Riad Salameh: In Lebanon, depositors’ money is still available

Riad Salameh told Arab News en Français he was in favor of the audit of the Banque du Liban (BDL) by experts from the Bank of France. (AFP/File)
Short Url
Updated 25 August 2020
Follow

Riad Salameh: In Lebanon, depositors’ money is still available

  • Central Bank chief says he supports IMF involvement in Lebanon, Macron’s proposal for audit of BDL by Bank of France experts
  • Governor working on other means of financing, reassures depositors they ‘will get their money back, even if it takes time’

Riad Salameh has long been perceived as the strongman of Lebanon, the guardian of an economic model that has been the envy of many throughout the region. A skilled financier, he guaranteed the stability of the Lebanese pound for nearly 30 years and was awarded by the largest financial institutions. The banker saw his life change, however, with the October 2019 uprising and the economic collapse, which have mired the Land of the Cedars in turmoil.

Since then, Salameh has come under fire. He is accused of having misused the money of Lebanon’s citizens by granting funds to the government, which have been wrongly managed by a political class corrupt to the bone.      

Bank of France experts  

In an exclusive interview with Arab News en Français, Salameh defended himself against these accusations, which he considers “unfair.” He claims to be in favor of the audit of the Banque du Liban (BDL) by experts from the Bank of France in order to advance negotiations with the International Monetary Fund (IMF). The audit was proposed by French President Emmanuel Macron, who is visiting Lebanon after the explosion at the port of Beirut on Aug. 4.  

“An audit of the BDL, going back to 1993, was conducted by two international firms,” recalls Salameh. “The latest reports of this audit were sent to the IMF at the beginning of the negotiations. It is therefore important to acknowledge that this international audit exists, to dismiss any doubts about the way the BDL is managed. We welcome the proposal of the Bank of France to audit the BDL. The decision is the responsibility of the Bank of France, but we are ready to welcome their experts at their convenience.”  

On April 30, the government announced an economic recovery plan and requested assistance from the IMF, from which Beirut hopes to secure about $10 billion in aid. Lebanon initiated negotiations with the fund, but nearly three months later, the process stalled.

While he admits that Lebanon must negotiate with the IMF, Salameh stresses that he is in favor of “an IMF involvement in Lebanon, even though some have claimed otherwise.” During the negotiations, however, a parliamentary committee and the government diverged on the estimations of the public deficits, those of the Central Bank and those of the banks: from 60,000 to 241 trillion Lebanese pounds (i.e. tens of billions of dollars). The IMF then required a unified assessment.

“The approach we have adopted is different from the government’s plan,” says Salameh. “The differences stem mainly from the fact that, in our approach, we did not consider that we should have reductions in the debt in Lebanese pounds. We also did not take into account differences in the exchange rate. As a matter of fact, half of the losses attributed to the Central Bank in the government plan stem from the fact that the Cabinet varies the price of the dollar from 1,500 pounds to a dollar to 3,500. It is this loss that we have not taken into account. The differences are therefore due to the initial assumptions, not to mention differences regarding non-performing debts.  

“Our goal was to reduce losses while remaining transparent, but it was mainly about reducing the constraints that the Lebanese have to endure because of the reforms undertaken in light of the current crisis,” he says.  

Asked why the IMF did not accept the BDL figures, Salameh said: “The fund has its own principles and concepts. But it is up to the Lebanese to negotiate now because the real goal is to be able to find a way out of the crisis which, for Lebanon, means international support, essentially. And the latter will not take place without the support of the IMF or a political agreement.”

Slow-coming reforms  

Amid the grave economic crisis, the country has been experiencing an unprecedented depreciation of its currency for several months, as well as soaring prices, large-scale layoffs and draconian banking restrictions on withdrawals and transfers abroad.    

Deemed incompetent and corrupt and accused of having “lent” depositors’ money to the government, Salameh defended himself, claiming that the central bank “did not take the depositors’ money.”

“It must be clear that the BDL has essentially given loans in Lebanese pounds, which is a currency that the Central Bank issues itself.  

“It is not realistic to empower the Central Bank as a conduit between depositors, banks and the government. We have the capacity to print Lebanese banknotes, so there is no need to use the banks’ money. As a reminder, most of the debt we owe to the government is in Lebanese pounds. You will ask me then where the country’s foreign exchange reserves were used ... Over the past five years, the current account has had a cumulative deficit of $56 billion, and the budget deficit was $25 billion. This total amount of $81 billion is Lebanon’s financial gap. It is not linked to the Central Bank at all, but rather comes from the government’s import and deficit figures,” Salameh continued.  




Salameh and the Central Bank have been the target of anti-government protesters as Lebanon's economy collapsed in recent years. (AFP/File)

As for the question of why the governor continued to reassure the Lebanese people and did not instead alert the government to the danger of the deficit, given that he was in control of the country’s finances, Salameh answered: “At the central bank, everything was in order. Personally, I have always called for reforms and deficit reduction in all my speeches — some of which were with you actually. I declared that we were in control of the monetary situation, but I have never given reassurances regarding the state of the public finances. I have reiterated and stressed the need for reforms to preserve monetary stability. At the Paris I, II, and III conferences, as well as at the Cedar conference, I demanded that there be reforms.” 

Although the Lebanese government adopted its economic bailout at the end of April to boost growth and clean up public finances, reforms, particularly in the electricity sector, are struggling to materialize.  

In this regard, Salameh pointed out that the Central Bank has lent money to the government “by legal obligation.”

He said: “It’s not like we went to place investments with the Lebanese government. Article 91 of the Currency and Credit Code obliges the Central Bank to finance the government when the latter requests it. In the budgets voted by parliament in 2018, we were requested to lend $6 billion in Lebanese pounds, at an interest rate 1 percent lower than the usual adopted interest rates. In 2019, another law was enacted for the BDL to lend $3.5 billion in Lebanese pounds at 1 percent interest rate. As for the 2020 budget, a law has requested us to repay the interest we receive on the portfolio we have with the state, and also to repay a trillion Lebanese pounds. In other words, $3 billion. It is not really fair to say that the Central Bank and its governor painted a rosy picture for the Lebanese people. I wonder if there are no bad intentions behind this image they are trying to give of us.” 

While he accuses those in power of having such “bad intentions” toward him, Salameh believes that this may be motivated by “local politics, ideological reasons, or opportunism,” but says that “falsifying realities in recent months” has really “surprised” him. 

Regarding the criticisms leveled against him for having based his financial strategy on a gigantic “Ponzi scheme,” with financial engineering and loans that were costly for Lebanon, Salameh replied: “When you look at the transactions carried out between the banks and the Central Bank, and at the figures between 2017 and June 2020, you will see that the Central Bank has issued foreign currency liquidity to the market and banks in addition to collecting money from banks. You will be surprised to find that we injected much more money than we took out: 11.5 billion.” 

‘The depositors’ money is here’ 

How, then, does Salameh explain the fact that banks have run out of money? “This money went into the trade balance deficit. Ponzi would not be proud of us because, in principle, it is the Central Bank that should have benefited if there were really a Ponzi scheme in place,” he explained. 

He added: “There have been back-to-back shocks that put pressure on banks, creating panic among depositors, including the closure of banks in October for a month at the beginning of the protests. This turned the Lebanese economy into a ‘cash economy.’ People lost faith in the system. Then came the government’s declaration that the country was unable to repay the maturities of its national debt on Eurobonds. I was personally against this and expressed as much officially.” 

On March 7, Lebanon, which is currently crumbling under a debt of $92 billion (170 percent of its gross domestic product), defaulted on a first installment of its debt, amounting to $1.2 billion. On March 23, Lebanon also announced that it would not be paying all of its treasury bills issued in dollars. 

Salameh said: “This unfortunately prevented Lebanon from gaining access to international markets and international bank credits, which paralyzed us. Then came the effects of the COVID-19 pandemic and the port explosion. The system is still holding up amid all of this. The depositors’ money is here. Depositors are gradually withdrawing it, investing in real estate, and getting loans. The only problem lies in international transfers, and these will be resolved once the reforms are implemented and confidence is restored. We discussed the goal of the government’s plan. We are against haircutting depositors. We intend to give depositors their money back. It may take a while, but they will get it back. Many depositors have already invested in real estate to maintain the value of their deposits.” 

However, many Lebanese complain that the haircut is applied de facto, since dollar depositors can only withdraw a limited amount of their money in Lebanese pounds, at the rate of 3,800 pounds to the dollar, while the black-market rate currently hovers around 8,000 Lebanese pounds to the dollar. 

“The market and the demand decide that,” said the governor. “There is no law that takes money away from people, and that difference is critical. Today, we certainly have different prices for the dollar, but the official rate as well as the rate charged for imports and that of the black market vary because we have become a cash economy. There is evident pressure amid all these events. The Aug. 4 explosion destroyed many homes, and people are in need of cash, especially since merchants only accept cash. But there is no law that says this. What the market decides is different from what the legislator does.” 

He continued: “Today, the Cabinet is thinking of creating a fund to bring together real estate and give currency certificates to the Central Bank from this fund, which will be able to reduce losses without increasing debt and maybe create the necessary symmetry to execute the plan. The idea is still recent; the minister of finance has just introduced it.” 

Heading toward the end of subsidies? 

A few days ago, an official source at the Central Bank revealed to Reuters that the BDL would only be able to provide subsidies on fuel, medicine and wheat for three months, a statement the governor confirmed. 

“The BDL is doing its best, but it cannot use the reserve requirements of banks to finance trade,” he said. “Once we reach the threshold of these reserves, we will be forced to stop funding. Nevertheless, we are in the process of creating other means of financing, whether through banks or through a fund that we have set up abroad, called ‘Oxygen.’ However, the BDL is not the government, and it is the government that must take action. The Central Bank cannot be held accountable for everything and then be blamed for what it does afterwards. We have laid out the situation well in advance. Let those responsible take the necessary measures.” 

Asked about the colossal amounts pulled out of Lebanon by bankers and politicians before Oct. 17 and about the possibility of retracing their course, the governor said: “We will soon issue a circular to hold these depositors accountable and encourage them to bring significant liquidity back to the country without confiscating their money. Today, it is a matter of ethics — not a legal one — because it is a system that has benefited everyone. The BDL must empower these depositors who can restore liquidity in the banking sector by refinancing the country through external deposits.” 

Lastly, accused by some of having taken advantage of the system for his personal enrichment, Salameh replied that he made a good living well before becoming governor of the BDL, with a salary of $165,000 per month at the Merrill Lynch bank. “I showed all the documents on television. I arrived at the BDL with a fortune of $23 million, which was invested and which produced results. I am accused of having siphoned off billions. My answer is clear: Since I can validate the source of my fortune, it is enough to prove that I am not abusing my position. In fact, I have sued those who have defamed me.” 

Is the end of the crisis near? “It is primarily political,” said Salameh. “It is mainly regional tensions that have gained the upper hand in Lebanon, and international support is needed to create liquidity in the country. I have no doubt that the Lebanese people will be able to manage afterwards.” 


Pakistan requests extra 10 billion yuan on China swap line, says finance minister

Updated 26 April 2025
Follow

Pakistan requests extra 10 billion yuan on China swap line, says finance minister

  • Muhammad Aurangzeb says Pakistan aims to diversify its lending base by issuing panda bond
  • He expects IMF board to approve first loan review, climate resilience disbursement early next month

WASHINGTON: Pakistan has put in a request to China to augment its existing swap line by 10 billion yuan ($1.4 billion), Finance Minister Muhammad Aurangzeb said, adding he expected the country would launch a Panda bond before year-end.

Pakistan has an existing 30 billion yuan swap line already, Aurangzeb told Reuters in an interview on the sidelines of the International Monetary Fund and World Bank Group spring meetings in Washington.

“From our perspective, getting to 40 billion renminbi would be a good place to move toward ... we just put in that request,” Aurangzeb said.

China’s central bank has been promoting currency swap lines with a raft of emerging economies, including the likes of Argentina and Sri Lanka.

Pakistan has also made progress on issuing its first panda bond — debt issued on China’s domestic bond market, denominated in yuan. Talks with the presidents of the Asian Infrastructure Investment Bank (AIIB) and Asian Development Bank (ADB) — the two lenders who are in line to provide credit enhancements for the issue — had been constructive, he said.

“We want to diversify our lending base and we have made some good progress around that — we are hoping that during this calendar year we can do an initial print,” he said.

Meanwhile, Aurangzeb expected the IMF executive board to sign off in early May on the Staff Level Agreement on its new $1.3 billion arrangement under a climate resilience loan program as well as the first review of the ongoing $7 billion bailout program.

Getting the green light from the IMF board would trigger a $1 billion payout under the program, which the country secured in 2024 and has played a key role in stabilizing Pakistan’s economy.

Asked about the economic fallout from the tensions with India following the killing of 26 men at a tourist site earlier this month, Aurangzeb said it was “not going to be helpful.”

The attack triggered outrage and grief in India, along with calls for action against neighbor Pakistan, whom New Delhi accuses of funding and encouraging terrorism in Kashmir, a region both nations claim and have fought two wars over.

After the attack, India and Pakistan unleashed a raft of measures against each other, with Pakistan closing its airspace to Indian airlines and suspending trade ties, and India suspending the 1960 Indus Waters Treaty that regulates water-sharing from the Indus River and its tributaries.

Trade flows between the two countries had already fallen off sharply following past frictions and totalled just $1.2 billion last year.

Aurangzeb estimated growth around 3% in the current financial year which ends in June 2025, and in the 4-5% range next year, with a view to hitting 6% thereafter.


Saudi PIF assets triple with 390% surge since 2016, 2030 target raised

Updated 26 April 2025
Follow

Saudi PIF assets triple with 390% surge since 2016, 2030 target raised

  • Record-breaking growth fuels job creation, sector expansion, and a powerful shift beyond oil

RIYADH: Saudi Arabia’s Public Investment Fund has recorded a 390 percent surge in assets under management since the launch of Vision 2030, according to the initiative’s latest annual report.

PIF’s assets have soared from $160 billion in 2016 to $941.3 billion in 2024, surpassing its annual target of $880 billion and underscoring the fund’s rapid growth trajectory under the Kingdom’s transformative agenda.

Building on this momentum, the wealth fund has revised its 2030 goal, raising its asset management target from $1.87 trillion to $2.67 trillion. The updated ambition reflects the fund’s strengthened position and growing influence in shaping Saudi Arabia’s future economy.

Between 2016 and 2024, PIF posted a compound annual growth rate of 22 percent, highlighting its consistent ability to generate strong returns while advancing national development priorities.

Driving forces behind PIF’s expansion

Following its restructuring under Vision 2030, PIF has transformed from a traditional sovereign wealth fund into a globally recognized driver of economic diversification and innovation.

The fund’s growth has been propelled by a proactive, diversified investment approach, with 40 percent of its portfolio allocated to Saudi companies and giga-projects. Simultaneously, it has made strategic international investments across high-potential sectors.

This balanced strategy has contributed to the expansion of priority industries within the Kingdom, including tourism, mining, culture, logistics, and technology, supporting efforts to build a resilient, diversified economy.

Economic impact and sectoral growth

PIF’s strategic investments have not only boosted economic growth but also stimulated private sector participation, created employment opportunities, and attracted foreign direct investment.

By 2024, the fund’s initiatives had contributed to the creation of 1.1 million jobs, a significant leap from 77,700 direct and indirect jobs recorded in 2021. Over the same period, the number of companies established with PIF’s support more than doubled, rising from 45 to 93 across 13 strategic sectors.

The fund achieved 48 percent local content across its projects by 2024, highlighting its strong commitment to driving domestic economic growth.

Between 2021 and the third quarter of 2024, PIF attracted more than $37.33 billion in private investments across a range of initiatives, according to the report.

Through its Private Sector Hub initiative, it published over 200 opportunities during this period, representing a total investment value of $10.67 billion.

In addition, more than 300 contractors have been pre-qualified, and over 200 small and medium-sized enterprises have been trained to collaborate with companies across PIF’s portfolio.

PIF’s role in strengthening Saudi Arabia’s non-oil economy has been pivotal.

According to the report, non-oil sectors accounted for 51 percent of the Kingdom’s real gross domestic product by 2024, a key milestone in achieving Vision 2030 goals.

The fund’s influence is evident in the launch of several megaprojects aimed at redefining the Kingdom’s economic landscape, ranging from world-class tourism destinations to advanced industrial zones.

PIF also played a crucial role in advancing financial sector reforms. The number of licensed asset managers in Saudi Arabia rose sharply from just five in 2019 to 36 in 2024, reflecting the Kingdom’s growing investment landscape and financial market sophistication.

Strengthening financial resilience

The fund has reinforced its financial base to support its ambitious investment strategy, highlighted by the transfer of 8 percent of Aramco shares. This move reduced the government’s direct ownership in the oil giant to 82.186 percent, enhancing PIF’s asset strength and investment capacity.

In addition, PIF secured $15 billion in syndicated credit facilities from 23 global financial institutions, significantly boosting its liquidity and financial flexibility. These initiatives align with PIF’s strategic objectives of developing new sectors, localizing knowledge and technology, and generating sustainable, high-quality employment opportunities across the Kingdom.

Global recognition

PIF’s transformation has not gone unnoticed on the international stage. The fund was named the world’s No.1 sovereign wealth fund brand by Brand Finance, with its brand value estimated at $1.1 billion.

Adding to its accolades, PIF swept four awards at the 2024 Middle East Bonds, Loans & Sukuk Conference, including Best Sukuk Deal, Best Landmark Deal, Best Semi-Sovereign Treasury and Funding Team, and Best Deal in Islamic Capital Markets.

Capital markets expansion

Saudi Arabia’s capital markets have grown in tandem with PIF’s rise, playing a critical role in broadening the nation’s economic base since the launch of Vision 2030.

Regulatory reforms—such as updates to the Companies Law and Government Tenders and Procurement Law—have enhanced transparency, strengthened investor confidence, and paved the way for a surge in initial public offerings.

The Saudi Exchange has seen remarkable expansion, with the number of listed companies increasing from 205 in 2019 to 353 in 2024. Foreign investor ownership more than doubled, reaching $112.8 billion in 2024 compared to $52.8 billion in 2019, while non-Saudi portfolio ownership grew from $29.3 billion in 2016 to $131.5 billion.

The number of individual portfolios on the Saudi Exchange also rose sharply, climbing from 9.2 million in 2016 to 13 million by 2024.

Meanwhile, Tadawul’s market capitalization (excluding Aramco) grew from 66.5 percent of GDP in 2019 to 86.7 percent in 2024, indicating the increasing maturity and depth of Saudi Arabia’s capital markets. The banking sector mirrored this growth, with total assets rising from $693.3 billion in 2019 to $1.12 trillion by the second quarter of 2024.

These developments have positioned Saudi Arabia’s financial sector as one of the most dynamic and accessible in the region, offering expanded opportunities for both local and global investors.

Reflecting this confidence, international credit rating agencies reaffirmed Saudi Arabia’s strong economic outlook in 2024. Moody’s assigned an AA3 rating, Fitch rated the Kingdom at “A+,” and S&P Global Ratings gave it an “A/A-1” rating, all with stable outlooks.

Beyond Vision 2030

As the Kingdom prepares to enter the final phase of Vision 2030 delivery in 2026, the focus will increasingly shift toward building a sustainable and resilient private sector. Key priorities include reducing reliance on government support while fostering growth through regulatory enhancements, infrastructure development, and targeted investments.

Saudi Arabia envisions the private sector playing a leading role in advancing the economy, particularly in high-impact fields such as advanced manufacturing, artificial intelligence, and the digital economy.

By empowering private enterprises, the Kingdom aims to achieve its target of generating 65 percent of GDP from private sector activities, positioning it as a critical driver of sustainable growth in the decades beyond Vision 2030.


Pakistan’s forex reserves triple since early 2023 as central bank targets $14 billion

Updated 26 April 2025
Follow

Pakistan’s forex reserves triple since early 2023 as central bank targets $14 billion

  • Central bank governor says Pakistan’s reserves have seen both qualitative and quantitative improvement
  • Governor Jamil Ahmed was briefing executives of global financial and investment institutions in the US

KARACHI: Pakistan’s foreign exchange reserves have more than tripled since early 2023, driven by a surplus in the external current account rather than fresh borrowing, the top central bank official said, according to a statement on Saturday, as the country targets $14 billion in reserves by June.

Pakistan’s forex reserves had touched critically low levels two years ago, giving it an import cover of less than a month. Faced with the threat of a sovereign debt default, the country secured a $3 billion short-term International Monetary Fund (IMF) bailout, tightened fiscal and monetary policies, restricted imports and allowed greater exchange rate flexibility.

Governor of the State Bank of Pakistan, Jameel Ahmad, told senior executives from global financial and investment institutions on the sidelines of the IMF-World Bank Spring Meetings in Washington the country’s external buffers had seen a “substantial qualitative as well as quantitative improvement” since then, as he briefed them about the current economic situation.

“Unlike previous episodes of reserve build-up, the ongoing rise in external buffers is not due to any further accumulation of external debt,” he said. “In fact, Pakistan’s public sector external debt, both in absolute terms and as a percent of GDP, has declined since June 2022.”

Ahmad added that the central bank had been able to strengthen reserves through foreign exchange purchases in the open market, supported by a current account surplus.

“The SBP is targeting to increase [forex] reserves to $14 billion by June 2025,” he said.

Ahmad said Pakistan had made tangible progress in stabilizing its economy, crediting a prudent monetary policy and sustained fiscal consolidation efforts for the improvement.

He informed that headline inflation had declined sharply over the past two years, reaching a multi-decade low of 0.7 percent in March 2025, while core inflation had also dropped from above 22 percent to a single digit and was expected to moderate further in the coming months.


Pakistan’s IT exports seen reaching $4 billion in FY25 as industry seeks tax relief

Updated 26 April 2025
Follow

Pakistan’s IT exports seen reaching $4 billion in FY25 as industry seeks tax relief

  • Country’s software association calls IT industry the only sector with 75% trade surplus
  • Government has set an ambitious target of reaching $10 billion in IT exports by 2029

KARACHI: Pakistan’s information technology (IT) sector expects exports to reach $4 billion in the current fiscal year and seeks regulatory reforms and a 10-year tax holiday to sustain growth momentum, said the country’s top software association on Saturday.

The IT sector is one of Pakistan’s priority industries as the country looks to boost export revenues and stabilize its external accounts.

Under the government’s “Uraan Pakistan” initiative, launched last year in December, Islamabad aims to raise IT exports to $10 billion by 2029.

Industry leaders say IT remains one of the few sectors capable of exponential growth despite the broader economic challenges.

“Muhammad Umair Nizam, Senior Vice Chairman of Pakistan Software Houses Association (P@SHA), has apprised that information technology has become the fastest growing export industry of Pakistan – and, the country is set to achieve $4 billion in its IT exports for the FY25,” the software association said in a statement, adding that Pakistan’s IT exports stood at $3.2 billion in the last fiscal year with the prospect for a 25% year-on-year growth.

However, P@SHA warned regulatory bottlenecks and inconsistent tax policies were hampering the sector’s expansion at a time when new tech sub-sectors were emerging.

The association said it had also submitted detailed budget proposals to the government, seeking a facilitative framework that includes streamlined foreign exchange regulations, banking sector support, removal of sales tax anomalies and accelerated development of special technology zones and IT parks.

Pakistan’s IT industry is the only sector with a trade surplus of around 75%, the statement said, underlining its potential to create jobs, develop skilled human capital and reduce the trade deficit on a sustainable basis.

The software association also raised concerns over income tax disparities between salaried employees and freelancers, saying the current structure discourages formal employment and needs urgent correction in the upcoming federal budget.


Saudi Arabia’s webook.com eyes billion-dollar valuation, global expansion

Updated 26 April 2025
Follow

Saudi Arabia’s webook.com eyes billion-dollar valuation, global expansion

RIYADH: Saudi Arabia-based event booking platform webook.com has unveiled an ambitious roadmap aimed at achieving a billion-dollar valuation and a future listing on the stock exchange.

Positioning itself as the “ultimate super app for fun,” the company is rapidly expanding its offerings beyond event ticketing. New services include flight and hotel bookings, restaurant reservations, sports facility access, and live streaming. The platform is also leveraging cutting-edge technology and forging strategic partnerships to accelerate its global reach.

In an interview with Arab News, Nadeem Bakhsh, CEO of webook.com, highlighted the company’s growth strategy, structured around four key pillars: diversification, innovation, globalization, and automation.

“Our goal is to become the ultimate super app for fun worldwide, helping people discover and book experiences that bring them together,” Bakhsh said.

Strategic blueprint for growth

Webook.com’s roadmap—referred to internally as DIGA—outlines a methodical approach to scaling the business and establishing a global presence.

The first pillar, diversification, focuses on broadening revenue streams by integrating travel and hospitality services such as flights, hotels, and dining. The company is also fostering fan communities to deepen user engagement.

Innovation plays a central role, with webook.com deploying advanced technologies to streamline the user experience. New features include ticket auctions, built-in resale options, anti-scalping protections, and interactive community tools, all designed to offer a secure and seamless platform.

Under its globalization initiative, webook.com has already launched operations in eight countries and continues to grow its international team to support further expansion.

Meanwhile, automation is enabling the company to scale efficiently. By optimizing its engineering and operational infrastructure, webook.com aims to deliver a frictionless customer experience while supporting its broader growth ambitions.

Rapid international expansion and user growth 

The event platform is rapidly expanding its international footprint, claiming a user base of more than 7 million across 160 countries and access to over 520 global events since its launch.

The company credits its rapid growth to an unwavering focus on user experience and strategic collaborations.

Nadeem Bakhsh, CEO of webook.com.

“User experience is at the heart of our success,” said Bakhsh. “We have built a strong design and research team that benchmarks best practices from industries such as banking, e-commerce, transport, and social networks.”

In addition to refining its platform’s usability, webook.com has developed tailored tools for event organizers and partners, ensuring system stability even during peak demand.

“Unlike recently publicized high-profile concerts like Taylor Swift and Coldplay, where overwhelming demand left fans frustrated, our infrastructure guarantees high performance,” the CEO noted.

Lifestyle integration, dining partnerships

Expanding its footprint beyond ticketing, webook.com is weaving lifestyle services into its ecosystem. A notable partnership with dining reservation platform Servme aims to enhance the post-event experience by linking event attendees with nearby restaurants in Saudi Arabia.

“We have 8 million users, many of whom actively seek entertainment and dining experiences,” Bakhsh said. “During peak season, we process an average of 100,000 tickets per day, with a high of 150,000 on a single day. Each ticket presents an opportunity to upsell dining options.”

Using data-driven personalization, webook.com recommends dining venues based on users’ tastes and spending habits.

“Seamless integration allows users to book restaurants near their event venue effortlessly, enhancing their overall experience while driving traffic to restaurant partners,” Bakhsh explained.

Boosting digital streaming capabilities

In parallel, the platform is advancing its digital streaming features, bolstered by exclusive rights to Riyadh Season events.

“Our streaming service is built on a scalable infrastructure that can handle millions of users simultaneously,” Bakhsh said.

To enrich the virtual experience, the company is integrating interactive features such as live polls, real-time chat, and merchandise auctions during concerts.

“Our goal is to offer a virtual front-row experience, ensuring users never miss a moment, whether they are at the venue or streaming remotely,” Bakhsh said.

Looking ahead, webook.com is also building out pay-per-view capabilities for sports events, including boxing, and exploring multi-angle viewing to create a more immersive streaming experience.

Tackling fraud and enhancing security

Ticket fraud remains a widespread issue in the live events industry, and webook.com is taking aggressive measures to address it. Over the past year, the platform has nullified 40,000 black market tickets and shut down more than 5,000 fraudulent accounts.

“We have also launched a verified resale platform, which has facilitated the sale of over 200,000 tickets through official channels,” said Bakhsh.

In addition to digital safeguards, the company is pursuing legal action against major black market platforms.

“While fraudsters continuously adapt, our dedicated anti-fraud team works proactively to stay ahead, ensuring a safe and seamless experience for our users,” he added.

Strengthening sports ticketing presence

Webook.com has recently secured a three-year partnership with the Roshn Saudi League to manage ticket sales for football matches, reinforcing its role in the sports sector.

“This partnership aligns perfectly with our mission to be the gateway for entertainment,” Bakhsh said. “It allows us to strengthen our presence in sports ticketing while providing fans with a seamless booking experience on one platform.”

Future plans include exclusive fan content, loyalty programs, and community-driven in-app features.

“For the league, it ensures a reliable and fraud-free ticketing system while expanding reach through webook.com’s growing user base,” he said.

From local roots to global vision

The company’s journey began under its original name, Halayalla, which Bakhsh said was limiting in terms of international reach.

“Our former and original brand had a very local flair but didn’t translate internationally and wasn’t descriptive as to what we do,” he explained.

Following extensive market research and testing, the company rebranded to webook.com, a move that significantly boosted its global recognition and credibility.

IPO preparations underway

As part of its long-term vision, webook.com is actively preparing for an initial public offering. The company is enhancing its internal governance, aligning with global regulatory standards, and bringing in experienced leadership.

“Over the past year and a half, we have been hiring a CFO with IPO experience and engaging a top consultancy for an IPO readiness assessment,” Bakhsh said.

“Our three-to-four-year timeline for the listing is carefully structured, with every step aligned to ensure a smooth transition to becoming a publicly traded company.”

The company is also working with leading consultants to streamline operations and ensure full transparency under public market scrutiny.

Looking ahead

With operations already established in Morocco and Bahrain, webook.com is now focused on Europe as it charts its five-year growth trajectory.

“Our vision is to make webook.com a household name from Hawaii to Tokyo,” Bakhsh said.

To achieve this, the company plans continued investments in technology, talent, brand development, and platform security—while keeping customer satisfaction at the forefront.

“We remain committed to delivering the best possible experience for our users as the super app for fun,” he said, adding: “Our priority is ensuring users can easily discover, book, and enjoy world-class events effortlessly.”

With its momentum building, webook.com is poised to reshape the global event booking landscape through innovation, security, and a customer-first approach.