Preserving the Past, Building the Future: Saudi Arabia’s cultural heritage and business synergy

Above, a tourist poses in front of a rose-colored sandstone in Madain Saleh, a UNESCO World Heritage site, near Saudi Arabia’s northwestern town of AlUla. (AFP)
Short Url
Updated 09 November 2024
Follow

Preserving the Past, Building the Future: Saudi Arabia’s cultural heritage and business synergy

RIYADH: As Saudi Arabia embarks on an ambitious journey toward a thriving economy, the nation is uniquely positioned to harmonize the conservation of its rich cultural heritage with the development of vibrant business opportunities.

The Kingdom is committed to various initiatives, such as cultural tourism projects and the revival of artisanal craftsmanship, which not only safeguard its diverse cultural tapestry but also drive economic growth.

This approach showcases the symbiotic relationship between tradition and innovation, demonstrating how honoring cultural heritage can foster sustainable development and enhance Saudi Arabia's global influence.

Under the Vision 2030’s Quality of Life Program, the nation is transforming with rapid developments in the cultural sector among others.

This comes as the cultural sector is expected to contribute more than $47.9 billion to the Kingdom’s gross domestic product by 2030.

In the Quality of Life Program 2023 annual report, Saudi Crown Prince Mohammed bin Salman said that the Kingdom is striving to cultivate a deep sense of pride in the nation and actively contribute to global development and progress, across economic, environmental, cultural, and intellectual dimensions.

The report further revealed that in 2023, the Ministry of Culture targeted 108,010 employees in the Saudi cultural sector, but recorded 216,878 workers during the year, reflecting an achievement rate of 201 percent.

The Kingdom also aimed for nine Saudi participants in international cultural events, but actually witnessed 32.

When it comes to the number of cultural events days, Saudi Arabia was targeting 2,093 in 2023 but recorded 3,934 – reflecting an achievement rate of 188 percent.

As for the number of cultural facilities, the Kingdom was aiming for 41 in 2023 but achieved 45.

Cultural tourism’s contribution to economic development

Cultural tourism has been essential in diversifying the Kingdom's economy by boosting local hospitality, retail, and service industries, while also enhancing Saudi Arabia's global standing in cultural diplomacy.

“The revitalization of cultural landmarks such as AlUla, Diriyah, and UNESCO-listed sites has significantly enhanced Saudi Arabia’s international appeal, repositioning the Kingdom as a global destination not only for religious pilgrimage but also for its rich history, arts, and traditions,” Patrick Samaha, partner at Public Sector at Kearney Middle East & Africa told Arab News.

“With 30 million international tourists visiting in 2023, the influx has boosted local businesses in hospitality, retail, and services, generating new jobs, particularly in regions where tourism was previously underdeveloped,” Samaha added.

The Kearney partner went on to add that the Kingdom’s active participation in cultural diplomacy has resulted in stronger global relationships and a growing international appreciation for its rich heritage.

“This is reflected in the government’s significant investment in cultural landmarks, which will further open opportunities for hosting international events, forums, and conferences. Without a doubt, Saudi Arabia is well on its way to becoming a leader in cultural tourism,” he said.

There is no doubt that the Kingdom is working to diversify its economy by attracting visitors to explore its diverse landscape and rich cultural heritage.

Tamer El-Leisi, consulting partner at PwC Middle East told Arab News that the Kingdom has reported the highest growth among G20 countries in 2024, gaining international recognition, fostering cross-cultural understanding as well as enhancing the country's global image as an open and welcoming destination.

“It has also supported the preservation of historical sites and provided income opportunities for local artisans,” he added.




Tamer El-Leisi, consulting partner at PwC Middle East. (Supplied)

The PwC Middle East consulting partner said this work has a “profound impact” on economic growth, enhancing the labor market, and supporting local businesses.

“As cultural tourism grows, so does the demand for professionals in various sectors, such as hospitality, entertainment, and creative arts, which in turn boosts employment and economic growth,” El-Leisi added.

He highlighted that as a result of these efforts, the number of international and domestic tourists exceeded 100 million tourists in 2023, spending more than SR250 billion ($66.6 billion).

“These numbers have even increased during the first quarter of 2024 by 10 percent with an increase of around 17 percent in spending. By 2030, the tourism sector aims to account for over 10 percent of the country’s GDP,” he said.

As Saudi Arabia strives to become a global center for cultural tourism, building international partnerships with other nations, cultural institutions, and global organizations is crucial for success.

Balancing cultural heritage and business growth

The Saudi government has been crucial in safeguarding the Kingdom’s heritage while promoting an economically sustainable sector by supporting the heritage ecosystem, attracting private investment, and developing local talent.

According to Samaha, Saudi Arabia has recognized the importance of preserving its heritage at a time when it is embracing global cultural exchange, which is why heritage plays a central role in its Vision 2030.

“Rightfully so, key government initiatives have focused on boosting the socio-economic impact of heritage and the broader cultural sector, aiming to create a sustainable industry that appeals to younger generations. To achieve this, the Kingdom has developed a robust ecosystem, composed of both government and non-government entities, mandated to unlock the socio-economic potential of the sector and attract private investment,” the Kearney partner said.

He added: “For example, the creation of the Heritage Commission under the Ministry of Culture has enabled heritage sites to become catalysts for economic activity and offers various training programs to develop local talent in the heritage field.




Shahid Khan, partner and global head of Media, Entertainment, Sports, and Culture at management consulting firm Arthur D. Little.

Samaha continued to note that the Royal Institute of Traditional Arts was established to nurture talent in local crafts and generate business opportunities for artists through incubators and apprenticeship programs.

“These are just two examples of the many impactful initiatives being implemented by the Saudi government,” he said.

Undoubtedly, the Kingdom has demonstrated a firm commitment to cultural heritage by employing innovative and forward-thinking strategies to safeguard and preserve it for future generations. Those efforts foster a strong connection between cultural preservation and economic development.

“This is evident in many ways. For instance, the rehabilitation, restoration and promotion of historic sites and cultural attractions is encouraging exploration of cultural sites. Meanwhile, an emphasis on cultural tourism is strengthening national identity, fostering unity and shared purpose among the population,” El-Leisi said.

He stressed that local communities are actively engaging with tourists, not only enriching visitors’ experiences but also supporting community development. 

“Furthermore, investing in sustainable tourism practices is ensuring that the country's cultural heritage is preserved for future generations while minimizing the environmental impact of tourism activities. The Saudi government is focusing on responsible tourism, implementing green initiatives, and supporting eco-friendly businesses in the tourism sector,” the PwC partner added.

Preservation cultural heritage to attract investments

The preservation of Saudi Arabia’s cultural heritage plays a key role in attracting investment, fostering sustainable growth, and enhancing the Kingdom’s global standing, aligning with Vision 2030.

“By protecting heritage sites, especially those recognized by UNESCO, Saudi Arabia boosts tourism and diversifies its economy. Traditional crafts and cultural practices also stimulate the creative industries, drawing investment into cultural and luxury sectors,” Shahid Khan, partner and global head of Media, Entertainment, Sports, and Culture at management consulting firm Arthur D. Little, told Arab News.

“Globally, these efforts enhance Saudi Arabia's cultural diplomacy and soft power, strengthening its influence in international affairs. Through these initiatives, the Kingdom builds a sustainable, diversified future while positioning itself as a cultural leader on the world stage,” Khan added.

Ongoing initiatives that effectively blend the preservation of cultural heritage

Saudi Arabia is effectively merging the protection of its cultural heritage with economic growth through important initiatives outlined in Vision 2030.

“AlUla is being transformed into a global tourist destination, preserving ancient tombs and relics while generating jobs and revenue through luxury tourism. Similarly, Diriyah, the historic birthplace of the Saudi state, is undergoing restoration, combining heritage conservation with commercial and luxury developments,” Khan said.

“The Red Sea Project focuses on eco-tourism, safeguarding both natural and cultural heritage while creating employment and diversifying the economy,” he added.

The Arthur D. Little partner went on to note that in Jeddah, the restoration of its UNESCO-listed historic district is boosting tourism through traditional markets and cultural festivals.

“These projects illustrate how Saudi Arabia is harmonizing tradition with modern business opportunities to foster sustainable growth. The region can further draw inspiration from countries like Japan and Morocco, which have successfully promoted their cultural heritage while reaping significant economic benefits from tourism and cultural industries,” Khan said.


Saudi Arabia issues over 80k new commercial licenses in Q2 as business activity accelerates

Updated 06 July 2025
Follow

Saudi Arabia issues over 80k new commercial licenses in Q2 as business activity accelerates

JEDDAH: Saudi Arabia issued more than 80,000 new commercial registrations in the second quarter of 2025, pushing the total number of valid business records across the Kingdom to nearly 1.72 million, official data showed. 

The surge was driven by activity in high-growth industries, including artificial intelligence, blockchain, and big data analytics, as well as financial services, insurance, gaming, and entertainment, according to the Ministry of Commerce’s quarterly Business Sector Bulletin. 

The pickup in business activity underscores Saudi Arabia’s drive to diversify its economy under Vision 2030, with sweeping reforms aimed at boosting the private sector and reducing its reliance on oil. Through the National Transformation Program, the Kingdom is investing in infrastructure, digitalization, and regulatory improvements to attract investment and spur entrepreneurship nationwide. 

Citing Minister of Commerce Majed Al-Qasabi, the bulletin stated: “He explained that this rectification is part of a broader set of measures aimed at combating commercial concealment, which remains one of the key challenges hindering the growth of the local economy.” 

It added that the minister said the ministry has recently worked on rectifying the status of commercial registrations and updating their data to ensure compliance with regulations and to enhance market transparency. 

Riyadh accounted for the largest share of new registrations during the quarter with 28,181 licenses, followed by Makkah with 14,498, the Eastern Province with 12,985, and Qassim with 4,920. Asir, which has been gaining prominence as an investment destination, recorded 3,875 new commercial records. 

The second quarter also saw the implementation of the newly approved Commercial Register Law and Trade Names Law. These reforms have eliminated the need for separate subsidiary registrations by allowing businesses to operate under a single commercial record across the nation, regardless of their geographic location.  

The changes are intended to simplify licensing, reduce administrative burden, and improve the overall ease of doing business in the Kingdom. 
  
Women’s participation in the commercial sector continued to rise, with female entrepreneurs accounting for 49 percent of newly issued commercial records. Limited liability companies remained the dominant form of business structure, with 10,954 LLCs registered during the quarter. Partnerships and joint stock companies also showed solid activity, further diversifying the business landscape. 

Several sectors experienced strong year-on-year growth. Registrations related to cloud data storage and analytics increased by 48 percent, reaching 5,894 records, with Riyadh leading the way at 3,775. 
 
Activities related to artificial intelligence increased by 34 percent, resulting in 14,409 new records, of which 8,909 were registered in the capital. The franchise sector expanded significantly as well, with activity up 64 percent compared to the same period last year, totaling 2,863 new registrations, driven largely by the food and beverage, retail, and services segments. 
 
Investor interest from abroad also surged, with registrations by foreign and GCC investors rising by 38 percent in the second quarter to more than 70,000 new records. Of these, 38,640 registrations were made by foreign nationals and 31,488 by regional Gulf investors. The majority of this investment was directed toward non-residential construction and building development, signaling sustained demand in real estate and infrastructure. 
 
The ministry also reported 39,366 active commercial records in e-commerce by the end of the second quarter, underscoring the Kingdom’s rapid digitalization.  
 
Meanwhile, gaming, leisure, and entertainment activities continued to gain traction, with a growing number of licenses issued in these sectors. 


Saudi Arabia rolls out skill-based work permits to attract global talent

Updated 06 July 2025
Follow

Saudi Arabia rolls out skill-based work permits to attract global talent

JEDDAH: Expatriates seeking employment in Saudi Arabia will now be assessed under a newly introduced skill-based work permit system as the Kingdom moves to streamline its labor market and attract global talent. 

The decision, issued by Minister of Human Resources and Social Development Ahmed Al-Rajhi, classifies foreign workers into three categories — high-skill, skilled, and basic — based on qualifications, experience, technical ability, wage level, and age. The system took effect for new incoming workers on July 1, while the reclassification of existing expatriates began on June 18, according to the Saudi Press Agency and a ministerial notice. 

The Kingdom’s demand for skilled professionals is growing amid a wave of giga-projects, including NEOM, the Red Sea Project, Qiddiya, and Diriyah Gate, which span sectors ranging from construction and design to technology and tourism. These developments require a high concentration of specialized foreign talent to meet tight delivery timelines and global standards. 

The move is part of a broader strategy to enhance productivity, mitigate skill mismatches, and support Saudi Arabia’s long-term economic objectives under Vision 2030. 

“The measure aims to enhance worker performance, attract global talent to transfer expertise and experience to the Saudi labor market, improve operational efficiency, benefit from international experience, and build an environment that supports innovation and the development of business models,” the SPA report stated. 

Designed to match worker capabilities with market needs, the reform introduces a unified digital evaluation mechanism via the Qiwa platform, aligned with the Unified Saudi Classification of Professions and Educational Levels. 

The new classification is expected to enhance transparency in workforce planning and help businesses access better-qualified workers while encouraging a gradual shift away from reliance on low-skilled labor. 

The move comes amid improving employment indicators. The overall unemployment rate, which includes both Saudis and expatriates, fell to a record low of 2.8 percent in the first quarter of 2025, a 0.7 percentage point decrease from the previous quarter, according to the General Authority for Statistics. Among non-Saudis, the rate declined to 0.8 percent, reflecting strong private sector demand and targeted recruitment aligned with workforce needs.

Expatriates remain a critical part of the labor market, accounting for 15.7 million people, or 44.4 percent of the total population, according to GASTAT data for 2024. Among the working-age group — 15 to 64 years — 89.9 percent of non-Saudis fall within this range, underscoring their role in the Kingdom’s productive sectors. 

The reclassification also ties into the Professional Verification Program, launched in 2021 and expanded in 2024. The initiative, currently covering 128 countries and set to expand to 160, verifies the educational and professional credentials of foreign workers in key fields, such as engineering, healthcare, and education, before they enter the Kingdom. 

Alongside labor market reforms, the government is also monitoring the financial outflows tied to foreign workers. In February alone, remittances by expatriates in Saudi Arabia totaled SR12.78 billion ($3.41 billion), according to the Saudi Central Bank, reflecting the continued economic contribution of foreign workers to the Kingdom’s economy.

Employers are urged to review their workforce composition and reclassify staff through Qiwa, while workers may submit reassessment requests if they meet the criteria for higher categories, according to the ministry’s guidance manual. A points-based system will ensure flexibility by allowing strengths in certain areas, such as hands-on experience, to offset limitations in formal education. 

The ministry stated that the full guidance manual on the work permit classification system is available on its official website, detailing implementation steps, compliance rules, and evaluation procedures. 


Saudi Aramco raises August Arab light crude OSP for Asia

Updated 06 July 2025
Follow

Saudi Aramco raises August Arab light crude OSP for Asia

RIYADH: Saudi Aramco has raised its official selling price for its flagship Arab Light crude oil destined for Asia in August, the company confirmed in an official statement on Sunday.

The state-owned company raised the price of its benchmark oil to $2.20 per barrel above the average of Oman and Dubai crude prices.

The August price for Arab Light crude oil has risen by $1 per barrel from July, reaching its highest level since April, when it was priced $3.50 above the Oman/Dubai average.

Saudi Aramco prices its crude oil across five density-based grades: Super Light (greater than 40), Arab Extra Light (36-40), Arab Light (32-36), Arab Medium (29-32), and Arab Heavy (below 29).

The company’s monthly pricing decisions impact the cost of around 9 million barrels per day of crude exported to Asia and serve as a pricing benchmark for other major regional producers, including Iran, Kuwait, and Iraq.

Aramco also raised August prices for Arab Extra Light by $1.30 per barrel and Arab Heavy by $0.90. The price hikes follow a decision by eight OPEC+ members to increase production by 548,000 barrels per day in August, further accelerating output growth.

In the North American market, Aramco set the August OSP for Arab Light at $3.90 per barrel above the Argus Sour Crude Index.

Aramco determines its OSPs based on market feedback from refiners and an evaluation of crude oil value changes over the past month, taking into account yields and product prices.


Closing Bell: Saudi main index edges up to close at 11,315

Updated 06 July 2025
Follow

Closing Bell: Saudi main index edges up to close at 11,315

RIYADH: Saudi Arabia’s Tadawul All Share Index closed higher on Sunday, gaining 71.28 points, or 0.63 percent, to end the session at 11,315.73.

Trading turnover for the day stood at SR4.32 billion ($1.15 billion), with 169 stocks advancing and 76 declining. The MSCI Tadawul Index also registered gains, rising 7.94 points, or 0.55 percent, to close at 1,451.40.

Meanwhile, the parallel market, Nomu, edged down by 30.41 points, or 0.11 percent, to 27,257.09, with 32 stocks in the green and 43 in the red.

ACWA Power Co. emerged as the session’s top performer, with its shares surging 7.97 percent to SR265.60. Naseej International Trading Co. followed with a 6.60 percent rise to SR106.60, while Saudi Public Transport Co. climbed 5.64 percent to SR14.79.

On the other hand, Sahara International Petrochemical Co. posted the steepest decline, falling 1.81 percent to SR19.50. Shares of Saudi Industrial Export Co. and Alistithmar AREIC Diversified REIT Fund also slipped, dropping 1.72 percent and 1.42 percent to SR2.29 and SR8.34, respectively.

Meanwhile, Almarai Co. announced a net profit of SR646.8 million for the first half of 2025, marking a 4 percent year-on-year increase. The company attributed the improved results to a 3 percent growth in revenue, alongside disciplined cost control measures, a favorable product mix, and lower funding costs.

Knowledge Economic City Co. signed a 25-year development and leasing agreement with Riyadh Schools Holding Co., a subsidiary of the Mohammed bin Salman Non-Profit Foundation, to build an educational complex in Madinah valued at SR399.3 million.

The project will include a 20,000 sq. meter facility designed to accommodate 1,800 students, with lease payments starting at SR13.7 million in the first year and increasing progressively. The initiative is expected to support Madinah’s educational development and bolster KEC’s long-term financial sustainability and urban goals.

Future Vision for Health Training Co. also announced a 24-month agreement with Aliens Zone LLC to develop a smart e-learning and training platform.

The deal, valued at over 5 percent of the company’s 2024 revenue, will cover system design, content development, and AI-driven training solutions. The platform is expected to launch in the fourth quarter of 2025 and is part of Future Vision’s broader digital transformation strategy in line with Saudi Vision 2030.


ACWA Power plans selective mergers to boost profits, secures $15.4bn in financing over 2 years

Updated 06 July 2025
Follow

ACWA Power plans selective mergers to boost profits, secures $15.4bn in financing over 2 years

  • 77% of the rights issue was subscribed by major shareholders
  • Capital raise aims to fund new projects and expand company’s global footprint

RIYADH: Saudi Arabia’s energy and water desalination giant ACWA Power has drawn investor attention regarding its expansion strategy, following the approval of its shareholders for a SR7.1 billion ($1.8 billion) rights issue.

In an interview with Al-Eqtisadiah, Abdulhameed Al-Muhaidib, the company’s chief financial officer, outlined ACWA Power’s growth plans, financing approach, and future targets.

ACWA Power has been actively expanding its global presence, securing $500 million in new US agreements and reinforcing its position as Uzbekistan’s top energy investor with $15 billion committed to 19 projects, including 18 in renewables.

Strategic expansion and capital increase 

Al-Muhaidib said over 77 percent of the rights issue was subscribed by major shareholders, reinforcing confidence in ACWA Power’s strategy.

The capital raise aims to fund new projects and expand the company’s global footprint, particularly in renewables, water desalination, and green hydrogen. 

“This move supports our long-term strategy to triple managed assets to $250 billion by 2030,” Al-Muhaidib told Al-Eqtisadiah. The company expects annual equity contributions of $2 to $2.5 billion from 2024 to 2030, up from $1 to $1.3 billion in previous years. 

Selective mergers and global targets

ACWA Power is eyeing selective mergers and acquisitions in key markets to accelerate profitability and secure stable cash flows. “M&A opportunities allow us to fast-track earnings while maintaining financial discipline,” Al-Muhaidib said. 

The firm is actively exploring investments in Malaysia, Africa, and other Asian markets with high infrastructure demand. 

The proceeds from the rights issue will primarily fund new projects in the Kingdom and strategic international markets, including the Middle East, Central Asia, Southeast Asia, and China. 

2030 goals: renewables, water, and green hydrogen 

By 2030, ACWA Power aims to exceed 175 gigawatts in power generation capacity, up from 78.9 GW today, produce 15 million cubic meters of desalinated water daily, and generate 1 million tonnes of green hydrogen annually, with potential for an additional 1 million tonnes under new contracts. 

Balancing debt and equity 

Despite securing SR58.6 billion in project financing over the past two years, Al-Muhaidib said that the capital increase does not signal a reduction in borrowing. 

“We maintain a balanced approach, leveraging both project debt and equity to sustain growth,” he added. 

ACWA Power’s net debt-to-operating cash flow ratio stands at 6.4 times, which is deemed healthy for growth-focused firms. 

Asia expansion and China entry 

ACWA Power’s recent acquisition in China marks its broader ambitions in Asia. “China is a strategic market, and we are evaluating opportunities in Malaysia and Africa,” Al-Muhaidib said. The company has an 80-person team in China and a 1 GW renewable pipeline there. 

Rapid execution and financing success 

The SR58.6 billion in project financings reflects ACWA Power’s strong lender relationships and execution capabilities. “Our integrated model — combining development, investment, and operations — ensures timely delivery,” Al-Muhaidib added. 

With a focus on disciplined growth, ACWA Power remains committed to its 2030 targets while maintaining environmental, social and governance standards.