How a Saudi startup is pioneering the cultivation of algae in the desert

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For Saudi chemist and Green Desert Tech founder Abdulmajeed Hashem, algae is nothing short of revolutionary. (Green Desert photo)
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Updated 21 September 2024
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How a Saudi startup is pioneering the cultivation of algae in the desert

  • From reducing carbon emissions to providing alternative food sources, algae represents a cornerstone of sustainability
  • Green Desert Tech uses innovative sensor technology to grow the crop at scale in the water-scarce Kingdom

RIYADH: If you have ever brushed against slimy green algae while swimming in the sea, you might not realize that this humble organism holds the key to some of the most promising innovations in food, energy and sustainability.

For Abdulmajeed Hashem, a Saudi chemist and founder of Green Desert Tech, algae is nothing short of revolutionary.

“Algae is the most water-efficient, land-efficient and protein-productive crop to exist in the world,” he told Arab News.

Hashem’s Jeddah-based startup is pioneering new methods to grow algae in the desert, using innovative outdoor cultivation systems that rely on advanced monitoring technology to overcome the environmental challenges of Saudi Arabia’s arid climate.

His journey began in Boston, where he earned a degree in chemical science before pursuing a master’s in organic chemistry at King Abdullah University of Science and Technology in Saudi Arabia.

Hashem’s initial focus was on macromolecule synthesis, but his passion for groundbreaking technologies led him to abandon his PhD to explore something that had “a bit more impact.”




Spirulina, a high-protein and nutrient-dense superfood, has been consumed by humans for centuries. (Greentech photo)

The turning point came from a conversation with his PhD adviser, Basem Moosa, who emphasized the untapped potential of algae as a renewable resource.

The notion fascinated Hashem, and after gaining hands-on experience in greenhouse technology at Red Sea Farms, another KAUST startup, he decided to launch Green Desert Tech.

Hashem’s choice to focus on algae was strategic. “If you look at the protein productivity per meter squared of algae, it’s higher than anything else that exists,” he said.

Algae’s water use is another major advantage. It can be grown using a fraction of the water required by traditional crops — about one-10th to one-15th — and the water it does consume can be fully recycled.




Diagram showing the Green Desert tech's pond.

In a water-scarce region like the Arabian Peninsula, where many essential crops are imported, algae’s water efficiency is a game changer. Moreover, algae thrives in high temperatures and abundant sunlight — two resources that Saudi Arabia has in spades.

The challenge, however, lies in the need for high humidity, something less common in the region. Despite this, Hashem is confident that with the right technology, algae cultivation can flourish.

Green Desert Tech’s primary innovation lies in its sensor technology, which monitors and controls environmental variables in algae pools.

DID YOU KNOW?

• From reducing emissions to providing alternative food sources, algae represents sustainability.

• Algae can grow using a fraction of the water needed for traditional crops.

• Green Desert Tech’s sensor box monitors real-time environmental variables, improving productivity.

Hashem said current methods for cultivating algae are outdated and inefficient.

Open pool systems, while simple and cost-effective, are not optimized for maximum productivity. On the other hand, photobioreactors — closed systems with controlled lighting — are highly efficient but expensive to scale.

“If you think of a future where algae is our main source of biofuel, food and feed, it can’t be done through bioreactors,” Hashem said. “Scaling algae production will have to happen through open pools.”




Open pool systems, left, are simple and cost-effective but not optimized for maximum productivity. Photobioreactors (right) are highly efficient but expensive to scale. (Green Desert & Shutterstock photos)

The company’s first step toward optimization is better monitoring. If you are to optimize a system, “you have to know what’s going on,” Hashem said.

Green Desert Tech has developed a sensor box that provides real-time data on the pool’s conditions, from temperature to algae density, with readings every 10 seconds. 

“All of these sensors already exist,” Hashem said. “This is not something very novel. The way we integrate it into our system is.”

The sensor technology uses optics and transmittance to monitor algae growth. As algae grows, it absorbs more light, blocking signals from reaching a detector. By tracking the changes in these signals, the system can determine growth rates over time.




Green Tech's sensor technology uses optics and transmittance to monitor algae growth. (Green Desert photo)

In the future, Hashem hopes to implement microscopy for even more accurate monitoring. It will not just provide a quantitative sense of the algae growth rate but also qualitative information, he said.

With microscopy, Green Desert Tech could track cell health, detect contaminants, and even observe potential damage to algae cells in real time.

Once the system gathers data, it uses control mechanisms to adjust conditions in the pool, ensuring optimal growth. For example, when pH levels fluctuate, the system automatically dispenses sodium bicarbonate to stabilize the environment.

For Hashem, the significance of algae extends far beyond its agricultural potential. He believes it offers a viable solution to some of the world’s most pressing environmental challenges.

One of the most exciting aspects of algae cultivation is its ability to absorb carbon dioxide at rates far higher than traditional plant life. 

A hectare of algae is 10 to 20 times more efficient at absorbing carbon dioxide than a hectare of trees, Hashem said. This makes algae a powerful tool in the global effort to combat climate change.




Algae could offer a nutritious and eco-friendly substitute to fish being used as animal feed. (Green Desert photo)

Algae also has potential as an alternative animal feed. Currently, about 70 percent of fish produced globally are used to make fish feed, which is unsustainable in the long run. Hashem believes algae could offer a nutritious and eco-friendly substitute.

“You have a process that essentially takes nothing from the Earth and even gives back,” he said. Algae not only cleans the air by absorbing carbon dioxide but also produces a high-value biomass that can replace traditional feed or energy sources.

Green Desert Tech is now moving from the prototype stage to a larger production scale. Having successfully tested its technology in a 50-square-meter prototype facility in Tahlia, Jeddah, the company is expanding to a new 10,000-square-meter facility in Huda Al-Sham.

This new site will serve as a production center and a research and development hub, where the team can continue refining their technology while producing algae for commercial purposes.

Hashem envisions a future where several industries can benefit from algae. The goal is to make it easy and economically feasible for producers to grow algae, he said. 

Green Desert Tech has already started selling sensor boxes to algae pool owners, sharing its cutting-edge technology with the broader industry. Hashem hopes that as more algae pools adopt these sensors, they can collectively build a vast data bank on algae cultivation.




Green Desert Tech founder Abdulmajeed Hashem. (Supplied)

“With AI (artificial intelligence) and generative AI models becoming more prevalent, the data is one of the most valuable commodities we will produce,” he said. As more data flows into the system, AI could help refine algae production methods, driving further efficiencies.

For Hashem, algae represents a cornerstone of sustainability. From reducing carbon emissions to providing alternative food sources, he believes it has the potential to reshape industries and ecosystems worldwide.

Green Desert Tech’s mission is to unlock that potential, making algae cultivation more efficient, scalable and accessible.


 


Manga Arabia to launch Korean comics in Arabic

Updated 36 min 46 sec ago
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Manga Arabia to launch Korean comics in Arabic

  • Selected webtoons include ‘Medical Return,’ ‘Plants Human’ and ‘A Compendium of Ghosts’

Manga Arabia, a subsidiary of the Saudi Research and Media Group, announced on Tuesday that it will publish a selection of Korean webtoons in Arabic.

The Saudi Arabia company has partnered with Korean Kidari Studio and V-Bros, and will make the work available in its Manga Arabia Youth edition.

The selected webtoons include “Medical Return,” “Plants Human” and “A Compendium of Ghosts.”

The Manga Arabia apps for children and youth have 12 million users in more than 195 countries and over 220 distribution points in the Arab world.

Manga Arabia has expanded globally with its Tokyo-based company, Manga International.

Earlier this month, the firm signed a strategic partnership with Coamix, a renowned Japanese manga publisher.

This pact grants Manga Arabia licensing rights to translate and publish some of the most popular Japanese manga titles in Arabic.

Thes article also appears on Arab News Japan


Saudi FM arrives in Kuwait ahead of GCC - central Asian countries meeting

Saudi Foreign Minister Prince Faisal bin Farhan is greeted on arrival in Kuwait on Tuesday. (SPA)
Updated 15 April 2025
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Saudi FM arrives in Kuwait ahead of GCC - central Asian countries meeting

  • Prince Faisal is due to participate in the third meeting of the strategic dialogue between the Gulf Cooperation Council and countries of Central Asia on Wednesday

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan arrived in Kuwait on Tuesday, Saudi Press Agency reported.

Prince Faisal is due to participate in the third meeting of the strategic dialogue between the Gulf Cooperation Council and countries of Central Asia on Wednesday.

The meeting will discuss ways to strengthen relations between Gulf states and Central Asian countries in various fields and intensify multilateral coordination on several issues of common interest, SPA said.


When pixels meet fabric: How gaming is reshaping fashion culture in Saudi Arabia

Updated 15 April 2025
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When pixels meet fabric: How gaming is reshaping fashion culture in Saudi Arabia

  • Thriving scene in Kingdom inspires new fashion trends
  • Global brands enter Saudi market to create game-inspired clothing

RIYADH: Gaming in Saudi Arabia is shaping fashion trends, influencing consumer behavior, and redefining personal identity among the Kingdom’s youth.

With nearly 70 percent of the population identifying as gamers, what began as a digital pastime has evolved into a lifestyle — and that lifestyle is now visible on the streets.

According to a study by Power League Gaming and Ipsos, the relationship between gaming and fashion in the Kingdom is “symbiotic and fast-evolving.”

Cosplay culture has contributed to gaming’s influence on fashion. (Supplied)

Global brands are now actively entering the Saudi gaming scene. In 2023, Adidas became the official merchandise partner of Gamers8, the Kingdom’s largest gaming festival, co-branding esports jerseys and offering customizations on-site for fans.

“Gaming is culture in Saudi Arabia, and fashion is naturally blending into that culture,” said Matthew Pickering, CEO of Power League Gaming.

For many gamers clothing has become an extension of their in-game identity. Whether it is a hoodie inspired by a favorite title or a jersey from a national team, Saudi gamers are increasingly expressing their digital passions in real life.

Cosplay culture has contributed to gaming’s influence on fashion. (Supplied)

Norah Shobili, a longtime gamer, noted that what started as basic T-shirts with logos has transformed into something deeper.

Shobili said: “Now it’s more like game skins — rare, valuable, and connected to status. I once won the official Saudi Overwatch team shirt from the 2023 World Cup. I tried it on, then put it back — I’m planning to frame it because it’s more valuable to me that way. It was a limited-edition piece sold only at the headquarters of Saudi electronic games.”

This shift from novelty to lifestyle is especially visible in streetwear. Pickering said: “Saudi gamers tend to gravitate toward casual, sporty clothing  — limited-edition sneakers, graphic tees, hoodies tied to their favorite teams or games.”

Matthew Pickering, CEO of Power League Gaming. (Supplied)

That style is not just for men. Nearly half of Saudi gamers are women, and many have merged modest fashion with gaming aesthetics  — bold makeup inspired by game characters and culturally mindful outfits that still nod to the gamer identity.

Gamer Roaa Al-Johani echoed this blend of style and sentiment, saying: “It’s not just about playing games. A lot of gamers show their love for gaming through how they dress. It’s like wearing your passion out loud.”

Shatha Al-Yousef, another gamer, shares that view. “From my perspective I see the worlds of gaming and fashion as almost inseparable. Every gamer has some aesthetic sense that reflects who they are — whether in-game or in real life,” she said.

Ibrahem “Quartz” Alali, a member of the Saudi Overwatch esports team displaying his jersey which has become a collector's item since the team won the 2023 cup. (Supplied)

“It’s not just about gameplay. Even your appearance has become part of what defines you as a gamer.”

Still, this movement is relatively new in the Kingdom. “I believe our community is now OK with whatever you wear if it doesn’t have someone’s face on it,” said Shobili. “‏Other than that, dress however you like, and (you) will be stopped by someone who actually knows what you’re wearing.”

While global brands are jumping in, not all local voices are convinced of their authenticity. “I’ve never really seen meaningful collaborations between fashion brands and Saudi gamers,” Shobili added.

On the other hand, Al-Johani takes a more pragmatic view, saying: “They’re definitely commercial, but I honestly don’t mind that. I love when people get to express what they’re into — even if it’s part of a trend.”

Al-Yousef also finds value in wearing game-inspired clothing. She said: “I’ve seen a few outfits inspired by games that were really unique, though sometimes they mix characters from anime or generalize the gamer image, which doesn’t always feel accurate.

“Personally I love wearing pieces that connect me to my favorite characters — it makes me feel closer to the games I love.”

Pickering believes authenticity is the differentiator. “Successful campaigns are the ones that respect the community,” he said, pointing to projects like the Namshi x Adidas Fortnite Challenge, which generated over $1.4 million in sneaker sales and 39 million impressions. Another campaign with Maybelline New York targeted female gamers through a custom Fortnite challenge and increased conversion rates by over 3.6 percent.

What sets the Saudi market apart is its youth and energy. More than half of Saudi gamers are between 15 and 24, compared to only 29 percent in the UAE.

“It’s a young, dynamic audience that drives trends,” said Pickering. The market is also more gender-diverse than many might expect, significantly higher than in many neighboring markets.

Looking ahead, both gamers and experts agree that the next phase in the evolution will come with the upcoming Esports World Cup in Riyadh.

Speaking about the Overwatch World Cup, which was won by Saudi Arabia in 2023, Shobili said: “‏After the OWWC, the gaming culture got more recognition by more people in the community, and with the Esport World Cup (around) the corner, many teams’ ... supporters are going to be seen wearing clans’ merchandise.

“‏I believe this is an opportunity for local designers to be part of this international event.”

Al-Johani shares that hope, saying: “I’d love to see more events and collaborations. It’s so great when every group — gamers, anime fans, sports lovers — gets something that speaks to their interests.”

The future of fashion, Pickering believes, may be born on gaming platforms. With the rise of AI, AR, and VR, gaming is becoming a testbed for virtual fashion — digital skins, avatar style, and virtual stores. “We expect a future where a gamer in Jeddah shops a new collection in the metaverse, tries it on virtually, and receives both the in-game skin and real-world version at home,” he said.

As lines blur between reality and virtual life, fashion brands that embrace this shift early — especially in tech-savvy, youth-driven markets like Saudi Arabia — are likely to define the next generation of style.

 


Princess Noura Al-Saud to address Creative Women Platform’s forum in London

Updated 16 April 2025
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Princess Noura Al-Saud to address Creative Women Platform’s forum in London

  • Culture House CEO among 60 speakers at annual gathering
  • Event highlights vital role women play in leading change, championing environment, organizer says

LONDON: Princess Noura Al-Saud will be among the key speakers at the Creative Women Platform’s annual networking forum next month in London.

The Culture House CEO will be joined by author and philanthropist Sarah Ferguson, Duchess of York and a host of entrepreneurs, policymakers and business leaders from around the world for the three-day event at the House of Commons and Plaisterers’ Hall.

Olga Balakleets, founder and CEO of the Creative Women Platform, said the event highlighted the essential role women played in advancing global sustainability efforts, innovation and social impact.

“As we navigate a complex world, women are stepping into critical roles across industries, leading change, championing the environment and building inclusive economies,” she said.

“Our forum exists to amplify those voices, foster collaboration and empower the next generation of female change-makers.”

The theme of this year’s event is “Gateway to a Sustainable Future.” It will open with a reception at the House of Commons on May 7, followed by two days of panels and workshops, and conclude with a gala dinner and awards ceremony on May 9.

Since its creation in 2016, the Creative Women Platform has celebrated the leadership and entrepreneurial achievements of women from more than 50 countries.


Saudi leadership offers condolences to Malaysia after death of former PM

Updated 16 April 2025
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Saudi leadership offers condolences to Malaysia after death of former PM

  • 85-year-old Abdullah passed away in hospital on Monday after a lingering illness and was buried on Tuesday after a state funeral

RIYADH: Saudi Arabia’s king and crown prince sent cables of condolences on Tuesday to Malaysia’s King Sultan Ibrahim Iskander after the death of the country’s former prime minister Abdullah Ahmad Badawi.

King Salman and Prince Mohammed bin Salman prayed for the deceased’s forgiveness and offered their condolences to his family.

85-year-old Abdullah died in hospital on Monday after a long illness and was buried on Tuesday after a state funeral.

Abdullah became prime minister in 2003, succeeding Mahathir Mohamad who resigned after 22 years in power.

Prince Mohammed also sent another cable to current Prime Minister Anwar Ibrahim in which he offered his condolences to the premier and the family of the deceased.