W20 ‘sherpa’ Salma Al-Rashid champions gender equality and female empowerment

“We’re living in an extremely exciting time in Saudi Arabia,” Al-Rashid said. (Supplied)
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Updated 20 October 2020
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W20 ‘sherpa’ Salma Al-Rashid champions gender equality and female empowerment

  • Prominent Saudi social worker relishes the opportunity to bring together diverse voices from across the globe for a common goal
  • The first ever virtual Women 20 Summit will bring together experts and leaders from a variety of disciplines over Oct. 20-21

RIYADH: Salma Al-Rashid has represented Saudi Arabia at the Women 20 (W20) — the official G20 engagement group on women — since 2018, first in Argentina then last year in Japan. Now, as Riyadh prepares to host the 2020 summit in November, Al-Rashid is delighted to have been named this year’s “sherpa” tasked with undertaking preparatory work for the conference.

Since Oct. 2019, Al-Rashid has been the chief advocacy officer of the Alnahda Philanthropic Society for Women, a Saudi charity that champions female empowerment and participation. At the helm of the W20 Riyadh edition, Alnahda will help facilitate discussions among a network of delegates representing non-governmental women’s organizations, female entrepreneurs and think tanks from across the G20 member states.

The aim is to ensure gender considerations are placed firmly on the table and are included in the G20 Leaders’ Declaration as policies and commitments that foster gender equality and women’s economic empowerment.

“I take the task of head of delegation and sherpa very seriously,” Al-Rashid told Arab News in the run-up to the summit. “I have the responsibility to bring forward the voice of Saudi Arabian women in all their shapes, forms and experiences. I serve as the mechanism to project the voices of women of Saudi Arabia in this global forum.”




Salma Al-Rashid has represented Saudi Arabia at the Women 20 (W20) first in Argentina then last year in Japan. (Supplied)

Recalling her long association with Alnahda, Al-Rashid said she had always been passionate about social and development issues. “Throughout my career, I have firmly believed that by building a global and an inclusive culture, where all voices are heard, regardless of age, sex, race, religious beliefs and political affiliation, we can make the world more just and equitable for all,” she said.

Alnahda, which means “the awakening,” was founded in 1962 to help empower Saudi women economically and socially through targeted development projects.

As a sherpa, Al-Rashid is responsible for the operational management of this year’s W20, its advocacy and communications, and for providing overall support to the W20’s Saudi chair, Dr. Thoraya Obaid. She relishes the opportunity to bring together diverse voices from around the globe for a common goal.

“The W20 this year allowed us to create a bridge between global and local conversations that is meaningful, and at times challenging, with the different perspectives of various sectors of the community on what matters most to women and how we can ensure women’s economic empowerment,” Al-Rashid said.

“The W20 has provided us with an opportunity to contribute to the local advancement of Saudi women.”

Al-Rashid started out with Alnahda as a volunteer. She went on to found a volunteer service program and later shifted to managing academic guidance and career-development programs to give young girls from underprivileged backgrounds a leg up on the competition as well as access further education.

“After that, I co-managed a nationwide campaign to enhance civic education among Saudi men and women during the municipal elections of 2015, when women were allowed to run and vote. So that was an exciting point in my career,” she said.




“The W20 has provided us with an opportunity to contribute to the local advancement of Saudi women,” says Al-Rashid. (Supplied)

Al-Rashid’s interest in the development and social issues started at an early age thanks to her mother, who has been an Alnahda member for over 25 years.

“I've had the privilege and experience of listening to the realities and experiences of Saudi women,” she said. “So, I would sit with my mom and just listen to conversations with social workers, beneficiaries, and the leaders and employees of Alnahda.

“I grew up listening to the various experiences, struggles, challenges and obstacles that women face, regardless of their socio-economic backgrounds. I think that’s most probably what sparked my passion.”

With such an impressive background in women’s advocacy work, Al-Rashid seemed like the obvious candidate for the sherpa role, appointed to it in December last year. She is excited to see all the months of planning and discussion come together for the upcoming summit.

“Jointly with our delegates across the G20, we formulate concrete, actionable policy recommendations to further advance gender equality within the G20 negotiations,” she said.




Al-Rashid: We did not ignore this pandemic that hit women the hardest. (Spplied)

“One thing we did this year as W20 Saudi Arabia was an in-house analysis, before January. We wanted to understand how effective the W20 has been in the past five years and how efforts have been reflected at the G20 level, through additionally consulting with international organizations and experts who we call our knowledge partners,” she said.

Based on this analysis, the delegates have settled on this year’s framework. “W20 delegates have agreed that we have three main areas of focus: Women’s financial inclusion, labor inclusion and digital inclusion. And every year a presidency introduces a fourth focus area. We wanted to continue the legacy of past presidencies, and build on their work.”

This year’s presidency proposal was to promote inclusive decision-making, a position jointly agreed by the summit’s 20 delegates. “We need to ensure that women are represented at every level of the decision-making process,” Al-Rashid said.

“If we look across the G20, we have only one female leader among the G20 leaders. We don’t see many women in leadership positions, but W20 goes beyond that. It’s not just women on boards and as CEOs. We recognize that the decision-making process is very complex and there are different stages. We need to ensure that at every stage there is representation of women and that representation is diverse.”

An ongoing challenge the W20 delegation wants to see the G20 address is the lack of women being hired to leadership positions.

“We only recently celebrated the appointment of the first woman CEO at Citigroup. And we know that Wall Street suffers from not having enough women. So, it is a challenge across the globe,” Al-Rashid said.

This is a challenge that Saudi Arabia has risen to meet in recent years, with a raft of new reforms designed to bolster women’s participation and empowerment.




Al-Rashid: We see a lot of reforms and advancement to push for women’s participation in the economic development of Saudi Arabia. (Supplied)

“We’re living in an extremely exciting time in Saudi Arabia,” Al-Rashid said. “We see a lot of reforms and advancement to push for women’s participation in the economic development of Saudi Arabia. One of the goals of Vision 2030 is to accelerate women’s representation in the labor market and in leadership positions.

“We’ve celebrated the appointment of the first Saudi ambassador to the US, Her Royal Highness Princess Reema bint Bandar, and we’ve celebrated a number of appointments of women in both the private and public sector.

“Are we there yet? Are we even close to where we hope to see ourselves? Not yet. It’s a very long journey, but we are on the right track.”

As a result of the global coronavirus disease (COVID-19) pandemic, the G20 Summit and all engagement groups are being held remotely. Al-Rashid says the virus and its consequences have laid bare the economic vulnerabilities of women and the vital role of the W20.

“Despite the difficulties and challenges that we were faced with this year, we are privileged and honored to be able to respond to the question of what we can and have done this year,” she said.

“We did not stay quiet. We did not ignore this pandemic that hit women the hardest. We look at it as an opportunity to build back better.”

Al-Rashid sees an opportunity for world leaders to take concrete action in further advancing women’s economic participation. She puts it this way: “Only through empowering women, and through addressing the impact of COVID-19 on women, will we be able to further advance and sustainably recover from this pandemic.”

Twitter: @LujainBenGassem


Saudi women tackling, kicking their way into football

Updated 47 min 19 sec ago
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Saudi women tackling, kicking their way into football

  • Ministry of Sports has reported a 150 percent increase in women’s participation  

RIYADH: Women are finding new territories in various industries as the Kingdom sets diversity and inclusion goals, and football is no different. 

There are currently 1,100 female football players registered with Saudi clubs through the leagues, three regional training centers, and four active national teams. 

Today, the Women’s Football Department focuses on various areas of grassroots development, like five upcoming local competitions including the Premier League. 

The head of the Saudi Arabian Football Federation’s Women’s Football Department, Aalia Al-Rasheed, told Arab News: “Today, we’re witnessing with Vision 2030 a whole transformation when it comes to the country in general. The Ministry of Sports reported a 150 percent increase in women’s participation (since 2015). The game is growing everyday."

Left to right: Podcast host Mo Islam, CEO of PepsiCo. Middle East Ahmed El-Sheikh, head of SAFF’s Women’s Football Department Aalia Al-Rasheed, Vice President of SAFF Lamia Bahaian, PepsiCo.’s senior marketing manager Anfal Al-Duhilan, Al-Ittihad’s women’s team head coach Kelly Lindsey, Al-Nassr’s goalkeeper Sara Khalid. (Supplied)

Al-Awwal Park Stadium lit up with fireworks Sunday night as Al-Nassr were crowned champions against Al-Ittihad, ending their season on a high with a 1-0 victory.  

As the 2023-2024 Premier League concludes, the spirit of celebration still lingers in the air. Female trailblazers in the football sector came together on Monday to champion the incredible women of the Kingdom who are breaking boundaries in the realm of football at Hiwar, PepsiCo’s signature annual event for women empowerment.  

In the 2024 Hiwar, hosted in collaboration with the SAFF’s Women’s League, industry drivers spoke about their experiences in pushing the boundaries of women inclusion in the sport, during a panel discussion that evening moderated by Mo Islam, featuring Al-Rasheed alongside Al-Nassr’s goalkeeper Sara Khalid, Al-Ittihad’s women’s team head coach Kelly Lindsey, and PepsiCo.’s senior marketing manager, Anfal Al-Duhilan. 

Khalid, one of the Kingdom’s star female football players, reflected on her team’s first-ever international victory last year, winning the premier league twice in a row, and her current, vivid reality in leading the industry into international territory. 

But when Khalid left her day job to pursue a football career, she knew she had an example to set and responsibility on her back. 

She told Arab News: “Today, I can say I’m one of the first players to represent the national team and my country on an international level, and now with us winning the league and participating in the AFC champion’s league, it’s definitely a huge weight on my shoulders.

“Every decision I have to make must be made thoughtfully and in consideration of everything else, and to always inspire and be inspired by the people around me.”

As a coach, Lindsey said the top struggle is creating equilibrium within a team. Her coaching approach blends physical preparation with cultural understanding, acknowledging the importance of nutrition, sports psychology, and family values within Saudi leagues. 

While some Al-Ittihad team members struggled to even pass the ball five times just last summer, they have now managed to compete in the first level of the Saudi football pyramid.

She commended Saudi Arabia’s massive investment into women’s sports, with the SAFF allocating SR49.9 million ($13 million) to women’s football cross-country programs just last year. 

Lindsey told Arab News: “By investing in sports, women are not only out in society, they are front and center for everyone to watch, judge, and support.  

“The dialogue will change about everything that needs to happen around them so that more women can do their passion, live their passion in work and music and art and culture and sport. It will create a natural dialogue and a push for more infrastructure for women to succeed.”

Last October, this support was bolstered even further as PepsiCo. and the SAFF announced that the multinational’s subsidiary, Lay’s potato chips, will sponsor the 2023-24 Saudi Women’s Premier League.

“Our sponsorship is in alignment with the company’s vision, which is to basically drive diversity and inclusion, aligning with the Saudi 2030 Vision. We wanted to make a difference and really give every single Saudi female the opportunity to pursue her dreams in any field and to continue empowering and supporting them,” said Al-Duhilan.
 


Prince Faisal bin Farhan speaks with Swiss foreign minister

Updated 02 May 2024
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Prince Faisal bin Farhan speaks with Swiss foreign minister

  • two ministers discussed developments of common interest and efforts made by both countries in those areas

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan spoke on the phone with his Swiss counterpart Ignazio Cassis on Thursday.

During the call, the two ministers discussed developments of common interest and efforts made by both countries in those areas, Saudi Press Agency reported.

Cassis was in the Kingdom last month to attend the Special Meeting of the World Economic Forum held in Riyadh on April 28 and 29, during which he met with Prince Faisal.

Prince Faisal and Cassis also met earlier in the year in February during UN meetings in Geneva.


Saudi FM discusses preparations for Expo 2030 with BIE chief

Saudi Foreign Minister Prince Faisal bin Farhan receives the Secretary-General of the BIE Dimitri Kerkentzes in Riyadh.
Updated 02 May 2024
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Saudi FM discusses preparations for Expo 2030 with BIE chief

  • During the meeting, the two officials discussed the Kingdom’s preparations to host Expo 2030 in Riyadh
  • “We underlined the importance of careful planning to deliver a transformational World Expo in 2030,” Kerkentzes said

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan received the Secretary-General of the Bureau International des Expositions Dimitri Kerkentzes in Riyadh on Thursday.

During the meeting, the two officials discussed the Kingdom’s preparations to host Expo 2030 in Riyadh and coordination to ensure that the exhibition would be “exceptional,” Saudi Press Agency reported.

Writing on social media platform X, Kerkentzes said: “We underlined the importance of careful planning to deliver a transformational World Expo in 2030.”

The BIE chief met with Crown Prince Mohammed bin Salman on Wednesday.

World Expo 2030 will be hosted in Riyadh after the Kingdom defeated challenges from South Korea and Italy to host the prestigious event in November 2023.


Female students take top prizes at university’s Engineering Hackathon

Updated 02 May 2024
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Female students take top prizes at university’s Engineering Hackathon

  • 88 teams from the Eastern Province took part in the event at Imam Abdulrahman bin Faisal University
  • Team Al-Farahidi took first place with its Aram project, which aims to help prevent sleepwalking

RIYADH: Teams of female students took the top three prizes at Engineering Hackathon 24, which concluded on Wednesday at Imam Abdulrahman bin Faisal University in Dammam.

A total of 88 teams of male and female students from the Eastern Province took part in the event, which began on April 27, the Saudi Press Agency reported.

Murad Al-Thubaiti, dean of the university’s College of Engineering, welcomed the high level of participation by students from universities across the province, and said 16 teams were chosen as finalists to present their projects, which covered a variety of specializations.

Team Al-Farahidi took first place with its Aram project, which aims to help prevent sleepwalking. The members were Nada Al-Dosari, Sarah Al-Nami, Manal Al-Tamimi and Nihal Al-Suhaibani.

Second spot went to Al-Khawarizmi, a team comprising Fatima Shuwaiheen, Fatima Al-Baik, Hawraa Al-Suwaiket, Walaa Al-Sulays and Amani Al-Saeedi, who designed a device that helps isolate cardiac signals from background noise.

Team Al-Battani was awarded third place for its system to help surgeons deal with stress. Its members were Hawraa Al-Wael, Dahhouk Al-Sabaa and Zainab Bou Moza.

Al-Thubaiti said activities such as the hackathon are an essential element for the development of students’ personalities and helping them prepare for the future.


Illegal workers in Riyadh region arrested after changing expiry dates on food products

Illegal workers at a farm in the Riyadh region were arrested after they were caught changing the expiry dates on products.
Updated 02 May 2024
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Illegal workers in Riyadh region arrested after changing expiry dates on food products

  • Seized products included 248,000 chicken stock cubes weighing 8 grams, 4,600 potato chip products, 2,900 soy sauces, and 1,500 pasta sauces
  • A laser device used to print new production dates was also seized

RIYADH: Illegal workers at a farm in Riyadh region’s Huraymila governorate were arrested after they were caught by the Saudi Ministry of Commerce changing the expiry dates on products, Saudi Press Agency reported on Thursday.

A 3.00 a.m. raid was carried out in cooperation with Riyadh region police and Huraymila governorate police after expired products that were seized in the possession of expatriates a few hours earlier were traced back to the farm.

Seized products included 248,000 chicken stock cubes weighing 8 grams, 4,600 potato chip products, 2,900 soy sauces, and 1,500 pasta sauces. The products were later destroyed. A laser device used to print new production dates was also seized.

The workers were referred to the competent authorities so that deterrent measures could be taken against them in accordance with the provisions of the anti-commercial fraud law.

The ministry said that violators of the anti-commercial fraud law could be imprisoned for up to three years, fined up to SR 1 million ($266,623), or receive both punishments. They could also be deported, the ministry added.