How Riyadh’s MDL Beast Festival became a musical extravaganza like no other

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Marshmello waving the Saudi flag at Jeddah Season 2019. (Social Media)
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DJ Steve Oaki rocking a Saudi thobe in Riyadh. (Social Media)
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DJ Steve Oaki performing at MDLBEAST Soundstorm. (Social Media)
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The MDL Beast Festival, known as Soundstorm, is the biggest music and culture festival in the Middle East. (Social Media)
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David Guetta and MORTEN speak to the press at MDLBEAST Soundstorm. (Social Media)
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DJ Khaled performing at MDLBEAST Soundstorm 2022. (Social Media)
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Post Malone performing at MDLBEAST Soundstorm 2022. (Getty Images)
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Tiesto performing at MDLBEAST Soundstorm 2021. (Social Media)
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Updated 03 October 2023
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How Riyadh’s MDL Beast Festival became a musical extravaganza like no other

  • Held in Riyadh since 2019, the event offers a multi-sensory experience with music, food and interactive activities
  • A number of famous international singers and DJs have performed on the Big Beast stage at Soundstorm

RIYADH: The MDL Beast Festival, known as Soundstorm, is the biggest music and culture festival in the Middle East. Held in Riyadh since 2019, it offers a multi-sensory experience with music, food and interactive activities.

Organized by the General Entertainment Authority, the three-day event is a highlight of Riyadh Season and showcases more than 100 international DJs and Arab stars.

Soundstorm has featured over 200 artists across seven stages: Big Beast, Down Beast, Dance Beast and four underground stages.

Here are some notable international singers and DJs who have performed on the Big Beast stage at Soundstorm.

DJ Khaled

DJ Khaled is a Palestinian US DJ. He is famous for his catchphrase “Another one” and his hit songs and albums. He performed at the DJ Khaled and Friends event alongside artists like Busta Rhymes, Future, T.I., Rick Ross and more.

Post Malone

Post Malone, a US singer, rapper, songwriter and record producer, captivated audiences with his diverse vocal range during his performance at the festival.

Bruno Mars

Bruno Mars, the talented US singer, is renowned for his electrifying stage presence. With his ability to seamlessly transition between various genres including pop, R&B, funk, soul, reggae, disco and rock, he wowed the crowd with his captivating performance on the Big Beast stage.

R3hab

R3hab, the Dutch Moroccan DJ and music producer, is a regular performer in Saudi Arabia. He is famous for remixing popular artists like Rihanna, Drake, Taylor Swift and Calvin Harris, as well as creating his own hit anthems like “All Around The World (La La La)” and “Lullaby.” His awe-inspiring performances on the Big Beast stage left the audience amazed.

Tiesto

Tiesto, the Dutch DJ and Grammy award-winning electronic music producer, impressed the audience on the Big Beast stage. He also performed at the Jeddah Grand Prix event.

Zedd

Zedd, the German DJ, record producer and songwriter, has collaborated with renowned singers such as Selena Gomez, Ke$ha, Hayley Williams and more.

DJ Snake

DJ Snake, the French music producer and DJ, gained worldwide fame in 2013 with his instrumental-focused single “Turn Down for What” featuring Lil Jon. He has produced other popular tracks including “Taki Taki,” “Lean On” and “Let Me Love You.”

Steve Aoki

Steve Aoki, the US DJ and music producer, is known for his EDM and big house style. He has collaborated with notable artists such as BTS, Louis Tomlinson, Iggy Azalea and Fall Out Boy. Aoki has been performing in Saudi Arabia since 2019, including shows in Jeddah and three appearances at Soundstorm.

Hardwell

Hardwell, the Dutch superstar DJ and founder of Revealed Recordings, was voted the world’s no. 1 DJ by DJ Mag in 2013 and 2014. He is renowned for his electrifying performances at music festivals such as Ultra Music Festival, Sunburn and Tomorrowland.

Afrojack

Afrojack, the Dutch DJ, music producer and remixer, consistently ranks among the top 10 artists in DJ Mag’s Top 100 DJs list. He has produced hits such as “Turn Up the Speakers,” “Ten Feet Tall,” “Take Over Control” and more.

Marshmello

Marshmello, the US DJ and producer recognized for his iconic marshmallow-shaped headpiece, has achieved great success with his songs “Silence,” “Wolves,” “Friends,” “Happier” and “Alone.” Marshmello has also made notable appearances at Jeddah Season and Riyadh Season.


Maldives president arrives in Madinah for official visit

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Maldives president arrives in Madinah for official visit

  • Muizzu greeted upon arrival by Prince Salman bin Sultan

RIYADH: The president of the Maldives, Mohamed Muizzu, arrived in Madinah on Friday for an official visit to Saudi Arabia and to pray at the Prophet’s Mosque, the Saudi Press Agency reported.

Muizzu and his accompanying delegation was greeted upon arrival at Prince Mohammed bin Abdulaziz International Airport by Prince Salman bin Sultan, the governor of Madinah Region, and other local officials.


International conference in Korea concludes with aim to spread Arabic language

Updated 7 min 44 sec ago
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International conference in Korea concludes with aim to spread Arabic language

RIYADH: The international conference, Challenges and Prospects of Teaching Arabic Language and Literature, concluded on Friday in the South Korean capital, Seoul.

Held over two days at Hankuk University of Foreign Studies, the event was organized by the King Salman Global Academy for Arabic Language in cooperation with the Korean Association of Arabic Language and Literature and Hankuk University of Foreign Studies.

Abdullah Al-Wosheemi, secretary general of the King Salman Global Center for Arabic Language, speaks during a two-day conference in Seoul. (KSGAAL/Supplied)

Dr. Abdullah Al-Wosheemi, secretary-general of the King Salman Global Academy for Arabic Language, emphasized the center’s commitment to strengthening its strategy and objectives in promoting the Arabic language worldwide.

He highlighted the center’s ongoing efforts to enhance Arabic language education in Korea by implementing courses, publishing books, and organizing lectures.

The Korean Association for Arabic Language and Literature's president, Jong Wha Lee, delivers a speech at the conference. (KSGAAL/Supplied)

Al-Wosheemi expressed the center’s aspirations for the international conference to serve as a platform for reaching global audiences, establishing communication channels, and drawing upon diverse global experiences in teaching Arabic as a second language. He further emphasized the center’s dedication to unifying scientific references internally and externally in the Arabic language and its sciences.

Dr. Jong Wha Lee, president of the Korean Association for Arabic Language and Literature, provided a historical overview of the Arabic language in Korea, mentioning the establishment of several departments, the oldest dating back to 1965.

Saudi, Korean, and international specialists attended two-day international conference, Challenges and Prospects of Arabic Language, that opened in Seoul on Thursday. (KSGAAL/Supplied)

He also discussed the rapidly evolving language education landscape with the advent of artificial intelligence. He intends to develop a plan for revitalizing Arabic language instruction through collaboration with organizations in Arab countries, he said, as well as exchanges among Arabic language specialists to explore various approaches to ensuring effective teaching methodologies.

The conference’s sessions addressed six key themes: Modern methodologies in teaching Arabic as a second language; preparing teaching materials for Arabic as a second language; measurement and evaluation in the context of teaching Arabic as a second language; means and techniques for teaching Arabic as a second language; the current state of Arabic language teaching in Korea; and language planning for teaching Arabic and other languages in Korea.

 


Riyadh expo reveals the future of family entertainment

Updated 10 May 2024
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Riyadh expo reveals the future of family entertainment

  • Firms from over 40 countries showcase industry-disrupting products at Saudi Entertainment and Amusement expo

RIYADH: Saudi Arabia provided an insight into the future of family entertainment, with the Saudi Entertainment and Amusement expo revealing the biggest disruptors in the industry, and showing how technology will shape developments in the rapidly growing market.

As the expo concluded on Thursday, Daniel Hudson, global head of commercial and business development at Embed, told Arab News: “It’s an exciting time for the amusement and FEC (family entertainment centers) industry in Saudi Arabia and the Middle East. The Saudi market is so dynamic that we are seeing the emergence of both standalone entertainment offerings and giga-projects underway, with the FECs as the core entertainment offering.”

A family entertainment center, also known as an indoor amusement park, family amusement center, family fun center, soft play, or simply fun center, is a small amusement park marketed toward families with young children to teenagers, often entirely indoors.

“Under Saudi Vision 2030, building Saudi Arabia’s Quality of Life Program through vibrant experiences in tourism, hospitality, and family entertainment puts us in a strategic position to help realize the goal through our cashless solutions. The Saudi market is so vast that there is room for both the continuous development of FECs and the emergence of IP themed FECs. The sector will stay important, and is in fact one of the reasons why the FECs in the region are evolving,” said Hudson.

Referring to Embed’s clients and work in Saudi Arabia, he said: “We have the first-mover advantage as one of the earliest cashless system providers in the Kingdom, with our long-time client over 10 years old."

He said that Embed’s commitment to Saudi Vision 2030, along with its local partners, shows the quality of its presence in the Kingdom.

“We have a lot of esteemed customers in Saudi Arabia, and Sala Entertainment is one of them, with over 40 locations running on the Embed system,” he said.

The three-day expo at the Riyadh Front featured hundreds of entertainment brands from across the globe, with firms from over 40 countries showcasing their industry-disrupting products.


South African ambassador holds Freedom Day celebration in Riyadh 

Updated 10 May 2024
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South African ambassador holds Freedom Day celebration in Riyadh 

  • Freedom Day is celebrated annually on April 27 in South Africa to commemorate its first democratic election on that day in 1994

RIYADH: Mogobo David Magabe, South Africa’s ambassador to Saudi Arabia, hosted a Freedom Day celebration on Thursday in Riyadh’s Cultural Palace.

Freedom Day is celebrated annually on April 27 in South Africa to commemorate its first democratic election on that day in 1994, an event that signaled the end of official racial segregation in the country. The embassy in Riyadh decided to hold the 30th anniversary celebrations after Ramadan. 

“This is a very important day because of the relationship that South Africa shares with the Kingdom of Saudi Arabia in several areas,” Magabe told Arab News. “Since 1994, our diplomatic ties, which this year turn 30, have grown substantially.

“Saudi Arabia is a regional power that is presenting itself as a gateway into the market and GCC countries,” the ambassador continued. “South Africa is also a gateway into the continent of Africa and the two friendly nations play a very important role.” 

Magabe highlighted numerous visits made by South Africa’s leaders to the Kingdom, including President Cyril Ramaphosa’s visit in October 2022, when he met with Crown Prince Mohammed bin Salman.

During that visit, the two sides signed multiple Memorandums of Understanding, to a value exceeding $15 billion, and also agreed to explore areas of joint cooperation in the fields of energy, petroleum and petrochemicals, and electricity and renewable energy such as solar and wind. 

At the celebrations on Thursday, Magabe gave a speech highlighting the historical ties between the two countries and areas of cooperation including trade, investment, and tourism. Mayor of the Riyadh Region, Prince Dr. Faisal bin Abdulaziz bin Ayyaf, was the guest of honor. 

Following Magabe’s opening remarks and the cutting of the cake — performed by the ambassador and the mayor of Riyadh — guests had the opportunity to sample multiple products and dishes from South Africa.


Leading Saudi science, engineering students to compete in world fair

Updated 10 May 2024
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Leading Saudi science, engineering students to compete in world fair

  • 35 students selected from 210,000 candidates this year
  • Mitigating dust build-up on solar panels is a top project

RIYADH: Thirty-five Saudi Arabia students will compete in the Regeneron International Science and Engineering Fair 2024 in Los Angeles from May 10 to 18, the Saudi Press Agency reported on Friday.

They will join 1,700 other participants from 70 countries in the ISEF, which is recognized as a pre-college competition in scientific research and innovation. The Kingdom will be led by representatives from the King Abdulaziz and His Companions Foundation for Giftedness and Creativity, or Mawhiba, and the Ministry of Education.

The Kingdom’s team was selected from over 210,000 candidates earlier this year by experts and specialists linked to Mawhiba. Their projects underwent rigorous evaluation during the “Ibdaa” National Olympiad for Scientific Creativity, culminating in the selection of 180.

Thirty-five talented students were nominated to represent the Kingdom in the ISEF from the 45 students whose projects qualified for the Olympiad’s finals, the SPA reported.

Among these students is Areej Al-Qarni, who will showcase her research focused on mitigating dust accumulation on solar panels. This is a problem that leads to energy and financial losses amounting to millions of dollars.

Al-Qarni explained that her research is aimed at developing sustainable solutions to this global issue, to conserve energy and ensure financial viability for crucial projects.

Areej Al-Qarni will showcase her research focused on mitigating dust accumulation on solar panels. (SPA)

Mawhiba has emphasized that the students chosen to represent the Kingdom underwent rigorous training conducted by both local and international academics and experts across various disciplines, the SPA reported.

The Kingdom is a primary sponsor of the ISEF 2024 exhibition, offering prizes for innovative projects in science, technology, engineering and mathematics, or STEM. These prizes include full scholarships for undergraduate studies at King Fahd University of Petroleum and Minerals, and participation in the Mawhiba Universal Enrichment Program.

This year marks the Kingdom’s 18th-consecutive participation in the ISEF. Saudi Arabia students have at previous fairs won 133 awards, including 92 grand prizes and 41 special distinctions.