Uproar in Bangladesh over Coca-Cola ad denying Israel links

A screengrab from Coca-Cola's commercial, which was released in Bangladesh on June 9, 2024. (Screengrab/YouTube)
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Updated 15 June 2024
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Uproar in Bangladesh over Coca-Cola ad denying Israel links

  • Coca-Cola has been enjoying close ties with Israel since 1960s
  • Commercial says the beverage is ‘not from that place’

DHAKA:  Coca-Cola is under fire in Bangladesh for a recent ad aiming to distance the brand from Israel in the wake of a significant boycott resulting from the war on Gaza.

The 60-second video, which first aired on Bangladeshi TV and YouTube on June 9, shows a shopkeeper interacting with a buyer who no longer drinks Coca-Cola as it comes from “that place.” The place is not named in the clip, but seconds later it becomes clear that the reference is to Israel.

The shopkeeper says that Coke “is not at all from that place” and that it “also has a factory in Palestine,” after which the reluctant buyer orders and enjoys the drink.

Social media accounts of Coca-Cola Bangladesh were soon later flooded with comments from Bangladeshis responding to the claims.

Coca-Cola Co. has been enjoying close links with Israel since the 1960s. In 1997, the company was honored by its government for “refusing to abide by the Arab League economic boycott of Israel.”

It owns dairy farms in illegal Israeli settlements in the Jordan Valley and a plant in the occupied Golan Heights.

In this context, the advert was for Bangladeshi viewers like Sohel Rahman, a businessman from Dhaka, an “attempt to fool the audience” by twisting the facts.

“Do they think the Bangladeshi people are stupid?” he said.

Sadia Ahmed, an executive from Dhaka’s Gulshan area, saw it as a “mockery” and misinformation.

“The campaign hid this information deliberately to play with the sentiments of the Bangladeshi people. The advertisers thought it would help boost its sales. But the result was the opposite,” she told Arab News. “Now, our boycotting campaign is even stronger, as Coke directly supports Israeli aggression on Palestine.”

While Coca-Cola removed the ad from its social media channels on Wednesday and no longer aired it on local TV, the video continued to make the rounds on social media, drawing comments like: “This feels desperate,” “This advertisement is trying to fool innocent people,” or “Boycott the actors too.”

Saraf Ahmed Zibon, the actor playing the main character in the ad, took to Facebook earlier this week to say he “had never been in favor of Israel” and had presented information and data that was provided to him by Coca-Cola.

The issue of Israel is very sensitive in Bangladesh, where many people say they can relate to the Palestinian struggle and resistance to Israeli occupation, and advocacy for Palestine is officially part of the country’s foreign policy.

Anything undermining the sentiment is unacceptable, especially when people “are dying every day in Gaza due to the Israeli aggression,” said Dr. Rasheda Rawnak Khan, associate professor at the Department of Anthropology of Dhaka University.

“It’s very much clear that this new Coke advertisement is political propaganda. This propaganda can’t be accepted in any case. It hurts the sentiment.”

Since the beginning of the newest Israeli onslaught on Gaza in October 2023, the Bangladeshi government and people have been repeatedly denouncing the deadly bombardment that has killed at least 37,000 Palestinians, destroyed most of the medical infrastructure in the besieged enclave, and displaced 80 percent of its population.

Part of the protest and mobilization in Bangladesh is a movement to boycott Western brands perceived as having links with Israel.

Coca-Cola’s attempt to win Bangladeshis back has resulted in the opposite.

“Coke failed to internalize the sentiment of 180 million people of Bangladesh … and made this socially and culturally (insensitive) advertisement to re-brand in the local market,” Prof. A.S.M. Amanullah, sociologist from Dhaka University, told Arab News.

“The attempt has backfired … I believe, in a couple of weeks, Coke’s sales could be reduced to 50 percent.”

Coca-Cola Bangladesh has not responded to repeated requests for comment about the commercial and its sales in the country.

A drop in demand has already been observed since October and has plunged further since the beginning of this week, with local soft drink brands coming to the fore.

“Last week, the demand was four times higher … A significant part of Coke’s annual sales used to happen during Eid Al-Adha. But this year, it seems that the total sales of Coke will fall drastically,” said Arifur Rahman, a grocery store owner at Dhanmondi, Dhaka.

“Usually, during summer, we used to sell a huge amount of Coke. But the demand started to decline from the beginning of the Gaza attack. The boycott campaign dealt a blow to Coke’s selling graph. Nowadays, people hardly ask for Coke. Instead, they are opting for different local colas.”


Death toll in central Nigeria floods rises to 36: rescuers

Updated 4 sec ago
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Death toll in central Nigeria floods rises to 36: rescuers

KANO: The death toll in central Nigeria flash floods has risen to 36 after rescuers recovered more bodies, an emergency services spokesman told AFP Friday.
Flooding after torrential rains late on Wednesday washed away more than 50 homes in the city of Mokwa in central Niger state, drowning residents with many missing, according to the Niger state emergency management agency (SEMA).
“As at this morning, 11 more bodies were recovered in addition to the 25 found earlier, which brings the number of fatalities to 36 so far,” Ibrahim Audu Husseini, SEMA spokesman said.
Teams of rescuers continued to search for missing residents into Friday.
“We expect the toll to rise considerably because there are different rescuers at different locations,” Husseini said.
Nigeria’s rainy season, which usually lasts six months, is just getting started for the year. Scientists warn that climate change is already fueling more extreme weather patterns.
Flooding, usually caused by heavy rains and poor infrastructure, wreaks havoc every year, killing hundreds of people across the west African country.
In Nigeria, the floods are exacerbated by inadequate drainage, the construction of homes on waterways, and the dumping of waste in drains and water channels.
The Nigerian Meteorological Agency had warned of possible flash floods in 15 of Nigeria’s 36 states, including Niger state, between Wednesday and Friday.
In 2024, more than 1,200 people were killed and 1.2 million displaced in at least 31 out of Nigeria’s 36 states, making it one of the country’s worst floods in decades, according to the National Emergency Management Agency.

New Zealand defense minister pledges more deployments, co-operation

Updated 30 May 2025
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New Zealand defense minister pledges more deployments, co-operation

  • Judith Collins raises the prospect of welcoming increased warship visits to the country, deepening joint training and other cooperative efforts

SINGAPORE: New Zealand is seeking to expand Asia-Pacific military deployments in its quest to show it was now “pulling our weight” with increased spending on its armed forces, the South Pacific nation’s defense minister said in Singapore on Friday.

Defense minister Judith Collins raised the prospect of welcoming increased warship visits to the country, deepening joint training and other cooperative efforts with its traditional defense partners including ally Australia, the United States, Singapore, Japan, Britain and the Philippines.

“So we’re open for business, we’re back in the world and we’re pulling our weight,” Collins said on the sidelines of the Shangri-La Dialogue defense meeting in Singapore.

The New Zealand government announced in April that it would boost defense spending by NZ$9 billion ($5 billion) over the next four years, with the aim of nearly doubling spending to 2 percent as a share of gross domestic product in the next eight years amid growing international tensions.

The new spending is a significant boost to the defense budget of just under NZ$5 billion in 2024/25, and follows its first national security review in 2023.

The review called for more military spending and stronger ties with Indo-Pacific nations to tackle issues of climate change and strategic competition between the West, and China and Russia.

The USS Blue Ridge, the command ship of the US Pacific Fleet, visited Wellington earlier this month and further visits from partners could be expected, Collins said. The ship was just the third US warship to visit in 40 years.

When asked about Chinese concerns at New Zealand’s more assertive military posture, she said Beijing realized Wellington had “actually got a spine,” but “I don’t think China stays awake at night worrying about us.”

“I don’t think we’re any threat to China, or anyone else really,” Collins said, describing relations with China, an important trading partner, as “very mature.”

Regional military attaches and analysts say that after years of relative neglect, New Zealand still had to improve its ability to sustainably project power given its small, aging navy and air force but supporting its traditional relationships were key.

Nuclear-free since the 1980s, New Zealand maintains an independent foreign policy but remains part of the Five Eyes intelligence sharing network with the United States, Britain, Australia and Canada.

Deployments of its four new Boeing P-8 Poseidon maritime patrol aircraft are being closely watched, given how they can help other countries plug gaps in the hunt for Chinese submarines, analysts say.

Collins said New Zealand and Australian pilots now had the ability to fly each other’s P-8 and transport planes — a sign of growing “interoperability” in action.

Collins said the P-8s had already flown up toward Canada and she expected further patrols in the South China Sea and Indian Ocean. “I think you’ll see quite a lot of that,” she said. “We go everywhere. Everywhere where we’re wanted we go, if we can.”


Ukraine, Russia ‘want ceasefire,’ Turkiye FM says en route to Kyiv

Updated 30 May 2025
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Ukraine, Russia ‘want ceasefire,’ Turkiye FM says en route to Kyiv

  • Hakan Fidan: ‘I observe that the issue is beginning to take a more optimistic turn as negotiations start’

ANKARA: Russia and Ukraine both want a ceasefire to halt three years of war, Turkiye’s top diplomat said on Friday as he headed to Kyiv after holding talks in Moscow.

“I observe that the issue is beginning to take a more optimistic turn as negotiations start. Both parties want a ceasefire. No one says they don’t want it,” Foreign Minister Hakan Fidan said on the train taking him to Kyiv, reported news agency Anadolu.


Half the world faced an extra month of extreme heat due to climate change: study

Updated 30 May 2025
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Half the world faced an extra month of extreme heat due to climate change: study

  • About 49 percent of the global population experienced at least 30 more days of extreme heat according to a study done by scientists at the World Weather Attribution, Climate Central, and the Red Cross Red Crescent Climate Center

WASHINGTON: Half the global population endured an additional month of extreme heat over the past year because of manmade climate change, a new study found Friday.
The findings underscore how the continued burning of fossil fuels is harming health and well-being on every continent, with the effects especially under-recognized in developing countries, the authors said.
“With every barrel of oil burned, every ton of carbon dioxide released, and every fraction of a degree of warming, heat waves will affect more people,” said Friederike Otto, a climate scientist at Imperial College London and co-author of the report.
The analysis — conducted by scientists at World Weather Attribution, Climate Central, and the Red Cross Red Crescent Climate Center — was released ahead of global Heat Action Day on June 2, which this year spotlights the dangers of heat exhaustion and heat stroke.
To assess the influence of global warming, researchers analyzed the period from May 1, 2024 to May 1, 2025.
They defined “extreme heat days” as those hotter than 90 percent of temperatures recorded at a given location between 1991 and 2020.
Using a peer-reviewed modeling approach, they then compared the number of such days to a simulated world without human-caused warming.
The results were stark: roughly four billion people — 49 percent of the global population — experienced at least 30 more days of extreme heat than they would have otherwise.
The team identified 67 extreme heat events during the year and found the fingerprint of climate change on all of them.
The Caribbean island of Aruba was the worst affected, recording 187 extreme heat days — 45 more than expected in a world without climate change.
The study follows a year of unprecedented global temperatures. 2024 was the hottest year on record, surpassing 2023, while January 2025 marked the hottest January ever.
On a five-year average, global temperatures are now 1.3 degrees Celsius above pre-industrial levels — and in 2024 alone, they exceeded 1.5C, the symbolic ceiling set by the Paris climate accord.
The report also highlights a critical lack of data on heat-related health impacts in lower-income regions.
While Europe recorded more than 61,000 heat-related deaths in the summer of 2022, comparable figures are sparse elsewhere, with many heat-related fatalities mizattributed to underlying conditions such as heart or lung disease.
The authors emphasized the need for early warning systems, public education, and heat action plans tailored to cities.
Better building design — including shading and ventilation — and behavioral adjustments like avoiding strenuous activity during peak heat are also essential.
Still, adaptation alone will not be enough. The only way to halt the rising severity and frequency of extreme heat, the authors warned, is to rapidly phase out fossil fuels.


China establishes global mediation body in Hong Kong

Updated 30 May 2025
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China establishes global mediation body in Hong Kong

  • China establishes a mediating body in Hong Kong where it aims to settle disputes between countries and between private international entities

HONG KONG: China signed a convention on Friday setting up a global mediation body in Hong Kong, which aims to be comparable to organizations such as the International Court of Justice (ICJ).
Beijing has taken a more proactive approach in international affairs in recent years, expanding its influence in global bodies such as the United Nations and the World Health Organization — especially as the United States has taken the opposite direction under President Donald Trump.
The move is also being seen as an attempt to shore up Hong Kong’s reputation as a leading place to conduct business, after Beijing’s imposition of a wide-ranging national security law in 2020 shook confidence in the impartiality of the city’s legal system.
Initiated by Beijing, the establishment of the International Organization for Mediation Convention (IOMed) was co-signed by 31 other “like-minded” countries ranging from Serbia and Pakistan to Papua New Guinea and Venezuela.
“The birth of IOMed will help transcend the zero-sum mentality of ‘win or lose’, promote the amicable resolution of international disputes, and build more harmonious international relations,” said China’s foreign minister Wang Yi, who presided over the signing.
Hong Kong’s government said IOMed will be the first intergovernmental body dedicated to mediation, while Wang said it would “fill a gap in the field.”
Mediation is when a neutral third party intervenes into a dispute to help two sides negotiate a jointly acceptable resolution to a conflict, as opposed to, for example, political bargaining or litigation.
The body will mediate disputes between countries, between countries and individuals from another country, and between private international entities.
IOMed “is on a par with” the United Nations’ ICJ and the Permanent Court of Arbitration in The Hague, said the Hong Kong government.
One of the latter’s more well-known rulings was in favor of the Philippines against China over territorial claims in the South China Sea.
Beijing refused to take part in the proceedings and has ignored the judgment.
Paul Lam, Hong Kong’s secretary for justice, wrote in an article that IOMed’s establishment came as “hostile external forces are attempting to de-internationalize and de-functionalize” Hong Kong.
IOMed will start operating by the end of this year or early 2026.