Chinese carmaker Chery eyes Saudi Arabian market

Chery is preparing to introduce its latest range of models and setting up new levels of high performance for its customers in the Kingdom and the region.
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Updated 17 December 2020
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Chinese carmaker Chery eyes Saudi Arabian market

Since its inception in 1997, the value of independent innovation has been at the core of Chinese automaker Chery Automobile Company’s development strategy to build a leading international brand. The company operates in more than 80 countries, including Japan, Germany and the US, ranking first among Chinese automakers in terms of export markets selling major volumes.

Chery has undergone major strategic transformations in recent years, allocating its resources in the pursuit of quality and client benefit. The company is now eyeing the Middle East markets, especially Saudi Arabia, and is leveraging its philosophy of independent innovation into offering a wide array of products and services complimenting diverse segments of Saudi motorists. Sales of Chery’s Tiggo and Arrizo car models, along with its premium brand Exeed, in the Kingdom helped the company realize its strategic vision of recording its highest sales of nearly 9 million units worldwide.

Chery’s success is attributed to the values it was built upon. These values inspired the initiative of establishing the Institute of Engineering and Automotive Research at its headquarters in Wuhu. The institute has made important breakthroughs in a number of basic technologies related to transmission, and engine and fuel efficiency, as well as advanced technologies such as smart grid and autonomous driving.

Chery has set new standards for high performance embodied in the third generation of its smart engines, which are stronger, lighter and more fuel-efficient, making the automaker among the top 10 engines of 2019 in China.

Zhang Guibing, president of Chery, said: “We have witnessed a monthly increase in domestic sales and exports, and we are extremely proud of the performance we see with our third-generation advanced engines.”

Despite the repercussions of the pandemic for the automotive sector, Chery witnessed increased demand since the beginning of 2019, as the company launched its latest models designed with more presentable external frames and attractive interior compartments, and equipped with the latest technological features to meet the aspirations of diverse target groups in the Saudi market.

In an effort at consolidating its position in the Kingdom’s market, Chery is preparing to introduce its latest range of models and setting up new levels of high performance for its customers in the country and the region.


Zain KSA partners with Aamal to support productive families

Updated 23 April 2025
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Zain KSA partners with Aamal to support productive families

Zain KSA has signed a cooperation agreement with Aamal Association for Family Development, in line with its integrated environmental, social and governance strategy and as part of its ongoing efforts to empower all segments of society. This collaboration will enhance Zain KSA’s social responsibility efforts and expand the impact of its initiatives to more vulnerable communities.

This initiative aligns with Zain KSA’s broader corporate sustainability strategy and its diverse programs to empower individuals and advance community development through strategic partnerships and impactful initiatives. Through this collaboration, Zain KSA continues to drive the integration between the private and nonprofit sectors, contributing to building a sustainable development ecosystem that supports Saudi Vision 2030’s objectives, fostering a vibrant society, a thriving economy, and a brighter future for all.

Zain KSA’s collaboration with Aamal Association will support productive family projects and market their products and services locally. The initiative will help increase self-employment rates, provide an incubating environment where small family enterprises can grow and enhance their participation in the local economy. Zain KSA will also welcome Aamal Association within its main locations, providing market spaces to sell their products directly to employees and partners.

Commenting on the agreement, Abdulmohsen bin Abdulelah Abalkhail, head of talent acquisition and facility at Zain KSA, said: “At Zain KSA, we are dedicated to advancing nationwide development across all segments of society. We firmly believe in the strength of collaboration and the importance of integrating efforts with civil society organizations to achieve this goal. Our partnership with Aamal Association reflects this commitment, this time through supporting productive family projects and creating an environment where they can thrive and contribute to the local economic growth, in line with the goals of Saudi Vision 2030.”

Zain KSA received the Gold Award from the Ministry of Human Resources and Social Development at the inaugural CSR Award in recognition of its impactful sustainability and social responsibility initiatives. The accolade underscores the company’s strategy of empowering the Saudi community and advancing national, humanitarian, and social development efforts within a responsible business framework.


AI action figure trend: Kaspersky warns about data privacy

Updated 23 April 2025
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AI action figure trend: Kaspersky warns about data privacy

As the latest social media trend sees users jumping on the AI action figure craze by uploading personal information and photos to generate hyper-realistic AI dolls or action figures of themselves, Kaspersky urges individuals to be cautious about the personal information they share online.

The trend, while entertaining, raises concerns about data privacy and digital safety. Uploading images and personal information linked to the likes of nicknames, work, hobbies and family, to AI platforms may seem harmless but can inadvertently expose users to cyberthreats such as identity theft, phishing attacks, and unauthorized use of biometric data.

A Kaspersky study highlighted the paradox in users’ approach to digital privacy. While 45 percent of respondents in the Kingdom cover their webcams to maintain privacy, and 44 percent rely on incognito mode for secure browsing, a significant number still engage in risky online behaviors. Notably, 47 percent of respondents admitted to sharing personal details with unverified sources to access online games and quizzes. This is often done without considering the potential security implications.

“Participating in viral trends such as AI action figure or anime-style images inspired by Studio Ghibli can be fun, but it is essential to understand the potential risks involved,” said Brandon Muller, technical expert for the MEA region at Kaspersky. “It’s important to keep in mind that this data could be accessed by cyberattackers. By sharing detailed personal information and images, users may unknowingly provide scammers with the data needed to compromise their digital identities or create social engineering messages.”

Kaspersky offers the following recommendations to safeguard personal data:

• Review privacy policies: Before using AI-powered tools, read and understand their privacy terms to know how your data will be used and stored and whether it may be shared with third parties.

• Limit personal information sharing: Avoid uploading sensitive photos or details that could be exploited, such as addresses or financial information.

• Use generic images: If possible, use generic images or landscape photos instead of high-resolution close-ups of your face, as facial data can be used for biometric profiling.

• Be cautious with permissions: Only grant necessary permissions to apps and platforms and be wary of those requesting excessive access, such as access to your contacts or location.

• Use trusted security solutions: Protect your devices with reliable cybersecurity software, such as Kaspersky Premium, to detect and prevent potential threats.


Rotana Signs: Pioneering the future of advertising in Saudi Arabia

Updated 23 April 2025
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Rotana Signs: Pioneering the future of advertising in Saudi Arabia

Saudi Arabia is undergoing an extraordinary transformation with Vision 2030 reshaping its economic, social, urban, and technological landscapes. This bold vision has not only heightened the Kingdom’s standing but has also set global standards for progress.

As a leading force in this transformation, Rotana Signs is in pursuit of elevating the out-of-home advertising market and has begun doing so with the launch of potentially the largest digital screens in the world on the iconic Kingdom Tower and Burj Rafal tower in Riyadh.

With four striking LED facades (two per tower) and over 48,000 square meters of state-of-the-art LED technology, Rotana Signs offers advertisers an unparalleled opportunity to connect with audiences in an unforgettable way. Installed on recognized landmarks, these digital facades rise above the city skyline allowing brands to be seen from over five kilometers away. Their grandeur alone cuts through traditional advertising clutter and captures resident attention like never before.

The true power of Riyadh’s digital towers lies in their ability to captivate audiences of all backgrounds, spark user-generated content, and create viral moments. Every campaign captured and shared on social media exponentially extends its reach, helping connect brands with a digitally engaged global audience.

A prime example of this potential is Mobily’s “A Leading Network” campaign, which utilized both the northern and southern digital facades on the Kingdom Tower (30,924 square meters). Mobily became the first telco operator to fully embrace this groundbreaking advertising opportunity, demonstrating the immense creative power of these formats. 

Rotana Signs’ Deputy CEO of Sales Hasan Zaini expressed pride in supporting Mobily’s management, whose innovative approach pushed creative boundaries. Combined with the integration of a dynamic blue laser light show linking Kingdom Tower with Al-Faisaliah Tower to the south and Majdoul Tower to the north, the campaign execution showcased the limitless potential of these digital facades. 

Hisham Hendi, chief consumer marketing and sales officer at Mobily, said that this impactful and unique rollout reflects the operator’s determination over the past few years in delivering a world-class, reliable and seamless experience to their customers across the Kingdom.

Similarly, Rotana Signs is committed to reshaping the advertising landscape with revolutionary formats that create extraordinary brand experiences. By collaborating with its partners, Rotana Signs is contributing to the Kingdom’s growth and prosperity in alignment with Vision 2030 objectives within the advertising space.


29th Dubai World Cup breaks records and paves way for the future of horse racing

Updated 23 April 2025
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29th Dubai World Cup breaks records and paves way for the future of horse racing

The 29th Dubai World Cup marked a new milestone in international horse racing, drawing a record-breaking crowd of over 65,000 spectators and offering an impressive $30.5 million in prize money across nine world-class races. Capping off a thrilling season, the event showcased Dubai Racing Club’s commitment to delivering an exceptional racing experience on a truly global stage.

A spectacular closing ceremony featuring a triple Guinness World Record-breaking drone and fireworks display lit up Meydan Racecourse, reinforcing Dubai’s reputation for combining sport, innovation, and entertainment.

One of the most anticipated events on the international racing calendar, the Dubai World Cup welcomed a record 170 global broadcasters and nearly 500 accredited media professionals, bringing the excitement from the track to screens globally. From thrilling races to exclusive hospitality, the energy was palpable both on-site and worldwide.

The season’s success extended beyond the main event. The Dubai Racing Carnival, which runs from November to March, saw a 34 percent rise in attendance, a testament to Dubai’s growing appeal in the sport. Highlights included the much-anticipated Fashion Friday on Jan. 24, where Romantic Warrior secured his 10th Group 1 win in Jebel Hatta. International winners from the UK, France, Hong Kong, and Norway further underlined the carnival’s global competitiveness.

This season showcased strong infrastructure and global reach, largely due to Dubai’s strategic location and its advanced equine transport and quarantine facilities. These factors position Dubai as a premier hub for international horse racing. Each year, the Dubai Racing Club’s International Department imports and quarantines around 3,000 horses. This process facilitates smooth participation for competitors from around the world and strengthens the city’s reputation as a leading destination for racing events.

As in previous seasons, innovation was crucial, featuring new technologies such as drone-based coverage and advanced analytics through Total Performance Data. These improvements enhanced the viewing experience and offered valuable insights for fans, trainers, and analysts, all while maintaining the highest safety standards for horses, jockeys, and spectators.

One of the most spectacular viral moments was the drone and fireworks display during the Dubai World Cup closing ceremony. This event not only broke three Guinness World Records but also showcased a commitment to innovation. 

“These moments captivate our guests and project Dubai’s excellence on a global stage, showcasing what’s possible when cutting-edge technology and visionary event design come together,” said Sophie Ryan, head of corporate communications, marketing and brand at Dubai Racing Club. 

Beyond the racing, Meydan Racecourse evolved into a full-fledged lifestyle destination. The venue offered luxury suites, exclusive balconies, and high-end culinary experiences from restaurants including The MAINE, Beau, and Cipriani Dolci. Popular events like Ladies’ Nights and the Style Stakes fashion competition added flair to the festivities, underscoring Dubai’s blend of tradition and modern luxury.

As for fashion, it remains a core part of the racing culture in Dubai. This season’s Style Stakes, sponsored by Emaar, elevated the glamor with bold self-expression and cultural flair. From the elegance of Fashion Friday to Emirates Super Saturday, racegoers embraced the spirit of individuality. For the first time, Dubai Racing Club also introduced a Millinery Exhibition, celebrating the artistry of hat-making and offering a new opportunity for fashion enthusiasts to shop one of the most essential elements of the horse racing outfit.

What can we anticipate for the upcoming seasons?

As preparations begin for the 30th anniversary of the Dubai World Cup in 2026, Dubai Racing Club is deepening global partnerships with organizations like Churchill Downs and The Jockey Club. With new hospitality collaborations on the horizon, the future promises an even more immersive and world-class experience for racing fans. “The 30th anniversary of the Dubai World Cup in 2026 will deliver the most memorable celebration, setting a new benchmark for the sport,” added Ryan.

As the curtain falls on an unforgettable season, one thing is clear — Dubai Racing Club is not just hosting the future of horse racing; it is defining it.

 


Social Development Bank, RDF empower productive families

Updated 22 April 2025
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Social Development Bank, RDF empower productive families

Minister of Human Resources and Social Development and Chairman of the Board of Directors of the Social Development Bank Ahmed bin Sulaiman Al-Rajhi, sponsored a ceremony organized by the Sulaiman Al-Rajhi Foundation for Development Finance under the theme “3 Billion and Continuing.” The event reinforced the strategic partnership between the foundation and SDB, which has been ongoing since 2014 and has resulted in over SR3 billion ($800 million) in financing, benefiting more than 200,000 productive families across various regions of the Kingdom.

The ceremony witnessed the signing of several notable agreements, including the extension of the partnership with RDF to continue supporting and financing productive families in collaboration with the “Jana Fund.” The financing portfolio, valued at SR500 million, will remain in place alongside the provision of non-financial services and training initiatives through the Dulani Business Center. These efforts aim to grow the businesses of productive families and facilitate their access to markets.

Chief Executive of SDB Sultan bin Abdulaziz Al-Hamidi expressed his gratitude for Al-Rajhi’s patronage of the ceremony. He said: “Development financing for the nonprofit sector is a core pillar in enhancing the efficiency and effectiveness of organizations operating in this space and in serving their beneficiaries. Accordingly, SDB collaborates with its strategic partners to develop and innovate a variety of financial products that meet the needs of the target groups and support the sustainability of institutions within this vital sector.”

He added: “Our partnership with RDF represents a leading national model of integration between the developmental and nonprofit sectors. It is a partnership that has gone beyond numbers to touch lives and create a real impact in empowering productive families. We will continue this blessed journey through new agreements aimed at broadening the scope of impact and enabling more Saudi men and women to achieve financial independence and engage in productive work.”

SDB plays a central role in empowering productive segments of society and advancing sustainable community development through an effective partnership model with nonprofit organizations, which serve as financial intermediaries contributing to a tangible and wide-reaching impact in supporting productive families and strengthening their contribution to the national economy.