Majid Al-Futtaim, a leading shopping malls, communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia, has announced the expansion of its lifestyle retail footprint in Saudi Arabia. As part of its continued commitment to the Saudi market, the group’s lifestyle business plans to open 13 new stores in 2025 — five already launched — bringing its total store count in the Kingdom to 31.

The expansion features a mix of global lifestyle and luxury brands across Riyadh and Jeddah. This includes the launch of the first Saudi stores for Italian smart luxury brand Eleventy and luxury menswear label Corneliani, both of which debuted this month at Solitaire Mall, Riyadh. In May, Poltrona Frau — the iconic Italian luxury furniture house — will open its first store outside the UAE at Centria Mall, further reinforcing Majid Al-Futtaim’s commitment to growing its luxury presence in the Kingdom. 

Abercrombie and Fitch and lululemon also opened new stores in Solitaire Mall last month, marking an important step in their continued regional growth. The brands now operate six and nine stores respectively across the Kingdom, with new locations set to open in Jeddah later this year.

Fahed Ghanim, CEO of Majid Al-Futtaim Lifestyle, said: “Saudi Arabia continues to be a core focus for our business, and our retail expansion reflects both growing consumer demand and our confidence in the market. From fashion and wellness to home and design, our goal is to deliver more of the brands our customers love — while introducing fresh experiences through our exclusive global partnerships.”

“In a region where customers have an abundance of choice, our ambition is to curate a portfolio of global lifestyle and luxury brands that offer something truly distinctive in the Kingdom. By introducing brands like Eleventy, Corneliani, and Poltrona Frau, we are bringing new dimensions to the luxury market — combining timeless craftsmanship with modern sensibilities that resonate with the refined tastes of our customers.”

The launch of Eleventy in Solitaire Mall is part of an ambitious regional expansion for the brand with another four standalone Eleventy stores opening in key locations in 2025, including Mall of the Emirates, Marsa Al-Arab, Dubai Mall and The Grove in the UAE. Known for its commitment to sustainable practices and premium materials, Eleventy reflects the growing consumer demand for quality and subtle sophistication, all under the “Made in Italy” banner. 

Marco Baldassari, co-founder and menswear creative director at Eleventy, said: “Eleventy’s philosophy of understated elegance and commitment to sustainability resonates strongly with the sophisticated Middle Eastern consumer. We are excited to strengthen our partnership with Majid Al-Futtaim, whose visionary approach to luxury retail is shaping a new vision with a growing focus on customer needs. Together, we aim to redefine luxury retail by offering timeless craftsmanship, sustainable practices, and innovative experiences.”

Majid Al-Futtaim’s lifestyle portfolio will also welcome a new Crate and Barrel store at Sahara Mall, Riyadh, reinforcing the brand’s presence in the capital. Meanwhile, in Jeddah, five new stores will launch at Jawharat Mall, including lululemon, Hollister, Eleventy, Abercrombie and Fitch, and AllSaints — bringing some of the world’s most in-demand fashion and lifestyle brands even closer to Saudi customers.

Majid Al-Futtaim’s retail expansion in Saudi Arabia builds on a record-breaking 2024, which saw a 26 percent increase in revenue across its lifestyle portfolio and a 31 percent surge in digital sales — including a 22 percent uplift in Saudi Arabia alone. The year also saw the opening of 17 new stores across the region, five of which are in the Kingdom, as well as flagship locations for brands such as lululemon, Crate and Barrel, and CB2, alongside 27 e-commerce platforms. 

As the latest social media trend sees users jumping on the AI action figure craze by uploading personal information and photos to generate hyper-realistic AI dolls or action figures of themselves, Kaspersky urges individuals to be cautious about the personal information they share online.

The trend, while entertaining, raises concerns about data privacy and digital safety. Uploading images and personal information linked to the likes of nicknames, work, hobbies and family, to AI platforms may seem harmless but can inadvertently expose users to cyberthreats such as identity theft, phishing attacks, and unauthorized use of biometric data.

A Kaspersky study highlighted the paradox in users’ approach to digital privacy. While 45 percent of respondents in the Kingdom cover their webcams to maintain privacy, and 44 percent rely on incognito mode for secure browsing, a significant number still engage in risky online behaviors. Notably, 47 percent of respondents admitted to sharing personal details with unverified sources to access online games and quizzes. This is often done without considering the potential security implications.

“Participating in viral trends such as AI action figure or anime-style images inspired by Studio Ghibli can be fun, but it is essential to understand the potential risks involved,” said Brandon Muller, technical expert for the MEA region at Kaspersky. “It’s important to keep in mind that this data could be accessed by cyberattackers. By sharing detailed personal information and images, users may unknowingly provide scammers with the data needed to compromise their digital identities or create social engineering messages.”

Kaspersky offers the following recommendations to safeguard personal data:

• Review privacy policies: Before using AI-powered tools, read and understand their privacy terms to know how your data will be used and stored and whether it may be shared with third parties.

• Limit personal information sharing: Avoid uploading sensitive photos or details that could be exploited, such as addresses or financial information.

• Use generic images: If possible, use generic images or landscape photos instead of high-resolution close-ups of your face, as facial data can be used for biometric profiling.

• Be cautious with permissions: Only grant necessary permissions to apps and platforms and be wary of those requesting excessive access, such as access to your contacts or location.

• Use trusted security solutions: Protect your devices with reliable cybersecurity software, such as Kaspersky Premium, to detect and prevent potential threats.