RIYADH: The New Global Sport Conference 2025, held alongside the closing weekend of the Esports World Cup in Riyadh, finished Monday with a series of announcements and partnerships aimed at shaping the future of gaming and electronic sports.
The event, organized by the Esports World Cup Foundation, brought together more than 1,500 delegates, including 500 CEOs from the gaming, sports, technology and investment sectors.
Senior Saudi officials, including Sports Minister Prince Abdulaziz bin Turki Al-Faisal and Saudi Esports Federation Chairman Prince Faisal bin Bandar bin Sultan, outlined the Kingdom’s ambitions to make gaming and e-sports a driver of future economic growth.
A key announcement was the launch of the Esports Nations Cup, the first international competition where national teams will represent their countries.
The inaugural edition is scheduled for November 2026. Ubisoft’s Francois-Xavier Deniele said: “There is something different with nations, this sentiment of pride that continues to grow around the world.”
Hans Jagnow, director of NGSC 2025, said the scale of collaboration marked a turning point for the industry.
“NGSC 2025 has solidified its role as the platform where the future of our industries is shaped,” he said. “The outcomes of this year’s conference will set the direction of our industry and drive the growth and transformation of gaming and e-sports worldwide.”
Ubisoft also unveiled a partnership with Saudi Arabia to recreate AlUla, a UNESCO World Heritage site, as free playable content in “Assassin’s Creed Mirage.”
CEO Yves Guillemot described it as “an opportunity to share Saudi Arabia’s cultural heritage with players worldwide.”
Panels and sessions featured leading figures including World Chess Champion and Esports World Cup winner Magnus Carlsen, Olympic gold medalist Alex Morgan, LA28 Olympics Chairman Casey Wasserman, Twitch CEO Dan Clancy, and game creator Hideo Kojima.
Ralf Reichert, CEO of the Esports World Cup Foundation, said: “Players need more opportunity, more great stages, more moments where they can become heroes.”
Morgan urged an “athlete-first approach,” while Wasserman underlined the need for inclusive competition structures.
Over the course of the conference, more than 250 meetings were held and 30 agreements signed, including with UNICEF, the World Football Summit, Savvy Games Group and AWS.
NGSC 2025 also introduced two new formats: The Foundry, focused on start-up pitches and investment, and NGSC Studio, which broadcast live sessions to more than 100,000 viewers worldwide.
The event will return to Riyadh in 2026.