Saudi Arabia steps into global spotlight at Arabian Travel Market

Saudi Arabia steps into global spotlight at Arabian Travel Market
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Saudi Land pavillion at the Arabian Travel Market in Dubai. (Supplied)
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Updated 29 April 2025
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Saudi Arabia steps into global spotlight at Arabian Travel Market

Saudi Arabia steps into global spotlight at Arabian Travel Market
  • The appearance follows the success of AlUla’s first international marketing campaign
  • Online interest in AlUla surged, with website visits up 8.5 times and bookings climbing 220 percent

RIYADH: At the unveiling of its new Saudi Land pavilion during this year’s Arabian Travel Market in Dubai, Saudi Arabia and AlUla in particular have turned heads.
Held from April 28 to May 1 at the Dubai World Trade Center, AlUla’s presence at ATM is highlighting its rapid transformation and new partnerships with industry leaders.
The appearance follows the success of AlUla’s first international marketing campaign under the theme “Forever Revitalizing,” which began in early 2024.
Aimed at reintroducing the world to AlUla’s deep historical roots and natural beauty, the campaign ran across nine countries in six languages.
Melanie de Souza, executive director of destination marketing at the Royal Commission for AlUla, said the city’s global profile has grown significantly thanks to the campaign. “Expanded airline connectivity, more hotels and a packed events calendar have all helped us keep up with growing interest,” she said in a statement.
The campaign highlighted the city’s ancient ruins, striking desert landscapes and growing cultural offerings through dramatic films, rich imagery and storytelling.
The ancient oasis city-turned-cultural tourism hotspot welcomed more than 286,000 visitors in 2024, 72 percent of them domestic and 28 percent international.
Online interest in AlUla surged, with website visits up 8.5 times and bookings climbing 220 percent, leading to a 240 percent jump in revenue.
AlUla is also investing in the future. By the end of 2025, it plans to expand its accommodation capacity to more than 1,400 rooms, while committing to Vision 2030’s sustainability goals.
De Souza added: “Our focus remains on developing a destination premised on sustainability and aligned with Saudi Vision 2030. At ATM, we will showcase why AlUla stands out as one of the most purposeful and forward-thinking destinations globally.”
Visitors to AlUla’s stand at ATM can experience a number of attractions. At the Arabian Leopard experience, guests can learn about local wildlife conservation efforts and vote to name a future leopard cub for a chance to win a two-night trip.
Names are being transliterated into the ancient Dadanite script at the Echoes of AlUla attraction, while the Rawi storytelling section is a space to listen to traditional tales passed down through generations.
The Saudi Tourism Authority is also showcasing the Kingdom’s rich diversity at ATM, from coastal escapes to mountain retreats and world-class sporting events.
Fahd Hamidaddin, CEO of the authority, said in a statement: “We are thrilled to return to ATM, opening the doors to Saudi Land, and welcoming our valued partners from around the globe.”


A Saudi chef’s commitment to showcasing Kingdom’s cuisine on global stage

A Saudi chef’s commitment to showcasing Kingdom’s cuisine on global stage
Updated 18 May 2025
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A Saudi chef’s commitment to showcasing Kingdom’s cuisine on global stage

A Saudi chef’s commitment to showcasing Kingdom’s cuisine on global stage
  • Chef Mayram Atiq’s contemporary take on Saudi cuisine is winning hearts with every bite

MAKKAH: In the Kingdom’s burgeoning culinary scene, award-winning Saudi chef Maryam Marwan Atiq has emerged as a trailblazer, celebrated for her creativity and commitment to showcasing Saudi cuisine on the global stage.

With more than 15 years of experience, Atiq presents Saudi dishes in a contemporary, internationally appealing style without compromising its authentic essence. She is currently a member of the team of female Saudi chefs behind Tairat Al-Boulevard restaurant in Riyadh.

To Atiq, Saudi cuisine is not just a collection of recipes, but a “sea of flavors and ingredients” shaped by the Kingdom’s rich geographic and cultural diversity. This depth, she believes, gives Saudi food its distinctive character and its power to act as a bridge between cultures.

Through her participation in local and international exhibitions, Atiq has seen firsthand how Saudi flavors captivate people from around the world.

One of her most memorable encounters, she said, was with a man in his nineties who tasted jareesh for the first time at an exhibition. Deeply moved by the dish, his reaction reaffirmed her belief in the universal appeal of Saudi cooking.

“Food is the ambassador of culture,” she told Arab News. “And combining Saudi flavors and ingredients with international presentation techniques helps convey Saudi cuisine more quickly and accessibly, making it more appealing to international palates.”

Atiq praised the Ministry of Culture and the Culinary Arts Commission for their efforts in documenting and preserving Saudi food heritage. She herself has contributed to documenting traditional recipes from two regions of the Kingdom.

She also emphasized the role of online platforms in promoting Saudi cuisine to a global audience. Atiq called on media professionals and content creators to participate in this “cultural mission” that she is a major part of.

“I will continue my efforts to spread Saudi cuisine — , with our authentic flavors and cultural spirit — across the globe, making it a cultural ambassador worthy of the richness and diversity of the Kingdom,” she said.


Saudi ambassador attends send-off ceremony for Hajj pilgrims from Tajikistan

Saudi ambassador attends send-off ceremony for Hajj pilgrims from Tajikistan
Updated 18 May 2025
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Saudi ambassador attends send-off ceremony for Hajj pilgrims from Tajikistan

Saudi ambassador attends send-off ceremony for Hajj pilgrims from Tajikistan

Saudi Ambassador to Tajikistan Waleed Abdulrahman Alreshaidan attended the send-off ceremony for the first group of this year’s Hajj pilgrims departing from Tajikistan at Dushanbe International Airport.

Alreshaidan said that serving pilgrims is “an honor and a source of pride for the leadership of the Kingdom and its people,” the Saudi Press Agency reported on Saturday.

A’lem Zadah, deputy chairman of Tajikistan’s Committee of Religious Affairs, thanked the Saudi government for the facilities it provides to pilgrims, the SPA added.


Saudi Arabia highlights museums’ growing role in heritage preservation

Saudi Arabia highlights museums’ growing role in heritage preservation
Updated 17 May 2025
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Saudi Arabia highlights museums’ growing role in heritage preservation

Saudi Arabia highlights museums’ growing role in heritage preservation
  • The session illustrated how museums can serve as dynamic platforms to showcase intangible heritage through immersive experiences

JEDDAH: The Saudi National Museum hosted International Museum Day celebrations in Riyadh on Saturday under the theme “The Future of Museums in Rapidly Changing Communities.”

The event brought together cultural and heritage experts, artists, and enthusiasts for a day of dialogue, workshops, and interactive sessions, the Saudi Press Agency reported.

It opened with a panel titled “Living Heritage in Rapidly Changing Communities,” followed by a thought-provoking session on “Museums and Change.”

Speakers discussed how museums can evolve to reflect and respond to the fast-paced transformations shaping modern society.

A highlight was an interactive session on “Saudi Storytelling and Performing Arts in Museums,” emphasizing the power of narrative in preserving cultural identity and passing values to younger generations.

The session illustrated how museums can serve as dynamic platforms to showcase intangible heritage through immersive experiences.

Another panel, “Technological Challenges in Cultural Heritage,” explored innovative ways to safeguard and share heritage using digital tools.

This theme was further explored in the workshop “Craft and Technology: The Art of Digital Weaving,” where participants examined the intersection of traditional crafts and modern digital techniques.

Throughout the sessions, participants stressed the importance of community engagement, reinforcing museums’ role as inclusive spaces for education, creativity, and cultural innovation in a rapidly changing world.

The event also featured additional panels and workshops on museums’ evolving role in preserving identity and addressing contemporary challenges.


Saudi artist preserves Al-Qatt Al-Asiri art over decades

Saudi artist preserves Al-Qatt Al-Asiri art over decades
Updated 17 May 2025
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Saudi artist preserves Al-Qatt Al-Asiri art over decades

Saudi artist preserves Al-Qatt Al-Asiri art over decades
  • Al-Qatt, Al-Katba, or Al-Zayan, received international reognition in 2017 when it was registered on the UNESCO list of Intangible Cultural Heritage

RIYADH: For more than three decades, Saudi visual artist Ibrahim Al-Almaai has devoted his time to documenting Al-Qatt Al-Asiri, a vibrant, centuries-old art form traditionally painted by women on the walls of homes across the Asir region.

In a statement to the Saudi Press Agency, Al-Almaai emphasized that for the past 33 years, not a week has passed without him visiting a village in the eastern, western, northern, or central parts of the Asir region.

His mission: to seek out the remnants of this heritage art in homes, many of which have been lost to time and weather.

Despite the challenges, he has documented more than 1,200 variations of Al-Qatt patterns and colors.

The traditional art, known as Al-Qatt, Al-Katba, or Al-Zayan, received international reognition in 2017 when it was registered on the UNESCO list of Intangible Cultural Heritage.

But long before, Al-Almaai had been tirelessly cataloging the artwork, oftenn navigating harsh conditions, including dilapidated buildings and the threat of snakes and poisonous insects, to reach the artworks.

Almost every visit revealed intricate designs made using natural pigments sourced from the surrounding environment.

He explained to SPA that there are four key components of a typical heritage home adorned with Al-Qatt. Al Shabaka (the Network) are single-colored, interlaced lines that create the structural foundation of the design.

Al-Hanash (the Snake) are serpent-like motifs inspired by the Coluber snake, winding rhythmically across the walls.

Al-Khatmah or Al-Akhtam (the Seal) are a form of visual closure at the end of a design.

Al-Qatt (the Lines) are the horizontal strokes layered beneath the primary art, referred to as Al-Katba (the Writing), Al-Naqsh (the Inscription), or Al-Zayan (the Adornment) depending on the local dialect.

Al-Almaai’s lifelong dedication underscores the importance of preserving Saudi Arabia’s artistic and cultural legacy — one painted wall at a time.


Saudi minister of state praises US decision to lift Syria sanctions

Saudi minister of state praises US decision to lift Syria sanctions
Updated 17 May 2025
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Saudi minister of state praises US decision to lift Syria sanctions

Saudi minister of state praises US decision to lift Syria sanctions

RIYADH: Saudi Minister of State for Foreign Affairs Adel al-Jubeir said Saturday the US decision to lift sanctions on Syria is a great opportunity for the country’s recovery. 

Al-Jubeir made the remarks as he delivered Saudi Arabia’s speech at the 34th Arab League Summit in Baghdad.  

He described the announcement made by US President Donald Trump in Riyadh last week, who promised to remove sanctions on Syria, “as a great opportunity that supports the recovery, development, reconstruction, and prosperity in Syria.” 

Arab leaders meeting at an annual summit in Baghdad were trying to reach a ceasefire between Israel and Hamas in the Gaza Strip and promised to contribute to the reconstruction of the territory once the war stops.

In his speech, Al-Jubeir stressed that Saudi Arabia supports Lebanon's efforts to restrict the ownership of weapons to the state. 

He also noted that the kingdom continues to exert efforts to achieve a complete ceasefire between the warring parties in Sudan.