Saudi Arabia’s Health Holding Company partners with IE University

The first edition of FSB Sports Show Riyadh concluded recently, establishing itself as Saudi Arabia’s largest trade event dedicated to sports infrastructure, leisure facilities and public spaces. Launched in the leadup to landmark events like the 2029 Asian Winter Games and FIFA World Cup 2034, the exhibition has been timely in meeting the surging demand for sports infrastructure in the Kingdom, further aligning with Saudi Arabia’s Quality of Life Program and ongoing stadium and recreational facility development as part of Vision 2030.

FSB Sports Show Riyadh, co-located with International Hardware Fair Saudi Arabia, drew significant turnout from government stakeholders, real estate developers, consultants and leisure operators, welcoming more than 13,000 attendees. Visitors included professionals working across stadiums, public parks, schools, and large-scale urban projects, all actively seeking fit-for-purpose, ready-to-deploy solutions.

With packed aisles and a busy show floor, the debut edition highlighted how sports and leisure infrastructure is becoming a central pillar in Saudi Arabia’s Vision 2030 ambitions. Furthermore, the “Sport for All” strategy by the Kingdom’s government helps promote physical activity, inclusion, and community well-being by expanding access to sports facilities and encouraging participation across all age groups — from popular sports to public urban sports programs.

The 2025 edition featured 200 exhibiting companies and brands, with participation from both local and international exhibitors across key product categories, including playground and leisure facilities, urban design and architecture, sports surfaces, pool/spa fitting equipment and sports facilities and equipment. 

Dedicated country pavilions, including China and Türkiye, showcased innovative solutions in sports flooring, artificial turf, aquatic technologies, outdoor fitness parks, modular structures, urban seating and more. 

Besides these pavilions, Italy presented the strongest European participation with 13 exhibitors.

The Saudi Sports and Leisure Summit addressed key themes such as smart facility management, climate-adaptive design and sustainable and adaptive infrastructure. Speakers from Saudi Sports for All Federation, AtkinsRéalis, Saudi Sports Professionals Network and Levelz Gaming Group led discussions that brought together consultants, policymakers and investors focused on reshaping Saudi Arabia’s sports infrastructure through inclusive and accessible spaces.

The two-day feature, ActiveSpaces 360, explored practical conversations and discussions on topics including, modular builds, synthetic turf quality, urban activation, and inclusive space planning.

Muhammed Kazi, senior vice president — construction, dmg events, said: “The response to the first edition of FSB Sports Show Riyadh has been phenomenal. It’s clear there’s a real need for a dedicated trade event that brings together sports infrastructure suppliers and decision-makers, especially as Saudi Arabia accelerates its investments in wellness and active living. We look forward to growing the event even further in 2026 in partnership with Koelnmesse.”

Denis Steker, senior vice president, Koelnmesse GmbH, added: “By connecting international solution providers with Saudi Arabian decision-makers, FSB Sports Show Riyadh has established its role as a go-to sourcing trade exhibition for the Kingdom’s sports infrastructure investment drive.”

Lulu Retail has further strengthened its presence in Saudi Arabia with the grand opening of a new hypermarket in Jeddah’s Al-Baghdadiyah Al-Gharbiyah district. 

Located along the vibrant Al-Andalus Road, the new outlet offers a comprehensive and modern shopping experience that combines convenience, variety, and innovative retail design.

The launch is in line with the group’s commitment to supporting Saudi Arabia’s Vision 2030 by enhancing consumer services and contributing to the local economy.

The store was inaugurated by Nasar Salem Almoteb, deputy mayor of Jeddah Municipality, in the presence of Ihsan Bafakih, executive vice chairman of Al Nahla group, Nasser Huwaiden Thaiban Ali Alketbi, consul general of the UAE in Jeddah, Fahad Ahmed Khan Suri, consul general of India in Jeddah, and Yusuffali M.A, chairman of LuLu group, along with other dignitaries.

“We are proud to further strengthen our footprint in Jeddah with the launch of this hypermarket in Al-Baghdadiyah Al-Gharbiyah. This expansion reflects our unwavering commitment to the Kingdom’s Vision 2030 by creating jobs, enhancing retail infrastructure, and offering world-class shopping experiences to the community. We remain dedicated to being a catalyst in Saudi Arabia’s dynamic retail transformation."

Spanning over 117000 square feet, the hypermarket features a wide array of retail sections, including a fully stocked supermarket, fresh food zones, LuLu Connect electronics, fashion store, and specialty counters such as BLSH and Eye Express. 

A spacious food court adjacent to the fresh food section provides shoppers with a relaxing space to enjoy freshly prepared meals.

To ensure a smooth and convenient shopping experience, the store offers ample dedicated parking, accommodating both local residents and visitors. 

To celebrate the opening, exclusive inaugural offers are available across all departments, giving customers exceptional value on high-quality products.

The Al-Baghdadiyah hypermarket marks a key milestone in LuLu group’s strategy to serve evolving consumer needs while supporting the Kingdom’s long-term vision for sustainable economic and social development. ‎

Also present on the occasion were Saleh Ihsan Tayeb, director of corporate communications, Jeddah Chamber of Commerce; Youssef Abdullah Al-Salami, mayor of Al-Baghdadiyah; Mohammed Wajih bin Hassan Sharbatly, member of the board of managers, Al Nahla group; Sami Abdulaziz Al-Mukhdoob, CEO – real estate sector, Al Nahla group and other dignitaries.