How AI is transforming music discovery and production in Saudi Arabia

A robot plays the piano at the Apsara Conference, a cloud computing and artificial intelligence (AI) conference, in Hangzhou, in China's eastern Zhejiang province on October 19, 2021. (AFP file)
Short Url
Updated 21 March 2025
Follow

How AI is transforming music discovery and production in Saudi Arabia

  • AI is creating new music experiences while preserving the Kingdom’s musical heritage through initiatives like MusiqAI
  • MDLBEAST Records, another Saudi initiative, leverages AI tools to spark creativity in music production

RIYADH: As artificial intelligence continues to evolve, its influence in Saudi Arabia and globally extends far beyond personalizing music experiences. It is reshaping how music is created, consumed, and taught, revolutionizing the industry.

Musicians across the Kingdom are embracing new technology, with major local initiatives such as MDLBEAST Records leading the charge.

“MDLBEAST Records believes AI is a powerful tool for sparking initial creative inspiration in music production — whether generating a first beat, a musical bar, or a legitimate sample,” Matthew Dicks, executive director of music and talent at MDLBEAST Records, told Arab News.

“We encourage our artists to explore these possibilities within a framework of creative freedom.”

Launched in 2020, MDLBEAST Records is a Saudi Arabia label that promotes and develops talent from the Middle East and North Africa region.

Part of MDLBEAST entertainment, its roster includes local stars Cosmicat and Dish Dash, among others, along with international names including Salvatore Ganacci.




Matthew Dicks, executive director of music and talent at MDLBEAST Records. (MDLBeast photo)

While embracing AI’s creative potential, he emphasized the importance of ethics. “We also recognize the ethical complexities surrounding AI in music,” said Dicks. “It is paramount that the rights of original songwriters and rights holders are always respected.

“Copying, ripping, replicating, or infringing on intellectual property is strictly unacceptable. We are committed to navigating the evolving landscape of AI in music responsibly, ensuring its use enhances human creativity while upholding the integrity of artistic ownership.”

Beyond MDLBEAST Records, Saudi Arabia is making strides in preserving its musical heritage while fostering innovation. In late 2024, the Saudi Music Commission launched MusiqAI, an initiative integrating AI-driven interactive learning to teach both Arab and Western instruments.

Unlike global platforms such as Suno, AIVA and Soundful, MusiqAI prioritizes Saudi sounds and Arab musical heritage, offering lessons on traditional instruments including the oud and qanun alongside the piano and guitar.

In line with Vision 2030, the platform nurtures musical talent through AI-powered real-time feedback, personalized lesson plans, and accredited certifications.

By blending cultural preservation with advanced technology, it aims to set a new standard for digital music education both regionally and globally.

DID YOU KNOW?

• The global market for AI in music is projected to grow from $3.9 billion in 2023 to $38.7 billion by 2033.

• AI tools such as AIVA, Mubert, and Suno are already used for backing tracks, jingles, and even entire songs.

• Platforms like Spotify use AI to analyze user preferences and suggest music based on listening habits.

AI has also been used to enhance music discovery by adapting to individual preferences in real time, striking a balance between familiarity and exploration.

“AI and personalization help you listen to more of what you like,” Akshat Harbola, managing director of Spotify MENA, told Arab News. “And then what we try to do is introduce you to something you haven’t been exposed to in the past, but you might like it.”

As generative AI advances, the cost of developing innovative listening experiences is falling — a shift that Harbola believes is transformative for the industry.




Akshat Harbola, managing director of Spotify MENA. (Supplied)

“If we were to try to do something like this maybe five years back, it would be impossible because the cost would be so high,” he said. “You would have had to hire transcribers, producers, and you just wouldn’t be able to do it.

“But now we are able to deliver these personalized sessions to millions of users.”

Despite AI’s growing influence, Harbola said human expertise will remain essential. “The role of humans in AI, and when it comes to personalization, is actually going to increase over time — especially in music,” he said.

He also highlighted the importance of cultural nuances in AI-driven recommendations, noting that even shared musical tastes can differ by location.




Aas AI continues to reshape the music industry, ethical concerns surrounding copyright and artistic integrity remain a significant topic of debate among musicians and creators. (Supplied)

“Even if you have the same music taste, what makes sense for somebody in Jeddah may not make sense for somebody in Sao Paulo,” he said. “So it’s very important that human and cultural expertise is built into what the machines are recommending and the products we’re rolling out.”

Nevertheless, as AI continues to reshape the music industry, ethical concerns surrounding copyright and artistic integrity remain a significant topic of debate among musicians and creators.

Addressing these concerns, Harbola emphasized the platform’s strict stance on copyright compliance. “We are very clear that any content that infringes copyright cannot be on Spotify,” he said.

Siddiq “Sidney” Malik, a filmmaker and user of AI in music, echoed this sentiment. “We’re at the intersection of creativity and technology,” he told Arab News. “We’re sort of working to adapt the future of entertainment while we’re actively shaping it.”

Malik views AI as an empowering tool that is cost-effective, innovative, and cutting-edge, particularly in breaking linguistic barriers. “This allows for a new era of accessibility and artistic expression,” he said. “It’s more than just a basic tool.”

Malik said it is not just about typing a prompt into a platform like ChatGPT — it is about creating an entire ecosystem.

“We’re deeply invested in the transformative power of AI music, but the key thing is that we believe it’s not about replacing human creativity — it’s about amplifying it,” he said.

However, he warned that musicians who resist AI adoption could later face competition from advanced tools. “It’s a critical moment for creators whereby if they do not embrace and collaborate with AI, they run the risk of competing with AI — which will be impossible.”

Drawing parallels to shifts in the film industry, Malik noted how creatives have adapted before and must do so again to embrace AI’s possibilities.

“I think we have had these shifts — analog to digital to virtual and now artificial,” he said. “AI gives artists the power to be the masters of their own destiny, which is very important in the music industry.”




Despite AI’s growing influence, human expertise will remain essential, says Akshat Harbola, managing director of Spotify MENA. (Supplied)

Riyadh-based musician Lun encapsulates the cautious yet curious approach many artists are taking toward the rapidly evolving music landscape shaped by AI.

“I have not used AI before in my own music because I never thought I needed to. But as a tool, it can be of help,” he told Arab News.

While intrigued by AI’s potential, Lun highlighted ethical concerns that remain central to discussions across the industry.

“If an artist uses it to help with something they’re stuck on — to compile ideas so they can come up with an original part on their own — then I don’t see any harm in it,” he said.

“But if they use the tool to write the entire thing from A to Z, then I think we have a problem because it is no longer the artist who composed it, regardless of how they spin it.”
 

 


King Salman issues royal order to host 1,000 Palestinians to perform Hajj this year

Updated 19 May 2025
Follow

King Salman issues royal order to host 1,000 Palestinians to perform Hajj this year

RIYADH: Saudi King Salman has ordered on Monday the hosting of 1,000 Palestinian pilgrims to perform Hajj this year, the Saudi Press Agency reported.

The statement said the King has ordered the “hosting of 1,000 male and female pilgrims from the families of killed or wounded Palestinians” amid the conflict with Israel.   

The gesture is part of the Custodian of the Two Holy Mosques’ Guests Program for Hajj and Umrah, which is supervised by the Ministry of Islamic Affairs, Dawah, and Guidance.

The ministry said it immediately began developing a comprehensive plan to facilitate the performance of Hajj for the Palestinian pilgrims. 

 

 


Saudi Minister of State for Foreign Affairs attends Pope Leo XIV’s inaugural mass

Minister of State for Foreign Affairs Adel Al-Jubeir heads Saudi delegation at inauguration ceremony of Pope Leo XIV.
Updated 18 May 2025
Follow

Saudi Minister of State for Foreign Affairs attends Pope Leo XIV’s inaugural mass

  • The pope began his inauguration mass on Sunday, marking the official start of his papacy
  • He arrived in St Peter’s Square in the white Popemobile, waving to the crowds

RIYADH: Minister of State for Foreign Affairs and Climate Affairs Envoy Adel Al-Jubeir headed Saudi Arabia’s delegation participating in the inauguration ceremony of Pope Leo XIV, Saudi Press Agency reported on Sunday.

The pope began his inauguration mass on Sunday, marking the official start of his papacy. He arrived in St Peter’s Square in the white Popemobile, waving to the crowds.

The Kingdom’s ambassador to Italy Prince Faisal bin Sattam bin Abdulaziz also attended the mass.


Plan smarter to ‘unlock future prosperity,’ Saudi housing minister says

Updated 18 May 2025
Follow

Plan smarter to ‘unlock future prosperity,’ Saudi housing minister says

  • Project management leaders gather in Riyadh to discuss best practices in alignment with Vision 2030
  • More than 133,000 entities in the Kingdom working on range of construction projects

RIYADH: Project management is “one of the most important drivers of national trust,” Saudi Minister of Municipalities and Housing Majid bin Abdullah Al-Hogail told a conference in Riyadh on Sunday.

Saudi Vision 2030 was created to paint a prosperous future that will reinvent the economic, social, and developmental reality of the Kingdom, Al-Hogail added.

Project management plays a pivotal role at the governmental level by improving the execution and quality control of numerous projects, in full alignment with national goals and targets, he said.

The fourth Global Project Management Forum, with Arab News as a media partner, began its first day of discussions with more than 120 speakers.

The event brings together experts for workshops and dialogue on the best practices in the industry, aligning with Saudi Arabia’s rapid development under Vision 2030.

“Today, we are witnessing accelerating changes and rising challenges … at the heart of (the solutions) is project management to reshape our spaces, meet the needs of the people, and enhance overall sustainability,” said Al-Hogail.

“At the housing and municipality sector, we design projects to meet the dreams of households.”

According to the minister, more than 133,000 entities in the Kingdom are working on a wide range of construction projects.

“This kind of momentum cannot be achieved without project management, which starts with the people and their focus on the conscious planning, flexibility in execution, and ability to adapt to new changes.”

Project management has become smarter, he said, with a strong ability to predict and plan sustainably, and with the potential to help build a strong nation with a diversified economy.

The two-day forum will feature 50 strategic and technical sessions, and include more than 40 exhibitors. A total of 60 agreements will be signed to develop partnerships between entities.


Saudi deputy minister receives Russia, Ukraine envoys

Updated 18 May 2025
Follow

Saudi deputy minister receives Russia, Ukraine envoys

Saudi Deputy Minister for International Multilateral Affairs Abdulrahman Al-Rassi received Ambassador of Russia to the Kingdom Sergey Kozlov in Riyadh on Sunday.

In a separate meeting, Al-Rassi received Ambassador of Ukraine to the Kingdom Anatolii Petrenko, the Foreign Ministry wrote in a post on X.

During the meetings, all sides discussed bilateral relations as well as prominent developments in regional and international arenas.


Riyadh event highlights the role of Saudi museums in the age of social change

Updated 18 May 2025
Follow

Riyadh event highlights the role of Saudi museums in the age of social change

  • Cultural objectives of Saudi Arabia’s Vision 2030 in focus at three-day event

RIYADH: In recognition of International Museum Day, the National Museum of Riyadh hosted, a cultural event under the theme: “The future of museums in rapidly changing societies.”

The event, organized by the Saudi Ministry of Culture’s Museums Commission, ran from May 15 to 17 and highlighted the role of museums in social change, innovation and youth engagement.

The program included workshops, debates, performances and interactive activities, all aligned with the cultural goals of Vision 2030.

A special session took place with Princess Haifa bint Mansour bin Bandar, president of the Saudi National Committee of the International Council of Museums.

During this open discussion, Princess Haifa emphasized the importance of considering the specific situation of museums depending on their location and level of development. While some institutions demonstrate real dynamism, others are struggling to keep up.

“The efforts to modernize and renovate certain museums are clear. However, other museums face challenges in trying to catch up,” she said.

She stressed the need to revise the legislative framework and encourage private investment to support growth in the sector:

“Our museum system is currently being reviewed, and legislation is needed that encourages investment. Supporting the creation of museums in smaller buildings helps to facilitate funding.”

Regarding the frequent criticisms of so-called “traditional” museums, she offered a more nuanced view.

“There are traditional museums that are changing and remain popular, which proves they still serve the public. Sometimes, traditional museums fail to attract the public, even more so than innovative museums.”

She also referred to the significant transformations underway in the Kingdom, supported by a government body dedicated to the museum sector.

“We are in the midst of a radical transformation with a body entirely dedicated to museums, that supports positive change and offers opportunities for progress.”

As the longstanding head of the Saudi ICOM committee, Princess Haifa reminded the audience that Saudi Arabia is actively involved in international dialogue and decision-making:

“This year, we participated in the revision of a code of ethics established in previous years to recognize what constitutes a museum. We are currently translating certain museological references into Arabic.”

Human resources were another key focus of her speech. She identified several obstacles, especially language barriers and the lack of specialized training.

“The first challenge is the language factor. Frankly, we must acknowledge these issues, particularly the importance of the English language,

“We absolutely need specialized schools, partnerships with universities, training opportunities in our field, and specializations such as museum management and exhibition security.”

Despite the challenges, she expressed optimism, welcoming ongoing partnerships with Saudi universities — particularly in the Eastern Province — and the creation of new professional qualifications.

“This is a diploma that is about to become a master’s degree. Museums are not merely storage spaces; they were designed to be places of restoration and rehabilitation. Today, they have become vital centers offering programs for all segments of society.”

In the context of cultural and social transformation, the ongoing reflection on the role of museums in Saudi society reflects a clear ambition: to transform museums into vibrant, inclusive and forward-looking institutions.

Reporting to the Ministry of Culture, the Saudi Museums Commission is a public body whose mission is to develop, modernize, and supervise museums throughout the Kingdom, whether public or private.

It supports the creation of new museums, promotes heritage, encourages innovation — particularly in the digital space — and fosters cultural education.