RIYADH: The influence Saudi women increasingly are having on global culture, policies, investment and innovation was in the spotlight on Wednesday during the second and final day of the Fortune Most Powerful Women International Summit in Riyadh.

In an exclusive interview with Arab News, Princess Noura bint Faisal reflected on her own unexpected path to cultural leadership, the strategic value of soft power, and the expanding economic role of the creative sector in the Kingdom.

“I never thought I would be in the creative world,” she said. “But when I moved back to Saudi after Vision 2030 launched, I saw an opportunity to build something meaningful.”

Her journey since then has included the launch of Saudi Fashion Week in 2018 and helping to establish the Fashion Commission at the Ministry of Culture.

“We created infrastructure that didn’t exist: new jobs, policies and real career paths for people with creative talent,” Princess Noura said.

Princess Noura emphasized the important need to integrate culture across all industries, from retail and the food and beverage sector to sports and corporate strategy: “Culture isn’t a fixed definition. It’s how you express your identity and it can absolutely be monetized if it’s supported by the right business model.”

The concluding day of the summit featured a strong focus on entrepreneurship, economic diversification and sectoral transformation.

Noor Sweid, founder and managing partner of Global Ventures, offered insights into her company’s regional approach to tech investment. Rather than sticking to fixed sectors, she said it backs sectors that have long been “underbuilt,” including financial technology in 2018, healthcare in 2020 and, more recently, manufacturing.

One standout example of this approach, she said, is a company that digitizes spare-part inventories for oil and gas businesses using 3D printing, thereby resolving supply-chain gaps and sustainability challenges in real time.

Her comments were complemented by insights from Aidan Madigan-Curtis, general partner at Eclipse Ventures, who discussed the ways in which geopolitical shocks and climate pressures are forcing venture capitalists to refocus on industrial technology.

“VCs like to say they’re long-term but they’re also deeply cyclical,” she noted, arguing that the future lies in reinventing the ways in which the world makes, moves and powers things, taking into account developments such as automation and advanced manufacturing.

Cultural transformation through sport was a major theme during a panel moderated by Lama Alhamawi of Arab News, titled “New Heights.” Adwa Al-Arifi, the Saudi assistant minister for sports affairs, said that since the launch of Vision 2030 in 2016, physical activity among Saudis has increased from just 13 percent to more than 50 percent.

The Kingdom’s National Sports Strategy focuses on mass participation, youth development and elite performance, three pillars that have already led to the achievement of some historic milestones in women’s sports, such as the qualification of taekwondo athlete Dunya Abutaleb for the 2024 Olympic Games in Paris.

Several women shared their personal journeys in sports. Zamzam Al-Hammadi, who competes in the mixed martial arts Professional Fighters League, credited her mother for inspiring her career. Boxing expert Rasha Al-Khamis told how early support from her father gave her the confidence to pursue combat sports.

Mashael Al-Obaidan said Saudi Arabia’s desert culture sparked her love of motorsports. Aalia Al-Rasheed, head of women’s football at the Saudi Arabian Football Federation, spoke about the explosive growth in grassroots programs for the sport and revealed that more than 70,000 girls now play in school leagues.

Other sessions explored the economic and creative value of the fashion industry. During one on-stage discussion, Princess Noura reflected on what she considered one of the most notable outcomes of recent reforms in the country, the formal recognition of creative professionals.

“Before Vision 2030, designers weren’t even able to register their own commercial licenses,” she said. “There was no such thing as a fashion business. Today, designers can register as fashion professionals, operate legally and access support structures that didn’t exist before.”

This shift is emblematic of Saudi Arabia’s broader cultural transformation, in which creativity is no longer only a passion but also a viable and valued career path, she added.

The day’s sessions together highlighted the expanding leadership roles of Saudi women across diverse sectors and the determination of authorities in the Kingdom to turn strategic pillars such as culture, investment, sport and technology into economic engines.

RIYADH: As part of the cultural dialogue between the EU and Saudi Arabia, the embassy of the EU in the Kingdom organized a musical evening at the Saudi Music Hub in Riyadh.

Speaking at “The European Piano Recital,” the EU ambassador said: “Saudi Arabia is a close ally with whom we enjoy close relations. My only wish is that music will serve to build bridges and bring our artists and our peoples closer together.”

During the recital, Polist vituoso pianist Wojciech Waleczek took the audience on a journey through the 27 countries of the EU, performing classical works that highlight the continent’s cultural diversity.

The pianist is renowned internationally for his artistic excellence and his commitment to spreading classical music throughout the world. He is also professor of musical arts at the University of Silesia in Katowice.

Waleczek told Arab News: “These were works by composers from all the countries of the European Union. We asked composers from each EU country to write a piece, which we presented this evening.

“I think this is a very important event, because we can exchange our cultures. For example, in Europe we can listen to music from other continents. Just as in Europe, we can listen to music from other continents. So we can bring European culture to other countries. That’s why I do it. I’ve discovered Polish culture and now I’d like to share it with Saudi audiences.”

Waleczek has a very active international career. He performs solo recitals, chamber music and as a soloist with orchestras in more than 40 countries, notably in Europe, the Middle East, America and Asia, and collaborates with many prestigious orchestras.

He closed his recital with a performance of Schiller’s poem “Ode to Joy,” which expresses an idealistic vision of human brotherhood, a vision shared by Beethoven. In 1972, the Council of Europe adopted the theme of Beethoven’s “Ode to Joy” as its anthem, and in 1985 the leaders of the EU adopted it as their official anthem.

Waleczek said: “I played the ‘Ode to Joy,’ which is the anthem of the European Union, and this piece is very special. I think that, in today’s world, we must always remember that we are the guardians of peace.”

A specialist in the repertoire of Franz Liszt, his recordings include “Grandes etudes de Paganini” (2017), “Harmonies poetiques et religieuses” in 2019, and “Weihnachtsbaum” in 2024. He also performs works by Franz Schubert, such as “Rarities and Short Piano Works” in 2021.

Alongside his artistic career, he teaches at the Institute of Musical Arts at the University of Silesia. He is also vice president of the SIGNUM association, which promotes classical music in Poland and abroad.

The recital concert is part of efforts to strengthen cultural links between Europe and Saudi Arabia and accompanies the Kingdom’s artistic and cultural transformation under Vision 2030.