TikTok partners with Saudi book fair to bring #BookTok trend into the real world

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Updated 01 March 2023
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TikTok partners with Saudi book fair to bring #BookTok trend into the real world

  • Al-Sharqiya Book Fair, which runs from March 2 to 11, is the first event of its kind in the Kingdom’s Eastern Province
  • #BookTok began a few years ago when users of the video-sharing platform began using the hashtag to post about favorite books

DUBAI: TikTok has partnered with Al-Sharqiya Book Fair in Saudi Arabia, which begins on March 2, to bring #BookTok, a popular literary trend on the platform, into the real world.

The trend took off a few years ago when users of the video-sharing platform began posting about their favorite books using the hashtag. In Saudi Arabia alone, TikTok said there have been more 442 million views of #BookTok videos in the past six months.

Many authors and publishers have reported significant increases in sales of certain books after they were featured on TikTok. The trend is so popular that many online and brick-and-mortar bookstores have introduced dedicated #BookTok sections featuring books that have generated discussion on the platform.

Literary fairs such as the one in Al-Sharqiya are “highly relevant to TikTok’s #BookTok community” as they provide the opportunity for “real-world interactions … to complement the digital experience of TikTok,” the platform said.

As part of the partnership, TikTok has set up a dedicated landing page featuring content highlighting #BookTok creators appearing at Al-Sharqiya Book Fair, including author talks, book reviews, literary discussions, and information about the event itself.

The fair, which runs from March 2 to 11 and is organized under the umbrella of the Saudi Ministry of Culture, is the first literary event of its type held in the Eastern Region of the Kingdom.


UAE launches Arabic language AI model as Gulf race gathers pace

Updated 57 min 12 sec ago
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UAE launches Arabic language AI model as Gulf race gathers pace

  • Falcon Arabic, developed by Abu Dhabi’s Advanced Technology Research Council (ATRC), aims to capture the full linguistic diversity of the Arab world

DUBAI: The United Arab Emirates launched a new Arabic language artificial intelligence (AI) model on Wednesday as the regional race to develop AI technologies accelerates in the Gulf.
Falcon Arabic, developed by Abu Dhabi’s Advanced Technology Research Council (ATRC), aims to capture the full linguistic diversity of the Arab world through a “high-quality native (non-translated) Arabic dataset,” a statement said.
It also matches the performance of models up to 10 times its size, it said.
“Today, AI leadership is not about scale for the sake of scale. It is about making powerful tools useful, usable, and universal,” Faisal Al Bannai, ATRC secretary general said in the statement.
ATRC also launched Falcon H1, which it said outperforms competitors from Meta and Alibaba by reducing the computing power and technical expertise traditionally required to run advanced systems.

The UAE has been spending billions of dollars in a push to become a global AI player, looking to leverage its strong relations with the United States to secure access to technology.
US President Donald Trump said during a visit last week that an AI agreement with the UAE creates a path for it to access some of the advanced AI semiconductors from US firms, a major win for the Gulf country.
AI was a central theme during Trump’s visit to Saudi Arabia as well, which is pitching itself as a prospective hub for AI activity outside the US.
The kingdom launched a new company earlier this month to develop and manage AI technologies and infrastructure, which is also aiming to offer one of the world’s most powerful multimodal Arabic large language models, according to a statement.


Google’s unleashes ‘AI Mode’ in the next phase of its journey to change search

Updated 55 min 1 sec ago
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Google’s unleashes ‘AI Mode’ in the next phase of its journey to change search

  • Google is also feeding its latest AI model, Gemini 2.5, into its search algorithms and will soon begin testing other AI features

CALIFORNIA: Google on Tuesday unleashed another wave of artificial intelligence technology to accelerate a year-long makeover of its search engine that is changing the way people get information and curtailing the flow of Internet traffic to websites.
The next phase outlined at Google’s annual developers conference includes releasing a new “AI mode” option in the United States. The feature makes interacting with Google’s search engine more like having a conversation with an expert capable of answering questions on just about any topic imaginable.
AI mode is being offered to all comers in the US just two-and-a-half-months after the company began testing with a limited Labs division audience.
Google is also feeding its latest AI model, Gemini 2.5, into its search algorithms and will soon begin testing other AI features, such as the ability to automatically buy concert tickets and conduct searches through live video feeds.
In another example of Google’s all-in approach to AI, the company revealed it is planning to leverage the technology to re-enter the smart glasses market with a new pair of Android XR-powered spectacles. The preview of the forthcoming device, which includes a hands-free camera and a voice-powered AI assistant, comes 13 years after the debut of “Google Glass,” a product that the company scrapped after a public backlash over privacy concerns.
Google didn’t say when its Android XR glasses will be available or how much they will cost, but disclosed they will be designed in partnership with Gentle Monster and Warby Parker. The glasses will compete against a similar product already on the market from Facebook parent Meta Platforms and Ray-Ban.
AI’s big role in Google search
The expansion builds upon a transformation that Google began a year ago with the introduction of conversational summaries called “AI overviews” that have been increasingly appearing at the top of its results page and eclipsing its traditional rankings of web links.
About 1.5 billion people now regularly engage with “AI overviews,” according to Google, and most users are now entering longer and more complex queries.
“What all this progress means is that we are in a new phase of the AI platform shift, where decades of research are now becoming reality for people all over the world,” Google CEO Sundar Pichai said before a packed crowd in an amphitheater near the company’s Mountain View, California, headquarters.
AI ripples across the Internet
Although Pichai and other Google executives predicted AI overviews would trigger more searches and ultimately more clicks to other sites, it hasn’t worked out that way so far, according to the findings of search optimization firm BrightEdge.
Clickthrough rates from Google’s search results have declined by nearly 30 percent during the past year, according to BrightEdge’s recently released study, which attributed the decrease to people becoming increasingly satisfied with AI overviews.
The decision to make AI mode broadly available after a relatively short test period reflects Google’s confidence that the technology won’t habitually spew misinformation that tarnishes its brand’s reputation, and acknowledges the growing competition from other AI-powered search options from the likes of ChatGPT and Perplexity.
Will AI undercut or empower Google?
The rapid rise of AI alternatives emerged as a recurring theme in legal proceedings that could force Google to dismantle parts of its Internet empire after a federal judge last year declared its search engine to be an illegal monopoly.
In testimony during a trial earlier this month, longtime Apple executive Eddy Cue said Google searches done through the iPhone maker’s Safari browser have been declining because more people are leaning on AI-powered alternatives.
And Google has cited the upheaval being caused by AI’s rise as one of the main reasons that it should only be required to make relatively minor changes to the way it operates its search engine because technology already is changing the competitive landscape.
But Google’s reliance on more AI so far appears to be enabling its search engine to maintain its mantle as the Internet’s main gateway — a position that’s main reason its corporate parent, Alphabet Inc., boasts a market value of $2 trillion.
During the year ending in March, Google received 136 billion monthly visits, 34 times more than ChatGPT’s average of 4 billion monthly visits, according to data compiled by onelittleweb.com.
Even Google’s own AI mode acknowledged that the company’s search engine seems unlikely to be significantly hurt by the shift to AI technology when a reporter from The Associated Press asked whether its introduction would make the company even more powerful.
“Yes, it is highly likely that Google’s AI mode will make Google more powerful, particularly in the realm of information access and online influence,” the AI mode responded. The feature also warns that web publishers should be concerned about AI mode reducing the traffic they get from search results.
Even more AI waiting in the wings
Google’s upcoming tests in its Labs division foreshadow the next wave of AI technology likely to be made available to the masses.
Besides using its Project Mariner technology to test the ability of an AI agent to buy tickets and book restaurant reservations, Google will also experiment with searches done through live video and an opt-in option to give its AI technology access to people’s Gmail and other Google apps so it can learn more about a user’s tastes and habits. Other features on this summer’s test list include a “Deep Search” option that will use AI to dig even deeper into complex topics and another tool that will produce graphical presentations of sports and finance data.
Google is also introducing its equivalent of a VIP pass to all its AI technology with an “Ultra” subscription package that will cost $250 per month and include 30 terabytes of storage, too. That’s a big step beyond Google’s previous top-of-the-line package, which is now called “AI “Pro,” that costs $20 per month and includes two terabytes of storage.


Spanish, Belgian broadcasters say Eurovision televoting ‘encourages manipulation’ after Israel’s result at contest

Updated 21 May 2025
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Spanish, Belgian broadcasters say Eurovision televoting ‘encourages manipulation’ after Israel’s result at contest

  • Israeli contestant Yuval Raphael unexpectedly came in second place
  • ‘A system in which everyone can cast up to 20 votes is a system that encourages manipulation,’ says Flemish parliamentarian

LONDON: Spanish and Belgian broadcasters have accused Eurovision Song Contest organizers of “encouraging manipulation” after the Israeli contestant won their public vote and came second in the 2025 competition.

RTVE, Spain’s public broadcaster, and the Flemish VRT have filed complaints with the European Broadcasting Union, the organizer, requesting an investigation into last week’s televoting system results.

Israeli contestant Yuval Raphael unexpectedly came in second place after Austria’s JJ, who won Eurovision with 436 points with his song “Wasted Love.”

Raphael, who was at the Nova Music Festival in southern Israel when Hamas attacked on Oct. 7, 2023, earned 357 combined points from the jury and public at the Eurovision final on May 17. Her result included 12 points, each awarded by the televoters in Spain and Belgium, despite the countries’ juries giving Israel a score of zero.

The Eurovision televoting system allows viewers to vote up to 20 times for a small fee charged for each vote via text or phone call. Each country’s contestant can earn a maximum of 12 points from either a jury or the public vote. To ensure fairness, contestants do not receive points from their own countries.

Katia Segers, a Flemish parliamentarian, said: “A system in which everyone can cast up to 20 votes is a system that encourages manipulation.

“Whether this manipulation occurred in our country and all other participating and non-participating countries must be investigated.”

She added: “The VRT must take the lead in requesting this investigation, and in holding the debate on the televoting system within the EBU, and on Israel’s participation.”

It was Israel’s second year participating in Eurovision while its military forces continue ongoing attacks in the Gaza Strip, which have killed over 52,000 Palestinians since October 2023.

More than 70 former Eurovision participants earlier this month accused Israel’s public broadcaster KAN of being “complicit in Israel’s genocide against the Palestinians in Gaza” and demanded the exclusion of Tel Aviv from the European contest.

Last week’s final performance by Raphael in Basel, Switzerland, was disrupted by pro-Palestine protesters who attempted to storm the stage. The winner, Austria, will host the 2026 edition.

RTVE’s coverage of the event displayed for 16 seconds a black screen with white lettering in Spanish and English that read: “When human rights are at stake, silence is not an option. Peace and Justice for Palestine.”

The message was perceived as a stance against Israel’s participation. Spanish Prime Minister Pedro Sanchez on Monday called for Israel to be treated the same way as Russia following its invasion of Ukraine in 2022 and to be banned from future contests.

Managing Director of Eurovision Martin Green confirmed that the organization was taking Spain and Belgium’s complaint “seriously.”

He said: “It is important to emphasize that the voting operation for the Eurovision Song Contest is the most advanced in the world and each country’s result is checked and verified by a huge team of people to exclude any suspicious or irregular voting patterns.

“An independent compliance monitor reviews both jury and public vote data to ensure we have a valid result. We remain in constant contact with all participating broadcasters of the Eurovision Song Contest and take their concerns seriously.”


McCann Content Studios expands footprint to Saudi Arabia

Updated 20 May 2025
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McCann Content Studios expands footprint to Saudi Arabia

  • Studio is part of FP7 McCann Riyadh

DUBAI: Middle East Communications Network’s social media and creator-focused practice McCann Content Studios is expanding to Saudi Arabia.

Operating as part of creative network FP7 McCann in Riyadh, the studio aims to meet clients’ requirement for social media-led campaigns and influencer partnerships.

“Our expansion into Saudi Arabia is a strategic step forward — not just in footprint, but in how we partner with brands in a market that continues to lead regional transformation,” Tarek Miknas, CEO of FP7 McCann Middle East, North Africa and Turkiye, told Arab News.

He added: “For us, this is about more than scaling services; it’s about building enduring partnerships rooted in trust, performance and relevance — and ensuring we’re structurally set up to support the ambitions of the Kingdom’s most dynamic brands.”

The studio first launched just over a year ago and has since doubled in size, with operations across Dubai, Cairo and Beirut.

It employs more than 100 people, and its services include strategy, creative, social, influencer marketing, production, community management and performance tracking.

Fahad Mugharbel, social media director of FP7 McCann, will lead the practice from Riyadh. Before joining FP7 McCann in April, he worked at Saudi-based entertainment firm UTURN for more than four years.

The Kingdom is defined by “pace, ambition and evolving expectations,” and clients believe “content must do more,” said Amr El-Kalaawy, regional managing director of FP7 McCann Saudi Arabia.

The move is therefore a “natural next step in our growth — one that reflects both the scale of opportunity and the level of partnership our clients expect,” he added.

Going forward, McCann Content Studios plans to expand its “capabilities in data-led content performance and deepen our creator ecosystem,” El-Kalaawy said.


Fortune reveals 100 Most Powerful Women in Business list for 2025

Updated 20 May 2025
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Fortune reveals 100 Most Powerful Women in Business list for 2025

  • First Abu Dhabi Bank Group CEO Hana Al-Rostamani, National Bank of Kuwait’s Deputy Group CEO Shaikha Al-Bahar both feature

DUBAI: Fortune has announced the 2025 Most Powerful Women in Business list, featuring 100 leading businesswomen from sectors including finance, tech, healthcare, telecom, retail and energy.

Its publication coincides with Fortune’s inaugural Most Powerful Women International conference which is taking place in Riyadh on May 20-21.

This year’s edition of the list features 52 women from the US and 48 from other countries, including one each from the UAE and Kuwait.

Hana Al-Rostamani, group CEO of First Abu Dhabi Bank, comes in at No. 76. She is currently the only female chief executive of a publicly listed corporation in the UAE, and serves on several boards, including the Institute of International Finance, the US-UAE Business Council, and the Arab Monetary Fund’s cross-border payment system Buna. 

Shaikha Al-Bahar, deputy group CEO at the National Bank of Kuwait, features at No. 92. She has risen through the ranks since joining the bank in 1977 and was appointed to her current role in 2014.

Al-Bahar is the only woman on NBK’s executive management team. She is also chair of the National Bank of Kuwait France, and the National Bank of Kuwait Egypt, as well as a board member of the bank’s UK subsidiary.

“The rise of women as CEOs is continuing, which is great,” said Alyson Shontell, editor-in-chief and chief content officer of Fortune. 

She told Arab News: “There have been some years we’ve been doing the list where it has taken a step back. (But) this year, 11 percent of Fortune 500 (companies are) run by women, and that’s the highest it has ever been.”

There are several studies showing the correlation between “diversity of thought and background” in leadership ranks and the financial outcome of a company, and so, “we track it, and we track the progress (in) the hopes of making business better,” Shontell added.

The top 10 Most Powerful Women in Business 2025 are: 

1. Mary Barra, chair and CEO, General Motors.

2. Julie Sweet, chair and CEO, Accenture.

3. Jane Fraser, CEO, Citigroup.

4. Lisa Su, chair and CEO, AMD.

5. Ana Botin, executive chairman, Banco Santander.

6. Tan Su Shan, director and CEO, DBS Group.

7. Thasunda Brown Duckett, president and CEO, TIAA.

8. Marta Ortega, chairperson, Inditex.

9. Abigail Johnson, chairman and CEO, Fidelity Investments.

10. Meng Wanzhou, deputy chairwoman, rotating chairwoman, and chief financial officer, Huawei.

Compiled by Fortune editors, the list is based on several factors such as company size and health, as well as an executive’s career trajectory, influence, innovation, and efforts to make business better.

The full list can be found here.