NEOM awards honor social responsibility initiatives

The 29th Dubai World Cup marked a new milestone in international horse racing, drawing a record-breaking crowd of over 65,000 spectators and offering an impressive $30.5 million in prize money across nine world-class races. Capping off a thrilling season, the event showcased Dubai Racing Club’s commitment to delivering an exceptional racing experience on a truly global stage.

A spectacular closing ceremony featuring a triple Guinness World Record-breaking drone and fireworks display lit up Meydan Racecourse, reinforcing Dubai’s reputation for combining sport, innovation, and entertainment.

One of the most anticipated events on the international racing calendar, the Dubai World Cup welcomed a record 170 global broadcasters and nearly 500 accredited media professionals, bringing the excitement from the track to screens globally. From thrilling races to exclusive hospitality, the energy was palpable both on-site and worldwide.

The season’s success extended beyond the main event. The Dubai Racing Carnival, which runs from November to March, saw a 34 percent rise in attendance, a testament to Dubai’s growing appeal in the sport. Highlights included the much-anticipated Fashion Friday on Jan. 24, where Romantic Warrior secured his 10th Group 1 win in Jebel Hatta. International winners from the UK, France, Hong Kong, and Norway further underlined the carnival’s global competitiveness.

This season showcased strong infrastructure and global reach, largely due to Dubai’s strategic location and its advanced equine transport and quarantine facilities. These factors position Dubai as a premier hub for international horse racing. Each year, the Dubai Racing Club’s International Department imports and quarantines around 3,000 horses. This process facilitates smooth participation for competitors from around the world and strengthens the city’s reputation as a leading destination for racing events.

As in previous seasons, innovation was crucial, featuring new technologies such as drone-based coverage and advanced analytics through Total Performance Data. These improvements enhanced the viewing experience and offered valuable insights for fans, trainers, and analysts, all while maintaining the highest safety standards for horses, jockeys, and spectators.

One of the most spectacular viral moments was the drone and fireworks display during the Dubai World Cup closing ceremony. This event not only broke three Guinness World Records but also showcased a commitment to innovation. 

“These moments captivate our guests and project Dubai’s excellence on a global stage, showcasing what’s possible when cutting-edge technology and visionary event design come together,” said Sophie Ryan, head of corporate communications, marketing and brand at Dubai Racing Club. 

Beyond the racing, Meydan Racecourse evolved into a full-fledged lifestyle destination. The venue offered luxury suites, exclusive balconies, and high-end culinary experiences from restaurants including The MAINE, Beau, and Cipriani Dolci. Popular events like Ladies’ Nights and the Style Stakes fashion competition added flair to the festivities, underscoring Dubai’s blend of tradition and modern luxury.

As for fashion, it remains a core part of the racing culture in Dubai. This season’s Style Stakes, sponsored by Emaar, elevated the glamor with bold self-expression and cultural flair. From the elegance of Fashion Friday to Emirates Super Saturday, racegoers embraced the spirit of individuality. For the first time, Dubai Racing Club also introduced a Millinery Exhibition, celebrating the artistry of hat-making and offering a new opportunity for fashion enthusiasts to shop one of the most essential elements of the horse racing outfit.

What can we anticipate for the upcoming seasons?

As preparations begin for the 30th anniversary of the Dubai World Cup in 2026, Dubai Racing Club is deepening global partnerships with organizations like Churchill Downs and The Jockey Club. With new hospitality collaborations on the horizon, the future promises an even more immersive and world-class experience for racing fans. “The 30th anniversary of the Dubai World Cup in 2026 will deliver the most memorable celebration, setting a new benchmark for the sport,” added Ryan.

As the curtain falls on an unforgettable season, one thing is clear — Dubai Racing Club is not just hosting the future of horse racing; it is defining it.

For the first time, Mastercard’s global partnership with the McLaren Formula 1 Team took center stage at the Formula 1 Saudi Arabian Grand Prix in Jeddah.

“The new partnership marks the coming together of two preeminent brands known for their focus on innovation and setting the standard in offering incredible experiences for the fans,” a statement said.

As an official primary partner of the McLaren Formula 1 Team, Mastercard seamlessly integrated its brand into the at-track experience, transforming the McLaren Lounge at the Jeddah Corniche Circuit into the McLaren Priceless Lounge. This marked a significant step in connecting Mastercard’s global partnerships with fans in the Kingdom — celebrating Saudi Arabia’s growing presence on the world motorsport stage.

“Across the world, fans of all ages and backgrounds have developed an affinity for motorsport, not just for the high-speed energy, but for the rich culture and sense of community that surround it,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “At Mastercard, we take great pride in connecting people to their passions and our partnership with the McLaren Formula 1 Team helps us do just that. We’re thrilled to bring more racing fans across Saudi Arabia closer to the action.”