LG announces offers on washing machine range

LG’s washing machine range showcases remarkable diversity in design and functionality.
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Updated 01 April 2025
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LG announces offers on washing machine range

LG Electronics’ washing machine lineup stands as a testament to the brand’s commitment to diverse home solutions, offering an extensive range that caters to every household’s unique laundry needs. The collection spans a variety of capacities, from compact 7 kg models designed for singles and small apartments to robust 24 kg machines engineered for large families with extensive laundry requirements.

Beyond capacity, LG’s washing machine range showcases remarkable diversity in design and functionality. Front-load models deliver sleek, contemporary aesthetics perfect for modern homes, while traditional top-load units provide classic convenience. The innovative WashTower configurations represent a breakthrough in space-saving design, offering flexible solutions for homes with limited laundry areas. LG also has a range of all-in-one washer dryers. These units, ideal for locations without enough space for both washer and dryers, offer a stylish and space-efficient solution without any compromise on performance.

The lineup’s color palette reflects LG’s understanding that appliances are more than just functional devices — they are design statements. From pristine white models that embody timeless elegance to sophisticated graphite finishes for contemporary interiors and elegant black models that exude class, from luxurious metallic tones to understated silver options, each machine is crafted to complement diverse home styles and personal preferences.

The company has announced new exclusive offers for their washing machine range. The offer, which will bring significant savings on a select range of washing machines will bring LG’s innovative technologies and sleek designs to homes across the UAE.

The brand has spread the offer across its top and front load units, which bring superior cleaning and efficient power consumption.

Additionally, the offer also covers LG’s flagship WashTower washing machines. These AI-enabled space saving towers are the pinnacle of laundry innovation, bringing together form and function, with its stylish design aesthetic and noise-free process.

LG’s washing machine lineup is also unique, thanks to its AI-powered capabilities, such as AI DD, which combines deep learning technology with 6 Motion Direct Drive to analyze fabric types and optimize washing cycles. This system generates six unique drum motions, providing tailored care for fabrics and minimizing damage. Additionally, this also contributes toward energy efficiency, thanks to precision control inverter technology.


Ajman university fosters healthcare innovation

Updated 20 May 2025
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Ajman university fosters healthcare innovation

Gulf Medical University, Ajman, reaffirmed its position as a leading hub for academic excellence and healthcare innovation with the success of the GMU Career Fair and Industry Partners Meet 2025.

Themed “Empowering the Next Generation of Healthcare Leaders,” the event brought together an impressive assembly of students, alumni, industry veterans, and more than 90 leading healthcare organizations.

It provided a vibrant platform for aspiring professionals to engage directly with recruiters, learn from thought leaders, and explore career paths across diverse health care sectors.

The initiative also showcased GMU’s ongoing efforts to align its academic vision with real-world demands through innovation, entrepreneurship, and global industry collaboration.


Sofitel launches limited-edition croissant collection

Updated 20 May 2025
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Sofitel launches limited-edition croissant collection

Sofitel has unveiled a limited-edition collection of its signature elevated croissants, available in seven properties worldwide.

The exclusive collection, La Haute Croissanterie Blossoms, features seven indulgent floral-flavored croissants which pay homage to the tradition and art of elaborate French floral arrangements in hospitality. The buttery delights give guests and locals the opportunity to discover native flavors; from Mexican dahlia to Beninese hibiscus and Korean cherry blossom, to be enjoyed exclusively in seven Sofitel locations globally, for four months. 

Inspired by the excellence and beauty of haute couture, La Haute Croissanterie concept was launched to elevate the art of croissant-making. Rooted in a perfected traditional French recipe and using precise proportions of pure butter and high-quality flour, croissants are enhanced with exclusive local ingredients of the highest quality — from Middle Eastern za’atar to Piemontese hazelnut praline and Korean Gochujang. 

Drawing inspiration from the timeless floral artistry of French luxury hospitality, La Haute Croissanterie Blossoms marks the brand’s very first limited-release collection, turning croissants into a gastronomic adventure where guests can experience local cultures like never before, designed by Sofitel’s pastry chefs from across the world and crafted using local flowers woven into the buttery layers.

  • The Floral Saffron 

Saffron and its violet-hued flower is considered one of the most valuable spices in the Middle East. This two-toned croissant features a round crust that’s filled with a pistachio sponge cake and saffron creme brulée — a creation synonymous with velvety luxury.

Available in Sofitel Dubai The Obelisk from 32 dirhams ($8.7).

“Creating La Haute Croissanterie Blossoms allowed us to elevate everyday experiences for guests by infusing creativity and flair into our pastries, using unconventional tastes to bring flavors from native flowers from around the world. The tradition of gifting flowers to celebrate special occasions is enjoyed across the world, so La Haute Croissanterie Blossoms felt like the perfect opportunity to treat those who mean most to us with a creative and delicious twist on the floral bouquet,” said Anne-Cécile Degenne, corporate executive chef, Sofitel.

La Haute Croissanterie Blossoms will be available for four months in seven Sofitel properties globally, starting from May. It marks the beginning of a series of limited-edition La Haute Croissanterie collections, with each to capture a unique and different theme, whilst honoring the elegance and excellence of traditional croissant making.


Saudia Cargo participates in Saudi-Chinese Business Forum

Updated 19 May 2025
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Saudia Cargo participates in Saudi-Chinese Business Forum

Saudia Cargo, a subsidiary of the Saudia Group, participated in the Saudi-Chinese Business Forum 2025 as the official logistics provider. The forum was held in Beijing from May 13-14. This participation aligns with the company’s continued expansion in the Chinese market and its commitment to supporting the objectives of Saudi Vision 2030.

The forum, held under the patronage of Minister of Environment, Water and Agriculture Abdulrahman Abdulmohsen Al-Fadhli, aimed to strengthen economic cooperation between the Kingdom and China, increase Saudi exports to the Chinese market, and explore investment opportunities in infrastructure projects.

Hashim Alsharif, vice president of strategy and business development at Saudia Cargo, underscored the company’s pivotal role in facilitating national exports and bridging Saudi producers with global consumers in alignment with the Kingdom’s Vision 2030. He also highlighted the provision of integrated and effective logistics solutions, bolstering trade between Saudi Arabia and China. He described the forum as “a crucial platform for unlocking new avenues of trade expansion.”

Alsharif said that Saudia Cargo was invited by the Ministry of Environment, Water and Agriculture as an official sponsor of the forum. The company was allocated an independent pavilion within the National Livestock and Fisheries Development Program, where it showcased a range of its logistics services, primarily cold chain solutions and e-commerce solutions designed to serve the agriculture and seafood sectors.

Last April, the company announced the signing of two MoUs to build strategic partnerships with major Chinese companies and open new channels for trade cooperation in the fields of transportation and logistics. The first MoU was with China Cargo Airlines to improve export operations and develop operational connectivity to capitalize on the growing trade movement between the two countries.

The second MoU was with China Henan Aviation Group to develop and invest in aviation, creating an air logistics bridge connecting Asia-Pacific with the Middle East, Europe, and Africa through the Zhengzhou and Riyadh hubs.


GEA launches 4th cohort of ‘Entertainment Leaders’ program

Updated 19 May 2025
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GEA launches 4th cohort of ‘Entertainment Leaders’ program

The General Entertainment Authority has launched the fourth cohort of the “Entertainment Leaders” program, part of the “Happiness Creators” initiative. The program empowers national talent and develops leadership in the entertainment sector, with support from the Quality of Life Program — one of the Vision 2030 realization programs.

This year’s edition includes the participation of 33 leaders — both men and women — who hold senior positions in the sector and represent a select group of influential national talents. The program runs for five months and is designed with a flexible format that does not require full-time commitment, enabling participants to enhance their leadership skills without disrupting their professional responsibilities.

The program features a wide range of training and development activities, including specialized workshops, one-on-one mentoring sessions, and international field visits to explore global best practices in the entertainment industry. Participants will also have access to a comprehensive digital library throughout the program duration.

This initiative comes as part of GEA’s ongoing efforts to empower future leaders in the entertainment sector and enhance leadership and management capabilities to support the development of a sustainable and competitive entertainment industry at both the regional and global levels.

The program — one of the initiatives under the “Happiness Creators” — was launched by the GEA in 2021 as part of its human capital development initiatives. It trains and develops national talents working in the entertainment sector, contributing to sustainable capacity-building that supports the sector’s growth and advancement in line with the goals of Saudi Vision 2030.


International Museum Day 2025: Abu Dhabi shapes future through culture and connection

Updated 19 May 2025
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International Museum Day 2025: Abu Dhabi shapes future through culture and connection

Abu Dhabi has always been a meeting point of worlds where East and West, past and future, tradition and ambition converge. This is not just a matter of geography. It reflects who we are: a society shaped by the exchange of ideas, driven by curiosity, and united by a deep belief in the power of culture to move people and ideas forward.

That belief takes center stage as we mark International Museum Day on May 18. This year’s theme, The Future of Museums in Rapidly Changing Communities, could not be timelier. In an age defined by technological acceleration, climate disruption, and global uncertainty, museums are no longer just guardians of the past. They are engines of progress where creativity, inclusion, and innovation come together to shape more resilient and connected societies.

These values guide the mission of Saadiyat Cultural District Abu Dhabi, one of the greatest concentrations of global institutions. Its shared narrative is a celebration of cultural dialogue, creative exploration, and the human story that binds us across time and geography. The district is more than a center of global cultural and creative excellence; it is a lasting commitment to a society where knowledge and creativity is nurtured, offering pathways to inspiration, empowerment, and transformation. 

Each of Saadiyat Cultural District’s institutions plays a distinct role. When Louvre Abu Dhabi presents a Bactrian “princess” from 2,000 BCE beside a Tang Dynasty ceramic and a Mondrian masterpiece, it affirms that creative brilliance transcends borders and eras. When the newly-opened teamLab Phenomena Abu Dhabi explores the fusion of art, science, and technology, it places the UAE at the center of tomorrow’s narratives. And when Zayed National Museum tells the story of our transformation from a nation of pearl divers, farmers and traders, to a knowledge-driven economy, it offers a living model of resilience and reinvention.

Yet the ambition of our cultural strategy reaches far beyond Saadiyat Cultural District. Across the emirate, a rich network of museums and cultural centers ensures that culture is deeply rooted in the identity and daily life of our communities.

Qasr Al-Hosn, the oldest standing structure in Abu Dhabi, has been transformed into a living museum that tells the story of the capital’s evolution from a fortified watchtower to a vibrant global city. In Al-Ain, the birthplace of our Founding Father Sheikh Zayed bin Sultan Al-Nahyan, both the Al-Ain Museum, established by Sheikh Zayed in 1971, and his former home, Al-Ain Palace Museum, stand as enduring symbols of our national identity. Together with Qasr Al-Muwaiji, which has played an important role in the history of the UAE, they reflect the values, vision, and leadership that continue to shape the nation’s path forward.

The newly-restored Al-Maqta Museum, housed in a historic watchtower, explores the defensive and maritime heritage of the region. Meanwhile, Delma Museum, located on one of the oldest continuously inhabited islands in the UAE, offers deep insights into the country’s seafaring and pearling traditions. 

Each of these institutions is tailored to its community and context, enriching local pride while reinforcing a broader national narrative. They embody our belief that cultural heritage in Abu Dhabi should be celebrated everywhere, so that every visitor, from schoolchildren to scholars, can see themselves reflected in the stories they preserve and share.

This approach continues the legacy of Sheikh Zayed who recognized long before the nation’s formation that culture was essential to building a cohesive and forward-looking society. Not only to preserve the past, but to inspire future generations. That vision is more relevant today than ever before.

We saw it take another step forward this year with the launch of the Abu Dhabi Collection. Curated over many years by DCT-Abu Dhabi, the Abu Dhabi Collection brings together thousands of works that reflect the depth and diversity of our shared heritage. Spanning continents, centuries, and civilizations, the collection affirms that culture is not fixed or finite. It moves across borders. It connects people. And it belongs to us all.

As we navigate the complex terrain of the 21st century, from demographic shifts to climate challenges, from exponential technologies to multipolar geopolitics, culture offers something unique: the ability to convert uncertainty into possibility. It reminds us that every leap forward begins with imagination, and that every solution is rooted in human experience.

On the occasion of this International Museum Day, Abu Dhabi reaffirms its belief in a future shaped not only by data or infrastructure, but by ideas, heritage, and human connection. Through investment in cultural institutions, creative industries, and community engagement, we not only preserve the past, we also empower the present and inspire the future. Because culture remains humanity’s oldest survival strategy, as well as its most enduring source of hope.

  • The writer, Mohammed Khalifa Al-Mubarak, is chairman of the Department of Culture and Tourism — Abu Dhabi