Saudi entrepreneurs present expertise at Misk forum in Riyadh

On the second day of Misk global Forum the panel discussion ‘dream, do, dare: the entrepreneur’s cookbook’ featured CEO of Prepline Essa Behbehani and co-founder of Mushtari Abdullah Al-Saleem. (AN photos by Huda Bashatah)
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Updated 19 November 2024
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Saudi entrepreneurs present expertise at Misk forum in Riyadh

  • Passion alone won’t build a business, says Prepline CEO Essa Behbehani

RIYADH: “If you don’t channel your passion for executing a business, then you simply have a hobby,” Essa Behbehani said at the Misk Global Forum on Tuesday.

The CEO of Prepline, a food and beverage investment and development company, made the statement during the panel discussion “Dream, Do, Dare: The Entrepreneur’s Cookbook,” which discussed core business skills, provided guidance on overcoming common startup challenges, and offered essential advice on scaling enterprises through funding.




"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

“Passion is one of the main elements you need to build a business on, but it is not the main element,” Behbehani said.

He outlined the four key roles in business success, saying: “You are either an investor, manager, developer, or craftsman. Each one needs the other element to succeed.”

HIGHLIGHTS

• The eighth Misk Global Forum, designed to encourage dialogue and exchange of ideas, is showcasing Misk Foundation’s dedication to engaging young minds.

• On Tuesday, Essa Behbehani and Abdullah Al-Saleem discussed core business skills, provided guidance on overcoming common startup challenges, and offered essential advice on scaling enterprises through funding.

Reflecting on the evolution of business fundamentals over two decades, Behbehani noted a significant shift, and added: “Back then, (around) 2003 to 2004, the most important elements in a business were the product, resistance, and community approval.”




"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

Behbehani noted that at that time, entrepreneurs like himself lacked marketing knowledge and did not have modern tools like social media to promote their businesses.

However, today’s business landscape demands different priorities, and he said: “These skill sets that you have need to be transferred into three main elements: You need to have a mindset, speed, and quality of product.




"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

“Mindset nowadays is everything — without a mindset, you can never grow a business.”

He cautioned current entrepreneurs about the limitations of focusing solely on product excellence, asking: “What are you going to do with an amazing product without the right mindset and the right speed to execute it?”




"In a business, the most important factors are the product, resistance, and community approval." (AN photo by Huda Bashatah)

During the same session, Abdullah Al-Saleem, the CEO and co-founder of Mushtari, a platform for business acquisition, shared valuable insights on when and how entrepreneurs should seek guidance for their ventures.

“Every time is the right time to seek help,” Al-Saleem said, highlighting the importance of continuous learning and consultation in business development.

He advocated for a two-pronged approach to seeking advice, distinguishing between general business consultants and industry-specific experts.

He added: “There are two people you have to seek help from: People that know generally about the industry, and people that know specifically about the industry.”

Using the restaurant business as an example, Al-Saleem described how he would consult general business experts for fundamentals like “hiring, culture, (and) cash flow,” while seeking industry-specific guidance for specialized operations.

However, gathering advice, he said, was just the first step. He noted that it was crucial to ensure team involvement in implementing recommendations.

He said: “When I take all these ideas or all these bits of advice, I brainstorm it with the team.”

This collaborative approach ensured that potential solutions were thoroughly evaluated before implementation, he said.

Al-Saleem further emphasized the importance of practical application through trial and error, and he always involved his team in the process.

He added: “They are the engine of the business and without the team, there is no business.”

 


Thousands of people benefitting from KSrelief food aid

Updated 14 March 2025
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Thousands of people benefitting from KSrelief food aid

  • The Etaam project, now in its fourth phase, aims to distribute 390,109 food parcels across 27 countries during Ramadan

RIYADH: Saudi Arabia's aid agency KSrelief recently launched its Etaam Ramadan project in Djibouti to deliver 6,640 food parcels for the benefit of 9,840 people, state news agency SPA reported on Friday.

The announcement comes as KSrelief continues to deliver food to some of the world’s most needy during the holy month.

In Nigeria’s Kebbi state there were 433 parcels delivered, benefiting 2,598 people. And in Bucharest and Constanta in Romania, a further 299 packages to aid 1,495 people were distributed.

Also, 172 packages were sent to Syrian and Palestinian refugees and vulnerable families in the Lebanese governorate of Mount Lebanon.

And in Bangladesh’s Naogaon town, 250 were sent for 1,250 people.

In the Teyarett district of the Mauritanian capital, 220 parcels were sent for the benefit of 1,320 people.

The Etaam project, now in its fourth phase, aims to distribute 390,109 food parcels across 27 countries during Ramadan, benefiting 2.3 million people at a cost of more than SR67 million ($17.8 million), the SPA added.


Offences related to drug methamphetamine outlined

Updated 14 March 2025
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Offences related to drug methamphetamine outlined

  • Saudi attorney general decision effective March 1
  • Addicted individuals will be given choice of rehab

RIYADH: Saudi Arabia’s Attorney General Sheikh Saud bin Abdullah Al-Mujib has outlined the list of criminal offences related to the drug methamphetamine.

Sheikh Saud’s decision, dated March 1, 2025, is a part of efforts to combat the use and distribution of drugs in the country, the Saudi Press Agency reported on Friday.

The criminal offences that warrant arrest include possession, smuggling, obtaining, purchasing, transporting and manufacture. In addition, personal use and consumption are also criminal offences.

Methamphetamine — also known as shabu, crystal meth, or the poor man’s cocaine —  causes serious psychological and behavioral disorders, and contributes to the rise in crime and violence.

As such, the scourge has to be dealt with firmly in accordance with deterrent legislation and decisions, the report stated.

While the law against drug trafficking and abuse is harsh, it also allows for individuals to seek reform and rehabilitation.

Article 42 of the Anti-Narcotics and Psychotropic Substances Law stipulates that the user “shall be granted the opportunity to receive treatment.”

The legislation further states that this can be done without “legal accountability, by not filing a lawsuit against the user or addict, if he or one of his relatives comes forward intending to receive treatment.”

In addition, the law requires that the person “hands over the narcotic or psychotropic substances” and provide “information about their location.”


Crown prince receives Yazeed Al-Rajhi after winning Saudi Dakar Rally

Updated 14 March 2025
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Crown prince receives Yazeed Al-Rajhi after winning Saudi Dakar Rally

RIYADH: Saudi Crown Prince Mohammed bin Salman received Yazeed Al Rajhi, winner of the 2025 Dakar Rally Saudi Arabia, at Al-Salam Palace in Jeddah.

After winning the title in the cars category, Al-Rajhi became the first Saudi to accomplish the feat in the rally, one of the world's most prestigious motorsports championship.

The Crown Prince congratulated Al-Rajhi on winning a tough competition, featuring a number of prominent international competitors. He emphasized that the achievement should serve as motivation for Saudi athletes to continue developing their skills for future success.

Al-Rajhi thanked the Crown Prince for the gesture.

Prince Abdulaziz bin Turki Al-Faisal, Minister of Sports, and Prince Khalid bin Sultan, Chairman of the Saudi Automobile & Motorcycle Federation, attended the reception.

Saudi Arabia has hosted the Dakar Rally since 2020, when it moved from South America.


Newly-appointed Saudi ambassadors take oath of office before crown prince 

Updated 14 March 2025
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Newly-appointed Saudi ambassadors take oath of office before crown prince 

RIYADH: Saudi Crown Prince Mohammed bin Salman, on behalf King Salman, received newly-appointed Saudi ambassadors to a number of countries.

The ambassadors took oath of office before the crown prince at Al-Salam Palace in Jeddah.

Prince Faisal bin Farhan, the Kingdom’s Foreign Minister, attended the ceremony.


Saudi crown prince, Russia president discuss Ukraine crisis 

Updated 14 March 2025
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Saudi crown prince, Russia president discuss Ukraine crisis 

RIYADH: Saudi Arabia’s Crown Prince Mohammed bin Salman made a phone call to Russian President Vladimir Putin, the Saudi Press Agency said early Friday.

The crown prince affirmed the Kingdom’s commitment to exerting all efforts to facilitate dialogue and achieve a political solution to the crisis in Ukraine.

President Putin renewed his thanks and appreciation to the Kingdom for its constructive efforts and endeavors.

The two leaders also reviewed ways to boost bilateral cooperation.