Saudi Tourism Development Fund partners with prestigious hospitality institute

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Benoît-Etienne Domenget, CEO of Sommet Education and Qusai Al-Fakhri, CEO of Tourism Development Fund at the partnership agreement ceremony. (Sommet Education)
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Updated 08 October 2021
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Saudi Tourism Development Fund partners with prestigious hospitality institute

  • Sommet Education, which specializes in hospitality management and culinary arts, will help boost the Kingdom’s tourism sector
  • TDF aims to raise the tourism sector’s GDP in Saudi Arabia to 10 percent and reach 1 million jobs by 2030

RIYADH: The Saudi Tourism Development Fund signed an agreement with one of the most prestigious hospitality institutes in the world, Sommet Education, to boost the Kingdom’s tourism sector.

Benoît-Etienne Domenget, CEO of Sommet Education, told Arab News that the partnership with TDF is highly aligned with Saudi Vision 2030 as tourism will play a vital role in the future for the Kingdom.

The partnership will help develop the fund’s employees and clients’ knowledge, skills, and competencies in tourism, hospitality, and entrepreneurship through dedicated programs, training courses, workshops, conferences, and consulting.




Benoît-Etienne Domenget, CEO of Sommet Education. (Thierry Arensma)

“The TDF initiative is all about lifelong learning education and continuous education ... We will train the executives of TDF and their young talents because specialized education is essential. This is the future of education,” Domenget said.

“Of course, you need a solid foundation, but you also need a solid lifelong learning education. Those who are going to invest in lifelong learning and continuous education will win the race to find the right talents. That is what will contribute to the future of tourism in the Kingdom.”

According to Domenget, Sommet Education is the broadest and the largest education company group in hospitality management globally. Sommet Education has five schools and is present in eight countries, including Switzerland, France, South Africa, and India. The Swiss-originated hospitality business schools, Glion Institute of Higher Education and Les Roches, along with the culinary and pastry arts school, École Ducasse, are also under the Sommet Education umbrella.

“We have 18 campuses and some others to come very soon. We have around 400 programs starting from vocational to foundation education, bachelor’s and master’s, MBA, specialized education, and lifelong learning. We are present in all the fields of hospitality management, training, and culinary arts education,” he said.

“We have more and more students coming from Saudi Arabia to our campuses in Switzerland. Today, we have around 150 Saudi students already in the bachelor’s and master’s programs. And that started nearly 20 years ago with the first student coming to our campuses.”




Les Roches Campus. (Sommet Education)

The Saudi Ministry of Education recognizes both the Glion and Les Roches Institutes.

“We are proud to be the only education group to have two institutions that are accredited by the ministry of education, which only attribute to the long-lasting relationship that we have in the Kingdom,” Domenget said.

During the signing ceremony, Qusai Al-Fakhri, CEO of TDF, said that the tourism sector is a key driver of Vision 2030. 

“In order to facilitate its rapid growth, it is essential to have the right talent leading the way,” he said. “Through our partnership with Sommet Education, we look forward to enabling TDF’s valued clients and employees by providing them with the best-in-class training. They need to realize their tourism ambitions during this exciting phase in the Kingdom’s history.”

Domenget said TDF is a major player as it supports the tourism sector in the Kingdom with massive funds. They also support the development of small- and medium-sized enterprises along with private businesses. 

“In that respect, we are starting our project with TDF to train their executives and the future leaders and that’s the first phase,” he said. “And obviously, we will extend that to the clients that TDF is investing in to support them in having the right skills to further develop the tourism sector. So, the main objective with TDF is to train professionals who are already active in the tourism industry in the next few years.”

Domenget highlighted that today the tourism sector’s GDP in Saudi Arabia is around 3 percent of the GDP and TDF aims to raise that to 10 percent and reach one million jobs by 2030.




Ecole Ducasse Paris Campus. (Beogly Grazia)

“We are very proud in supporting TDF and Saudi Arabia Vision 2030 to help create a generation of talent which will groom future leaders of that industry,” he said.

Sommet Education has tailor-made special programs for TDF, ranging from one-week to nine-week intensive courses. Domenget pointed out that there will be face-to-face interactions with professionals as applicants come to Switzerland’s campuses.

According to Domenget, one of the biggest challenges facing the tourism sector is finding the right talents for tomorrow.

“I always say that creating a great hotel is not that complicated,” he said. “You need access to capital, a great location, good engineers, and great architects. But when you have the hotel, what is going to make the difference is the people working in it. And that is the most difficult challenge that every person working in the tourism and travel industry is facing: finding the right people.”

Domenget said the bond between Sommet Education and the Kingdom has grown throughout the years. They signed a memorandum of understanding last year with the Human Capital Development, the Ministry of Culture, and the Ministry of Tourism. 

“We are also a solid partner with the UN World Tourism Organization, which recently opened its offices in Riyadh. So, many things are happening, and I am sure some other projects will come in the future,” he said.


How Saudi Arabia can balance its AI infrastructure and sustainable water usage

Updated 25 April 2025
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How Saudi Arabia can balance its AI infrastructure and sustainable water usage

  • While AI’s energy demands are widely known, its vast and growing water footprint remains largely out of sight
  • Experts urge early-stage planning and water-smart designs to reduce risk and future-proof AI growth in arid climates

RIYADH: Artificial intelligence has opened up remarkable new possibilities — but beneath its sleek, digital surface lies an overlooked environmental cost: Water.

While debates over AI’s energy demands have captured headlines, its vast and growing water footprint remains largely out of sight. That blind spot, experts warn, could carry serious consequences.

Salah Al-Kafrawi, senior consultant at EY for data and AI, told Arab News: “We have no universal approach to assess how much water is consumed while using or training AI,” leaving the true scale of the problem poorly understood.

Although a few tech firms publish rough water usage estimates, most businesses — from e-commerce to aviation — remain unaware of their consumption. “Many aren’t even aware of their water footprint,” Al-Kafrawi said

Even available data likely underestimates reality by a factor of 10 or more. In a world facing increasing water scarcity, AI’s mounting thirst is a silent crisis — one that demands innovation, transparency and smarter systems.

AI’s water usage is complex. It includes both direct consumption, such as cooling servers, and indirect usage tied to the electricity that powers them.

“AI requires significant data for training and evaluation, along with electricity to operate and cooling systems to prevent overheating,” Al-Kafrawi said.

That electricity often comes from water-intensive power sources. Coal-fired and nuclear plants, for instance, consume “millions of gallons of water daily” for steam production and cooling — a hidden environmental cost rarely accounted for in sustainability reports.

Meanwhile, data centers use vast amounts of water to stop their servers from overheating.

An artist's rendition of the data center of KAUST. (KAUST photo)

“Data centers often use water cooling towers to dissipate heat generated by their servers,” said Al-Kafrawi, noting this creates “another significant source of water usage.”

This leads to a vicious cycle: AI requires power, power generates heat, and cooling that heat requires more water.

“The combination of water needed for electricity generation and cooling systems means that AI’s water footprint extends far beyond what might be immediately apparent,” Al-Kafrawi said.

In Saudi Arabia, where water is scarce and AI infrastructure is booming, managing this balance is becoming increasingly urgent.

Abdulelah Al-Shehri, assistant professor of chemical engineering at King Saud University, said that most global data centers rely on potable water — despite its scarcity.

“Water purity directly affects a system’s lifespan,” he said. Indeed, reclaimed water can risk corrosion and microbial contamination, though efforts to safely reuse non-potable sources are gaining traction.

Most global data centers rely on potable water, putting pressure on scarce supply. (AFP photo)

Currently, most data centers in the Kingdom use hybrid cooling systems.

“Saudi data centers rely on high-efficiency mechanical cooling systems combining air-cooled and water-cooled chillers,” said Al-Shehri, referencing Microsoft’s climate-adaptive guidelines and the Saudi Telecom Company’s 2023 Sustainability Report.

Even these efficient systems come with a significant toll. Al-Shehri said that cooling infrastructure for the country’s 300 MW of operational data centers consumes between 2.3 and 2.8 liters of water per kilowatt-hour.

“If we look at current capacity operating at full load year-round, annual water use would approach 6.7 million cubic meters,” he warned — roughly the same amount used by 160,000 Saudi households each year.

And this is just the beginning. Al-Shehri projected that capacity could more than quadruple to 1,300 MW within five years — putting total water use on par with the needs of 700,000 households.

“These figures only capture direct water use for cooling,” he added. The indirect cost, tied to fossil fuel-based energy production, remains even greater.

Despite the growing demand, Al-Shehri said that there are promising solutions — but they require investment and vision.

“Multiple solutions are emerging to reduce water usage in data center cooling, though investors often hesitate because of the intensive capital investment and costly retrofits.”

Among the most promising ideas is rethinking traditional cooling standards. “Microsoft and Google have piloted these so-called ‘high-temperature data centers,’ which would effectively drive the direct water footprint to zero,” he said.

Raising operating temperatures from 21 degrees Celsius to as high as 35 Celsius allows systems to rely more on air than water.

Other technologies focus on recycling heat. “Absorption chillers can reclaim up to 40 percent of waste heat here and repurpose it for cooling,” said Al-Shehri, pointing to global examples such as Swiss company Infomaniak, which now uses server heat to warm 6,000 homes.

The Swiss company Infomaniak uses absorption chillers to reclaim waste heat, which it then sells to warm 6,000 homes. (X: @infomaniak_de)

There is also the energy mix to consider. “Diversifying energy sources for AI power isn’t a simple swap,” he said. “It hinges on resource availability, proximity to data centers, and the water footprint.”

Research shows that solar and wind are the most water-efficient sources. By contrast, biomass — a widely promoted renewable option — can consume “up to 100 times more water than natural gas,” Al-Shehri said.

Another overlooked cost comes from the treatment and transportation of water itself — a point highlighted by Abdullah Al-Otaibi, Saudi Arabia managing director at global water solutions firm Ecolab.

“Water must be moved, heated, cooled and treated to be fit for business use, which requires energy,” Al-Otaibi told Arab News. He framed water and energy as interconnected levers — what scientists call the “water-energy nexus.”

“Water serves a dual purpose in data centers. It cools infrastructure directly and gets consumed indirectly when generating the electricity that powers high-performance computing,” he said.

Failing to manage this interdependency is risky. “Overlooking water creates risk — particularly in regions like Saudi Arabia, where water is scarce, and digital infrastructure is expanding rapidly.”

DID YOU KNOW?

• AI systems consume large volumes of water through energy generation and data center cooling.  

• High-temperature data centers and heat-recycling systems offer promising ways to reduce direct water use.  

• Experts urge early-stage planning and water-smart designs to reduce risk and future-proof AI growth.

Al-Otaibi said that better data and AI tools can help companies to understand and reduce their water and energy footprints. “With the right data and technologies, businesses can make water use more visible — and more manageable,” he said.

Ecolab’s audits show significant gains are possible. Their tools have helped clients to cut water usage by 44 percent, energy by 22 percent and emissions by 12 percent, all while improving reliability.

“Water efficiency can become a business enabler — supporting uptime and sustainability targets at the same time,” Al-Otaibi said.

With AI infrastructure expanding rapidly across the Gulf, Al-Otaibi urged stakeholders to act now — especially in design stages. “The key is starting early — smart water strategies begin before construction,” he said.

He cited Ecolab’s partnership with global data center operator Digital Realty, where their AI-driven system is expected to reduce water use by up to 15 percent and prevent the withdrawal of 126 million gallons of potable water annually.

For Saudi Arabia, where water is precious and technology ambitions are vast, that kind of efficiency is not just smart — it is essential.


 


Environment minister leads meeting on Saudi Irrigation Organization’s progress

Updated 24 April 2025
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Environment minister leads meeting on Saudi Irrigation Organization’s progress

  • The board looked at a report on the institution which included performance indicators, achievement rates, and the progress of ongoing projects in various regions of the Kingdom

RIYADH: The Saudi Irrigation Organization’s board of directors held its 24th meeting on Thursday in Riyadh.

The meeting was chaired by the Minister of Environment, Water and Agriculture Abdulrahman Al-Fadli.

The board looked at a report on the institution which included performance indicators, achievement rates, and the progress of ongoing projects in various regions of the Kingdom.

It also looked into updates on activities and initiatives aimed at improving the efficiency of water resource use and boosting agricultural sustainability.

Board members spoke of their appreciation of the wise leadership’s ongoing support, affirming that the significant attention given to the water sector consolidated sustainability factors, and enhanced the institution’s ability to effectively contribute to achieving Saudi Vision 2030.

The meeting concluded with a series of decisions and directives which aim to enhance institutional performance efficiency, and expand partnership possibilities with the relevant entities.


Blue tea cultivation in Jazan highlighted

Updated 24 April 2025
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Blue tea cultivation in Jazan highlighted

  • The cultivation project is a part of Jazan Mountainous Areas Development and Reconstruction Authority’s strategic initiatives to promote sustainable agriculture in the mountainous area of Jazan
  • Project plays a key role in supporting the local economy and expanding income sources within the agricultural sector

RIYADH: The Jazan Mountainous Areas Development and Reconstruction Authority is currently showcasing its expertise in cultivating blue tea.

The showcase is a part of the authority’s participation in Environment Week 2025, organized by the Ministry of Environment, Water and Agriculture, with government, private, and nonprofit organizations.

The authority’s pavilion has been visited by a number of people intrigued by blue tea’s nutritional benefits, unique flavor and vibrant color.

The cultivation project is a part of the authority’s strategic initiatives to promote sustainable agriculture in the mountainous area of Jazan.

The project plays a key role in supporting the local economy and expanding income sources within the agricultural sector.


Saudi Islamic affairs ministry participates in Muscat book fair

Updated 24 April 2025
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Saudi Islamic affairs ministry participates in Muscat book fair

  • The ministry’s booth showcases a variety of editions of the Qur’an printed by the King Fahd Complex for the Printing of the Holy Qur’an in Madinah

RIYADH: The Ministry of Islamic Affairs, Dawah and Guidance, represented by the General Secretariat for Exhibitions and Conferences, is at the Kingdom’s pavilion for the 29th edition of the Muscat International Book Fair.

The fair began on Wednesday and runs until May 3.

The event is hosting 674 publishing houses from 35 countries this year, with 640 participating directly and 34 through agencies. 

The ministry’s booth showcases a variety of editions of the Qur’an printed by the King Fahd Complex for the Printing of the Holy Qur’an in Madinah, along with translations of its meanings in more than 77 languages.

It is also presenting a detailed explanation of the mechanism of printing the Qur’an, the stages it undergoes within the complex, and the modern technologies used, with the aim of informing visitors about the message the Kingdom delivers in caring for the Qur’an through its printing and distribution to Muslims around the world.

In addition, the ministry is displaying numerous applications and digital programs to serve the exhibition’s visitors.


Taif rose forum attracts 350,000 visitors in 10 days

Updated 24 April 2025
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Taif rose forum attracts 350,000 visitors in 10 days

  • Highlights include ‘flower carpet’ made from 850,000 blooms
  • Event at Arruddaf Park runs until Saturday

TAIF: The inaugural Rose and Aromatic Plants Global Forum attracted more than 350,000 visitors in its first 10 days.

The event at Arruddaf Park in Taif opened on April 13 and runs until Saturday. It marks a significant milestone for the region, blending tradition with cutting-edge technology.

The organizers have incorporated artificial intelligence, automated monitoring systems and comprehensive historical documentation of Taif’s famous roses.

The innovative displays and exhibitions have attracted tourists from around the world, underscoring Taif’s growing reputation as a premier destination for natural beauty and botanical diversity.

In a stunning centerpiece that has become the festival’s most photographed attraction, Taif Municipality unveiled an elaborate flower carpet featuring more than 850,000 individual blooms.

The display combines elements of traditional Saudi architecture and Taif’s distinctive building style. It also tells a story of the region’s evolution, featuring a model of the Al-Hada mountains and representations of transport systems through the ages.

Visitors can trace the journey from the historic Camel Path that once connected Taif and Makkah to the modern Al-Masafala Road, culminating with a representation of today’s cable car system that whisks travelers through the mountainous terrain in minutes — a powerful symbol of the city’s technological and cultural advancement.

This festival reinforces Taif’s identity as the City of Roses and a unique tourist destination, and aligns perfectly with Saudi Vision 2030’s ambitious objectives for developing both the tourism and technology sectors.