Ayman Yossri Daydban: ‘The discrepancy between visual appeal and cultural awareness is key’ 

Ayman Yossri Daydan. (Supplied)
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Updated 07 February 2025
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Ayman Yossri Daydban: ‘The discrepancy between visual appeal and cultural awareness is key’ 

  • The Saudi-Palestinian artist discusses his solo exhibition ‘Winter,’ now showing in Jeddah 

JEDDAH: In his solo exhibition “Winter” at Jeddah’s Athr Gallery, the Saudi-Palestinian artist Ayman Yossri Daydban provides a compelling exploration of ihram clothing — the humble garments worn by pilgrims for the rituals of Hajj and Umrah — and how it connects to climate change.  

“This exhibition is part of my Ihramat collection, which uses the ihram to highlight its significance in popular culture, religious identity, and as clothing and fabric,” Daydban tells Arab News. “The idea behind the color and material is inspired by the climate during Hajj season, the usual hot weather during pilgrimage, and how the ihram fabric is lightweight, designed for enduring the heat.” 

“Winter,” he explains, refers not only to the season but also to what climate change could mean for the future of pilgrimage — suggesting that traditions once defined by their specific environmental contexts may eventually be disrupted.  




Winter from the Ihramat series, 2025. (Supplied)

“White, which is symbolically associated with purity and clarity, is a color that reflects sunlight. When you think about the Hajj happening in the summer, and considering new climate realities and changes, you understand that the idea of ‘winter’ in this context is a metaphor that references the future moments when climate changes may affect pilgrimage,” Daydban says. 

The exhibition, which runs until March, revisits Daydban’s iconic works from previous years, particularly “Ihramat” (2012) and “Muss” (1996), recontextualizing the material and its meanings within the lens of contemporary concerns such as climate change and the commodification of culture and spirituality. 

Daydban, born in Palestine in 1966 and now based in Jeddah, is poised and calm, neatly tying together the philosophical strands of his conversation. His last name means “watchman” in Arabic, and Daydban is an insightful observer of cultural shifts and national identity. His art features in several major international collections, including the British Museum, underscoring his importance as a leading voice on identity, alienation and belonging. 




Winter X, from Ihramat series, 2025. (Supplied)

In “Winter,” Daydban simultaneously weaves together and challenges traditional notions of materiality and spirituality. His use of the ihram fabric in a radically different form emphasizes the fluid nature of cultural objects. Instead of using the fabric as a garment for spiritual purification, he transforms it into everyday items, shifting their role and associations.  

“The way I use the ihram fabric here is quite different from its original context—it’s more like towels or blankets, which changes the associations we have with the material,” he says. “For instance, the blankets, although made of similar fabric, are sourced from China. These blankets are available in stores and contribute to my idea of global trade and the commercial aspects of such cultural items.” 

Daydban has stretched the fabric over identical rectangular wooden panels — uniform, like Muslims praying in rows — with an empty square at the center, seemingly hinting at the Kabaa. One lone piece is the invert of that, furry and full, a rectangle that one could argue fits into the void the others carry.  




Winter V, From Ihramat series, 2025. (Supplied)

In his transformation of the ihram fabric, Daydban emphasizes the economic and cultural implications of how these objects move through global systems. “The materials have a significant connection to economic matters,” he says. “Although the cloths may appear similar, each has its own unique pattern and design. The variations offer a chance to explore cultural identity, to consider how these designs hold individual meaning, yet can be visually selected without awareness of their cultural background. The patterns in the cloth might be taken for granted without understanding the cultural implications behind them. This discrepancy between visual appeal and cultural awareness is key in my work.” 

Through the juxtaposition of global trade and religious symbols, Daydban highlights the dissonance between the sacred and the commercial.  

“What I’m trying to achieve is a reflection on beauty in the details of cultural symbols — taking a material like the ihram and transforming it into something that holds contemporary meaning,” he explains. “Through ‘Winter,’ I examine how fabric can transcend its usual associations with ritual to become a statement about today’s world. It’s a critique of how these items, which once carried deep religious significance, are now sold and consumed globally, detached from their cultural roots.” 




Winter Ten. (Supplied)

The exhibition addresses how even the smallest details within the fabric can carry powerful meanings. “(It) is deeply connected to trade, materials, and economics — using the ihram as a tool to reflect on the broader systems that control these items,” Daydban says. “In terms of design, each square in the exhibition holds a specific visual and symbolic weight. Even though they may seem similar at first glance, they each possess a unique quality that highlights how even the smallest details make a difference when exploring identity. 

“The show invites viewers to experience a connection between the material and the emotion it conveys, to understand how ihram is not merely a religious garment but a global symbol of cultural exchange and transformation,” he adds. “As an artist, I’m trying to make sense of how such materials are used across different contexts, with their significance becoming diluted as they move through systems of commerce.”  

The idea that art can challenge the commodification of cultural symbols is central to “Winter,” with Daydban urging his audience to reconsider their understanding of material value and cultural meaning. 

“I encourage viewers to reflect on this transformation and the relationship between artistic practice and commercial influence,” he says. “Take a moment to consider the process of how cultural objects are commodified and how, through art, we can bring awareness to their deeper meanings.” 


Saudi handicrafts on show at London’s Selfridges

Updated 04 June 2025
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Saudi handicrafts on show at London’s Selfridges

RIYADH: The Saudi Cultural Development Fund (CDF) is showcasing traditional handicrafts from the Kingdom at luxury department store Selfridges in London from June 3-22.

The initiative is taking place during Saudi Arabia’s Year of Handicrafts and is in collaboration with British charity organization Turquoise Mountain, which works to support the production of traditional crafts around the world.

The collection celebrates diverse Saudi artisans and features intricate palm crafts, delicate jewelry and accessories, and fine leatherwork, with an emphasis on showcasing the differences between various regional styles in Saudi Arabia.

Themed around Saudi Arabia’s natural and architectural heritage, the activation highlights work crafted from locally sourced, sustainable materials,  reimagined through a contemporary creative lens.

The showcase is being held alongside an exhibition of fashion designs, supported by the Saudi Fashion Commission. 

A key milestone in the CDF’s efforts to support the Kingdom’s cultural sector is the recent launch of the Nama’ Accelerators: Handicrafts Track — a dedicated solution that supports cultural businesses through specialized training, mentorship, and financial incentives.


Artist Massoud Hayoun’s London exhibition ‘Stateless’ explores identity, exile

Updated 04 June 2025
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Artist Massoud Hayoun’s London exhibition ‘Stateless’ explores identity, exile

DUBAI: Los Angeles-based artist and author Massoud Hayoun has spent his career exploring identity, exile and resistance. 

His latest exhibition, “Stateless,” running at London’s Larkin Durey art gallery until June 27, is an exploration of control, culture and community.

His paintings are imbued with the legacy of his Egyptian and Tunisian Jewish heritage. (Supplied)

Raised by his grandparents, Hayoun paints their stories of exile, love and resilience in shades of blue, blending personal narratives with icons of Arab cinema and song to highlight shared cultural memories. 

His paintings are imbued with the legacy of his Egyptian and Tunisian Jewish heritage, but they also reach beyond his own family’s history. His grandfather left Egypt, and his mother was born without citizenship — experiences that deeply inform his work. 

In “Stateless,” he extends this exploration of displacement and belonging to other communities, particularly Palestinians and undocumented Americans, he told Arab News. “In this show, you’ll find people suspended between homeland and refuge, suspended in mid-air, suspended between life and death and living out a sort of existentialist heroism, suspended in undying romance,” he said.

Hayoun’s journey to painting was shaped by his background in journalism. (Supplied)

Hayoun’s journey to painting was shaped by his background in journalism. A former journalist, he is also the author of “When We Were Arabs,” a book on Arab identity that won an Arab American Book Award and was named a National Public Radio best book of the year in 2019. 

His transition from writing to painting was a natural evolution. “I am a figurative painter — I paint people. My journalism was animated by a love of people and a desire to better understand, through interviews like this, people from walks of life drastically different to my own,” he said.

His use of blue is deliberate. Initially reserved for people who had died, the color now engulfs all his subjects, evoking the transient nature of identity and existence. “At first, I only painted my grandparents and other dead people in shades of blue, because to my mind, the glow of it seemed ghostly. I cast other people in different colors to signify other states of being. Eventually, after reflections on time, everyone became blue, even myself,” he said.

The artist's use of blue is deliberate. Initially reserved for people who had died, the color now engulfs all his subjects.  (Supplied)

Yet, at its core, Hayoun’s work is about more than politics — it is about love. “These works touch on sweeping political, philosophical and sociological issues, but they are fundamentally about love for people,” he said. 

“They are meant in the way my grandparents expressed anxiety as a kind of love—fear for my well-being, fervent hopes that I live well and in dignity. These paintings are explosions of love,” he added. 


Rami Al-Ali becomes first Syrian designer to join France’s Federation de la Haute Couture et de la Mode

Updated 04 June 2025
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Rami Al-Ali becomes first Syrian designer to join France’s Federation de la Haute Couture et de la Mode

DUBAI: Rami Al-Ali has become the first Syrian designer to join France’s prestigious Federation de la Haute Couture et de la Mode as a guest member, giving him the chance to showcase his Autumn/Winter 2025 collection on the official haute couture calendar.

The invitation signifies Al-Ali’s entry into fashion’s upper echelons — to qualify, fashion houses must meet rigorous “haute couture” or “high fashion” standards and the title is legally protected under French law.

Al-Ali joins the likes of Chanel, Dior, and Schiaparelli on the official calendar next month. His latest collection will be presented on July 10, according to the provisional calendar.

It is a “historical milestone, celebrating a lifelong devotion to craftsmanship, culture, and creative expression, rooted in heritage and elevated by vision,” the fashion house posted on Instagram.

Originally from Damascus, Al-Ali honed his fashion skills in Dubai and Beirut before founding his label, Rami Al-Ali Couture, in 2001.

His creations have been worn by a variety of celebrities, including Amal Clooney, Eva Longoria, Jennifer Lopez, and Jessica Chastain.

Al-Ali’s work has been praised for seamlessly blending his Middle Eastern heritage with Western sensibilities. He is known for designing flowing silhouettes adorned with intricate, playful embellishments—creations that are both timeless and runway-worthy.

Al-Ali is one of just a handful of Arab designers on the official haute couture calendar. The lineup also includes Lebanese designers Georges Hobeika, Elie Saab, and Zuhair Murad, as well as Saudi couturier Mohammed Ashi.  

Ashi, founder of Paris-based label Ashi Studio, became the first designer from the Gulf region to join the exclusive group in 2023 as a guest member. His designs have also been worn by global celebrities such as Beyonce, Anna Kendrick, and Jennifer Hudson.

“This appointment is the highlight of my career,” Ashi said in a statement posted on Instagram when the announcement was made in 2023. “I will honor it in the memory of the great couturiers who came before me and whom I now join in the pursuit of this grand tradition of excellence in creativity and savoir-faire. 

 


Huda Kattan reclaims full ownership of Huda Beauty

Updated 03 June 2025
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Huda Kattan reclaims full ownership of Huda Beauty

DUBAI: Huda Kattan announced on Tuesday that she regained full ownership of Huda Beauty, the brand she founded in 2013, following the end of an eight-year partnership with private equity firm TSG Consumer Partners.

In 2017, TSG acquired a minority stake in Huda Beauty. As of 2025, Kattan has bought back that equity, making the brand fully independent once again and one of the few major beauty companies that is 100 percent founder-owned.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Huda (@huda)

“Taking back full ownership of Huda Beauty is a deeply very important moment for me,” said Kattan. “It says that while many of us dreamers have visions that we are told are too big or not possible to do alone, in actuality, you have all the power you need to change the world yourself! This brand was built on passion, creativity, and a desire to challenge the beauty industry. As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”

Kattan, who serves as founder and co-CEO, now leads the company alongside her husband Christopher Goncalo, also co-CEO, and her sister Alya Kattan, who oversees social strategy.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Huda (@huda)

Kattan is recognized as a Fortune 40 Under 40 honoree, one of Forbes’ Self-Made Women in the US, and one of Forbes’ 100 Most Powerful Businesswomen in the Middle East, as well as a TIME100 Impact Awards recipient and one of TIME’s 25 Most Influential People on the Internet. 

Her brand is known for a number of cult-favorite products, including the Easy Routine trio — Easy Primer, Easy Blur and Easy Bake Setting Powder.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by HUDA BEAUTY (@hudabeauty)

The brand has also received industry recognition for its product quality and innovation, earning accolades such as the Allure Best of Beauty Award, Elle Beauty Award and Cosmopolitan Beauty Award.

Just last week, the brand was ranked the world’s most popular beauty brand in the latest Cosmetify Q1 2025 Beauty Index.

The Cosmetify Index ranks beauty brands each quarter based on factors such as search volume, social engagement and brand visibility.

The brand topped the global list ahead of industry names such as Dior, Fenty Beauty, Rhode and Rare Beauty.

The brand also topped Cosmetify’s list in 2019 and 2020. 

In 2018, the company was valued at more than $1 billion by Forbes.


Saudi Arabia makes bold debut at SXSW London

Updated 03 June 2025
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Saudi Arabia makes bold debut at SXSW London

DUBAI: SXSW has taken off this week in London, with the Saudi Film Commission hosting a series of exciting cultural events.

Originating in Austin, Texas, this is the South by Southwest festival’s first edition in London — and notably, the Kingdom’s debut at the renowned indie film showcase, the Saudi Press Agency reported recently.

The Saudi Film Commission, in collaboration with SXSW, will present a curated selection of short films as a part of the “Saudi Film Nights” initiative.

Under the umbrella of Vision 2030, this program supports the Kingdom’s broader effort to diversify its economy, with particular emphasis on growing its entertainment sector.

The Kingdom’s pavilion, known as The Sadu House, will also spotlight contributions from the Music Commission, Culinary Arts Commission, and Fashion Commission, showcasing Saudi Arabia’s rich and diverse cultural landscape to a global audience.

In addition, the commission will host a panel discussion titled “Empowering the Film Industry in Saudi Arabia: From Vision to Reality.” The session will delve into cinema’s role in shaping national identity, preserving heritage, and advancing Saudi content as a powerful cultural tool.

Each day of the festival will feature a showcase of emerging Saudi talent.

On June 3, for example, SXSW attendees will experience a taste of Saudi hip-hop with performances by AZIZ.wav, SHANCOTY, and JEED — artists known for their unique blend of hip-hop flair, Afrobeat influences, and slow R&B tones.

On June 4, the Kingdom will shift gears and present its underground heavy music scene with performances by death metal bands Wasted Land, Sijeel, and Gimmix, marking a bold introduction of Saudi rock to the SXSW stage.

In addition to performances, festivalgoers can attend cultural panels featuring industry professionals from across the Arab world. Topics include female leadership, entrepreneurial ambition, and the evolution of Saudi Arabia’s film industry.

The opening panel on June 3 is titled “Vision 2030: Cultural Opportunities for Social and Economic Transformation,” which will explore the potential of Saudi Arabia’s cultural power.

Day two will feature a session “Fashion Future Platform: How Data Informs Investment Decisions,” offering a deep dive into the intersection of fashion and data-driven innovation.

Another session on day two, “WWD Female Empowerment – Challenges Facing Women Creatives in a Male-Dominated World,” will spotlight the obstacles and breakthroughs for women in the creative sector.

Finally, day three will have a panel “Sustainability – Challenges of Creating Green Fashion and Beauty in a Throwaway World,” which will underscore the need for sustainability in the industry.