Saudi designer making a change in fashion industry 

Munif Al-Shammari, one talented young Saudi fashion designer, launched his own label, MNF, in 2019, which gained a lot of popularity in the Saudi market. (Supplied)
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Updated 25 March 2022
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Saudi designer making a change in fashion industry 

  • To the upcoming generation of young designers, Al-Shammari strongly recommends they never give up on their dreams, follow their passion and find their own touch within it

JEDDAH: The rise of the fashion industry in Saudi Arabia can be attributed, at least in part, to the Kingdom’s rising designers and models, many of whom are working hard to gain recognition internationally.
The fashion industry in the Kingdom is striving to be more inclusive and diverse, specifically in menswear. From smart outfits to jewelry, men are catching up to women and hopping on the fashion bandwagon, with social media, celebrities, fashion blogs and brands all influencing consumer behavior trends.
Munif Al-Shammari, one talented young Saudi fashion designer, is breaking with stereotypes and encouraging individuals to embrace themselves in their own way.
“I firmly believe fashion is genderless, and has the power to make our bodies socially noticeable and reasonable,” he said. “My style is contemporary; I choose the fabric and design the way I want. Fashion, for me, is like a gateway.”

I firmly believe fashion is genderless, and has the power to make our bodies socially noticeable and reasonable. My style is contemporary; I choose the fabric and design the way I want. Fashion, for me, is like a gateway.

Munif Al-Shammari

Al-Shammari launched his own label, MNF, in 2019, which gained a lot of popularity in the Saudi market.
“I started off with (a collection of) six designs combined with simplicity and elegance, which was sold out within 10 days. This encouraged me to invest more in myself and my brand,” he said. “In the year 2021, I got nominated to participate in the 100 Saudi Brands Program, the first fashion exhibition organized by the Saudi Fashion Commission, which generated a great opportunity for everyone in the fashion industry.”
Being a self-taught designer, Al-Shammari works on creating new design and style that can really stand out. His creations are usually influenced by his birth city, Hail, and its diverse nature that is streamlined into his clothing pieces representing peacefulness and power at the same time.
The fabric incorporated into his designs is not something usually worn or used by men in Saudi Arabia. “I combine my expertise with how the world is evolving nowadays … in terms of freedom of expression, individual empowerment and gender equality, to create a fashion solution and empower both men and women through my designs and help them look elegant and stylish for every occasion.”
Although not a professional model, Al-Shammari considers it a side hobby, and started modeling in 2017. For him, modeling is not just posing or taking good-looking pictures, but more about self-expression.
“Through clothes, I learned how to express myself as if it was a language. This enabled me to empower myself to become the strong person I am.”
To the upcoming generation of young designers, Al-Shammari strongly recommends they never give up on their dreams, follow their passion and find their own touch within it. The fashion industry requires time, effort, accuracy, commitment and never quitting or giving up.
“As a form of self-expression, fashion can make you and others feel empowered. Most importantly, it is essential to humbly accept criticism and make the best out of it,” he said. “As long as you believe you can do it then work hard to do your best at it. Have positive thinking and surround yourself with supportive people.”


Actress Jamila Awad stars in Armani Beauty campaign

Updated 19 March 2025
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Actress Jamila Awad stars in Armani Beauty campaign

DUBAI: Egyptian actress Jamila Awad is the face of Armani Beauty’s latest campaign for the perfume Si Passione Intense. 

In the campaign videos and shots, directed by French filmmaker Woodkid, the actress wore a black suit while holding the perfume bottle. 

Speaking about the collaboration, Awad reflected on the campaign’s central theme in a released statement.

“What makes your heart beat? This question resonates deeply with me — passion is what drives everything I do,” she said. “Si Passione Intense is more than just a fragrance; it’s a reminder to embrace what sets your heart on fire and live boldly.” 

The new scent builds upon the original Si fragrance with a composition that opens with blackcurrant and pear, transitions into a floral heart of rose and jasmine, and concludes with base notes of vanilla and cedarwood. The fragrance is presented in a red ombre bottle.

In the campaign videos and shots, directed by French filmmaker Woodkid, the actress wore a black suit while holding the perfume bottle. (Supplied)

Awad gained widespread recognition for her breakout role in the 2015 television series “Taht El Saytara” (“Under Control”), in which she portrayed the character of Hania, a troubled teenager struggling with addiction. 

Following her debut success, she starred in several acclaimed projects, including the drama series “La Totfe’ Al Shams” in 2017 and the popular film “Hepta: The Last Lecture” in 2016, which further solidified her status as one of Egypt’s rising stars.

Awad is not the only Arab star to collaborate with Italian label Armani Beauty. Lebanese Jordanian actress Andria Tayeh was named the brand’s new Middle East beauty ambassador in February.

Tayeh, known for her roles in Austrian filmmaker Kurdwin Ayub’s “Mond” and Netflix’s hit series “Al Rawabi School for Girls,” expressed her excitement on Instagram at the time and wrote: “I am thrilled and honored to embark on this new journey with Armani beauty.

“This marks a real milestone for me, as the brand embodies values I have always cherished: timeless elegance, dramatic simplicity, and women empowerment,” she added. “Armani beauty reveals one’s charismatic personality in the most subtle and natural way. It’s this pure simplicity that creates an impact, and this is exactly what I hope to bring to the Arab cinema world.” 


Zuhair Murad unveils Marina Rinaldi collection inspired by the Tang dynasty

Updated 18 March 2025
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Zuhair Murad unveils Marina Rinaldi collection inspired by the Tang dynasty

DUBAI: Lebanese designer Zuhair Murad has unveiled his latest collaboration with Italian label Marina Rinaldi. Murad designed the brand’s Spring/Summer 2025 capsule collection inspired by China’s Tang dynasty. 

Drawing from the dynasty’s introduction of peony cultivation in imperial gardens, Murad infused the collection with images of the flower.

The collection focuses largely on eveningwear.

The collection focuses largely on eveningwear. (Supplied)

“Grand evening gowns go beyond the pure object, they are a way of investing in one’s personal history,” the designer said in a released statement. True to his signature style, the collection features hourglass silhouettes and intricate hand-embroidered details.

The collection’s color palette mirrors another element of Tang dynasty artistry — delicate chinaware. Soft shades of cream, sky blue, aquamarine green and pink infuse the flowing chiffon gowns, pleated bodices and long plisse skirts. 

“These looks wrap and enhance all women,” said Murad, highlighting the collection’s inclusive and flattering designs. The pieces are crafted from a mix of luxurious fabrics, including cady, pure silk georgette and shimmering sequins hand-sewn onto tulle to create a wave effect.

This is Murad’s second collection for Marina Rinaldi. (Supplied)

The silhouettes range from semi-fitted bodices that gently flare out to rich, flowing kaftans adorned with peony motifs. The collection also features long-sleeved gowns with deep V-necklines that emphasize the waist, along with sleek trouser suits for a modern touch.

The Tang dynasty ruled china from 618 to 907, with an interregnum between 690 and 705. The period was known for its flourishing arts and culture scene, with imperial ceremonies reviving the practice of hosting orchestras and companies of dancers. China in this period was also open to outside influences as as Arabian and Persian seamen did trade in the area.

This is Murad’s second collection for Marina Rinaldi that merges historical influences with contemporary fashion. 

The designer has been recognized for his detailed craftsmanship in haute couture and bridal fashion. Since founding his brand in 1997, he has gained international attention. His creations have been worn by celebrities such as Jennifer Lopez, Beyonce, Priyanka Chopra Jonas, Taylor Swift, Celine Dion, Sofia Vergara, Blake Lively, Kristen Stewart, and Scarlett Johansson on major red carpets. 

He is also one of a handful of Arab designers on the official Paris Fashion Week and Paris Haute Couture Week calendars.


Ikram Abdi spotted at Moncler show in French ski resort

Updated 16 March 2025
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Ikram Abdi spotted at Moncler show in French ski resort

DUBAI: Swedish Somali model Ikram Abdi attended the Moncler Grenoble Fall/Winter 2025 runway show in Courchevel, France, on Saturday, as Saudi Arabia-based model Georgina Rodriguez hit the snowy catwalk.

Courchevel is a French Alps ski resort located in the Tarentaise Valley. It is a part of Les Trois Vallées, the largest linked ski area in the world.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Moncler (@moncler)

“The energy of winter sports, the warmth and joy of experiences shared on the snow, and the brand’s dedication to dressing all aspects of mountain life, combining high performance and high style, will be celebrated with a memorable brand experience at high altitude,” Moncler said in a statement released in December, before the unusual runway location was unveiled.

Fast forward to March 15 and the luxury label invited the who’s who of Hollywood to the resort’s snow-capped peaks as models walked a landing strip-turned-runway in a flurry of snow.

Abdi was joined by actress Ashley Park, Oscar-winner Adrien Brody, actress Jessica Chastain and South Korean star Lee Jae-wook, among others.

Jessica Chastain at the show. (Getty Images)

While the star-studded audience took in the show, Rodriguez walked the runway in a chunky knitted look complete with knee-high, fur-lined boots.

The model, who is the longtime partner of football icon Cristiano Ronaldo, has modelled for luxury brands before and was recently spotted sitting front row at Lebanese label Elie Saab’s Paris Fashion Week.

Rodriguez walked the runway in a chunky knitted look complete with knee-high, fur-lined boots. (Instagram)

Elie Saab’s Ready-to-Wear Fall/Winter 2025-2026 collection transported the Paris Fashion Week audience to the world’s most exclusive mountain retreats, where relaxed glamour meets alpine allure.

At the show in March, Rodriguez wore a pristine white outfit that was in tune with Saab’s alpine theme. The ensemble featured a luxurious, textured top adorned with delicate feather-like details, adding a touch of avant-garde flair.

Rodriguez also recently joined forces with Lebanese dance group Mayyas, who won the 17th season of “America's Got Talent,” for a new campaign released earlier this month.

They starred in an advertisement for Egyptian real estate company Horizon Egypt Developments, where Rodriguez and the Mayyas promote Saada, a real estate development in New Cairo in Egypt.

For her part, Abdi, who posed for photographs at Moncler’s latest show, made her catwalk debut in 2018 during London Modest Fashion Week. She went on to walk for the likes of Iceberg and Charles Jeffrey and she has fronted campaigns for major international brands, including Burberry and Nike. 


Bella Hadid swaps praise with Donatella Versace after fashion shake up

Updated 16 March 2025
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Bella Hadid swaps praise with Donatella Versace after fashion shake up

DUBAI: US Dutch Palestinian supermodel Bella Hadid shared praise for Italian fashion icon Donatella Versace on Saturday, days after the latter announced she will be stepping down as the creative director of the Italian luxury fashion house founded by her late brother Gianni Versace.

“Donatella era … will live on for infinity,” Hadid posted on Instagram alongside a carousel of images of her various shoots for the storied fashion house.

Bella Hadid shared praise for Italian fashion icon Donatella Versace on Saturday, days after the latter announced she will be stepping down as the creative director of the Italian luxury fashion house founded by her late brother Gianni Versace. (Instagram)

“Our time together will be memories I am buried with. The first time I truly felt beautiful in our industry … thank you for being fashion mother to us all, for making us feel loved, beautiful, unique, sexy, happy,” she added.

Versace replied with her own message for the model, who has starred in campaigns for Versace and has hit the runway for the luxury label on numerous occasions.

“Bella, your words truly mean the world to me. You are beautiful inside and out with a heart made of Versace gold. I love you so, so much. Thank you for always being there for me. With love, Donatella Versace,” she wrote in the comments section.  

Bell Hadid posted a carousel of images of her various shoots for the storied fashion house. (Instagram)

The designer will assume the new role of chief brand ambassador, Versace’s US owner Capri Holdings announced on Thursday.

Versace will be replaced by Dario Vitale, who most recently was design director at the Miu Miu brand owned by the Prada Group. His appointment is effective on April 1, the Associated Press reported.

Versace, 69, welcomed Vitale, emphasizing in a statement that “championing the next generation of designers has always been important to me,'” while Vitale, 41, thanked Versace for "her trust in me.”

Versace was thrust into the role of creative director in 1997 after her brother's murder in Miami, at first tentatively and then with a boldness that led to some big runway and red carpet moments.

The creative shift comes amid speculation that the Prada Group is in talks to buy Versace from Capri Holdings, which paid 2 billion euros (currently $2.2 billion) for the fashion house in 2018. The U.S. group also owns Michael Kors and Jimmy Choo, AP reported.

Miuccia Prada acknowledged interest in the brand on the sidelines of Milan Fashion Week last month, while Versace made no comment at what was to be her last runway show.


Actress Rachel Zegler stuns in Elie Saab gown

Updated 15 March 2025
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Actress Rachel Zegler stuns in Elie Saab gown

DUBAI: Rachel Zegler, star of Disney’s upcoming live-action movie “Snow White,” turned heads at a promotional event in Europe this week when she appeared in a breathtaking creation by Lebanese designer Elie Saab.

Featuring intricate embroidery, delicate beadwork and a regal silhouette, the gown was a testament to Saab’s signature artistry. In soft, ivory-toned fabric, it featured delicate floral appliques and shimmering embellishments, with a structured bodice supported by thin straps. A flowing overskirt cascaded into a train.

The overall aesthetic was of a dreamy, enchanted forest, in line with the Snow White theme.

Featuring intricate embroidery, delicate beadwork and a regal silhouette, the gown was a testament to Saab’s signature artistry. (Getty Images)

The actress carried a red apple-shaped purse, a symbolic nod to the fairytale’s poisoned apple. She also wore silver platform heels and minimal jewelry.

The new “Snow White” is a reimagining of the 1937 animated classic, which was Disney’s first feature-length animated film.

Zegler stars as the titular princess, alongside Gal Gadot as the Evil Queen.

Controversy has plagued the movie since it was first announced. Many activists called for a boycott due to Gadot’s stance over the conflict in Gaza.

An Israeli and former member of the Israel Defense Forces, Gadot has been an outspoken supporter of Israel on social media as well as in a passionate speech on March 4 when she was honored at the Anti-Defamation League’s annual summit in New York City.

“Never did I imagine that on the streets of the United States, and different cities around the world, we would see people not condemning Hamas, but celebrating, justifying and cheering on a massacre of Jews,” she said.

Zegler has repeatedly given interviews and used social media to advocate for a “Free Palestine,” indicating a rift between the two leads.

Meanwhile, some Disney fans have questioned casting Zegler as Snow White as she is a Latina actor. The “West Side Story” star also faced backlash when she called the 1937 original “dated” because the prince “literally stalks Snow White.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by ELIE SAAB (@eliesaabworld)

Beyond the world of cinema, Elie Saab has made headlines with the launch of his first eau de parfum for men, called Elie Saab L’Homme.

The woody vetiver scent blends bergamot and pink pepper with a bold heart of vetiver. It deepens with cedarwood, creating a warm long-lasting finish.