JEDDAH: The ABB FIA Formula E World Championship has confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history with a record 65 million viewers, according to data analysis released by Kantar Media on Thursday.

Held under the lights of the iconic Jeddah Corniche Circuit on Feb. 14-15, the races marked the championship’s thrilling debut in the Red Sea city after six successful seasons in Diriyah.

Jeddah’s unique night racing spectacle, coupled with a state-of-the-art circuit and electric atmosphere, has cemented Saudi Arabia’s growing reputation as a premier destination for world-class motorsport, said a media statement.

It added that Jeddah is confirmed to once again host the only double-header night races on the Formula E calendar in Season 12, which will be held on Feb. 13-14, 2026.

According to Jeff Dodds, CEO of Formula E, the latest figures from their external providers are truly phenomenal and show the tremendous momentum behind the growth of the sport.

“They highlight that not only do we have world-leading technology and acceleration in the cars, but that it’s producing some of the best most-competitive racing that old and new fans can’t get enough of,” said Dodds.

He revealed that they are building fan bases and fan loyalty in key and new markets, with Mexico and the US examples of where their investment and longevity in the market is paying dividends.

“As the world’s fastest growing motorsport though, we know we can’t stand still. We know we need to continue offering the best racing, the best rivalries and the best most-inclusive events to continue on our steep trajectory and build a strong community of electric super fans,” added Dodds.

In addition to the record-setting Jeddah rounds, Formula E has seen exceptional growth this season with the data analysis showing unprecedented audience growth across TV and social media for the first half of the 2024-25 season, with its cumulative audience due to surpass 500 million by the end of Season 11.

Digital audiences analysed through Emplifi have also shown impressive growth, with social video views and engagement up 13 percent and 12 percent respectively, underscoring the vibrant and interactive fan community the series continues to build.

The ABB FIA Formula E World Championship’s 11th season — which started in Sao Paulo in December 2024 and will culminate in London on July 26-27 — has so far delivered some of the most exciting racing action in world motorsport, while continually pushing the boundaries of electric performance.

So far this season, its 22 world-class drivers have engaged in intense, head-to-head competition, captivating fans with epic battles on iconic circuits and nail-biting finishes at new venues.

Fans around the globe have tuned in and turned up in greater numbers than ever before, drawn by compelling racing and a shared vision for sustainable and cutting-edge innovation, added the statement.

SAO PAULO: One clear and unexpected force has surged as the group stage of the Club World Cup comes to a close: Brazil.

Flamengo, Palmeiras, Botafogo and Fluminense — all Copa Libertadores winners in recent years — all advanced to the second round. All offered tough competition to the powerful European clubs, and all have excited tens of millions of fans at home.

There’s renewed hope for Brazilian fans after years of defeats against European teams in FIFA competitions.

Flamengo and Palmeiras topped their groups — Flamengo stunned Chelsea 3-1 to be the first team to qualify for the knockout rounds. Botafogo, which shocked Champions League winner Paris Saint-Germain, and Fluminense qualified in second place.

“Our first objective was the Round-of-16, but that isn’t the end objective,” Fluminense midfielder Jhon Arias said Wednesday after a 0-0 draw with South Africa’s Mamelodi Sundowns. All four clubs from Brazil have similar expectations for the knockout stage.

Botafogo and Palmeiras will face off Saturday, a game which guarantees at least one Brazilian club a spot in the quarterfinals. Flamengo take on Bayern Munich on Sunday and Fluminense will face Inter Milan on Monday.

Corinthians were the last Brazilian club to win the world club title, beating Chelsea in 2012. That tournament format was much smaller than the current 32-team competition which features clubs from five continents.

New optimism

Copa Libertadores champion Botafogo produced the biggest group-stage upset with the June 19 win over PSG. Before that encounter, Brazilian fans and soccer pundits expected the French club to bulldoze the carioca side, which have had ups and downs this year.

“Botafogo were the team that best defended against us in the entire season,” PSG coach Luis Enrique said. “They deserved it.”

Two factors have helped Brazilian clubs: they’re halfway through their season, unlike the European clubs which have finished, and they’re familiar with the kind of heat that has blanketed the tournament.

Still, Brazilian coaches, executives, players and fans weren’t showing much optimism before the tournament began. That has also changed, as Flamengo fans showed in Philadelphia by chanting “the time is coming” for Bayern Munich after the German club were confirmed as their next opponent.

“The cemetery of football is full of favorites,” Botafogo coach Renato Paiva said after victory over the European champions. “Almost nobody can openly face PSG. Could I try that? I could, but that was a big risk in a competition of this kind.”

Atletico Madrid’s late 1-0 over Botafogo was the only defeat for a Brazilian club in the group stage.

South American power

Brazilian teams are so competitive in South America that they have won the past six editions of the Copa Libertadores, including five all-Brazil finals. Their regional superiority can also be seen in this Club World Cup as their two Argentinian rivals in the tournament, Boca Juniors and River Plate, failed to get through the group stage.

Much of that success for Brazilians comes from talent of the rest of South America, as it has happened in the Club World Cup.

The Brazilian league attracts young footballers from across the region before they move elsewhere for money and more prestige. But some choose to stay and grow in a tough league outside of Europe, with up to six serious contenders for the trophy every year.

Flamengo playmaker Giorgián de Arrascaeta is Uruguayan. Botafogo’s key player is Venezuela’s Jefferson Savarino. Fluminense highly depend on Arias. Palmeiras are trusting more goals will come from Argentina’s Flaco López. And none of those have ever played in Europe.

“Many good things in all history that happen in football come from South America,” Manchester City coach Pep Guardiola said Sunday. “The greatest players come from there.”

Real Madrid coach Xabi Alonso said ahead of Thursday’s game against RB Salzburg that European teams will benefit from “seeing the competitive level from outside.”

“Adapting is important, but we can see teams that we don’t have to day-to-day and they are very good,” said Alonso, who mentioned the Brazilian teams and River Plate among those who caught his interest. “Before the start we said it was going to be in a way with the Europeans, and now we have opened our eyes.”

Brazil has also brought in several Portuguese coaches, with success. Paiva took over Botafogo from his countryman Arthur Jorge. And Abel Ferreira has won almost every title with Palmeiras since he joined the club in 2020. That has also made Brazilian clubs more competitive.

“I am very proud to be in Brazil. I had many chances to leave and I did not,” Ferreira said at the start of the tournament.

Asked how big the gap is between his team and European clubs, Ferreira said: “It is minimal. We have to compete.”

The knockout stage of the Club World Cup will tell whether he is right.