Saudi Esports Federation, PUBG MOBILE unite to forge new era for Kingdom’s esports scene

Champion of PUBG MOBILE National Championship KSA will be sent to $3m PUBG MOBILE World Cup. supplied
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Updated 30 April 2025
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Saudi Esports Federation, PUBG MOBILE unite to forge new era for Kingdom’s esports scene

  • Partnership creates unprecedented opportunities for Saudi players, fueling record participation
  • Champion of PUBG MOBILE National Championship KSA will be sent to $3m PUBG MOBILE World Cup

Riyadh: The Saudi Esports Federation, the national body of esports in the Kingdom, and PUBG MOBILE, one of the world’s most popular mobile games, announced the signing of a landmark memorandum of understanding, marking a pivotal moment in the development of the Kingdom’s esports ecosystem.

The strategic alliance aligns PUBG MOBILE’s local community with the SEF’s national esports development objectives, and is expected to create unprecedented opportunities for Saudi players.

It integrates the PUBG MOBILE National Championship into the SEF’s Saudi eLeague, making it the main PUBG MOBILE competition within the national circuit. This alignment strengthens the SEF’s grassroots-to-pro structure and embeds PMNC as a core component of Saudi Arabia’s official esports calendar.

The MoU has already yielded record-breaking results, further streamlining the pathway from amateur to professional for aspiring Saudi players.

In addition to PMNC’s role, the partnership encompasses broader development through the SEF Academy and university leagues — ensuring a structured and sustainable talent pipeline for PUBG MOBILE players in Saudi Arabia.

And as a direct consequence of the collaboration, the champion of PMNC KSA, held within SEL, will now earn a coveted spot to compete at the prestigious PUBG MOBILE World Cup, held as part of the Esports World Cup later this year.

The PMWC boasts a staggering $3 million prize pool, solidifying its position as one of the most sought-after global PUBG MOBILE tournaments, with the opportunity representing a monumental step for Saudi players by offering them a chance to showcase their skills on the world stage and to compete for a life-changing prize.

“Through strategic collaborations with leading titles such as PUBG MOBILE, we are expanding opportunities for our players, building sustainable pathways to international competition, and accelerating the development of a dynamic and thriving esports ecosystem,” said Prince Faisal Bin Bandar, president of the federation.

“We are proud to see Saudi talent rise to the global stage and look forward to inspiring future generations to pursue esports excellence,” he added.

Vincent Wang, head of PUBG MOBILE Publishing, Tencent Games, said that PUBG MOBILE “is deeply committed to fostering the growth of esports in Saudi Arabia, and this MoU with the Saudi Esports Federation is a testament to that commitment.

“We are thrilled to provide the Kingdom’s players a clear pathway to the global stage, starting with the PMNC KSA champion’s journey to the PUBG MOBILE World Cup. We believe this partnership will unlock the immense potential of Saudi esports and inspire a new generation of champions,” he added.

The impact of the partnership is already clear, with PMNC KSA witnessing record-breaking player registrations, surpassing all previous PUBG MOBILE tournaments in the Kingdom.

“By embedding PUBG MOBILE into our structured leagues and talent development programs, we are enabling players to compete at a professional standard from an early stage,” said Meshal Al-Qabbani, executive director of esports at the Saudi Esports Federation. “We look forward to witnessing a new wave of Saudi talent rise through the ranks and achieve international success through this historic collaboration.”

The surge in players highlights the growing enthusiasm for PUBG MOBILE esports in Saudi Arabia, as well as the strength of the collaboration between PUBG MOBILE and the SEF.

The MoU announcement coincides with the culmination of PMNC KSA, where the champion will be crowned, awarded $26,000 and have their ticket to the PMWC metaphorically punched.


Alesso releases official remix for Esports World Cup 2025

Updated 23 June 2025
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Alesso releases official remix for Esports World Cup 2025

  • Remix of EWC Music’s orchestral theme “Ascension” features cello sensation Tina Guo and merges electronic music with competitive energy in celebration of world’s biggest esports event

GRAMMY-nominated producer and global electronic music sensation Alesso has released an official remix of “Ascension”, the lead track from the original music suite created for the Esports World Cup 2025 – the world’s largest esports and gaming event. 

‏Originally composed by Edouard Brenneisen of Hollywood Scoring and recorded at Abbey Road Studios, “Ascension” features fellow GRAMMY nominee and virtuoso cellist Tina Guo. Alesso’s remix reimagines the orchestral original with his signature euphoric production style. The sonic maven seamlessly fuses his progressive house sound with Guo’s powerful tone, transforming the cinematic piece into a high-energy rework designed to capture the intensity and emotion of elite esports competition.

‏The track is part of the EWC Music initiative, a new programme creating an original musical identity for the Esports World Cup and celebrating esports’ deep connection with music. Launched in April with a four-track suite by 2WEI and Hollywood Scoring, recorded at Abbey Road Studios, the programme continues with live performances, artist collaborations, and global fan activations. “Ascension (Alesso Remix)” will be featured across tournament broadcasts, live events, and digital content throughout the seven-week competition, which begins on July 7 in Riyadh.

‏The Opening Ceremony, on July 10, will be headlined by 9x diamond-certified artist Post Malone.

‏Alesso said of the track, “I was so excited when this opportunity came to me. I’m a huge fan of esports and gaming tournaments – I’m a gamer myself, so combining my two worlds into one on this remix felt so natural. Creating this alongside Tina was incredible. We were able to create something that truly brings listeners into another world. I can’t wait to share this moment with all of you.”

‏Tina Guo said of the collaboration, "I'm thrilled to have worked with Alesso on this remix and so excited to be a part of the Esports World Cup! This collaboration brings together my passion for music and gaming in a progressive house and cinematic fusion. The energy and creativity that Alesso brings to the table are truly inspiring, and being involved in such a monumental event like the Esports World Cup is a dream come true. I can't wait to share this experience with everyone!"

‏Ariel Horn, Executive Producer at the Esports World Cup Foundation, added: “Gaming and EDM have moved together for years, from Marshmello’s Fortnite show to major esports collaborations like League of Legends and VALORANT’s work with Zedd. With Alesso and Tina Guo, we’re building another bridge. Tina has scored games, rocked League Worlds, and played on iconic Hans Zimmer soundtracks – including Wonder Woman. Just as EWC is reimagining what global esports can be, this track reimagines the role music plays in connecting players, fans and culture, turning competition into something you don’t just watch – you feel.”

‏The Esports World Cup 2025 is the world’s premier esports event. Its unique cross-game format will reward Clubs and players competing for a life-changing prize pool across multiple platforms and genres – bringing together the best teams, players, and titles under one banner in the largest-ever celebration of competitive gaming.

‏EWC 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool. Tickets, including access to the Opening Ceremony, are now available at esportsworldcup.com.


Riyadh to host leaders at New Global Sport Conference 2025

Ralf Reichert, CEO of the Esports World Cup Foundation. supplied
Updated 23 June 2025
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Riyadh to host leaders at New Global Sport Conference 2025

  • Event takes place in August at Four Seasons Hotel

RIYADH: Riyadh is to welcome global leaders from sport, electronic sports, and entertainment at the New Global Sport Conference 2025 on Aug. 23-24 at the Four Seasons Hotel.

Organized by the Esports World Cup Foundation, the event coincides with the closing weekend of the Esports World Cup, the world’s largest event of its type.

Called “The Next Game — Building the Future of Gaming, Esports, and Sports,” the conference will bring together more than 1,500 industry leaders for keynotes, strategy sessions, and high-level networking.

Confirmed speakers include Prince Faisal bin Bandar bin Sultan, president of the Saudi Esports Federation; Casey Wasserman, chairman of LA28; Toshimoto Mitomo, Sony’s chief strategy officer; and World Chess Champion Magnus Carlsen. Senior executives from Activision, Sega, Bandai Namco, Disney, and CBS Sports will also participate.

Ralf Reichert, the CEO of EWCF, said the event was occurring at a time of transformation, and added: “As the boundaries between sports, e-sports, entertainment, and technology dissolve, this event becomes the premier global stage for leaders to explore new horizons and create groundbreaking collaborations."

Tickets are now available at www.newglobalsportconference.com. Additional speakers and the full programme will be announced soon.


Cristiano Ronaldo named global ambassador for Esports World Cup

Updated 13 June 2025
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Cristiano Ronaldo named global ambassador for Esports World Cup

  • Star’s appointment ‘defining milestone’ in evolution of tournament

LONDON: Cristiano Ronaldo has been appointed global ambassador for the Esports World Cup 2025 in Riyadh, the tournament’s organizers announced on Friday.

The Esports World Cup Foundation said the Portuguese football legend’s appointment marked a “defining milestone” in the evolution of the tournament and the rise of e-sports as a global force.

A five-time Ballon d’Or winner and one of the most iconic athletes of all time, Ronaldo brings what the foundation described as “a powerful presence and cultural resonance that transcends traditional sports,” helping connect millions of fans to a new generation of e-sports athletes.

Ralf Reichert, CEO of the Esports World Cup Foundation, said: “Cristiano Ronaldo connects generations — from lifelong football fans to today’s emerging competitors.

“His pursuit of greatness mirrors the spirit of the Esports World Cup: the biggest stage for the best players. As global ambassador, he bridges traditional sport and competitive gaming, helping spotlight the next generation of athletes competing for global glory. We’re humbled to have the greatest of all time stand with us in this moment for e-sports.”

Ronaldo has been involved with the EWC since its inception. He took part in the global announcement of the competition in 2023 and attended last summer’s closing ceremony in Riyadh, where he joined in celebrations for Team Falcons’ historic Club Championship victory.

As a global ambassador he will headline the tournament’s global promotional campaign in the lead-up to and throughout the seven-week event and festival taking place this summer in Riyadh.

He will also appear as a playable character in FATAL FURY: City of the Wolves, one of the 25 titles featured in the 2025 tournament lineup.

With a combined social media following of over 1 billion, Ronaldo’s involvement is expected to amplify the EWC’s global reach and help introduce new audiences to the elite world of competitive gaming.

Ronaldo said: “Sport is always evolving and e-sports is one more frontier. The commitment, drive, talent, and intensity I have been able to see in e-sports athletes is no different from what I’ve experienced on the pitch. I’m proud to stand alongside these competitors and be part of a global event that’s inspiring a new generation.”


Esports World Cup Foundation, Amazon announce pact to take gaming mainstream

Updated 12 June 2025
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Esports World Cup Foundation, Amazon announce pact to take gaming mainstream

  • Three-year plan to boost Esports World Cup’s global reach
  • Key locales include US, Europe, Middle East, India and Canada

RIYADH: The Esports World Cup Foundation has announced a three-year collaboration with Amazon Ads.

The pact announced on Tuesday by the EWCF combines the Esports World Cup’s premier event with Amazon’s full-funnel advertising and entertainment services.

The world cup will be held in Riyadh from July 7 to Aug. 24.

The organizations hope to deliver compelling fan experiences and expand the tournament’s global reach across Twitch, Prime Video, Alexa and Wondery.

The two organizations collaborated last year on the inaugural Esports World Cup, which featured the launch of a tournament hub on Amazon.sa and Amazon.ae.

“Esports is redefining how a new generation consumes entertainment — always on, always accessible, and deeply social,” said Mike McCabe, chief operating officer at the EWCF.

“With Amazon, we are bringing esports into everyday digital lives for millions of people around the world — whether you’re catching highlights on Prime, or a livestream on Twitch, or asking Alexa for updates — creating an immersive, multimedia experience that’s shaping its place in global culture.”

The organizations will extend the reach of the Esports World Cup across key locales, including the US, Europe, Brazil, Mexico, the Middle East and North Africa, Turkiye, India and Canada.

Rayan Karaky, managing director, EMEA & Southeast Asia at Amazon Ads, said: “We are excited to continue our collaboration with EWCF to shape how esports is experienced globally.

“Our collaboration will power immersive fan experiences across multiple touchpoints and create exceptional value for brands.”

The Esports World Cup 2025 will feature 2,000 elite players and 200 clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70 million prize pool.


Filipino players ready to defend women’s esports title at World Cup in Riyadh

Updated 11 June 2025
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Filipino players ready to defend women’s esports title at World Cup in Riyadh

  • 4 Philippine teams to compete in Mobile Legends: Bang Bang category
  • Largest esports festival, 2025 World Cup features $70m in prize money

MANILA: Philippine competitors are preparing for next month’s Esports World Cup in Saudi Arabia, where they aim to defend a title in an all-female tournament of one of the most popular mobile multiplayer strategy games.

Set to take place in Riyadh from July 7 to Aug. 24, the upcoming Esports World Cup will be the globe’s largest esports festival, featuring $70 million in prize money, and 25 professional tournaments.

The event is a part of Saudi Arabia’s broader Vision 2030 strategy to diversify the economy — also by investing heavily in sports and tourism.

Four Philippine teams will be competing in the championship’s MLBB category.

MLBB, or Mobile Legends: Bang Bang, is a free-to-play multiplayer online battle arena game by Chinese developer Moonton. It is one of the world’s most popular mobile esports games, especially in Southeast Asia, Latin America, and the Middle East.

Keith Medrano, who leads Moonton’s public relations in the Philippines and the region, told Arab News: “Both men’s and women’s rep teams are representing the Philippines in the Mobile Legends: Bang Bang Mid-Season Cup and Mobile Legends: Bang Bang Women’s Invitational.”

He added: “We were given two slots per category, so two slots for the men’s and two slots for the women’s.

“We are actually the defending champions of the Women’s Invitational. So, it’s really important ... to defend our title as the strongest country in MLBB sports gaming for women.”

Duane “Kelra” Pillas, a player from the Onic Philippines team, told sports reporters on Tuesday that they would also try to reclaim the MSC title which Filipino players last held in 2022.

“In the upcoming EWC, we will make sure that one of us will win,” Pillas said.

“We are really preparing to get the MSC again since the Philippines has not been able to get it for several years.”

Filipino players have emerged as strong contenders in mobile esports in recent years — a discipline most popular in Southeast Asia and where they are seen to have their best title hopes at the upcoming Riyadh event.

“In the eSports World Cup, there are different esport titles. They’re all different — it’s like a multisport event,” said Marlon Marcelo, executive director of the Philippine Esports Organization.

“For now, we have a strong chance in Mobile Legends — both in the men’s and women’s category. That’s where our money’s at.”

He also observed an increasing popularity of esports among women, who just a few months after the Riyadh World Cup will be competing at the 2025 Southeast Asian Games.

“We have a strong chance in the women’s category,” he said. “It’s heating up.”