SAMI-AEC joins LEAP 2025 as diamond sponsor

SAMI-AEC joins LEAP 2025 as diamond sponsor
Ziad Al-Musallam, CEO of SAMI Advanced Electronics Company
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Updated 09 February 2025
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SAMI-AEC joins LEAP 2025 as diamond sponsor

SAMI-AEC joins LEAP 2025 as diamond sponsor

SAMI Advanced Electronics Company, a wholly owned subsidiary of Saudi Arabian Military Industries, is participating as a diamond sponsor at LEAP 2025. As one of the world’s premier technology gatherings, LEAP is taking place in Riyadh from Feb. 9 to 12, providing SAMI-AEC with a global platform to showcase its latest technological innovations to industry leaders, innovators, and technology enthusiasts from around the world.

At the heart of SAMI-AEC’s presence at LEAP 2025 is an immersive exhibition featuring groundbreaking solutions developed by Saudi talent, presented across five specialized zones: smart solutions, artificial intelligence, cybersecurity, digital services, and specialized manufacturing capabilities. Each zone demonstrates the company’s commitment to technological excellence and its contributions to advancing Saudi Arabia’s digital and industrial sectors.

The smart solutions zone presents a suite of advanced urban technologies, including the state-of-the-art smart city platform, the Mawqfi smart parking system, queue management system, and fleet management solutions. These technologies are designed to enhance urban efficiency and optimize operational performance, reflecting SAMI-AEC’s leadership in the smart cities domain.

The AI zone highlights the company’s progress in AI-powered innovations, featuring cutting-edge solutions such as the Hema (eBariq drone), Raqeeb 4S, document recognition systems, and the under-vehicle scanning system. These intelligent systems represent the next generation of AI-driven security and automation technologies.

In the cybersecurity zone, SAMI-AEC is showcasing its robust cybersecurity portfolio, including its advanced monitoring detection response solution, data diode technology, cyber range services, and a comprehensive suite of cybersecurity services designed to fortify digital infrastructures and mitigate cyberthreats.

The digital services zone focuses on next-generation digital transformation solutions, including managed services, data monetization solutions, real-time communication tools, and the correspondence management system. These offerings underscore SAMI-AEC’s commitment to enhancing digital connectivity, efficiency, and security in today’s rapidly evolving technological landscape.

The specialized manufacturing zone provides an in-depth exploration of SAMI-AEC’s manufacturing-as-a-service capabilities, demonstrating its ability to deliver high-quality, specialized production solutions tailored to diverse industry needs.

Ziad Al-Musallam, CEO of SAMI-AEC, said: “Our engagement in the fourth edition of LEAP is a testament to our unwavering commitment to innovation, excellence, and progress. It reinforces our leadership in industrial technology, cybersecurity, smart cities, and advanced manufacturing. At LEAP 2025, we are excited to present pioneering solutions that align with Saudi Arabia’s Vision 2030, strengthening the Kingdom’s position as a global technology powerhouse.”

Through its strategic participation at LEAP 2025, SAMI-AEC aims to expand its global footprint, forge meaningful collaborations with industry stakeholders, and drive localization and diversification initiatives that will empower Saudi Arabia’s digital economy. The event also presents a significant opportunity for SAMI-AEC to engage with investors and explore new avenues for growth within the global technology ecosystem.

Since its establishment in 1988, SAMI-AEC has been a key enabler of Saudi Arabia’s electronics and technology sectors, delivering advanced solutions across defense, aerospace, energy, and security. With a highly skilled workforce exceeding 3,659 professionals — 85 percent of whom are Saudi nationals, including more than 1,500 engineers and certified experts — SAMI-AEC exemplifies the Kingdom’s commitment to fostering a knowledge-based economy driven by innovation and technical expertise.


Bigo Live and MLBB drive next chapter of esports in Kingdom

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Bigo Live and MLBB drive next chapter of esports in Kingdom

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  • Bigo Live and MLBB have partnered on multiple successful events, including livestreaming the M6 World Championship and the MPL MENA 2025

Saudi Arabia is fast becoming a powerhouse in global gaming. The Esports World Cup 2025 featuring a record-breaking $70 million prize pool and 24 official game titles underscores this shift from niche to mainstream gaming prominence. Under Vision 2030 and the National Gaming and Esports Strategy, the Kingdom’s gaming and esports sector is expected to contribute $13.3 billion to GDP and generate more than 39,000 jobs by 2030. With 21 million gamers across the country and $1.1 billion in annual revenue, the groundwork for a thriving, sustainable digital economy is already taking shape.

But sustaining this growth requires more than investment and infrastructure. It requires building meaningful ecosystems where creators, communities, and intellectual property thrive together. That’s the shared focus of Bigo Live and Mobile Legends: Bang Bang, who are working together to define the next chapter of esports in the region.

Bigo Live and MLBB have partnered on multiple successful events, including livestreaming the M6 World Championship and the MPL MENA 2025. The M6 event drew more than 4.13 million peak viewers globally, with an average of 709,000 viewers across 120 hours of live broadcast, making it one of MLBB’s most-watched tournaments to date.

The collaboration is now evolving into something more ambitious: a blueprint for hybrid esports experiences. These new formats combine physical and virtual elements, such as pro-player and streamer crossover leagues, offline community events, and gamified, storyline-driven tournaments designed to engage audiences across platforms and locations.

Bigo Live has reported a 19.05 percent month-on-month increase in new gaming users in MENA, indicating strong regional resonance with its esports programming.

Crucially, Bigo Live’s esports strategy is anchored in a framework of creator enablement: supporting streamers with tools, infrastructure, and monetization options that make esports a sustainable path. Its three-tier approach (Support, Belonging, and Appreciation) aligns with Vision 2030’s goals of digital transformation and cultural enrichment.

 


SDB partners with Italian institute to train Asir craftsmen

A partnership was signed between the Social Development Bank and the Italian Institute of Contemporary Art.
A partnership was signed between the Social Development Bank and the Italian Institute of Contemporary Art.
Updated 04 August 2025
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SDB partners with Italian institute to train Asir craftsmen

A partnership was signed between the Social Development Bank and the Italian Institute of Contemporary Art.
  • The event witnessed the signing of a strategic cooperation agreement between the SDB and the IICA

The Social Development Bank hosted an event to train and empower local craftsmen and jewelry designers in the Asir region, in association with the Italian Institute of Contemporary Art, one of the world’s leading institutes specializing in contemporary craft design and artistic jewelry making.

The event, “Asir: Craftsmanship Celebration,” offered specialized training in creating handicrafts using copper and gold leaf, reflecting the artists’ national identity while aligning with contemporary artistic trends. It drew inspiration from local cultural heritage, particularly Asir’s Al-Qatt art form, to reimagine traditional techniques in a modern context, capturing the spirit and cultural uniqueness of the region.

HIGHLIGHT

This agreement is part of the bank’s efforts to expand its international partnerships and transfer global expertise to the local market by offering specialized training programs.

This initiative enhanced participants’ technical and production skills in metal forming and professional techniques, ensuring they can produce high-quality pieces that meet market demands. Additionally, the aim is to transform these skills into sustainable economic opportunities by enabling participants to design and implement marketable models for the hospitality, hotel, and luxury gift sectors.

The event witnessed the signing of a strategic cooperation agreement between the SDB and the IICA. This agreement is part of the bank’s efforts to expand its international partnerships and transfer global expertise to the local market by offering specialized training programs in several regions of the Kingdom, supporting the empowerment of productive groups, and enhancing their competitiveness.

The event also hosted a session titled “Asir’s Most Splendid Diwaniya,” which featured a group of entrepreneurs, investors, and local experts. It addressed strategic themes related to the integration of the crafts and tourism sectors, the role of freelance work in enhancing project readiness and reducing costs for seasonal establishments, and ways to invest in local resources and develop culturally relevant products. Participants spotlighted the significance of raising the economic value of national crafts and linking them to tourism and hospitality.

The “Asir: Craftsmanship Celebration” event reflects the SDB’s commitment to empowering craft and creative project owners by transforming skills into economic opportunities. Since launching its specialized training program in 2023, the bank has trained more than 300 beneficiaries, created 250 quality products, and qualified 30 percent of participants for financing, enabling more than 150 productive families to expand their businesses. Over the last two years, the initiative has conducted more than 15 training programs, with 40 percent of participants receiving funding, resulting in a 40 percent increase in sales for existing projects. The program also organized seven dialogue forums to foster collaboration with supporting entities.

The event serves as a key interactive track within this training program, linking productive families and self-employed individuals with investors, and enhancing the integration of crafts and tourism in the Asir region. It highlights the crucial role of handicrafts in the tourism experience and the importance of self-employment in the local hospitality sector.

 

 


Petromin Express marks 25 years with ‘Millionaire’ campaign

Yazid Waleed Al-Mutairi has been announced as the first winner.
Yazid Waleed Al-Mutairi has been announced as the first winner.
Updated 04 August 2025
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Petromin Express marks 25 years with ‘Millionaire’ campaign

Yazid Waleed Al-Mutairi has been announced as the first winner.
  • Yazid Waleed Al-Mutairi has been announced as the first winner, walking home with a new Jeep Grand Cherokee

In celebration of its 25th anniversary, Petromin Express, one of the Kingdom’s leading names in fast automotive maintenance services, has launched a campaign titled “25 Years of Leadership, Your Chance to Become a Millionaire!” The aim is to thank loyal customers and attract new ones.

As part of this new marketing initiative, Petromin Express is offering exclusive deals and prizes, including raffle draws with valuable rewards. The grand prize is a staggering SR1 million ($266.6 million) and additional prizes include free maintenance vouchers, ACDelco batteries, Nexen tires and Jeep Grand Cherokee vehicles. The raffle events are conducted in the presence of representatives from the Ministry of Commerce and the ECOPON platform.

Yazid Waleed Al-Mutairi has been announced as the first winner, walking home with a new Jeep Grand Cherokee.

Running until Aug. 13, the campaign is open to individuals aged 18 and above. To participate, customers simply need to visit any Petromin Express branch. Officially licensed by the Ministry of Commerce, the campaign has received extensive media coverage and support from influencers and celebrities across various platforms, highlighting the significance of the initiative and the strong reputation Petromin holds in the Saudi market.

In line with its continued commitment to digital transformation and enhancing the customer experience, Petromin Express has introduced an interactive chatbot service — “Virtual Assistant” — on WhatsApp, offering fast and responsive support. The company launched the “Petromin It” mobile app, designed to provide a suite of smart services that efficiently and conveniently meet customer needs.

Tariq Javed, CEO of the National Automotive Services Company, a subsidiary of Petromin Group, said: “Petromin Express has successfully built a strong brand since its inception. The company has established a notable presence both locally and internationally, with operations in Egypt, Pakistan, India, Malaysia, and the UAE.”

“Our customers are integral to our success,” he added. “This exceptional campaign shows our ongoing commitment to strengthening our relationship with them, offering innovative, interactive experiences that reflect Petromin Express’s leadership in the automotive maintenance sector. The campaign also represents our aspirations to reach the highest levels of customer satisfaction and loyalty.”

Since its inception, Petromin Express has served over 10 million customers through a wide network of more than 650 service centers across Saudi Arabia. 

 


Huawei Cloud hosts Developer Conference 2025 to empower local talent

(X @HuaweiCloud1)
(X @HuaweiCloud1)
Updated 04 August 2025
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Huawei Cloud hosts Developer Conference 2025 to empower local talent

(X @HuaweiCloud1)
  • Saudi developers now have direct access to Huawei’s global cloud initiatives, including the Huawei Cloud Developer Program, the Huawei Cloud Startup Program, and the Huawei Cloud Certified Developer for AI

Huawei Cloud, in collaboration with the Center for Digital Entrepreneurship and NAUATECH, recently hosted the Saudi Arabia 2025 Huawei Cloud Developer Conference. Held at CODE’s headquarters in Riyadh, the event brought together a group of developers and startup founders from across the Kingdom.

The conference highlighted the added value Huawei Cloud brings to the local developer and startup ecosystems. It showcased Huawei’s comprehensive, AI-powered cloud services and its suite of cloud-native development tools. Serving as a strategic platform for knowledge exchange, the event reinforced Huawei’s commitment to building a robust digital ecosystem and enabling technical talent in alignment with Saudi Arabia’s ambitious digital transformation agenda.

A key focus of the event was hands-on empowerment through specialized training programs, advanced development tools, and globally recognized professional certifications. Saudi developers now have direct access to Huawei’s global cloud initiatives, including the Huawei Cloud Developer Program, the Huawei Cloud Startup Program, and the Huawei Cloud Certified Developer for AI. These initiatives not only provide technical training but also offer integrated business support and international certifications — enabling developers to build strong career paths, scale their innovations, and contribute to Saudi Arabia’s growing cloud ecosystem.

During the event, Huawei Cloud reaffirmed its support for the Kingdom’s expanding developer community. The company currently offers more than 90 cloud services, with plans to expand to more than 200 services through three availability zones in the Riyadh region. Huawei continues to invest in infrastructure, training, and tooling to accelerate the growth of Saudi Arabia’s cloud landscape. 

Notably, Huawei Cloud has received “Class C” certification — the highest cloud classification awarded by the Communications, Space and Technology Commission — demonstrating the platform’s compliance with strict local and international standards for security, performance, and reliability.

The conference also featured highlights of Huawei’s latest AI infrastructure innovations. Attendees were introduced to ModelArts, Huawei’s cutting-edge AI development platform that significantly reduces the time and complexity of deploying AI solutions — from months to just days. 

 


Maestro Pizza and Netflix partner for ‘Squid Game 3’ menu

Maestro Pizza and Netflix partner for ‘Squid Game 3’ menu
Updated 04 August 2025
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Maestro Pizza and Netflix partner for ‘Squid Game 3’ menu

Maestro Pizza and Netflix partner for ‘Squid Game 3’ menu

Maestro Pizza, a leading quick-service restaurant chain, has announced a partnership with Netflix to launch a limited-edition menu inspired by the highly anticipated series “Squid Game 3.” This unique culinary experience is now available across Maestro Pizza locations in Saudi Arabia and Dubai.

The collaboration introduces Pizza 456, a bold new offering that draws inspiration from the main character and iconic symbols of the global hit series. Complementing this, Maestro Pizza is also serving OX Chicken Bites, featuring crispy chicken paired with distinctive green “O” and red “X” sauces, a playful homage to the show’s memorable visuals.

To amplify this partnership, Maestro Pizza has rolled out a comprehensive promotional campaign, which includes:

  • A Squid Game-themed branding truck making appearances in key cities such as Riyadh and Jeddah.
  • Extensive out-of-home advertisements in prominent locations.
  • Engaging TikTok videos showcasing fan-centric challenges and user-generated content.
  • Interactive contests and influencer collaborations across popular social media platforms like Instagram and X.

Fans will also discover various thematic elements from the show, such as “Player 456” and “Red Light, Green Light,” integrated throughout the marketing campaign, designed to enhance the overall immersive experience.

Moreover, customers can avail a special promotion: buy one pizza online and get one free using the code “Pizzas” at maestropizza.com/menu.

Established in 2013, Maestro Pizza has rapidly grown to over 200 locations, solidifying its position as one of the fastest-growing restaurant chains in the Kingdom.