How the sustainable use of water is helping Saudi rose farms bloom into a global industry

Special How the sustainable use of water is helping Saudi rose farms bloom into a global industry
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Taif rose fields are in full bloom during the spring season. (AFP)
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Updated 10 August 2024
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How the sustainable use of water is helping Saudi rose farms bloom into a global industry

How the sustainable use of water is helping Saudi rose farms bloom into a global industry
  • With government support, rose farmers in Taif and Madinah see their yields blossom while preserving precious water
  • Generations have cared for the Kingdom’s prized roses, passing down the tradition of harvesting and extracting rose oil 

JEDDAH: Saudi-grown pink roses are loved throughout the Arabian Peninsula for their expert cultivation, vivid color, alluring fragrance and the many luxurious products derived from their petals, which constitute a multimillion-dollar industry.

Two kinds of pink rose are cultivated in the Kingdom — the Madinah rose, which has a light pink blush and grows year round, thriving in warm and cool climates, and the Taif rose, also known as the Jory or Damascus rose, which grows only in the spring.

Taif produces more than 550 million flowers each harvest season, which lasts for between 45 and 60 days. The rose-picking season typically begins late in March or early April.

Spanning 270 hectares, 910 rose farms nurture about 1.14 million bushes across areas such as Al-Hada, Al-Shifa, Wadi Muharram, Al-Wahat and Al-Wahit, according to the Saudi Press Agency.

The products derived from these flowers enjoy widespread popularity, with a domestic market value of SR64 million ($17 million).

Considered a hallmark of the region’s natural beauty, Taif roses are known for their exquisite, sweet fragrance, vibrant pink hues, and delicate petals. Cultivated at high altitudes, these roses thrive in the region’s cool temperatures and fertile soil.




Every spring, roses bloom in Taif, transforming pockets of the Kingdom's vast desert landscape into fragrant pink patches. (AFP photo)

More than 60 farms and the families who run them participate in the region’s annual Rose Festival, which typically falls in April and May, where they display their products over five days of festivities.

These fragrant crops have elevated the mountainous governorate into a global rose capital, which earned a place in the Guinness World Records in 2022 for the largest basket of roses, containing 84,450 flowers.

To grow the industry, the Ministry of Environment, Water and Agriculture has launched several projects, including the rehabilitation of agricultural terraces, the application of rainwater harvesting technologies, and the Sustainable Rural Agricultural Development Program.




A Saudi woman takes a picture of a rose orchard at the Bin Salman Farm in Taif on March 13, 2021. (AFP photo)

The ministry also supports specialized agricultural cooperatives, including the recently established Rose and Aromatic Plants Association. This support allows them to invest in ministry lands, produce aromatic oils, and benefit from the Agricultural Development Fund.

“The ministry is working on several initiatives and plans to achieve global leadership in Taif rose industries and increase its production to 2 billion roses by 2026,” Saleh Bindakhil, spokesperson for the Ministry of Environment, Water and Agriculture, told Arab News.

DID YOUKNOW?

• Taif produces more than 550 million flowers each harvest season, which lasts for 45-60 days.

• Spanning 270 hectares, 910 farms in the west of the Kingdom nurture 1.14 million bushes.

• Products derived from rose oil have a domestic market value of SR64 million ($17 million).

A group of horticulturalists from the Agricultural Guidance Department were recently sent to Bulgaria, the Philippines and Thailand to learn about the latest technologies in rose-oil production and environmentally friendly farming practices.

Farmers receive expert guidance on best agricultural practices, with dedicated pest control teams responding promptly to requests for pesticide spraying to safeguard crops from potential threats.




A tourist takes a photo with Taif roses at the Bin Salman Farm in the city of Taif on March 13, 2021. (AFP)

The ministry also leads the construction of essential water infrastructure, including tanks and barriers, while also facilitating the establishment of irrigation networks to boost agricultural activities.

Emphasizing the importance of sustainable practices, the ministry encourages small-scale rose farmers to embrace and implement best agricultural methods, providing them with valuable insights into the use of advanced technologies and optimal rose production techniques, including essential oil extraction as part of a value chain development approach.

“Taif governorate has long been recognized as the ideal and original environment for Taif rose bushes,” Bindakhil said.

“Generations have cared for these roses, passing down the tradition of harvesting, distilling and extracting rose oil and water. They have enjoyed the fragrant history of these roses in the mild, cool climate and mountainous nature at the summit of the renowned Jabal Ghazwan.”

One use for the rose water extracted from Taif roses is for washing the Kaaba in Makkah each year — a traditional practice upheld by the Saudi government.




The distillation process, which last nine to 12 hours, is done using tightly sealed copper pots. (AFP photo)

The Kingdom has many factories and workshops dedicated to extracting and manufacturing more than 80 products from rose derivatives, producing various aromatic products and body care items.

The rose industry plays a significant role in regional development and the local economy, providing numerous job and marketing opportunities, and encouraging more women to enter the workforce.

To extract the rose oil, sacks containing thousands of rose petals are poured into 90-liter copper pots, which are then sealed tightly for a distillation process that lasts nine to 12 hours.




It takes 45,000 roses to produce the oil extract, which is then poured into 12 milliliter vials. (AFP photo)

It takes 45,000 roses to produce the oil extract, which is then poured into 12 milliliter vials, the price of which starts at $400, depending on the season.

Al-Kamal, established in 1831, is the oldest factory manufacturing rose-derived cosmetics and cleaning products in the Kingdom. Located in Madinah’s Al-Hada, it is managed by Khalid Al-Kamal, whose family has worked at the firm for generations.

“It is an inherited career from father to son — from one generation to another — and I am very proud to tell you that I am the seventh generation to inherit this legacy,” Al-Kamal told Arab News in a 2021 interview.




A view of the entrance to the Al-Kamal Rose Factory in Taif. (Shutterstock)

“Working in the field of farming roses requires a lot of delicacy, as the quality of the roses is affected by the soil and weather as well as the method of cultivation. I learned from my forefathers, and now my three sons manage the factory along with several workers.”

With many new government investments in the pipeline promoting the sustainable use of water resources, Saudi Arabia’s rose industry will no doubt continue to blossom in years to come.

 


Riyadh forum promotes cross-sector partnerships for sustainable development

Riyadh forum promotes cross-sector partnerships for sustainable development
Updated 24 March 2025
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Riyadh forum promotes cross-sector partnerships for sustainable development

Riyadh forum promotes cross-sector partnerships for sustainable development
  • Event, held on Saudi Social Responsibility Day on March 23, raised awareness about the importance of social responsibility in community development and sustainable growth
  • Saud Al-Subaie, chairman of the association, stressed the need for concerted efforts across all sectors to reinforce social responsibility

RIYADH: The Social Responsibility Association in Riyadh organized the second Social Responsibility Forum to integrate efforts across sectors to support sustainable development and Vision 2030.

The event, held on Saudi Social Responsibility Day on March 23, raised awareness about the importance of social responsibility in community development and sustainable growth.

It aimed to strengthen the role of companies in fostering this culture and contributing to societal, economic, and environmental development, reported the Saudi Press Agency.

Saud Al-Subaie, chairman of the association, stressed the need for concerted efforts across all sectors to reinforce social responsibility.

He highlighted the complementary roles of the government, private, and nonprofit sectors in creating a positive impact on society and the economy, while promoting a culture of giving.

Abdullah Al-Muhanna, CEO of the association, noted its commitment to building effective partnerships and spreading social responsibility.

He said that the occasion serves as an opportunity to instil values of generosity and solidarity, while enhancing institutional contributions to community service.

Statistics from the Ministry of Human Resources and Social Development show that the percentage of major companies implementing social responsibility programs increased from 30 percent in 2019 to 65 percent by the end of 2023.

The forum featured two panel discussions on the role of the government, private, and nonprofit sectors in activating social responsibility.

The discussions also covered national experiences, governance of community work, and ways to instill a culture of social engagement among future generations.

Additionally, the forum addressed methods for measuring social responsibility outcomes and adopting impactful programs.

During the event, the Princess Al-Anoud Charity Foundation was honored for its contributions to community initiatives and sustainable development.

Several institutions, private sector entities, and individuals were also recognized for their work.

This year’s Saudi Social Responsibility Day, under the theme “We Commit to Our Social Responsibility,” reaffirmed the role of all entities in fostering a culture of generosity and citizenship.

The event is vital for entrenching the culture of giving and enhancing collaboration across sectors, contributing to sustainable development and raising awareness of commitments toward individuals and institutions.


Saudi Architecture Characters Map begins implementation with digital tools and training

Saudi Architecture Characters Map begins implementation with digital tools and training
Updated 24 March 2025
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Saudi Architecture Characters Map begins implementation with digital tools and training

Saudi Architecture Characters Map begins implementation with digital tools and training
  • Initiative provides developers with guidelines for architectural styles
  • Guidelines inspired by regional identities, aiming to reflect Saudi Arabia’s cultural diversity

RIYADH: The Ministry of Municipalities and Housing has started the next phase of the Saudi Architecture Characters Map rollout in Taif, Al-Ahsa, Asir, and Makkah following its official launch earlier this month.

In an exclusive interview with Arab News, Deputy Minister of Municipalities and Housing Ehab Ghazi Al-Hashani detailed the next steps and outlined the robust coordination efforts underway to ensure the project’s success.

Al-Hashani emphasized the long preparation behind the initiative: “The architectural map of Saudi Arabia is really a project that has been in the (works) for over two years, led by Crown Prince Mohammed bin Salman.”

The ministry, he said, is concentrating on building awareness and preparing the industry for the upcoming rollout.

“The immediate step now that we have launched is really to kind of heighten awareness and start training some of the architects (to) launch in the four cities that were announced, at Taif, Al-Ahsa, Asir (and) Makkah.”

Saudi Architecture provides developers across the Kingdom with guidelines for building styles.

The Characters Map introduces 19 distinct architectural styles inspired by regional identities, aiming to reflect Saudi Arabia’s cultural diversity through its built environment.

The long-term vision of the project is to create more walkable and sustainable cities.

“We are working on broader strategy to kind of develop the five, 10, 15-minute cities in Saudi Arabia, where you can go to work, do your basic needs with a walkable distance,” he said.

Al-Hashani stressed that training architects is crucial for smooth implementation. He noted the extensive groundwork already laid out before the public launch.

“We have a massive program ongoing, starting with the communication that we are doing now … this has the training started way before the launch, so to make sure that we hit the ground running. The efforts are significant.”

He also highlighted the technical and digital support behind the initiative. “There (are) the digital tools in place that have been implemented already, part of the Balady platform. And of course, the ongoing communications with … the municipalities, and of course, our partners, the regional development authorities,” he added.

Addressing the evolution of design influences, Al-Hashani explained how previous examples have informed the current codes. He remarked on the role that pioneering projects played in shaping the national approach.

“Any successful example of (an) architectural design guideline was taken into account in developing these codes … our designs (are) inspired somewhat by Diriyah … but mostly it’s more covering the entire area of the central region.”

Looking ahead, he confirmed that implementation is already visible on the ground.

He added that the rollout is set to accelerate, with numerous examples expected in the near future: “There will be many examples in the coming 12 months … of these guidelines being implemented on the ground.”

To ensure a uniform application of the new design codes, the ministry has integrated the guidelines into its licensing process. Al-Hashani explained how digital enforcement plays a key role.

“Balady platform already has kind of a geospatial element in it, where each zone is already linked to the license that is issued. So, if you apply for a license in Taif, then the guidelines will come up as the requirements that you will have to (adhere to) in terms of design.”

Public engagement and outreach are also essential components of the initiative. Al-Hashani underscored the breadth of the ministry’s reach through its extensive municipal network.

“The municipal sector is the largest sector in Saudi Arabia … that has access and reach to the citizen.

“You deal with the with us on a daily basis, even without you knowing. We have for instance 285 (municipalities). We have 17 amanahs (administrative divisions). We are present everywhere in Saudi Arabia.”

He further emphasized the role of workshops and stakeholder meetings as vital tools for ensuring that all parties are aligned with the new standards.

“More importantly (are) the kind of the workshops that we have with key stakeholders in (these) structures such as the architectural firms, the big developers, and of course, the giga projects.”

Looking to the future, Al-Hashani touched on the broader strategic goals that underpin the initiative.

He explained that success will not only be measured by the immediate application of design guidelines but also by their impact on urban planning, with “major (key performance indicators).”

With integrated digital tools, targeted training, and extensive stakeholder engagement, the Saudi Architecture Characters Map aims to redefine urban development across the Kingdom while remaining rooted in its rich cultural heritage.


KSrelief delivers aid to vulnerable communities

KSrelief delivers aid to vulnerable communities
Updated 24 March 2025
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KSrelief delivers aid to vulnerable communities

KSrelief delivers aid to vulnerable communities

RIYADH: Saudi aid agency KSrelief has delivered thousands of food packages to some of the world’s most vulnerable people, the Saudi Press Agency reported on Monday.

In the Syrian Arab Republic, 389 food packages were distributed to families in need in Homs governorate as part of the Etaam Ramadan project. KSrelief also distributed 160 parcels in Al-Dumayr, Rif Dimashq governorate.

In Yemen, 594 food baskets were provided to vulnerable groups in Shabwah governorate, benefiting 4,158 people.

In Somalia, KSrelief distributed 1,200 packages to impoverished families in Baidoa, benefiting 7,200 people.

Now in its fourth phase, the Etaam project aims to distribute more than 390,000 food parcels in 27 countries during Ramadan, benefiting 2.3 million people at a cost of more than SR67 million ($17.8 million).

Additionally, KSrelief distributed 2,812 cartons of dates in Tal Shihab, Daraa governorate, Syria, benefiting 2,812 families.

The Saudi aid agency also provided 630 food baskets in Port Sudan, benefiting 3,561 impoverished and displaced people.


Makkah cardiac care saves three Umrah performers

Makkah cardiac care saves three Umrah performers
Updated 24 March 2025
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Makkah cardiac care saves three Umrah performers

Makkah cardiac care saves three Umrah performers

MAKKAH: A cardiac team at King Abdullah Medical City, part of the Makkah Health Cluster, performed a three-hour emergency open-heart surgery to save the life of a 59-year-old Iraqi Umrah pilgrim suffering from a severe coronary artery clot.

After the surgery, the patient was transferred to the intensive care unit, where he was quickly weaned off ventilators and made a steady recovery, stabilizing his condition, the Saudi Press Agency reported on Monday.

The case highlights King Abdullah Medical City’s ability to provide exceptional specialized care for Umrah and other pilgrims, the SPA added.

Meanwhile, the cardiac catheterization team at Al-Noor Specialist Hospital, also part of the Makkah Health Cluster, saved the life of an 86-year-old Libyan Umrah pilgrim who suffered a heart attack and required urgent intervention.

The hospital’s heart center is fully equipped for such cases, with highly qualified medical teams committed to delivering advanced healthcare in line with the highest standards, according to the SPA.

The team at Al-Noor also treated a 68-year-old Egyptian woman performing Umrah, through a cardiac catheterization procedure on her right coronary artery.

The patient arrived at the emergency department with severe chest pain, low blood pressure, and a weak pulse, the SPA reported. Examinations revealed a blocked coronary artery and a heart attack, requiring immediate medical intervention.


Saudi Arabia prepares mosques for Eid Al-Fitr prayer

Saudi Arabia prepares mosques for Eid Al-Fitr prayer
Updated 24 March 2025
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Saudi Arabia prepares mosques for Eid Al-Fitr prayer

Saudi Arabia prepares mosques for Eid Al-Fitr prayer
  • The ministry has made extensive preparations to ensure mosques and open-air areas are ready for worshippers

Riyadh: Saudi Arabia’s Minister of Islamic Affairs Sheikh Abdullatif Al-Asheikh has instructed ministry branches throughout the Kingdom to hold the Eid Al-Fitr prayer in all designated prayer areas.

The ministry has made extensive preparations to ensure mosques and open-air areas are ready for worshippers, the Saudi Press Agency reported on Monday.

The prayer will be held in all mosques, except those near Eid prayer areas or rarely used for Eid prayers in some villages, where residents will use local prayer areas.

The directives include early preparations to ensure maintenance, cleanliness and service availability at prayer areas for a peaceful experience.

The Eid prayer throughout the Kingdom will take place 15 minutes after sunrise, based on the Umm Al-Qura calendar, the SPA reported.

The Kingdom has 19,887 mosques and prayer areas, all prepared to provide a spiritually uplifting atmosphere.

Cleaning and sterilization protocols have been implemented to maintain hygiene in these sacred spaces, according to the SPA.

Comprehensive maintenance has been performed on electrical systems, air conditioning, and audio equipment to ensure optimal comfort during prayers.