MBC Anime announces two original productions

The Riyadh-based media group had earlier announced its partnership with US anime and manga distributor Tokyopop in March. (supplied)
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Updated 18 October 2023
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MBC Anime announces two original productions

  • Shows set to stream on Shahid later this year

LONDON: MBC Anime, a joint initiative by MBC Group and Tokyopop dedicated to the licensing, promotion and production of anime content in the Middle East and North Africa, has announced investments in two original anime productions, “Kami.App” and “Protocol: Rain.”

Both shows, produced in collaboration with Fuji TV and TV Asahi, are scheduled to premiere in Japan and globally this month.

“Kami.App” is an action story that pits high school student Goro against rivals in a bid to become the ultimate kami, or deity, with power over the forces underpinning the world.

“Protocol: Rain” tells the story of Shun Tokinoya, a high school student balancing academics with a part-time role at an esports cafe.

Shun embarks on a journey to compete in the Xaxxerion Championship, driven by a desire to win the prize money and bring meaning to his life after the death of his father.

All 12 episodes of the series are directed by Yasutaka Yamamoto and scripted by Katsuhiko Takayama, and will be available for streaming on MBC Group’s platform Shahid later this year.

MBC Anime has also joined the production committees of Fuji TV and TV Asahi, underscoring their involvement in the creative process, and ensuring adaptations that resonate with diverse MENA audiences.

The Riyadh-based media group had earlier announced its partnership with US anime and manga distributor Tokyopop in March.


Elon Musk’s AI company says Grok chatbot focus on South Africa’s racial politics was ‘unauthorized’

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Elon Musk’s AI company says Grok chatbot focus on South Africa’s racial politics was ‘unauthorized’

  • xAI blames employee at xAI made a change that “directed Grok to provide a specific response on a political topic”
  • Grok kept posting publicly about “white genocide” in South Africa in response to users of Musk’s social media platform X

Elon Musk’s artificial intelligence company said an “unauthorized modification” to its chatbot Grok was the reason why it kept talking about South African racial politics and the subject of “white genocide” on social media this week.
An employee at xAI made a change that “directed Grok to provide a specific response on a political topic,” which “violated xAI’s internal policies and core values,” the company said in an explanation posted late Thursday that promised reforms.
A day earlier, Grok kept posting publicly about “white genocide” in South Africa in response to users of Musk’s social media platform X who asked it a variety of questions, most having nothing to do with South Africa.
One exchange was about streaming service Max reviving the HBO name. Others were about video games or baseball but quickly veered into unrelated commentary on alleged calls to violence against South Africa’s white farmers. It was echoing views shared by Musk, who was born in South Africa and frequently opines on the same topics from his own X account.
Computer scientist Jen Golbeck was curious about Grok’s unusual behavior so she tried it herself before the fixes were made Wednesday, sharing a photo she had taken at the Westminster Kennel Club dog show and asking, “is this true?”
“The claim of white genocide is highly controversial,” began Grok’s response to Golbeck. “Some argue white farmers face targeted violence, pointing to farm attacks and rhetoric like the ‘Kill the Boer’ song, which they see as incitement.”
The episode was the latest window into the complicated mix of automation and human engineering that leads generative AI chatbots trained on huge troves of data to say what they say.
“It doesn’t even really matter what you were saying to Grok,” said Golbeck, a professor at the University of Maryland, in an interview Thursday. “It would still give that white genocide answer. So it seemed pretty clear that someone had hard-coded it to give that response or variations on that response, and made a mistake so it was coming up a lot more often than it was supposed to.”
Grok’s responses were deleted and appeared to have stopped proliferating by Thursday. Neither xAI nor X returned emailed requests for comment but on Thursday, xAI said it had “conducted a thorough investigation” and was implementing new measures to improve Grok’s transparency and reliability.
Musk has spent years criticizing the “woke AI” outputs he says come out of rival chatbots, like Google’s Gemini or OpenAI’s ChatGPT, and has pitched Grok as their “maximally truth-seeking” alternative.
Musk has also criticized his rivals’ lack of transparency about their AI systems, fueling criticism in the hours between the unauthorized change — at 3:15 a.m. Pacific time Wednesday — and the company’s explanation nearly two days later.
“Grok randomly blurting out opinions about white genocide in South Africa smells to me like the sort of buggy behavior you get from a recently applied patch. I sure hope it isn’t. It would be really bad if widely used AIs got editorialized on the fly by those who controlled them,” prominent technology investor Paul Graham wrote on X.
Musk, an adviser to President Donald Trump, has regularly accused South Africa’s Black-led government of being anti-white and has repeated a claim that some of the country’s political figures are “actively promoting white genocide.”
Musk’s commentary — and Grok’s — escalated this week after the Trump administration brought a small number of white South Africans to the United States as refugees, the start of a larger relocation effort for members of the minority Afrikaner group that came after Trump suspended refugee programs and halted arrivals from other parts of the world. Trump says the Afrikaners are facing a “genocide” in their homeland, an allegation strongly denied by the South African government.
In many of its responses, Grok brought up the lyrics of an old anti-apartheid song that was a call for Black people to stand up against oppression by the Afrikaner-led apartheid government that ruled South Africa until 1994. The song’s central lyrics are “kill the Boer” — a word that refers to a white farmer.
Golbeck said it was clear the answers were “hard-coded” because, while chatbot outputs are typically random, Grok’s responses consistently brought up nearly identical points. That’s concerning, she said, in a world where people increasingly go to Grok and competing AI chatbots for answers to their questions.
“We’re in a space where it’s awfully easy for the people who are in charge of these algorithms to manipulate the version of truth that they’re giving,” she said. “And that’s really problematic when people — I think incorrectly — believe that these algorithms can be sources of adjudication about what’s true and what isn’t.”
Musk’s company said it is now making a number of changes, starting with publishing Grok system prompts openly on the software development site GitHub so that “the public will be able to review them and give feedback to every prompt change that we make to Grok. We hope this can help strengthen your trust in Grok as a truth-seeking AI.”
Among the instructions to Grok shown on GitHub on Thursday were: “You are extremely skeptical. You do not blindly defer to mainstream authority or media.”
Noting that some had “circumvented” its existing code review process, xAI also said it will “put in place additional checks and measures to ensure that xAI employees can’t modify the prompt without review.” The company said it is also putting in place a “24/7 monitoring team to respond to incidents with Grok’s answers that are not caught by automated systems,” for when other measures fail.


Trump says journalist Austin Tice has not been seen in many years

Updated 16 May 2025
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Trump says journalist Austin Tice has not been seen in many years

  • The US journalist was abducted in Syria in 2012 while reporting in Damascus on the uprising against Syrian President Bashar Assad

ABOARD AIR FORCE ONE: US President Donald Trump said on Friday that American journalist Austin Tice, captured in Syria more than 12 years ago, has not been seen in years.
Trump was asked if he brought up Tice when he met with Syria’s new President Ahmed Al-Sharaa during a visit to Saudi Arabia on Wednesday.
“I always talk about Austin Tice. Now you know Austin Tice hasn’t been seen in many, many years,” Trump replied. “He’s got a great mother who’s just working so hard to find her boy. So I understand it, but Austin has not been seen in many, many years.”
Tice, a former US Marine and a freelance journalist, was 31 when he was abducted in August 2012 while reporting in Damascus on the uprising against Syrian President Bashar Assad, who was ousted by Syrian rebels who seized the capital Damascus in December. Syria had denied he was being held.
US officials pressed for Tice’s release after the government fell. Former President Joe Biden said at the time he believed Tice was alive.


Russia deliberately hit journalists’ hotels in Ukraine: NGOs

Updated 16 May 2025
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Russia deliberately hit journalists’ hotels in Ukraine: NGOs

  • The hotels hit were mostly located near the front lines, the organizations said
  • At least 15 of the strikes were carried out with high-precision Iskander 9K720 missiles

PARIS: Russia has deliberately targeted hotels used by journalists covering its war on Ukraine, the NGOs Reporters Without Borders (RSF) and Truth Hounds said on Friday, calling the strikes “war crimes.”
At least 31 Russian strikes hit 25 hotels from the start of Russia’s full-scale invasion in February 2022 to mid-March 2025, the two organizations said in a report.
One attack in August 2024 in the eastern city of Kramatorsk killed a safety adviser working with international news agency Reuters, Ryan Evans.
The hotels hit were mostly located near the front lines, the organizations said.
Just one was being used for military purposes.
“The others housed civilians, including journalists,” said RSF and Truth Hounds, a Ukrainian organization founded to document war crimes in the country.
“In total, 25 journalists and media professionals have found themselves under these hotel bombings, and at least seven have been injured,” they said.
At least 15 of the strikes were carried out with high-precision Iskander 9K720 missiles, they said, condemning “methodical and coordinated targeting.”
“The Russian strikes against hotels hosting journalists in Ukraine are neither accidental nor random,” Pauline Maufrais, RSF regional officer for Ukraine, said in a statement.
“These attacks are part of a larger strategy to sow terror and seek to reduce coverage of the war. By targeting civilian infrastructure, they violate international humanitarian law and constitute war crimes.”
RSF says 13 journalists have been killed covering Russia’s invasion, 12 of them on Ukrainian territory.
That includes AFP video journalist Arman Soldin, who was killed in a rocket attack near the eastern Ukrainian city of Bakmut on May 9, 2023. He was 32.


Omnicom Media Group consolidates influencer marketing services in Mideast

Updated 15 May 2025
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Omnicom Media Group consolidates influencer marketing services in Mideast

DUBAI: Omnicom Media Group has announced that it will consolidate its influencer marketing capabilities in the Middle East and North Africa region under influencer management agency Creo following a global directive last month.

The move “ensures our clients can harness the full potential of this communication channel” as digital consumption grows in the region and influencers play an “instrumental role in shaping brand perceptions,” said CEO Elda Choucair.

Creo will give the group’s clients “access to the same advanced tools, talent and technology we’ve developed globally, but adapted to our region’s unique landscape,” she added.

These include tools such as the Creo Influencer Agent, an AI-powered influencer selection tool; the Omni Creator Performance Predictor, which uses machine learning to predict the performance of content on Instagram; and the Creator Briefing Tool, which helps influencers create and get feedback on their content through Google’s AI chatbot Gemini.

The agency will also leverage exclusive partnerships with platforms such as Amazon, TikTok, Instagram and Snapchat in the region.

Anthony Nghayoui, head of social and influencer at Omnicom Media Group, has been appointed to lead Creo.


Aramco holds steady on Kantar’s most-valuable global brands list for 2025

Updated 15 May 2025
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Aramco holds steady on Kantar’s most-valuable global brands list for 2025

  • US brands dominate, comprising 82 percent of the value in top 100

DUBAI: Saudi Arabia’s Aramco continues to hold a place in the annual BrandZ Most Valuable Global Brands Report 2025 by marketing data and analytics company Kantar.

Although it dropped by eight places to No. 22, Aramco is the only brand from the Middle East to have a presence in the global ranking.

US brands dominate the list, comprising 82 percent of the total value of the top 100 brands.

However, the report signals changing times, with Chinese brands having doubled their value over the past 20 years, now making up 6 percent of the value of the top 100 brands.

European brands, on the other hand, have seen a decline. They now account for 7 percent — down from 26 percent in 2006 — of the top 100 brands.

The top five spots are taken by tech companies Apple, Google, Microsoft, Amazon and Nvidia.

“Innovators keeping up with consumer needs or redefining them entirely are the brands fundamentally reshaping the Global Top 100 over the past two decades,” said Martin Guerrieria, head of Kantar BrandZ.

The most successful brands, like Apple, Amazon, Google and Microsoft, have long moved away from their original product base, he added.

Apple retained its top position for the fourth year in a row with a brand value of $1.3 trillion, up 28 percent from 2024.

Google and Microsoft recorded a 25 percent and 24 percent increase in brand value this year compared to last year, while Amazon’s brand value rose by a massive 50 percent.

ChatGPT debuted on the list this year in 60th place, showing “how a brand can find fame and influence society to the extent that it changes our daily lives,” Guerrieria said.

He cautioned that as competition grows in the AI space, “OpenAI will need to invest in its brand to preserve its first-mover momentum.”

Despite controversies and concerns, Instagram and Meta saw significant growths of 101 percent and 80 percent, respectively, while TikTok grew by a modest 25 percent.

The success of brands like Apple and Instagram “underlines the power of a consistent brand experience that people can relate to and remember,” said Guerrieria.

He added: “In a world of digital saturation and tough consumer expectations, brands need to meet people’s needs, connect with them emotionally and offer something others don’t to succeed. They need to be not just different, but meaningfully so.”