Big in Japan: Warriors-Wizards games to woo NBA fans, sponsors

Washington Wizards players including Rui Hachimura, center, work out in Tokyo, Thursday, ahead of the NBA preseason games in Japan. (AP)
Short Url
Updated 30 September 2022
Follow

Big in Japan: Warriors-Wizards games to woo NBA fans, sponsors

  • The financial rewards are as clear as the patch of Japanese online retailer Rakuten on the jerseys that Curry and the Warriors will wear
  • Ogura thinks the investments being made by Japanese companies for these games is worth it given the NBA’s strong appeal to the younger generation

TOKYO: Before Stephen Curry makes a single 3-pointer, before Rui Hachimura gets his first ovation from Japanese fans who came to cheer one of their own, the NBA Japan Games are already a huge win in one regard.

The money.

Big money is riding on — and getting spent on — the NBA’s most recent foray into Japan, which has the reigning champion Golden State Warriors and Washington Wizards set to play a pair of preseason games there on Friday and Sunday. Every seat inside Saitama Super Arena has been sold, and the league has more marketing partners for games in Japan than ever before.

The financial rewards are as clear as the patch of Japanese online retailer Rakuten on the jerseys that Curry and the Warriors will wear.

“These are the Japanese people who grew up on Michael Jordan,” said Junya Ogura, senior manager at Japanese automaker Nissan’s brand and media strategy department. “We are banking on a return that will come in the future.”

Nissan Motor Co., which sponsors Japanese professional baseball and soccer, had a high-profile deal with tennis superstar Naomi Osaka which recently ended. It is sponsoring NBA games for the first time.

Ogura thinks the investments being made by Japanese companies for these games is worth it given the NBA’s strong appeal to the younger generation, a trend that’s backed up by marketing studies. Nissan is sharing the role of presenting partner for the games with Rakuten, which has had a lucrative relationship with the Warriors — at least $20 million a year, largely to have its patch on Golden State’s jerseys — since 2017.

Rakuten also has a sponsorship deal with Curry, part of his massive off-court empire. Rakuten also sponsors Japanese baseball and soccer and holds the Japan Open tennis championships, plus live-streams NBA games. And that was one of the primary reasons why the NBA returned to Japan for a pair of preseason games between Houston and Toronto in 2019, ending what was a 16-year drought between games in that country.

“Excited to be here,” Curry said.

The tickets cost up to 420,000 yen ($2,900) each for courtside “VIP” seats. Both Friday and Sunday games are sold out at the Saitama Super Arena, where the US won the gold medal at the pandemic-delayed Tokyo Olympics in 2021. The massive arena was largely empty for those games, tickets unable to be sold because of the virus.

Now, every seat has been grabbed. Plus, the NBA has drawn 15 marketing partners to support the preseason games in Japan, including American Express, Hennessy, NEC and Nike, and now has 19 marketing and promotional partners in Japan.

“Obviously it’s about the money,” said Bob Dorfman, a San Francisco-based sports analyst at Pinnacle Advertising.

“Building the fan base in Asia, and everywhere else in the world, results in more sponsorship dollars, increased media rights and greater merchandise sales.”

The NBA may have more global appeal than other US sports, being easier to understand than football, for instance, according to Dorfman, who has worked in Japan.

“Every team has foreign-born players on their rosters, and the league’s top stars are cultural icons, trendsetters, and social media giants. The game is cool,” he said.

That translates not only into sponsorship money but also youngsters spending on sneakers and other fashion items and merchandising.

Between 1990 and 2003, the NBA staged 12 regular-season games in Japan. The courtship between the NBA and the Japanese fan — not to mention Japanese companies and NBA fans globally — is now fully underway again.

A giant 3D display at a Tokyo street-crossing depicts Curry and other NBA stars as “manga,” or Japanese comic, characters. The NBA’s Japanese-language social media accounts have amassed more than 1.6 million followers.

While the players are in town, they will be taking part in various fan events. Besides Hachimura, the NBA now has another Japanese player, Yuta Watanabe, who is with the Brooklyn Nets.

The NBA is also excited about the potential for women’s basketball. Japanese women were the silver medalists in the last Olympics. Rui Machida, an Olympian, signed earlier this year with the WNBA’s Washington Mystics.

“Our fan base is growing,” said NBA Asia managing director Ramez Sheikh. “There is real momentum around basketball in Japan, and it’s a real important market for the NBA.”

Wizards officials acknowledged they were surprised by the big reaction signing Hachimura drew from Japan. They suddenly saw more Japanese in the stands, tour buses started coming, and Japanese media showed up in big numbers.

“It was all about Rui,” said Hunter Lochman, chief marketing officer at Monumental Sports & Entertainment, which owns the Wizards. “It’s fast-paced. It’s high scoring. It’s a great sport and it’s a global sport.”

Besides Japan, a pair of preseason games are scheduled for Abu Dhabi this season, with the Atlanta Hawks and Milwaukee Bucks going there early next month. Regular-season games will be played in Mexico City in December and Paris in January.

Kyle Kuzma, a Wizards forward, said he was excited about being in Japan for the first time.

He already had sushi, planned to go shopping and was approached by a fan on the street, who gave him chopsticks with his name and the name of his girlfriend etched onto them.

“This is a big moment,” Kuzma said. “It’s a big stage.”


Sporting Lisbon win Portuguese league after Benfica stumble

Updated 4 sec ago
Follow

Sporting Lisbon win Portuguese league after Benfica stumble

  • Last season’s victors stumbled 2-0 at Famalicao to complete Sporting’s triumph after Ruben Amorim’s triumphant side thrashed Portimonense 3-0 on Saturday
  • Sporting will face Porto in the Portuguese Cup final on May 26, aiming to secure a double

LISBON: Sporting Lisbon were crowned champions of Portugal for only the second time in 21 years on Sunday after second-placed Benfica lost.

Last season’s victors stumbled 2-0 at Famalicao to complete Sporting’s triumph after Ruben Amorim’s triumphant side thrashed Portimonense 3-0 on Saturday.

Sporting, the division’s top scorers by far with 92 goals in 32 matches, are eight points clear of Benfica with just two games remaining.

Amorim’s side have lost just two times this season on the way to securing the club’s 20th league title, trailing Porto on 30 and record winners Benfica on 38.

Swedish forward Viktor Gyokeres’ goals have powered Sporting’s title success and he netted his 27th of the campaign on Saturday to wrap up their victory.

The striker signed from Coventry City last summer for a club record fee of 20 million euros ($21.5 million) plus add-ons.

It is the second league trophy brought to the club by former Benfica player Amorim, who led Sporting to glory in the 2020/21 season.

Sporting will face Porto in the Portuguese Cup final on May 26, aiming to secure a double.


’Almost dead’ Rublev battles illness to claim Madrid Open title

Updated 18 min 41 sec ago
Follow

’Almost dead’ Rublev battles illness to claim Madrid Open title

  • The Russian world No. 8 said he was “almost dead every day” and could barely sleep this week after securing a career second Masters 1000 victory
  • Rublev, who takes the Madrid crown from double champion Carlos Alcaraz whom he beat in the quarterfinals, said he had played despite feeling ill at times this week and hailed his doctors for helping him through

MADRID: Andrey Rublev won the Madrid Open with a hard-fought 4-6, 7-5, 7-5 victory over Felix Auger-Aliassime on Sunday to secure his second title of the year, despite battling with illness.

The Russian world No. 8 said he was “almost dead every day” and could barely sleep this week after securing a career second Masters 1000 victory.

Rublev had lost four consecutive matches before arriving in the Spanish capital but came from a set down to beat his Canadian opponent.

The 26-year-old triumphed at the Hong Kong Open in January but struggled since before turning around his form in Madrid, dropping just one set on the way to what proved a tense final.

“I think it was an incredible match, Felix deserved (in) the same way as me to win today and we showed a great battle together, I think the most important thing was that the people enjoyed it,” said Rublev on court.

“Our sport is like this, we cannot have both winners.”

Rublev, who takes the Madrid crown from double champion Carlos Alcaraz whom he beat in the quarterfinals, said he had played despite feeling ill at times this week and hailed his doctors for helping him through.

“If you knew what I had been through in the past nine days you would not imagine that I would be able to win a title,” he added.

“I was almost dead every day, I was not sleeping at night — the last three, four days I didn’t sleep.”

Auger-Aliassime reached the final after his opponent Jiri Lehecka retired hurt in the semifinals and quarterfinal opponent Jannik Sinner withdrew with a hip injury, with the ATP draw at the clay-court tournament struck by misfortune.

However, the 23-year-old Canadian, ranked 35th in the world, gave everything he had in his first Masters 1000 final appearance.

Auger-Aliassime started superbly by breaking to love in the first game and then again in the fifth game for a 4-1 lead.

Rublev recovered a break when Auger-Aliassime went long, and consolidated for a 4-3 deficit.

The Russian saved a set point to hold for 5-4 down but Auger-Aliassime clinched it at the second opportunity with a forehand down the line.

In the second set the Canadian held for 3-3 with a brilliant drop shot after Rublev spurned a break point.

They stayed on serve until the 12th game when Rublev brought up two set points, converting the second to take it to a deciding third set.

Rublev raced through his service games and put heavy pressure on his opponent’s serve, forcing a break point in the second game and two more in the fourth, none of which he could take.

Auger-Aliassime produced huge serves to fight his way out of tough spots, racking up 14 aces in the match to Rublev’s seven.

However Rublev dropped just three points on his serve in the third set, while Auger-Aliassime trailed in all of his service games but always battled back, until the decisive 12th game.

Auger-Aliassime double-faulted to hand Rublev the title, with the Russian falling to the floor in delight.


Sri Lanka, Scotland qualify for women’s T20 World Cup

Updated 57 min 56 sec ago
Follow

Sri Lanka, Scotland qualify for women’s T20 World Cup

  • Winner of Sri Lanka, Scotland match to join Group A members Australia, India, New Zealand and Pakistan
  • Qualifying runners-up will play Bangladesh, England, South Africa and West Indies in T20 World Cup 2024 

Abu Dhabi: Sri Lanka survived a scare against the United Arab Emirates on Sunday to secure the last place at this year’s women’s T20 World Cup, after Scotland also booked a spot at the tournament.

In the second semifinal of the global qualifying event in Abu Dhabi, Sri Lanka posted 149-6 batting first, with Vishmi Gunaratne top-scoring with 45.

Sri Lanka, seventh in the world T20I rankings, were in trouble for much of the UAE’s chase, but the hosts fell away after the dismissal of captain Esha Oza for a 44-ball 66, finishing on 134-7 to lose by 15 runs.

Chamari Athapaththu’s side will head into the World Cup, to be held in Bangladesh in October, with hopes of getting out of the group stage for the first time after a historic T20 series win over former world champions England last year.

Earlier, 14th-ranked Scotland qualified for a maiden women’s World Cup by cruising to an eight-wicket win over Ireland.

Captain Kathryn Bryce took 4-8 from four overs as Ireland were restricted to just 110-9 batting first.

“It’s unbelievable, I feel like we’ve worked so hard for this for so long, and had our share of disappointments,” Sarah Bryce, who was at the crease with sister Kathryn when her team secured victory, told Cricket Scotland.

“To finally get over the line, it makes me well up every time I start thinking about it, we’re actually going to a World Cup.”

Bryce made a 29-ball 35 not out after Megan McColl’s fifty, as Scotland chased down their target with 3.4 overs to spare.

Scotland will meet Sri Lanka in Tuesday’s qualifying final, with the winners to join holders Australia, India, New Zealand and Pakistan in Group A at the main event which runs from October 3-20.

The qualifying runners-up will play Bangladesh, England, South Africa and the West Indies in Group B.


Klopp keeps the drama going to the end as Liverpool beat Spurs 4-2 in his penultimate Anfield match

Updated 06 May 2024
Follow

Klopp keeps the drama going to the end as Liverpool beat Spurs 4-2 in his penultimate Anfield match

  • A nervy finish didn’t stop the home fans from beckoning Klopp to produce his trademark post-match triple fist pump to the crowd after his penultimate home game in charge
  • A bad week for Aston Villa got worse after a surprise 1-0 loss at Brighton

LIVERPOOL, England: The smile is back on Jurgen Klopp’s face — even if his Liverpool players seem intent on testing his nerves right to the end.

The Premier League title may be all but beyond the Merseyside club, but that doesn’t mean the drama is over for Klopp, who will step down at the end of the season.

Last week he was arguing on the sideline with Mohamed Salah as Liverpool effectively dropped out of the title race. And while Salah opened the scoring in a 4-2 win against Tottenham at Anfield on Sunday, it was Harvey Elliott who appeared to bring the broadest smile to Klopp’s face with a wonderful long-range goal in what looked like being a cakewalk for Klopp’s team.

“What a goal,” the Liverpool manager said. “In the game you only see it flying in and I thought, ‘That was a good shot.’ The goal I saw afterwards, there was not a lot of space left or right. It went exactly where it should be be. Top goal.”

Elliott’s strike, after goals from Salah, Andy Robertson and Cody Gakpo, fired Liverpool into a 4-0 lead before the game had even reached the hour mark. What followed was the unlikeliest of fightbacks from Spurs that might have made this another frustrating day in what has ultimately been a disappointing finale for Klopp at the end of nearly nine trophy-filled years.

Goals from Richarlison and Son Heung-min made it a much closer contest than it had ever looked like being. And it needed two outstanding saves from Alisson, a goal-line clearance from Joe Gomez and a VAR call to prevent it from being closer still.

“It’s a little bit of a mirror of the season. Really, really, really, good until we were really rubbish and then, we were okay again,” Klopp said.

A nervy finish didn’t stop the home fans from beckoning Klopp to produce his trademark post-match triple fist pump to the crowd after his penultimate home game in charge, with Feyenoord coach Arne Slot set to take over next season.

Mathematically, at least, it is not over for third-place Liverpool, who sit five points adrift of leader Arsenal with two games remaining. But, in reality, a late-season slump has killed Klopp’s hopes of walking away with a second Premier League crown of his reign.

His team had been heavily rebuilt over the past two seasons and was not expected to contend at the top so soon. But this season at one point offered Liverpool the hope of a quadruple of trophies. Now they feel like it is ending on an underwhelming note.

Still, Klopp, who delivered the English League Cup in February, will walk away from a team that is on the up and leave his successor with plenty of young talent to work with.

The 21-year-old Elliott is a prime example and he showcased his ample potential with an assist and a goal as Liverpool threatened to run riot.

His perfectly placed curling cross provided Gakpo with the simple task of heading in Liverpool’s third and then he swept an unstoppable shot from around 20 yards (meters) into the top corner and beyond Tottenham goalkeeper Guglielmo Vicario.

“Harvey is exceptional. Still so young. So exceptional,” Klopp said. “In the midfield position, it was probably one of the top three performances from him today. The goal was exceptional. Everyone needs moments to gain more confidence. It was a good moment. That helps definitely.”

VILLA SLIPS

A bad week for Aston Villa got worse after a surprise 1-0 loss at Brighton.

Unai Emery’s team lost 4-2 at home to Olympiakos in the first leg of their Europa Conference League semifinal on Thursday. And on a day when it could have secured its place in next season’s Champions League, it suffered another setback when Joao Pedro headed home a rebound in the 87th after seeing his penalty saved by Robin Olsen.

Only Spurs’ loss at Anfield prevented it from being a bigger blow after the result at the Amex Stadium had given Ange Postecoglou’s team hope in its pursuit of Villa in fourth.

But Villa still missed out on the chance of making certain of a top-four finish.

CHELSEA ROUT WEST HAM

Chelsea’s troubled season could still end on something of a high after Mauricio Pochettino’s team boosted their chances of European soccer next season with a 5-0 rout of West Ham.

The win at Stamford Bridge moved Chelsea up to seventh in the standings and two points behind sixth-place Newcastle. Only the top six teams in the Premier League will be guaranteed a place in Europe next season.

“We need to keep this momentum and belief going,” Pochettino said.

While Chelsea’s exorbitant spending under US owners Todd Boehly and Clearlake Capital was supposed to put the 2021 Champions League winner back in contention for the biggest prizes, qualification for Europe would represent progress after finishing in the bottom half of the table last year and another season of struggle this term.

After a morale-boosting 2-0 win against Tottenham on Thursday, Chelsea followed it up by thrashing West Ham.

Nicolas Jackson scored twice in the second half after Chelsea had raced to a 3-0 lead by the break through goals from Cole Palmer, Conor Gallagher and Noni Madueke.


Saudi duo Alkhadrawi and Bu Shulyabi make history in Saudi Smash table tennis doubles event

Updated 05 May 2024
Follow

Saudi duo Alkhadrawi and Bu Shulyabi make history in Saudi Smash table tennis doubles event

  • They beat countrymen Turki Almutairi and Khalid Almutairi in the last 32 clash on day two

RIYADH: The Saudi pair of Ali Alkhadrawi and Abdulaziz Bu Shulyabi made history on Sunday by becoming the first athletes from the Kingdom to reach the last 16 of a World Table Tennis-sanctioned tournament.

They beat countrymen Turki Almutairi and Khalid Almutairi in the last 32 clash on day two of the Saudi Smash event at King Abdullah Sports City.

The win for Alkhadrawi came hot on the heels of his singles win on day one, the first by a Saudi athlete in a professional table tennis competition.

Reflecting on the win, Bu Shulyabi said: “There are no words to explain what the experience was like with not one, not two, but three other Saudi players – not to mention the fans who were cheering us on from start to finish.”

He continued: “It was beyond incredible. In sports and all walks of life, moments that special and spectacular don’t happen often, to be a part of this chapter in history not just for table tennis in Saudi Arabia, but for sports as a whole, has instilled a level of pride that all four of us will feel forever.”

Having secured their passage to the next round as wildcard entrants, Alkhadrawi and Bu Shulyabi will face the ultimate test in pro table tennis in the next round when they come up again two of the top three players on the planet.

A win against China’s world number 1 Wang Chuqin and fellow Chinese sensation Ma Long – the world number 3 – would be career-defining and catapult both men to global superstardom.

“Opportunities like these are what we’ve been dreaming of and working towards for years – we can’t wait for the Round of 16,” Alkhadrawi said. 

“Of course, it will be tough. They are the best in the world for a reason and players around the world aspire to reach their level. However, we will be giving it our best out there, we want to put on a great show for the Saudi fans and their support will be driving us on like always.”