UK’s Bioniq enters Saudi Arabia with strategic partnership

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Founded in 2019, Bioniq offers Bioniq PRO and Bioniq GO which are based on algorithms developed from a large and diverse biochemical database. (Supplied)
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Founded in 2019, Bioniq offers Bioniq PRO and Bioniq GO which are based on algorithms developed from a large and diverse biochemical database. (Supplied)
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Updated 02 May 2024
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UK’s Bioniq enters Saudi Arabia with strategic partnership

  • CEO shares insights into company’s strategic objectives and expansion

CAIRO: Personalized supplements based on blood test data are set to become available in key Saudi cities as Bioniq brings its patented algorithm to the Kingdom. 

Through a partnership with Al Borg Diagnostics, a provider of diagnostic health services in Saudi Arabia, Bioniq has set a strategic expansion plan into the Kingdom. 

In an interview with Arab News, Vadim Fedotov, CEO and founder of Bioniq, shared insights into the company’s strategic objectives and expansion plans in Saudi Arabia and the broader Middle East and North Africa region. 

“Our immediate goals in Saudi Arabia include establishing a strong presence in key cities, enhancing access to personalized health solutions, fostering strategic partnerships, and consistently delivering exceptional customer experiences,” he said.

The advantage 

Looking ahead, Fedotov explained Bioniq’s long-term vision in the Saudi market, focusing on product efficacy and transparency.  

“We believe it’s crucial to showcase the benefits of a quantifiable product that demonstrates how it works and its effectiveness,” he noted.  

He criticized the prevailing market trends where companies fail to substantiate their claims. “Many companies in the market promise results without concrete evidence, essentially selling a dream. Bioniq, on the other hand, delivers tangible results.” 

“We have already established strategic partnerships in the medical and wellness space that we have not announced yet. Moreover, we have already started integrating our solutions in some of the most prominent athletic organizations of Saudi Arabia,” he revealed, indicating an aggressive approach to embedding Bioniq’s solutions into key health and sports ecosystems. 

Although specifics were not disclosed, Fedotov hinted at future collaborations that could involve governmental bodies. 

The Saudi market is pivotal for Bioniq’s expansion strategy due to its significant growth potential and its position as a key player in the healthcare industry within the Gulf region.

Vadim Fedotov, CEO and founder of Bioniq

“Unfortunately, I cannot disclose details at the moment, but the plans are indeed significant,” he mentioned, suggesting potential engagements that could influence policy or regulatory frameworks within the health sector. 

Regarding growth objectives for the next year, Fedotov said: “Strategic partnerships with nationwide medical institutions as well as leading athletic organizations are already in place to build brand awareness and trust.” 

Fedotov stated that the company does not plan to offer exclusive products for the Saudi market and that all its products are shipped worldwide, emphasizing a unified product strategy across global markets. 

Discussing the partnership with Al Borg, Fedotov further detailed how this alliance would enhance Bioniq’s operational capabilities.  

“We plan to leverage our partnership with Al Borg to enhance our presence by expanding accessibility to personalized health solutions,” he explained. 

“We aim to collaborate closely with Al Borg to optimize customer experience and provide seamless healthcare solutions to individuals throughout the country,” he added. 

Legal standards 

Fedotov highlighted Bioniq’s approach to navigating the regulatory environment in Saudi Arabia indicating it is a crucial aspect of their operations.  

“We’re working closely with strategic partners in the region who have been established for decades, including nationwide partners who guide us in ensuring compliance with current and new regulations,” he explained.  

“We’re fully committed to adhering to these guidelines. As our strategic partners include government entities and medical institutions, we’re confident that our offering is and will be in line with all current and future regulations,” the CEO added. 

When asked about the significance of the Saudi market in Bioniq’s global strategy, Fedotov’s response underscored the strategic importance of the region.  

“The Saudi market is pivotal for Bioniq’s expansion strategy due to its significant growth potential and its position as a key player in the healthcare industry within the Gulf region,” he stated.  

“With its large population and substantial healthcare expenditure, Saudi Arabia presents a ripe opportunity for Bioniq to introduce its personalized health solutions and contribute to advancing healthcare standards in the region,” he explained.  

He added: “Additionally, by establishing a strong presence in Saudi Arabia, we can leverage our strategic partnerships and innovative technology to further solidify our position as a leader in personalized nutrition and supplementation across the Middle East market. 

Regarding the timing of Bioniq’s entry into the Saudi market, Fedotov shared that the company had already made its debut.  

“Our partnership with Borg AI marked our launch in the region in April of this year,” he noted.  

This launch introduced Bioniq’s products, including Bioniq GO and Bioniq PRO, to the Saudi marketplace, marking a significant milestone in their regional strategy. 

“We are certainly considering establishing an office in the Kingdom,” he said, hinting at a significant operational expansion.  

“Currently, we have over 80 employees globally, including headquarters in London, offices in Berlin, Dubai, and New York. Saudi Arabia appears to be a very promising option for one of our future locations. Regarding key members for the region and global expansion, we will be based there, given the strategic importance of Saudi Arabia and the Middle East,” he added.

Business fundamentals 

“Our primary mission in the region is to address the challenge of personalized health and wellness in Saudi Arabia’s healthcare industry,” Fedotov stated.  

He highlighted that the collaboration with Al Borg is set to boast personalized health across the Kingdom, making Bioniq’s blood test panel available in 28 cities across Saudi Arabia. 

“Now, consumers from Riyadh, Jeddah, Alkhobar, or any other cities across the country, can achieve optimal health levels much easier.”  

The partnership allows consumers to utilize a 50-parameter blood test offered by Al Borg Diagnostics, after which they can opt for a personalized supplement formula created by Bioniq, based on their specific health data. 

“We closely monitor metrics related to customer satisfaction, such as feedback scores and testimonials. We aim to deliver the most personalized supplements, so we are a super consumer-centric company,” he said. 

“Of course, as a business, we also focus on revenue growth, customer retention rates, market penetration, and the number of personalized supplement formulas delivered,” the CEO added. 

“In the Saudi market specifically, we pay close attention to metrics related to market penetration and customer acquisition. Given the strategic importance of this region for our expansion efforts, we track the number of customers adopting our personalized supplement solutions,” he stated. 

The CEO further elaborated on how this approach leverages comprehensive blood tests and tailored supplement formulas to meet individual health needs and optimize overall well-being, marking a significant advancement in personalized health management. 

Founded in 2019, Bioniq offers Bioniq PRO and Bioniq GO which are based on algorithms developed from a large and diverse biochemical database. 

Bioniq PRO, as Fedotov described, offers personalized supplements derived from extensive biochemical data and combined with health questionnaires and blood tests.  

In contrast, Bioniq GO provides a more generalized personalization based on health questionnaires alone. “The cost of Bioniq supplements varies depending on the package the customer chooses,” Fedotov added, with Bioniq GO priced at $75 per month and Bioniq PRO at $199 per month. 

On the financial front, Fedotov shared insights into the company’s profitability. “After five and a half years, we have achieved market profitability in all our priority markets,” he revealed. 

Bioniq’s inception 

“The idea of Bioniq came from my sports background and a subsequent corporate career that left me burnt out at 30,” Fedotov explained.  

Despite being medically healthy, he felt unwell, which led him to realize that “wellness goes beyond just the absence of illness.”  

Identifying a gap in the market for personalized health solutions, he noted, “In 2018, there were no companies providing personalized solutions for people like myself.” This revelation prompted him to establish Bioniq in London in 2019. 

The company has raised $15 million since its inception, and Fedotov revealed:“Given the fact that the Middle East is one of our key regions, there’s a high level of proportionate investment into the Middle East, including Saudi, to develop strategic partnerships, onboard key opinion leaders and share and demonstrate the key advantages of a personalized approach.” 

He added: “Additionally, we are leveraging our investment to enhance our technology platform and data analytics capabilities, ensuring that our personalized supplement formulas are backed by the latest scientific research and insights.”

A growing market 

“We see significant opportunities for growth and innovation in Saudi Arabia, which is why we are entering this market,” he stated.  

Regarding the broader trends in the health tech industry, Fedotov shared his company’s forecasts and strategic plans.  

“Our forecasts suggest continued growth and increasing demand for personalized health solutions in our operational markets,” he noted.  

Bioniq intends to capitalize on these trends by investing in research and development to enhance its products and services further.  

Additionally, the company plans to expand its strategic partnerships with healthcare providers and technology companies and continue innovating in the field of precision health. 

Fedotov also emphasized the importance of consumer education in Bioniq’s strategy. “We will continue focusing on educating consumers about the benefits of personalized nutrition and wellness, empowering them to take control of their health journey,” he explained.


Closing Bell: Saudi Tadawul closes in red across all indexes   

Updated 6 sec ago
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Closing Bell: Saudi Tadawul closes in red across all indexes   

RIYADH: Saudi Arabia’s Tadawul All Share Index slipped on Monday, losing 73.02 points, or 0.60 percent, to close at 12,125.36.     

The total trading turnover of the benchmark index was SR6 billion ($1.6 billion) as 68 of the listed stocks advanced, while 155 retreated.   

On the other hand, the Kingdom’s parallel market Nomu also slipped 25.51 points, or 0.09 percent, to close at 27,036.50. This came as 24 of the listed stocks advanced, while as many as 40 retreated.  

Similarly, the MSCI Tadawul Index also dropped 13.53 points, or 0.89 percent, to close at 1,515.07.  

The best-performing stock of the day was Al-Baha Investment and Development Co. which saw its share price surge 7.69 percent to SR0.14.  

Other top performers include Almasane Alkobra Mining Co. as well as the Mediterranean and Gulf Insurance and Reinsurance Co., whose share prices soared by 7.05 percent and 6.72 percent, respectively, to stand at SR63.80 and SR25.40.     

In addition to this, other top performers included Almunajem Foods Co. and Methanol Chemicals Co.  

The worst performer was Fawaz Abdulaziz Alhokair Co., whose share price dropped by 8.04 percent to SR10.06.   

Al-Babtain Power and Telecommunication Co. as well as Ash-Sharqiyah Development Co., also saw their share prices dropping by 7.39 percent and 4.45 percent respectively, to stand at SR41.35 and SR20.20.

Moreover, other worst performers also include Arabian Contracting Services Co. and East Pipes Integrated Co. for Industry.  

On Nomu, Future Care Trading Co. was the top gainer with its share price rising by 11.05 percent to SR15.28.   

Other best performers on Nomu were Professional Medical Expertise Co. as well as Osool and Bakheet Investment Co., whose share prices soared by 8.42 percent and 4.53 percent to stand at SR103 and SR 41.50, respectively.  

Other top gainers also include Sure Global Tech Co. and Ghida Alsultan for Fast Food Co.  

Leen Alkhair Trading Co. experienced a significant drop in its share price on Nomu, with the company’s shares falling by 7.72 percent to SR26.90.    

The share prices of Almuneef Co. for Trade, Industry, Agriculture and Contracting as well as Riyadh Steel Co. also fell by 7.68 percent and 6.25 percent to stand at SR51.70 and SR30, respectively.  

Other major losers include Molan Steel Co. and Mayar Holding Co.  


Saudi aviation industry likely to create 35,000 new jobs by 2030

Updated 7 min 33 sec ago
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Saudi aviation industry likely to create 35,000 new jobs by 2030

RIYADH: Saudi Arabia unveiled its first “State of Aviation” report, highlighting the sector’s contributions to the Kingdom’s economic growth, as industry leaders gathered for the Future Aviation Forum. 

Speaking at the opening ceremony of the three-day event in Riyadh, Saudi Minister of Transport and Logistic Services Saleh Al-Jasser emphasized the unprecedented importance of aviation. 

Saudi Arabia’s aviation sector contributed $21 billion to the Kingdom’s gross domestic product in 2023 while generating an additional $32.2 billion in tourism receipts, positively impacting other key areas of the economy. 

“This transformation is one that we invite the world to share. We seek private sector partners with expertise to help us achieve our ambition,” said Al-Jasser. 

The minister also reflected on the progress made in the aviation industry over the past two years and how industry leaders collaborated to overcome a major crisis by addressing global challenges and unlocking new opportunities. 

This collaboration led to the introduction of new global policies, the announcement of nearly $3 billion in aviation deals, the signing of the Riyadh Aviation Declaration, and the commencement of a new golden age for aviation. 

The State of Aviation report by GACA revealed that the Kingdom’s aviation sector contributed $53 billion to the economy and supported approximately 958,000 jobs nationwide.

Furthermore, the regulator introduced its General Aviation Roadmap during the forum, aiming to foster the development of Saudi Arabia’s business jet and private industry.

With targeted investments in six specialized general aviation airports and other initiatives, the roadmap projects the sector’s contribution to GDP to reach around $2 billion and the creation of 35,000 new jobs by 2030.

Al-Jasser shared three brief points, emphasizing the importance of aviation in driving global growth and well-being, highlighting the enormous opportunities being created in Saudi Arabia for everyone, and noting how this week reflects Saudi Arabia’s commitment to the global aviation industry. 

“Globally, aviation traffic numbers have passed pre-pandemic levels, with air cargo fueling 80 percent of the world’s commerce needs,” he continued.   

Outlining the achievements and developments in Saudi Arabia’s civil aviation sector since 2022, Al-Jasser noted that the Kingdom recorded 111 million passengers last year and announced a comprehensive economic policy for the civil aviation sector. 

He stated that the Kingdom confirmed the order of hundreds of aircraft through the existing Saudi carrier and launched the Riyadh King Salman International Airport master plan to support more than 100 million passengers by 2030. 

The minister added: “We also opened Riyadh Integrated Special Logistics Zone, securing a leading global investor and AviLease, a global aircraft leasing company, and established Riyadh Air to connect Riyadh.” 

During the keynote address, Abdulaziz Al-Duailej, president of the General Authority of Civil Aviation, underscored the importance of this forum and its role in enhancing connectivity. 

“We’ve gone from almost zero flights to almost 37 million flights last year. this is unprecedented and also proves the resilience and strength of the global aviation industry,” Al-Duailej said. 

He also underscored examples of challenges, including what he pressed on the most, manufacturing and supply chain disruption. 

“The aviation industry globally is facing a serious shortage of manufacturing capabilities and challenges in the whole value chain of the process. This is an area where we need to focus on,” said the GACA president.   

He added: “Also, environmental sustainability is a very important element and objective, as we all agreed to protect our mother nature, we all agreed on specific targets on net zero carbon emission. Nonetheless, we agree on what and on why, but we have issues around how.”  

Commenting on the significant growth in Saudi Arabia’s aviation sector, he also mentioned that in 2023 the number of passengers reached a record 112 million, up from 88 million in 2022, marking a 27 percent year-on-year increase. 

The first quarter of the current year has already seen an additional 20 percent increase in passenger numbers.  

In terms of connectivity, the number of direct international destinations from the Kingdom rose to 148, marking a 47 percent increase from 2019 when there were 99 direct destinations.  

“In cargo, we’ve not done as well as we anticipated, but we still have about 6 percent growth in air cargo, reaching about a million, and hopefully on the way to reaching 4.5 million,” Al-Duailej said. 

The GACA chief said: “Aviation is a major economic enabler. I don’t think other national strategies will achieve their expected targets if we do not succeed in aviation.” 

He further discussed Saudi Arabia’s expansion and development plans for airports, revealing that the current capacity of Saudi airports, set at 120 million passengers, is poised to exceed 300 million. 

“We are already working on the current terminals and expanding King Salman’s and King Khaled airports from the current 30+ million, and by the end of 2025, we will reach 54 million and on the way to reaching 100+ million by 2030,” Al-Duailej said. 

He added: “King Abdulaziz Airport in Jeddah, the largest airport in the Kingdom, handled 43 million passengers last year and is expected to reach about 50 million passengers.” 

Moreover, Al-Duailej stressed privatization as a key strategy to enhance connectivity. 

“We are also working on privatization. Privatization is another important element in achieving this connectivity. The Kingdom has the first successful PPP model in the Middle East region,” he explained.   

In 2012, the GACA president added, the Kingdom signed the first concession agreement with the private sector to build the Medinah airport in the West, and by 2015, the airport started with 8 million passengers fully financed and funded and operated by the private sector. 

He also stated that three weeks ago, an agreement was signed to expand an existing concession with the same company that originally held it. 

This expansion will greatly increase the capacity from 8 million to about 17 million by 2028, more than doubling the current capacity. 

During the third panel session, Al-Jasser further explained the collaborative effort with partners and the private sector in Saudi Arabia.  

“The marine sector is highly privatized, where we signed concession agreements in our two main ports with the private sector to invest more than SR17 billion, to build new infrastructure to cater for growth,” the minister said. 

Al-Jasser noted that the expansion plans for King Salman Airport are progressing well, and the airport is expected to handle 100 million passengers by 2030. 

Additionally, the ministry is managing the transition period leading up to this goal by building more terminals and expanding existing ones to accommodate the increased passenger capacity before 2030. 


Riyadh’s grade A office renting grew by 5% in Q1 2024: report 

Updated 20 May 2024
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Riyadh’s grade A office renting grew by 5% in Q1 2024: report 

RIYADH: Saudi Arabia’s prime office rental space saw a 5 percent growth in transactions in the first quarter of 2024 compared to the previous period, according to an industry report. 

As per the global real estate services provider Savills analysis, Riyadh achieved an occupancy rate of 98 percent in early 2024, with rents increasing by 20 percent year on year.  

“Despite healthy demand, a significant decrease in the number of office rent transactions was recorded in the first quarter, with Ejar data indicating a 27 percent drop in transactions quarter on quarter due to the limited availability of office spaces,” Amjad Saif, head of transactional services at Savills Saudi Arabia, said. 

“However, Grade A offices witnessed an increase in rents by 5 percent compared to the last quarter, owing to the buoyant demand for quality assets amid their limited supply,” Saif added. 

The report also highlighted that 74 percent of Savills’ inquiries originated from overseas, with an impressive 37 percent coming specifically from US corporations. 

“Riyadh is experiencing a remarkable surge in corporate interest, with over 180 foreign companies surpassing the initial target of 160 choosing to establish their regional headquarters in the city,” Ramzi Darwish, head of Saudi Arabia at Savills Middle East, said.   

“This growing confidence reflects the robust potential of the Saudi capital, fueled by the country’s strategic economic diversification plan. Prominent entities such as Franklin Templeton and Allen & Overy have recently set up their regional bases in the capital Riyadh,” he added. 

The report also indicated that the Business Parks and the King Abdullah Financial District are experiencing significant interest, with 75 percent of transactions involving relocations to these areas. 

To address demand concerns, over 420,000 sq. m of new Grade A office space is expected by year-end, providing tenants with greater flexibility and helping to stabilize rental prices, the analysis stated. 

Significant leasing activity was observed in the first quarter of 2024, with legal services leading the way, followed by engineering, manufacturing, and information technology sectors.  

Additionally, technology, media, telecommunications, banking, and financial services, as well as insurance companies, dominated occupier inquiries, reflecting diverse industry interests. 


Saudi Arabia on the verge of launching trials for outer space tourism

Updated 20 May 2024
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Saudi Arabia on the verge of launching trials for outer space tourism

RIYADH: Saudi Arabia is on the verge of launching an initiative in space tourism, according to a top official.

The CEO of the Saudi Space Agency, Mohammed Al-Tamimi, discussed the expanding role of spaceports and satellite deployment on the opening day of the 2024 Future Aviation Forum in Riyadh. 

The first day of the event showcased significant developments in tourism, aviation, and space exploration. Key figures from various sectors emphasized the rapid growth and strategic initiatives driving the industry forward.

“Within a window of 60 days from now, there will be an announcement to do some trials here in Saudi Arabia about space tourism,” Al-Tamimi revealed.

He also projected a significant increase in satellite launches, with expectations to send “36,000 satellites over the coming six years,” tripling the current number.

“Right now, we have more than 10,000 active commercial civil aviation airports. When it comes to spaceports, more than 20-22 are active in 12 different countries,” Al-Tamimi said.

Saudi Arabia’s Tourism Minister Ahmed Al-Khateeb said “over 330 million people are employed in the tourism sector worldwide, or one out of every 10 workers.” 

He also celebrated the Middle East’s post-pandemic tourism surge, led by Saudi Arabia, which saw a “remarkable 22 percent growth compared to 2019.” 

Al-Khateeb attributed this success to value-driven travel options, shorter trips, and closer destinations. 

He praised the new e-visa system that enables travelers from 66 countries, representing over 80 percent of the global travel market, to visit Saudi Arabia easily.

In November 2023, the Gulf Cooperation Council approved the unified tourist visa, which will launch by 2025. Secretary-General Jassim Mohammed Al-Budaiwi announced it during the 40th meeting of the GCC interior ministers in Muscat, Oman. 

Similar to the Schengen scheme, this visa will allow tourists to travel across all six GCC member states.

The senior vice president of Boeing Co. and president of Boeing Global, Brendan Nelson AO, addressed the importance of transparency and integrity in the aviation industry. 

“It’s important that you are authentic, that you’re transparent, that you are open and honest with your customers, your investors, certainly with the flying public,” Nelson stated. 

In January this year, an Alaska Airlines Boeing 737 Max 9 experienced a fuselage rupture shortly after takeoff at an altitude of 4.8 km above Oregon. 

Nelson also discussed Boeing’s strategic decision to slow down production to stabilize supply chains despite the high commercial cost.

“We expect that we’ll have supply chain issues well through to the end of this year, possibly into early next year,” he said. 

Nelson emphasized Boeing’s commitment to sustainable aviation fuel, noting that currently, only “0.2 percent of global aviation fuel demand is being met by SAF.” 

He highlighted the aerospace manufacturer’s partnership with Saudi Arabia in various projects, including a joint venture with Saudi Arabia Military Industries and collaborations on aerospace-grade materials and advanced resins.

Tony Douglas, CEO of Riyadh Air, outlined the ambitious goals of the new airline, which is to become a major international carrier. 

“We’re going to connect to way over 100 different destinations by 2030,” Douglas announced, aiming to achieve in five years what took Qatar Airways over 20. 

He highlighted Riyadh Air’s advantage of starting without legacy systems, enabling a modern and technologically advanced approach. 

Douglas also shared updates on the airline’s progress, including the hiring of top-rated pilots and employees. A cabin crew fashion reveal is scheduled for the Paris Fashion Show next month, and a digital proposition unveiling is in October.

The 2024 Future Aviation Forum continues to highlight the dynamic advancements and strategic collaborations shaping the future of aviation and space exploration in Saudi Arabia and beyond.


Egypt’s Suez Canal Economic Zone secures $3.2bn in project contracts: chairman 

Updated 20 May 2024
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Egypt’s Suez Canal Economic Zone secures $3.2bn in project contracts: chairman 

RIYADH: Egypt’s Suez Canal Economic Zone secured 144 projects worth $3.2 billion between July 2023 and April 2024, down from $4.9 billion recorded during July 2022 to May 2023. 

This comes amidst ongoing attacks in the Red Sea since October, leading to significant global economic disruption, particularly affecting container shipping traffic and global trade.  

This is evident in a 50 percent drop in Suez Canal trade in the first two months of 2024 compared to the previous year, and a 32 percent decrease in trade through the Panama Canal, as reported by the International Monetary Fund in a March blog post. 

In a statement issued by the Egyptian Cabinet, Walid Gamal El-Din, chairman of the General Authority for the Suez Canal Economic Zone, revealed that out of the 144 projects in its industrial zones and ports, 67 have obtained final approvals, while 77 have received initial approvals. 

He added that more than 25,000 direct and indirect job opportunities will be created upon the completion and operation of these projects. 

This reflects the authority’s ongoing efforts and activities despite the negative impact of regional developments on port revenues. 

It also aligns with the entity’s mission to attract businesses from around the region by offering easy access to local markets and talent. 

Furthermore, the chairman disclosed that the implementation rates of investment projects within the industrial zones reached 77 percent, while those in ports reached 71 percent. 

Regarding Chinese investments in the special economic zone TEDA, El-Din explained that there are 42 existing projects, with an additional 12 projects under construction awaiting operating licenses. Additionally, 40 projects are currently in the process of completing procedures to obtain building licenses. 

On green hydrogen projects, the chairman highlighted that between January and April, 12 framework agreements and six memorandums of understanding were signed, with an additional MoU set to be signed soon. 

Furthermore, El-Din provided insights into the development work progress in the authority’s ports, noting a 94 percent implementation rate in Ain Sokhna Port, 86 percent in East Port Said Port, and 93.8 percent in West Port Said Port. 

Additionally, he mentioned a 73.7 percent implementation rate in Al-Arish Port and 75 percent in the West Qantara West zone.   

Moreover, the chairman reviewed the ship bunkering operations and marine services at the authority’s ports. He noted that the body implemented the first ship bunkering operation with green fuel in East Port Said Port in August 2023. 

He also highlighted that the development work of the East Ismaili Zone has reached 100 percent implementation of some works. 

About 15 percent of world shipping traffic transits via the Suez Canal, the shortest shipping route between Europe and Asia. The Suez Canal is also an important source of foreign currency for Egypt.