LONDON: In a celebration of speed, innovation and cross-continental ambition, the NEOM McLaren Formula E Team on Wednesday unveiled a bold new livery, marking a major moment in their partnership.

Their redesigned Formula E car — wearing a vivid blue “away kit” inspired by NEOM’s industrial hub Oxagon — was revealed at Trafalgar Square as part of McLaren Racing Live: London, a two-day public experience in the city packed with fan interactions, high-tech exhibits, and team appearances.

It represents more than simply a new paint job; it is a visual embodiment of a partnership that aims to accelerate sustainable transformation and push the boundaries of sport, tech and industry.

The new look, developed jointly by NEOM and McLaren, retains the team’s signature papaya touches but introduces vibrant tones inspired by the identity of Oxagon, a reimagined industrial city within NEOM focusing on clean, connected manufacturing.

“This isn’t just about a new look,” said Ian James, the managing director and team principal of McLaren Electric Racing. “It symbolizes the deeper connection between McLaren’s racing heritage and Oxagon’s vision for clean, connected industry.

“NEOM has been with us since the very beginning and now, with this second bespoke livery, we have another opportunity to showcase what the partnership truly represents.”

In an exclusive interview with Arab News, James praised the enthusiasm he has witnessed among the Saudi youth and said the partnership with NEOM continues to inspire and have a real impact.

“What’s incredible about NEOM is that it really is a blueprint for how we can live in the future,” he said. “It’s all about sustainable innovation, something we at McLaren strive to embody through our own technology and engineering.”

James also touched on the success of the Oxagon x McLaren Accelerator business-development program.

“Some of the startups we’ve supported are already piloting next-gen tech, like predictive maintenance systems and robotic container handling,” he said. “These are not just ideas; they’re becoming reality.”

Team drivers Sam Bird and Taylor Barnard also shared their views on the partnership with NEOM. Bird, a seasoned Formula E competitor, said the collaboration fits seamlessly with McLaren’s own mindset.

“This partnership works so well because NEOM’s core values of pushing boundaries, innovation and technology mirror what we believe in at McLaren,” Bird said.

“Every time I visit NEOM I’m blown away by how fast it’s expanding and the scale of ambition.”

He also hinted at what lies ahead: “I know NEOM is developing a bespoke race track as part of a new car club — and if we ever got to race there, that would be unbelievable.”

Barnard, one of the team’s younger talents, noted the ways in which the partnership has influenced his own developing career.

“Formula E is about future-focused racing, and NEOM is the very definition of a future-focused project,” he said. “Being part of something like this is not only exciting for us drivers, it has the potential to inspire a whole new generation, especially in Saudi Arabia.”

Reflecting on his visits to NEOM, Barnard added: “It’s a fascinating environment, and as a young driver it makes me optimistic. This kind of global collaboration shows what’s possible when sport and innovation work hand in hand.”

Vishal Wanchoo, the CEO of Oxagon said: “When you combine McLaren’s performance DNA with Oxagon’s clean industrial mission, you don’t just build cars, you shape the future of industry.”

The team’s takeover of Trafalgar Square was not just about the spectacle. It offered Londoners, and visiting international fans, the chance to get up close with McLaren racing cars used in F1, IndyCar, Formula E, and more. Children from local schools took part in STEM (science, technology, engineering and math) activities, and fans of all ages had a chance to try out racing simulators, pit-stop challenges, and virtual reaction walls.

With the ABB FIA Formula E season finale set to take place in London on July 26 and 27, the NEOM McLaren team is not just chasing results on the track, it aims to redefine what racing partnerships can look like in a changing world.

As the crowd gathered beneath the towering lions of Trafalgar Square, one thing was certain: this was about more than motorsport. It was a statement. A platform. And if NEOM and McLaren have their way, it will be just the beginning.

ISLAMABAD: Arch-rivals India and Pakistan are likely to face each other in the upcoming Asia Cup cricket tournament on September 7 in the UAE, a report by an Indian publication said on Wednesday.

According to a report in Indian publication ‘Times of India,’ the Asia Cup is likely to start on September 5 with the title clash taking place on September 21. It said that all participating nations, including official hosts India, are close to getting clearances from their respective governments for the tournament which is set to be played in the UAE.

Already-soured relations between India and Pakistan further worsened after four days of intense fighting before a ceasefire was announced in May. Bilateral cricket has been suspended since 2013 between the Asian neighbors, who play each other only in multi-team events as per an International Cricket Council arrangement.

“The 17-day window has been almost finalized by the Asian Cricket Council (ACC) and India are set to take on Pakistan on September 7 as per the initial schedule,” a report by the Times of India said.

The tournament is set to feature hosts India, Pakistan, Sri Lanka, Bangladesh, Afghanistan and UAE, the report said, adding that it is set to follow the group stage and Super Fours format. This means fans will witness the India-Pakistan contest at least twice, and the second contest could take place on September 14, the report said.

Uncertainty has clouded over the Asia Cup after the two countries were locked in conflict in May. Political tensions have always adversely affected cricket ties between the two countries.

India refused to travel to Pakistan for the Champions Trophy this year and played all their matches, including the March 9 final, in Dubai.

India will host the women’s 50-overs World Cup this year but Pakistan will play all their matches in Sri Lanka under an arrangement made by the International Cricket Council.

India’s head coach Gautam Gambhir is against playing Pakistan even in neutral venues but will follow whatever the BCCI decided, he said in May.