L’Oréal Middle East launches women upskilling project in Saudi Arabia

L'Oreal Middle East held its 25th anniversary ceremony at Dubai Expo City. (Supplied)
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Updated 25 April 2024
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L’Oréal Middle East launches women upskilling project in Saudi Arabia

  • L’Oreal Middle East inks pact with Kingdom’s Himayah Organization
  • The initiative aims to help 600 women prepare for the workplace

DUBAI: As it celebrates its 25th anniversary, L’Oreal Middle East has signed an agreement with the Himayah Organization in Saudi Arabia to support its “Safe Homes” initiative, which seeks to provide skills training for more than 600 women.

“The project aims to have a lasting long-term impact through psychological support and skill training,” said Laurent Duffier, CEO of L’Oreal Middle East, in an interview with Arab News en Francais.

Over the past 25 years, L’Oreal has assisted 25,000 women in the region.

L’Oreal launched its Hairdressing Academy in Riyadh and Dammam in 2023, to upskill and integrate women in the workforce, recording a 70 percent employment rate in this growing beauty segment in Saudi Arabia. The program is expected to create 15,000 jobs for Saudi women.

The flagship “L’Oreal for Women in Science” program invested over $925,000 in endowments to support 51 female Arab scientists over the past decade and advocate for gender equality in STEM, or science, technology, engineering and mathematics.

In addition, the firm’s “Stand Up Against Street Harassment” project trained more than 11,000 participants on countering gender-based violence.




Laurent Duffier, CEO of l'Oreal Middle East and Dr. Sameera Alghamdi, chairwomen of Himayah Organization announcing the MOU signature during the L'Oreal Middle East 25th anniversary event. (Supplied)

While the brand’s products have been distributed in the region since the 1960s, L’Oreal opened its first subsidiary in the Middle East in 1998, and currently serves 10 markets.

Today, the group is moving toward its 2030 sustainability, innovation and technology goals by engaging stakeholders across the supply chain, including consumers and startups, through strategic partnerships.

L’Oreal aims to foster innovation by investing in the startup ecosystem, the latest being the partnership with Astrolabs that launched the “L’Oreal Tech Quest Challenge” earlier in April 2024.

“The future is for beauty tech, tackling current industry challenges and augmenting the impact of L’Oreal’s solutions. ‘L’Oreal Tech Quest Challenge’ awarded a group of winners whose work will be incorporated in developing tools and best practices across the SAPMENA (South Asia Pacific - Middle East - North Africa) region,” said Duffier.

The region is home to a growing startup ecosystem. “LEAP in Saudi Arabia held in March reflects the growing entrepreneurial and creative energy in the Kingdom,” he added.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally.

The GCC market ranks among the top 10 beauty markets worldwide, valued at $11.7 billion in 2024. Since the COVID-19 pandemic, the market has grown by 10 percent, fueled by underlying macroeconomic trends.

“Non-oil GDP in the GCC is growing at 4 to 5 percent while growing at less than 1 percent in Europe. The inflow of high-net-worth individuals had a positive impact on the luxury market in the UAE. While demand for beauty, particularly in Saudi Arabia, tripled during the last three years with the rise in women’s access to the workforce, and increase in disposable income,” said Duffier.

“The quality of retail execution, and the growth of new beauty concepts in the Kingdom, are factors boosting the market in the region, further enhanced by the growth in e-commerce,” he added.

According to a Boston Consulting Group report, in 2020 the Kingdom’s e-commerce share of total retail was 6 percent. This was far behind mature e-commerce markets and the worldwide average of 18 percent, but was 60 percent higher than the Kingdom’s 2019 share. It has been forecast that there will be double-digit growth post-COVID-19, with market value expected to exceed $13.3 billion by 2025.

“Saudi Arabia displays accelerated growth across segments. Efforts to diversify the economy are clear. It is the biggest economy in the region, with the highest potential, and it is a priority market for L’Oreal,” said Duffier.




This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally. (Supplied)

The offer-driven beauty and personal care market is expected to continue to be led by product innovation and beauty technology, for better end-user results, he said.

“We are launching Melasyl, after 18 years of R&D. A breakthrough ingredient for skin care treatments, among other applications,” said Duffier.

With lipstick used 5,000 years ago in Mesopotamia, Duffier describes the Middle East as the “cradle of beauty and a region that defines beauty trends.” The region has a diverse customer base, covering the full spectrum of skin and hair colors, is shifting toward digital platforms, and more sustainable consumption.

“We are working with startups to offer sustainable innovative products, with 70 percent of consumers opting for sustainable products,” said Duffier.

“We are no longer a beauty company, but a beauty tech company. Anchored in innovation and sustainability, the objective remains beauty for all. The future of beauty will be increasingly personalized to create beauty that moves the world, and most importantly to create beauty that moves the Middle East,” he said.

The quest for sustainability is also a byproduct of the reconciliation between beauty and tech, developed and implemented across the various segments: hair care (Airlight pro), derma cosmetics, the latest being La Roche-Posay’s diagnostic virtual reality tools, and make-up applications in collaboration with Microsoft.

“By applying green science, 95 percent of products’ ingredients will be bio-based and traceable to natural green-science formulations by 2030,” he said.

Advancing toward its sustainability targets, the “L’Oreal for the Future” program aims to reduce carbon dioxide emissions at all sites, and move to renewables, waste management and water treatment by 2030.

L’Oreal Middle East expects a 50 percent reduction in distribution-related carbon dioxide emissions, and a 70 percent reduction in water consumption with the introduction of Gjosa shower heads in hair salons.

Set to launch in the region this year, the latter is expected to target 500 salons per year, for a total yearly saving of 35 million gallons of water.

This is in addition to the recycling of 340 tonnes of waste over the past two years in Saudi Arabia, which is a Garnier initiative in collaboration with Panda and Naqaa Solutions.


How Saudi Arabia is embracing AI to drive healthier lifestyles in line with Vision 2030

Updated 22 May 2025
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How Saudi Arabia is embracing AI to drive healthier lifestyles in line with Vision 2030

  • From smart hospitals to intelligent PE planning, the Kingdom is harnessing tech to improve public health outcomes
  • King Faisal Specialist Hospital uses AI to streamline patient care and educate families on managing long-term health conditions

RIYADH: Saudi Arabia is leveraging artificial intelligence to build a healthier, more active population — a central objective of Vision 2030, which commits to raising the quality of life for all citizens through physical wellbeing.

AI is playing a pivotal role in this national transformation, with its applications extending across the healthcare sector, educational institutions and even mobile fitness apps that support healthier daily habits.

AI applications now plays a significant role in healthcare, education and even mobile fitness apps that support healthier daily habits. (Getty Images)

One leader in this field is the King Faisal Specialist Hospital and Research Center, which uses AI to streamline patient care, support post-treatment recovery and empower families through personalized health education.

“Today, we live in a golden digital innovation ecosystem in the Kingdom,” Dr. Ahmad AbuSalah, director of the Center for Healthcare Intelligence at King Faisal Specialist Hospital and Research Center, told Arab News.

“It is a golden time for entrepreneurs, for innovators, for organizations and for researchers. In the hospital, we have a digital transformation journey that we take really seriously.”

Early this year, King Faisal Specialist Hospital and Research Centre in Riyadh announced that it has successfully performed a robotic-assisted implantation of an artificial heart pump (HeartMate 3) developed by Abbott. (Photo courtesy of KFSHRC)

Driven by the healthcare transformation program of Vision 2030, the hospital’s strategy focuses on lowering costs, expanding access to care and delivering outstanding services — all supported by AI.

However, Dr. AbuSalah said that adoption of these new technologies must be strategic and sustainable if they are to have the desired effect on patient outcomes and medical practice.

“Some organizations build AI models, keep it for a couple of years, and then shut it down. Why? Because it wasn’t bringing value,” he said.

One of the most impactful uses of AI at King Faisal Specialist Hospital is operation intelligence, which helps to guide the patient journey from admission to discharge. The system uses predictive analytics to inform patients about their health and encourage targeted lifestyle changes.

“We built a system that will proactively predict a patient’s experience three days before their appointment for the cancer treatment unit,” Dr. AbuSalah said.

This helps doctors anticipate outcomes, manage expectations and intervene early where needed.

Dr. Ahmad AbuSalah, director of the Center for Healthcare Intelligence at King Faisal Specialist Hospital and Research Center in Riyadh. (Supplied)

The hospital’s AI tools also alleviate administrative burden on medical staff — a major cause of burnout. “If we remove the noise around the doctor, the care quality will be enhanced by itself,” Dr. AbuSalah said.

“You always hear the term ‘physician burnout’ because they are spending a lot of time on non-clinical tasks, on documentation, submitting orders here and there, generating reports. How can they focus on patients?”

By automating those tasks, AI frees up time for direct patient care, improving both staff wellbeing and service quality.

Outside the hospital setting, the same technology is helping Saudis to make better everyday health choices. AI-enabled apps now track sleep, diet and exercise, offering personalized insights to encourage small, achievable steps — such as walking or cycling.

In fact, walking and cycling are now the most popular forms of physical activity among Saudi adults, according to a 2024 General Authority for Statistics report.

DID YOU KNOW?

• Predictive AI can forecast patient experiences before appointments, enabling more personalized treatment.

• AI-powered apps help users to track their sleep, diet and activity for smarter, healthier daily habits.

• Schools are using AI to plan tailored PE lessons, making physical activity more engaging for students.

However, the report also noted a gender gap, with 23.2 percent of men being physically active compared to just 14 percent of women.

AI could help to close that gap, offering flexible, accessible ways for women to engage in exercise from home or within their communities.

Meanwhile, in schools across the Kingdom, AI is transforming physical education by helping teachers to tailor activities to individual students’ needs. This has made PE more engaging and inclusive — and part of a broader campaign to instill lifelong habits of fitness.

Last year, the Saudi Ministry of Education added rugby as an elective sport in its physical education curriculum, as part of an effort to promote the importance of having a healthy lifestyle among children. (AFP photo)

In a landmark move last year, the Ministry of Education introduced rugby as an elective sport — an initiative that underscores the growing importance of physical activity in the national curriculum.

But technology alone is not enough. To ensure lasting impact, experts say that the Kingdom must continue investing in infrastructure, educator training and custom tools that align with Saudi culture and goals.

Through such initiatives, Saudi Arabia is turning AI into more than just a technological leap — it is becoming a public health revolution, helping the nation move, live and feel better every day.
 

 


KSrelief chief meets UNICEF official in Brussels

Updated 22 May 2025
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KSrelief chief meets UNICEF official in Brussels

BRUSSELS: Dr. Abdullah Al-Rabeeah, adviser at the Royal Court and supervisor general of the Saudi aid agency KSrelief, recently conducted high-level discussions with UNICEF Executive Director Catherine Russell during the European Humanitarian Forum in Brussels.

The meeting, which included Saudi EU Ambassador Haifa Al-Jedea, focused on joint humanitarian and relief initiatives designed to enhance child welfare programs across global crisis zones.

Russell praised the ongoing partnership between UNICEF and KSrelief, highlighting how their collaboration has successfully delivered aid to millions of vulnerable children worldwide. She described the relationship as “an outstanding example of international humanitarian cooperation dedicated to serving children globally.”


Madinah university launches ‘Legacy and Impact’ project

Updated 22 May 2025
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Madinah university launches ‘Legacy and Impact’ project

 MADINAH: The Islamic University of Madinah has launched the “Irth Wa Athar” (Legacy and Impact) project, which aims to document its graduates’ educational impact and rectify data digitization.

The university said the initiative included documenting and rectifying graduates’ certificates from 1961-97 and collecting the data of 173,000 international scholarships offered by the university to its graduates from 179 countries since its establishment in 1961.

The international scholarships include more than 41,000 awarded to students in the fields of religious sciences, in addition to over 15,000 granted for studies in the principles and skills of Islamic preaching.

Some 27,000 scholarships were granted to students of Arabic language education, while 24,000 were offered for training specialists in other scientific fields.


Sakan wins Qassim excellence award

Updated 22 May 2025
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Sakan wins Qassim excellence award

RIYADH: The National Developmental Housing Corporation, or Sakan, has won the Qassim Award for Excellence and Creativity in the National Excellence Branch in its fifth session.

Yazeed Al-Rasheed, vice president for shared services at Sakan, received the award on behalf of the organization. He expressed his gratitude to officials for their support and recognition of national initiatives, saying that this was an incentive to continue efforts in cooperation with all parties.

Abdulaziz Al-Karidis, secretary-general of Sakan, thanked the Qassim governor for his support for Sakan’s initiatives and for following up and encouraging activities that achieved the foundation’s goals. Receiving the award would inspire the foundation to further enhance its performance and reinforce its core values, he said.

The win marks a milestone in the foundation’s journey and its commitment to excellence and innovation. The foundation continues to strive toward creating a positive and sustainable impact in the developmental housing sector by offering the best solutions and practices.


Black mulberry and damask rose seedlings distributed to farmers in Baha

Updated 22 May 2025
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Black mulberry and damask rose seedlings distributed to farmers in Baha

RIYADH: Saudi Arabia’s National Research and Development Center for Sustainable Agriculture — known as Estidamah — has distributed over 20,000 black mulberry and damask rose seedlings to farmers in Al-Baha.

The initiative, carried out through the center’s tissue culture laboratory, is part of efforts to support farmers and transfer modern agricultural techniques to areas with comparative advantages. It continues Estidamah’s contribution to a former agricultural project which saw 52,000 black mulberry, damask rose and strawberry seedlings distributed across the area.

The aim is to introduce new types of seedlings, increase production efficiency and achieve a qualitative leap in the region’s agricultural landscape.

It reflects the center’s keenness to support sustainable agricultural development by spreading highly economically viable plant varieties, which are propagated using tissue culture techniques to ensure quality, genetic purity and suitability to the targeted climatic and environmental conditions.

The center continues to implement several programs that aid farmers by providing research and technical solutions based on sustainable agricultural practices, achieving optimal efficiency in using resources and maximizing production value, in line with National Agriculture Strategy objectives.