pandemic, Pouille hopes that in 2022, things will be promising as many Saudis have found their way back to France, and vice versa.  “The month of the Francophonie (marked in March around the world) is a very important month for our cultural activities in the Kingdom,” said Pouille.
“It is true that Saudi Arabia is not a French-speaking country, but it has 200,000 French-speaking residents. We are working with our partners to build, in March, a program of cultural, educational and musical events. Conferences and exhibitions will be organized to celebrate, not only in the French language, but also diversity and multiculturalism through the preservation of languages and cultural identities,” he said.
He added: “I remain hopeful that the French language will be reintroduced in Saudi public schools as it was in the 70s and 80s, because French is a global language: The second most learned language on the planet and the third language of business. We hope to establish more branches and more language centers to generalize the learning of the French language in the Kingdom.”
At the end of the interview, Pouille showed three calligraphy works by Saudi artists in his garden at La Residence de France in Riyadh.


Hazaa plant flourishes in Saudi Arabia’s northern deserts

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Hazaa plant flourishes in Saudi Arabia’s northern deserts

  • Due to its ability to handle high levels of drought and salinity, Hazaa has proved its ability to survive in difficult climatic conditions
  • Plant is known for its captivating aroma, and reaches a height of approximately 35 centimeters

RIYADH: Despite the harsh desert climate in Saudi Arabia’s Northern Borders province, native plants have found a way not only to survive but to thrive.

Among the local flora is the Hazaa plant, known scientifically as Ducrosia anethifolia.

The plant is native to the Arabian Peninsula, the Levant, Iran, Afghanistan and Pakistan, and is part of the Apiaceae family of plants, which includes crops and medicinal plants, according to the Saudi Press Agency.

Due to its ability to handle high levels of drought and salinity, Hazaa has proved its ability to survive in difficult climatic conditions.

The plant is known for its captivating aroma, and reaches a height of approximately 35 centimeters.

In addition, its unique appearance comes from its long, oval-shaped gray-green leaves that have sharp points, making the plant easily recognizable among other plants in the wild.

Along with its pleasant smell, the plant produces small, light yellow, umbrella-like flowers during the flowering season, with 12 to 18 flowers on each stem.

The Northern Borders region is also home to other plant species, including Reseda alba, Salsola tetrandra shrubs and lavender.


Kingdom adds 5,969 architectural heritage sites to national register

Updated 43 min 40 sec ago
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Kingdom adds 5,969 architectural heritage sites to national register

  • Total is now 34,171, reflecting the cultural richness, diversity of all regions
  • Sites are added to digital maps for easier management, protection and preservation

RIYADH: The Heritage Commission has registered 5,969 new architectural heritage sites in the National Register of Architectural Heritage, bringing the total to 34,171.

These sites reflect the richness and diversity of architectural heritage across the Kingdom’s regions, according to the Saudi Press Agency.

The newly registered sites are: 3,893 in Asir, 761 in Qassim, 499 in Baha, 483 in Makkah, 258 in Riyadh, 60 in Hail, eight in Jazan, four in Jouf, and three in the Eastern Province.

The commission said its registration efforts are ongoing and cover all regions. The process is based on heritage regulations and follows a board decision authorizing the commission’s CEO to register sites.

The initiative aims to protect heritage sites from encroachment or neglect and ensure their preservation for future generations, the SPA reported.

Registering new sites is part of a broader effort to identify, document and manage cultural sites. The sites are added to digital maps for easier management, protection and preservation. A comprehensive database is being built, including documentation and photographic archives.

The commission encouraged citizens and enthusiasts to report urban heritage sites through its reporting platform, X account, or regional branches. It also praised public awareness and participation in preserving national heritage.

Last week, the commission also announced the addition of 744 new archeological sites to the National Antiquities Register, raising the total to 10,061.

The new archeological sites are distributed as follows: Riyadh (253), Madinah (167), Najran (86), Tabuk (72), Asir (64), Qassim (30), Jazan (23), Eastern Province (13), Hail (13), Makkah (11), Jouf (10). and Northern Borders (2).


Saudi royal reserve tightens entry, picnic rules

Updated 23 June 2025
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Saudi royal reserve tightens entry, picnic rules

  • Updates aim to protect the environment, vegetation, and wildlife while encouraging ecotourism through public excursions and outdoor activities
  • Visitors can access the reserve daily from 6 a.m. to 6 p.m. with prior authorization via the authority’s website

RIYADH: The King Abdulaziz Royal Reserve Development Authority has updated entry and picnic regulations for the Al-Suman and Al-Dahna areas within the location. 

The updates aim to protect the environment, vegetation, and wildlife while encouraging ecotourism through public excursions and outdoor activities.

Visitors can access the reserve daily from 6 a.m. to 6 p.m. with prior authorization via the authority’s website, the Saudi Press Agency reported recently. 

Permit requests must be submitted at least two days in advance and include visitor details, companion information, vehicle type, and a commitment to follow environmental rules. 

Registered residents of administrative centers within the reserve are exempt from this requirement, the SPA added. 

The authority stressed the importance of complying with regulations, including bans on hunting, wood gathering, open fires, driving over vegetation, littering, noise, visual pollution, and any other harmful activities. 

These measures aim to limit environmental damage, especially in ecologically rich areas showing notable recovery in recent years. 

The update aligns with the Kingdom’s Vision 2030 goals for royal reserves and the Saudi Green Initiative, which seeks to protect recent environmental gains and promote wildlife and plant growth in thriving basins and meadows.


How Saudi child life specialists are supporting young patients

Updated 23 June 2025
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How Saudi child life specialists are supporting young patients

  • Emerging field focuses on welfare of children undergoing medical treatment
  • Specialists aim to reduce anxiety by using play, educating patients

RIYADH: When a 9-year-old boy recovering from a kidney transplant refused to turn on the lights or speak to anyone, a child life specialist entered his room and comforted him by playing in the dark. Weeks later, she watched him take his first steps to recovery, both physically and emotionally.

Raghad Al-Salamah, among the first Saudis to work in the child life field, said the genre plays an important role in preparing children and families for the experience of hospitalization.

She told Arab News: “The main focus of child life is helping families and children cope with their hospitalization and cope with their negative experiences.”

Child life specialists provide support tailored to the child’s age and emotional needs, aiming to reduce anxiety through preparation and play-based methods.

Their work includes explaining medical procedures in ways children can understand while creating a more supportive environment in clinical settings.

Al-Salamah said that, over time, the effect of child life services becomes visible in how children approach their treatment.

She said: “I see the impact during hospitalization: I see that in their eyes, I see how they are, how excited they are I’m here, and how they are coping with their illness … And how they are taking their medication, going through their procedure.

“Sometimes they are doing some procedure with no sedation. So, I really see the impact in the eyes of children and their families.”

Al-Salamah added that some families and healthcare providers still confused the role of child life specialists with other professions in the hospital.

She added: “Some of the families, and healthcare providers, don’t understand what child life is and what it’s doing, so they always mix us up with a play therapist or with a social worker or even with a psychologist.”

Child life specialist Raghad Al-Salamah from Abdulrahman’s Oasis speaks with Arab News. (Screengrab)

She explained how specialists work to educate children about the treatment they will receive, helping them cope with any difficulties. 

A study titled “Reducing Anesthesia and Healthcare Cost Through Utilization of Child Life Specialists in Pediatric Radiation Oncology” found that the presence of certified child life specialists reduced the need for anesthesia by 16 percent among children undergoing radiotherapy.

Another study, “Benefits of a Family-Centered Approach to Pediatric Induction of Anesthesia,” found that when a family-centered model including child life specialists was used, the need for sedation before procedures dropped from 41 percent to 13 percent.

Al-Salamah said she was drawn to the field to prioritize children’s experience in healthcare, adding: “I always was concerned, and had questions regarding the child who had the diagnosis and would live his life with the diagnosis.

“I was always focusing on educating the children and preparing them for their diagnosis and what they would be going through while they were here in the hospital.”

Expanding the role of child life specialists, Al-Salamah said, could strengthen the overall hospital experience for patients and healthcare teams.

“Most hospitals need to begin integrating child life specialists into their programs,” she said. “It has an impact not only on the children, but also on their families and the healthcare teams. It helps everyone in the hospital.”

While child life remains relatively new in Saudi Arabia, the field is gradually being integrated into pediatric care.

Fadi Munshi, executive director of Abdulrahman’s Oasis, the child life foundation in the Kingdom, said that at the early stages of implementation, many people, including healthcare staff, were unfamiliar with its role.

Munshi told Arab News: “We had to raise awareness and explain how emotional and psychological safety support can make a big difference in a child’s healing.”

Munshi said the response from institutions had been encouraging, and added: “Today, two main hospitals have child life teams, and staff often say they cannot imagine going back. Doctors, nurses and families all notice how children are more relaxed and cooperative during procedures.

“Their experience during the hospital stay is more positive, which eventually helps everyone in the healthcare system.”

He said some hospitals had already made significant progress in implementing these services, while others were continuing to build awareness and training capacity.

“We hope that every hospital in the future (can have these services) and this is one of our main goals: that every single child in Saudi Arabia in every hospital can have this care in the future,” Munshi said.

He added that many families had reported improvements in how their children handled their treatment, and said: “Families often tell us their child is less afraid, more comfortable. They ask specifically for the child life team to be present during some stressful painful procedures.”

Fahd Al-Thunayan, the chairman of Abdulrahman’s Oasis, said child life services played a vital role in improving hospital environments for young patients.

He told Arab News: “Everyone knows the fear and anxiety that comes with entering a hospital — how much more (is it) for a child who doesn’t understand many things?”

Child life specialists help create a more humane treatment environment, he said, using various methods to ease pain and provide emotional support.

He added: “The result is a child who is more comfortable, cooperative and less stressed, which reflects positively on faster recovery and better quality of life in the hospital.”

Al-Thunayan said the foundation continues to support efforts aimed at expanding access to the services across the Kingdom, and added: “We aspire for every hospitalized child to have access to child life specialists who support them psychologically and socially, just as they are treated physically.”


Najran’s Al-Manjam Village showcases centuries of mudbrick heritage

Updated 23 June 2025
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Najran’s Al-Manjam Village showcases centuries of mudbrick heritage

  • 7 tall buildings for meetings, storage, horses
  • Site has stood for over 300 years, says official

Riyadh: Located on the northern bank of Wadi Najran, the historic village of Al-Manjam showcases distinct mud architecture and is a key cultural landmark in the region.

The village features seven towering mudbrick palaces, each from four to seven stories high. These buildings include a mosque, horse stables, majlises (meeting rooms), grain storage areas, and upper balconies.

The site is enclosed by a thick mud wall with three main gates, preserving its historical significance, according to a recent Saudi Press Agency report. 

Rashid Al-Manjam, the village’s supervisor, said the site has stood for over 300 years and has undergone restoration over the past two decades, transforming it into a heritage destination for history enthusiasts and tourists.

Each building reflects distinct architectural styles and functions. The Al-Mashoulq structure has sloping angles and a low roof, while the Al-Murabba and Al-Qasaba buildings are circular that narrow at the top, often constructed on corners for defense.

The Al-Muqaddam, a three-story building with an inner courtyard, serves as both a majlis and storage area.

Constructed from local materials including mud, palm fronds, tamarisk and sidr wood, these buildings illustrate a sustainable relationship with the environment. 

Al-Manjam said that ongoing preservation efforts align with Saudi Vision 2030. 

The aim is to revive national heritage, empower local communities, and transform heritage villages into tourist destinations, thereby strengthening cultural identity and contributing to the national economy, he said.